The Pearl Girls

What The Pearl Girls does

The Pearl Girls is a privately held, woman-owned cultured pearl jewelry company founded in 2008 by India Rows and headquartered in Athens, Georgia. The company designs, hand-knots, and sells pearl jewelry through a direct-to-consumer e-commerce site (Shopify storefront at thepearlgirls.com), a physical retail showroom at 548 Hawthorne Ave in Athens, GA, and a wholesale channel distributing to nationwide retailers and catalogs. Core products include single-pearl necklaces (from $125), classic 7mm freshwater cultured pearl necklaces (from $459), pearl stud earrings (from $99), graduated pearl necklaces, pearl bracelets, and children's/little-girl pearl necklaces including an Add-an-Inch program designed to grow with the wearer. All jewelry is custom-made in-house at the Athens workshop using traditional hand-knotting techniques on silk thread, with French wire thread protection at the clasp.

The business operates five distinct revenue streams: (1) jewelry sales (one-time purchases), (2) professional repair, restringing, and reknotting services priced $50-$200 by piece length with a $19.99 mail-in return kit, (3) jewelry-making classes ranging from $25 (open-an-oyster) to $199 (private or design-your-own) taught in-person or via distance learning, (4) international pearl sourcing expeditions led by the founder to pearl farms worldwide, and (5) wholesale to retailers and catalogs. Pearl sourcing is a differentiating capability: founder India Rows personally travels to pearl farms across more than 10 countries (China, Japan, Hong Kong, Australia, Indonesia, Fiji, Mexico, French Polynesia, Vietnam, US), enabling both direct supply and a unique experiential offering. The founder holds a Graduate Pearls Diploma from the Gemological Institute of America (GIA).

The customer base is comprised primarily of individual consumers (SMB) — women seeking classic or heirloom pearl jewelry, gift-givers purchasing children's or milestone pieces (graduations, weddings, chemotherapy gifts), and customers seeking restoration of heirloom strands. Marketing relies on content (Pearl Blog, buying guide, YouTube channel, Instagram), earned media (Southern Living Magazine feature), and in-person classes and expeditions that double as community and content-generation channels. The company is woman-owned, employee count is 1-10, no institutional funding has been disclosed, and the operating model emphasizes American-made craftsmanship, on-site employee childcare, and founder-led operations.

Name

The Pearl Girls

Legal name

The Pearl Girls LLC

Website

https://thepearlgirls.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

The Pearl Girls is a privately held, woman-owned cultured pearl jewelry company that designs, hand-knots, and sells pearl necklaces, earrings, bracelets, and children's jewelry via DTC e-commerce, a retail showroom in Athens, GA, wholesale, and a global mail-in jewelry repair service.

Ownership category

akta.pro rank

Product category

Cultured Pearl Jewelry

NAICS

Jewelry Retailers (458310), Jewelry and Silverware Manufacturing (33991)

SIC

Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)

akta.pro primary industry

Pearl Jewelry (CRAKAAAC)

akta.pro secondary industries

Custom/Bespoke Jewelry Retail Studios (CRAKAGAJ), Fine Jewelry Manufacturing (Precious Metals & Gem-Set) (CRAKAIAA), Pearl & Bead Stringing / Re-stringing (CRAKALAL)

Keywords

• Cultured pearl jewelry
• Pearl jewelry repair
• Hand-knotted pearl necklaces
• Custom pearl design
• Pearl restringing services

Headquarters

HQ city

Athens

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Jewelry Sales: Direct sales of pearl jewelry including necklaces, earrings, bracelets, and rings through e-commerce website and retail store. Products are custom-made for customers with various customization options including chain type, length, and clasp selection.
2. Pearl Repair and Restringing Services: Professional pearl knotting and jewelry repair services including restringing, reknotting, clasp replacement, cleaning, and restoration for pearls and beaded jewelry from customers worldwide. Includes mail-in service with jewelry return kit.
3. Jewelry Classes: In-person and distance education classes teaching pearl knotting techniques, custom jewelry design, and pearl care. Classes taught by Abby, Head of Production.
4. Pearl Expeditions: Guided international trips to pearl farms where customers can personally select pearls for custom jewelry, led by founder India Rows.
5. Wholesale: Wholesale distribution of pearl jewelry to nationwide retailers and catalogs.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

The Pearl Girls designs, makes, and sells cultured pearl jewelry — primarily necklaces, earrings, bracelets, and rings — custom-produced at their Athens, GA workshop. The company also operates a mail-in pearl and beaded jewelry repair and restringing department, offers pearl knotting classes (in-person and distance learning), and organizes international pearl farm expeditions led by the founder.

Product overview

The Pearl Girls is a cultured pearl jewelry company offering a focused portfolio of pearl-based products centered around their core jewelry offerings and repair services. Their main product line includes Single Pearl Necklaces, Classic Cultured Pearl Necklaces, and "Little" Pearl Girls Necklaces for children, all custom-made in their Athens, GA workshop. The company differentiates through their repair and reknotting department, which services pearl and beaded jewelry from around the world. They also offer educational classes teaching pearl knotting skills both in-person and via distance learning, and organize international pearl sourcing expeditions. Add-on products include various clasps and the Add-an-Inch Pearl Necklace for incremental pearl collection. Their business model combines e-commerce sales with significant wholesale and retail store operations at their Athens location.

