HYPNOVIZION RECORDS INC.

What HYPNOVIZION RECORDS INC. does

Hypnovizion Records Inc. is an independent electronic music label founded in 2022 by Canadian producer and DJ Rezz (Isabelle Rezazadeh), headquartered in Niagara Falls, Canada. The label operates in the bass music, dubstep, mid-tempo, and experimental electronic genres, with a stated roster of more than 80 artists and a catalogue exceeding 200 releases distributed across major streaming platforms including Spotify, Apple Music, SoundCloud, and YouTube. Its identity and commercial proposition are tightly bound to the founder's brand, visual aesthetic, and audience, leveraging Rezz's industry positioning (Juno Award recognition, headlining slots at venues and festivals such as Red Rocks and Coachella) as the primary demand-generation engine.

The label's core products are recorded music releases, DJ mix compilations, artist-signed catalogue assets, and merchandise sold through the dedicated Rezzshop commerce channel. The technical stack consists of standard music production tooling, digital distribution integrations with major DSPs (digital streaming providers), and an e-commerce front end; no proprietary platform or proprietary technology is described in the available data. Revenue is generated across four streams: streaming and download royalties, digital and physical merchandise sales, sync licensing into film, television, gaming, and advertising, and live-event-adjacent brand monetisation tied to the founder's touring activity. Distribution is direct-to-consumer for merchandise and via third-party DSPs and licensing agencies for recorded music and sync rights.

Operationally, the company is privately held with no disclosed external equity funding beyond a public-sector Ontario Creates grant awarded in 2023. Its go-to-market model relies on founder-led audience capture, artist-roster expansion (including recent signings such as KAVARI and Just A Gent in 2025), and curated content releases to drive streaming volume and merchandise conversion. Customer economics are two-sided — artists as supply partners and fans/streaming subscribers as the demand base — with sync-licensing buyers (advertisers, film/TV studios, game publishers) acting as a distinct B2B revenue channel.

Name

HYPNOVIZION RECORDS INC.

Legal name

Hypnovizion Records Inc.

Website

https://hypnovizion.com

Company type

Private

Founded year

2022

Operating status

Operating

Short description

Hypnovizion Records Inc. is an independent electronic music label founded in 2022 by Rezz, releasing bass, dubstep, mid-tempo, and experimental electronic music through streaming platforms, sync licensing, and merchandise to a global audience of electronic music fans.

Ownership category

akta.pro rank

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Streaming Royalties: Revenue from music streaming platforms including Spotify, Apple Music, SoundCloud, and YouTube where releases are distributed
2. Digital Music Sales: Direct digital sales through streaming platforms and label links for tracks and EPs
3. Merchandise: Merch sales through Rezzshop integration
4. Sync Licensing: Music licensing opportunities for film, TV, gaming, and advertising

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

HypnoVizion Records is an independent electronic music label founded in 2022 by Canadian producer/DJ Rezz (Isabelle Rezazadeh) that signs, releases, and distributes bass music, dubstep, and experimental electronic music from a roster of 80+ artists across 200+ catalog releases. The label distributes its catalog digitally through major streaming platforms and operates a direct-to-fan commerce layer for merchandise and music sales. It also curates DJ mix releases and supports emerging artists within the bass-music ecosystem.

Product overview

HypnoVizion Records is an electronic music record label founded by Rezz in 2022, operating as a platform for bass music, dubstep, and experimental electronic artists. The label's product portfolio includes music releases (singles, EPs, and albums), a roster of signed artists across various sub-genres of electronic music, and curated DJ mixes under the HypnoVizion brand. The label is positioned as an imprint/artist development platform within the electronic music industry, with releases spanning bass music, mid-tempo, industrial, and related electronic genres. The label also maintains an online merchandise store through RezzShop.

Differentiator

Problem solved

Functional benefit

Products and services

• Bass Music Catalog (Singles, EPs, Albums) Digital catalog of singles, EPs, and albums in the bass, dubstep, and experimental electronic genres, produced by HypnoVizion-signed artists and distributed to listeners on Spotify, Apple Music, SoundCloud, YouTube, and other streaming platforms.
• DJ Mix Series Curated DJ mix releases produced and distributed by HypnoVizion Records for fans of bass and electronic music, available through the label's streaming and direct-to-fan channels.
• HypnoVizion Merchandise Branded apparel and accessories sold directly to fans of the label and its artists through the HypnoVizion website and direct-to-fan platform.
• Direct-to-Fan Music Sales (FTWD.app) Direct digital music purchase offering that allows fans to buy HypnoVizion catalog releases via FTWD.app, bypassing traditional streaming intermediaries.

Quantifiable outcome

• Tens of millions of streams generated across releases
• +1 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Ontario CreatesminorOthers · 1 January 2023Ontario Creates government arts grant program supporting Ontario-based creative industry projects. Hypnovizion received grant recognition for label operations.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• mau5trap: Canadian electronic label founded by deadmau5, focused on progressive house, techno, and bass. Similar artist-owned label structure, similar Canada base, and HypnoVizion roster artist EDDIE has released on mau5trap. Directly comparable independent artist-driven label model.
• Dim Mak Records: Independent electronic label founded by Steve Aoki with broad coverage of bass, house, and indie dance. Comparable artist-driven label structure and digital distribution strategy, though at larger scale.
• Monstercat: Canadian independent electronic music label with broad genre coverage including bass, dubstep, and house. Blanke has released on Monstercat, and the two labels compete directly for bass-music artists and sync licensing deals in North America.
• Ophelia Records: Electronic/bass music label founded by Seven Lions, focused on melodic dubstep, bass house, and mid-tempo. Comparable artist-owned imprint model targeting adjacent bass sub-genres and competing for similar festival-circuit artists.
• Deadbeats: Independent electronic/bass music label founded by Zeds Dead, directly comparable in genre focus (bass, dubstep, mid-tempo), artist roster model, and direct-to-consumer ethos. Rezz released on Deadbeats prior to launching HypnoVizion, making it the closest comparable.
• Circus Records: UK-based independent bass/dubstep label with strong festival presence and sync catalog. Comparable in focus on bass music, independent distribution model, and roster-driven catalog strategy.

Broad incumbents

• Big Beat Records: Atlantic Records imprint focused on electronic and dance music, including bass and EDM. Broader Warner Music backing and major-label distribution make it a more established competitor for sync deals and roster signings.
• Mad Decent: Major independent electronic label founded by Diplo, covering bass, trap, and global electronic genres. Broader catalog and larger scale than HypnoVizion, but competes for similar bass-adjacent artists and sync opportunities.
• Armada Music: Largest independent dance music label globally, founded by Armin van Buuren. Broad genre coverage including bass/trance/house, with a much larger sync and catalog business that competes with HypnoVizion's sync-licensing ambitions.

Emerging players

• Wakaan: Independent bass/experimental electronic label founded by Liquid Stranger. Closely comparable niche focus on experimental bass music and artist-owned label model; competing for similar artist signings in the experimental electronic space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key highlights7 records

Customer concentration

• Xx.com/HypnoVizion
• YouTubeyoutube.com/channel/UC16N612VkAsWdeZIETn8cxA
• Facebookfacebook.com/HypnoVizion
• Instagraminstagram.com/hypnovizion

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HYPNOVIZION RECORDS INC.