HEALTHY LIFE SUPPLEMENTS LTD
HEALTHY LIFE SUPPLEMENTS LTD (trading as Mother Nature Supplements) is a Northern Ireland, UK-based direct-to-consumer e-commerce brand selling lab-tested, plant-based dietary supplements across 11 condition-specific collections via its own Shopify storefront, serving thousands of individual consumers with one-time and subscription purchases.
- Company typePrivate
- Founded2021
- HeadquartersDungannon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What HEALTHY LIFE SUPPLEMENTS LTD does
HEALTHY LIFE SUPPLEMENTS LTD, trading as Mother Nature Supplements, is a Northern Ireland-based direct-to-consumer e-commerce brand selling clean, plant-based dietary supplements. The company was founded as a small family business and manufactures and packages its products in the UK, formulating capsules with 95%+ ingredients sourced from roots, leaves, fruits, and stems, with every batch lab-tested for purity, safety, and potency. Its catalog spans 11 condition-specific collections — including Vitamins & Minerals, Sleep & Relaxation, Digestive Balance, Energy & Vitality, Joints & Mobility, Women's Health, Men's Health, Brain & Focus, Cardio, Weight Balance, and Roots & Extracts — covering single-ingredient products (e.g., Magnesium Complex, Vitamin B Complex, Nattokinase, Lion's Mane, Shilajit) as well as combination formulas such as the NMN & Resveratrol Complex.
The business runs on a product-led, DTC model: customers discover products through an online quiz on the company's Shopify storefront (mothernature.store), purchase either one-time or via a subscribe-and-save program offering up to 15% off reorders, and benefit from free UK delivery. Pricing per SKU ranges from approximately £7.98 to £27.98. Marketing is conducted through organic social channels (Instagram, Facebook, YouTube, X, TikTok), an email newsletter, and a Journal/blog for content marketing, with retention supported by a loyalty points program. The company is privately held, founder-owned, and bootstrapped, with no disclosed external funding, acquisitions, partnerships, or certifications in the source data, and reports 14,590+ verified customer reviews and a base of 'thousands of customers.'
HEALTHY LIFE SUPPLEMENTS LTD firmographics
Firmographics- Name
- HEALTHY LIFE SUPPLEMENTS LTD
- Website
- https://mothernature.store
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- HEALTHY LIFE SUPPLEMENTS LTD (trading as Mother Nature Supplements) is a Northern Ireland, UK-based direct-to-consumer e-commerce brand selling lab-tested, plant-based dietary supplements across 11 condition-specific collections via its own Shopify storefront, serving thousands of individual consumers with one-time and subscription purchases.
- Ownership category
- akta.pro rank
HEALTHY LIFE SUPPLEMENTS LTD industry classification
Industry- Product category
- Dietary Supplements
- NAICS
- Food (Health) Supplement Retailers (456191)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Vitamins & Minerals (Single Nutrients) (CRADAGAB)
- akta.pro secondary industries
- Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Probiotics & Digestive Health Supplements (CRADAGAF), Women’s Health Supplements (Prenatal, Menopause, Hormonal) (CRADAGAK), Herbal & Botanical Supplements (CRADAGAD), Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)
Keywords
Where HEALTHY LIFE SUPPLEMENTS LTD is headquartered
LocationHeadquarters
- HQ city
- Dungannon
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
HEALTHY LIFE SUPPLEMENTS LTD business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Others
Revenue model
- Direct Product Sales: E-commerce sales of supplements directly to consumers through Shopify storefront. One-time purchase option available for all products.
- Subscription Recurring Revenue: Subscribe and save program offering up to 15% discount on every reorder. Creates recurring revenue through subscription deliveries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard product pricing with subscription discount |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
HEALTHY LIFE SUPPLEMENTS LTD product offering
Product offeringCore offering
HEALTHY LIFE SUPPLEMENTS LTD formulates, manufactures, and sells clean, plant-based dietary supplement capsules and softgels across eleven health categories (Vitamins & Minerals, Sleep & Relaxation, Digestive Balance, Energy & Vitality, Joints & Mobility, Women's Health, Roots & Extracts, Weight Balance, Men's Health, Brain & Focus, Cardio). Products are made in the UK with 95%+ plant-sourced ingredients and are per-batch lab-tested for purity, safety, and potency. The company sells direct to consumers through its own Shopify storefront under the Mother Nature Supplements brand, offering one-time purchase and subscribe-and-save (up to 15% off) options with free UK delivery.