Differentiator

Problem solved

Functional benefit

Products and services

• Single Pearl Necklace A made-to-order necklace featuring one cultured pearl on a sterling silver chain or 14K Gold chain, available in medium (7mm) or large (10mm) pearl sizes, custom-made in Athens, GA.
• Classic Cultured Pearl Necklace A hand-knotted cultured pearl necklace featuring 7mm freshwater pearls, offered in lengths from 14" to 24", finished with sterling silver filigree clasp with 14K gold clasp upgrade options.
• "Little" Pearl Girls Necklace A 14" pearl necklace with small 5mm cultured freshwater pearls and sterling silver filigree clasp, designed for young girls and petite women, available in white and pink colors.
• Add an Inch Pearl Necklace A starter pearl necklace featuring 5mm pearls on a 14" sterling silver chain that can be returned annually to add another inch of pearls, designed to grow with a child over time.
• Pearl Stud Earrings 7mm classic white pearl stud earrings, priced from $99.00, among the brand's bestsellers.
• Graduated Pearl Necklace A graduated pearl necklace available in single, double, and triple strand designs, inspired by classic royal pearl jewelry styles.
• Jewelry Repair Service Professional pearl knotting and jewelry repair services including restringing, re-knotting, clasp replacement, resizing, pearl replacement, and cleaning, available for all brands of pearl and beaded jewelry via mail-in Jewelry Return Kit and in-store service.
• Learn How to Knot Pearls at Home (Distance Learning) A distance education pearl knotting class that ships supplies, an instructional video on a jump drive, and written instructions to students who cannot attend in-person classes, priced at $99.
• Learn How to Knot Pearls — Private Class A one-on-one, two-hour pearl knotting class taught by Abby, the head of jewelry production, at The Pearl Girls office in Athens, GA, priced at $199.
• Design Your Own Pearl Class A pearl knotting class teaching participants to create their own pearl bracelet, with supplies included, accommodating 1-6 participants, priced at $199.
• Pearl Expeditions / International Pearl Trips International pearl sourcing trips led by founder India Rows to pearl farms in destinations including China, Japan, Hong Kong, Australia, Indonesia, Fiji, Mexico, French Polynesia, Vietnam, and the US, allowing participants to personally select pearls for custom jewelry.
• Custom Jewelry Design Custom jewelry creation services, including repurposing family heirlooms or creating new designs from scratch, handled by the production team at the Athens, GA workshop.

Quantifiable outcome

• One year workmanship guarantee on all jewelry
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Pearl Paradise: Online-first cultured pearl jewelry retailer offering loose pearls, necklaces, earrings, and bridal pearl jewelry; directly comparable to The Pearl Girls on product category, pearl-only focus, and DTC online distribution model.
• The Freshwater Pearl Company: Specialty online retailer focused on freshwater and Akoya cultured pearl jewelry with customization options; comparable on pearl-only assortment and direct e-commerce GTM.
• Pure Pearls: Online pearl jewelry company selling freshwater, Tahitian, and South Sea pearl necklaces and accessories with education-driven content; comparable pearl-only catalog and DTC content marketing motion.
• Kamoka Pearls: Sustainable, ethically sourced pearl jewelry from a small specialty producer with farm-direct sourcing and customization; comparable on direct pearl sourcing, small-team operations, and DTC customization.

Broad incumbents

• Mikimoto: Heritage Japanese luxury jeweler founded by the originator of cultured pearls; operates at far greater scale and price points across pearl necklaces, earrings, and bridal, anchoring the premium pearl category where The Pearl Girls plays.
• Blue Nile: Large online-first diamond and fine jewelry retailer with bridal focus and broad assortment; overlaps with The Pearl Girls on online jewelry retail and graduation/gifting occasions.
• Tiffany & Co. Iconic luxury jewelry house with a long-established pearl jewelry assortment (including Elsa Peretti and HardWear lines); sets the premium reference price for cultured pearl jewelry globally.

Emerging players

• Mejuri: DTC fine jewelry brand targeting younger consumers with everyday-luxury positioning and strong content/social marketing; comparable as an online-first, content-driven jewelry challenger expanding into adjacent categories.
• Kendra Scott: Woman-founded DTC jewelry brand spanning fine and fashion jewelry with strong omnichannel retail and gifting focus; comparable as a domestically produced, brand-led jewelry challenger with a complementary mix of styles.

Others

• Etsy (artisan jewelry sellers): Online marketplace aggregating independent handmade and custom jewelry sellers, including pearl jewelry artisans; comparable as a parallel discovery channel for buyers seeking custom/bespoke pearl pieces from small studios.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/thepearlgirls
• Instagraminstagram.com/thepearlgirls

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Pearl Girls