Heroic Fitness Training Inc.

Name

Heroic Fitness Training Inc.

Legal name

Heroic Fitness Training

Website

https://heroic-fitness-training.com

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Personal Fitness Training

NAICS

Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYHSADAAAD

Functional Fitness & Mobility Training

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

SECONDARYHSADAAAB

Strength & Conditioning Personal Training

Home & Personal Services/Fitness, Wellness & Personal Training/Personal Training (In-Person & Virtual)

Keywords

• Personal fitness training
• Online fitness coaching
• Nutrition coaching services
• Mindset coaching services
• Modular training programs

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. 1-on-1 Personal Training: In-person training sessions available at Sky Fitness Mississauga location. Priced at CA$100 per 1-hour session (reduced from normal CA$150 rate).
2. Online Coaching: Remote coaching delivered via mobile app, available Canada-wide. Subscription-based recurring revenue model for ongoing coaching access.
3. Specialty Sessions: Additional services including Postural Correction, Nutrition Planning, and Mobility sessions offered as add-on services to core training programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Heroic Fitness Training provides one-on-one in-person personal training at Sky Fitness Mississauga and Canada-wide online coaching delivered through a mobile app, both built around the proprietary Modular Adaptive Training System of short, stackable workouts. Services are supplemented with add-on specialty sessions in postural correction, nutrition planning, and mobility, plus the AAA Method (Anchor, Adopt, Accept) for mindset and identity coaching. A free Hero's Forge Challenge acts as a community-led onboarding program that introduces the methodology and converts participants into paid coaching clients.

Product overview

Heroic Fitness Training is a fitness coaching company built around Malcolm Raymond's Modular Adaptive Training System and the AAA Method (Anchor, Adopt, Accept). The offering is structured as a suite of programs — 1-on-1 Personal Training, Online Coaching, Specialty Sessions, and the Hero's Forge Challenge — each bundling short, stackable workouts, stress-free nutrition strategies, and lifestyle and mindset coaching. The flagship Hero's Forge Challenge is a free onboarding program that introduces the core system via a three-step virtual seminar, while the paid programs (1-on-1, Online Coaching, Specialty Sessions) provide ongoing, personalized fitness support for busy entrepreneurs in their 30s and 40s.

Differentiator

Problem solved

Functional benefit

Brands

• Hero's Forge: A free challenge program for busy entrepreneurs to learn the Modular Adaptive Training System, with virtual Q&A seminars and adaptive eating strategies.

Products and services

• 1-on-1 Personal Training In-person one-on-one personal training sessions conducted at the Sky Fitness Mississauga partner facility (3345 Laird Road #3, Mississauga, ON), delivering personalized functional fitness coaching for busy entrepreneurs under the Modular Adaptive Training System.
• Online Coaching Remote ongoing fitness coaching delivered Canada-wide through a mobile application on a recurring monthly subscription basis, providing flexible training, nutrition, and mindset support to clients regardless of location.
• Specialty Sessions Add-on targeted sessions covering postural correction, nutrition planning, and mobility, designed to address specific fitness needs beyond standard personal training or online coaching programs.
• Hero's Forge Challenge A free three-step challenge program that introduces participants to the Modular Adaptive Training System (adaptive training basics, adaptive eating strategies aligned to goals, and a virtual Q&A seminar), limited to 5 spots per month as a community-led onboarding experience.
• First Personal Training Session An initial 1-hour personal training assessment session priced at CA$100 (promotional, normally CA$150), designed as the entry point into the Heroic Fitness journey and bookable through the website.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Sky Fitness MississaugacoreChannel Partner/ Reseller/ DistributorSky Fitness Mississauga serves as the physical training location for Heroic Fitness Training's in-person 1-on-1 personal training sessions. The partnership provides the facility infrastructure (gym space, equipment) while Heroic Fitness provides coaching services. Located at 3345 Laird Road #3, Mississauga, ON.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Future: Future is a direct-to-consumer online personal training app that pairs subscribers with dedicated coaches via a mobile app — directly comparable to Heroic's online coaching subscription model and mobile delivery mechanism.
• Sweat: Sweat is a subscription fitness app delivering structured training programs and nutrition guidance — comparable to Heroic's online coaching bundle of workouts, nutrition strategies, and mindset support delivered through mobile.
• Built With Science: Built With Science is an online evidence-based training and nutrition coaching brand — directly comparable as a digitally delivered, methodology-driven coaching business targeting adults who want efficient, structured fitness programming.

Broad incumbents

• Peloton: Peloton is a scaled fitness content and connected-fitness platform offering subscription workouts across multiple modalities — a broad incumbent competing for the same online fitness subscription wallet share as Heroic's online coaching.
• CrossFit: CrossFit is the dominant functional fitness brand with affiliate gyms offering coached training — a broad incumbent that shares Heroic's functional, modality-varied training philosophy, though at a much larger scale.
• Apple Fitness+: Apple Fitness+ is a subscription fitness service bundled into the Apple ecosystem — a broad incumbent competing for the same online workout subscription spend, particularly among busy professional consumers.
• Equinox: Equinox is a premium multi-service fitness brand offering personal training, group classes, and digital content — a broad incumbent whose premium positioning and personal training services compete with Heroic's high-touch 1-on-1 offering for affluent professional clients.
• Life Time Fitness: Life Time is a large premium fitness operator offering in-person personal training, group classes, and digital content — a broad incumbent comparable in offering a high-end training experience for time-constrained professionals.

Others

• Trainerize: Trainerize is a software platform enabling personal trainers to deliver branded mobile coaching experiences — comparable as the underlying infrastructure category Heroic uses to deliver its online coaching to Canada-wide subscribers.
• Mindbody: Mindbody is a fitness and wellness business management platform serving studios, gyms, and personal trainers — comparable as enabling infrastructure that Heroic's gym-partner model and booking flow could leverage for scheduling and client management.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/heroic.fitness.training

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heroic Fitness Training Inc.