Product overview
Mother Nature Supplements is a UK-based clean supplement company offering a comprehensive portfolio of plant-based, vegan capsules and softgels organized across 11 health categories: Vitamins & Minerals, Sleep & Relaxation, Digestive Balance, Energy & Vitality, Joints & Mobility, Women's Health, Roots & Extracts, Weight Balance, Men's Health, Brain & Focus, and Cardio. The core product lines include popular supplements such as Magnesium Complex, Vitamin B Complex, Nattokinase, Lion's Mane, Probiotics, Collagen variants, Omega 3, Vitamin D3+K2 combinations, NMN, Shilajit, and Astaxanthin. Products are formulated with 95%+ plant-sourced ingredients from roots, leaves, fruits, and stems, manufactured and packaged in the UK with no unnecessary fillers or binders. Every batch is lab-tested for purity, safety, and potency. The company also offers NMN & Resveratrol Complex as a comprehensive anti-aging formula combining CoQ10, vitamins, and minerals. The Customer Favourites collection showcases the most trusted products including Magnesium Complex, Nattokinase, Collagen, Lion's Mane, and NMN supplements.
Differentiator
Problem solved
Functional benefit
Products and services
- Magnesium Complex Capsules 630 mg Vegan mineral supplement delivering bioavailable magnesium in the form of Glycinate, Taurate, and L-Threonate at 630 mg per serving for individual consumers seeking daily magnesium support.
- Vitamin B Complex Capsules Vegan multi-B formula capsule containing all 8 B vitamins (B1, B2, B3, B5, B6, B12, Biotin, Folic Acid) for individual consumers seeking daily B-vitamin support.
- Nattokinase Capsules 6000 FU High-potency fermented soybean enzyme (6000 FU) in plant-based vegan capsules positioned for individual consumers interested in cardiovascular and circulatory support.
- Lion's Mane Mushroom Capsules 500 mg Vegan mushroom powder supplement with standardized Lion's Mane extract at 500 mg per serving for individual consumers seeking brain and focus support.
- Probiotic & Prebiotic Complex 60 Billion CFU Clean natural vegan capsules combining 60 billion CFU probiotic cultures with inulin prebiotic for individual consumers seeking daily gut health support.
- NMN 1000 mg per Serving Nicotinamide Mononucleotide supplement at 1000 mg per serving in vegan capsules with a clean formula positioned for individual consumers interested in cellular energy and longevity support.
- NMN & Resveratrol Complex 500 mg Comprehensive anti-aging 500 mg complex combining NMN, Resveratrol, CoQ10, Vitamin D3, K2, Vitamin C, Magnesium, Zinc, Selenium, Aloe and Grape Seed in vegan capsules for individual consumers.
- Collagen Complex Marine Capsules 500 mg Hydrolysed marine collagen peptides Types I, II, III at 500 mg per serving for individual consumers seeking skin, hair, nail, and joint support.
- Omega 3 Fish Oil 1000 mg Capsules Double-strength fish oil softgels at 1000 mg with 500 mg EPA and 200 mg DHA for individual consumers seeking cardiovascular, brain, and joint support.
- Vitamin D3 10000 IU + K2 MK7 High-strength vegan capsule combining Vitamin D3, K2 MK7, Calcium, Magnesium, and Vitamin B12 for individual consumers seeking bone and immune support.
- Himalayan Shilajit Extract 500 mg Pure plant-based Himalayan Shilajit extract in clean vegan capsules at 500 mg for individual consumers interested in energy, vitality, and men's health support.
- Astaxanthin 16 mg Clean natural vegan algae-based daily antioxidant supplement at 16 mg per serving for individual consumers seeking oxidative stress and skin support.
- Milk Thistle Capsules 300 mg Vegan herbal extract supplement standardized to 80% silymarin at 300 mg for individual consumers seeking liver and weight-balance support.
Quantifiable outcome
- 14,590+ customer reviews indicating high customer satisfaction
Companies that use HEALTHY LIFE SUPPLEMENTS LTD
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles1 record
HEALTHY LIFE SUPPLEMENTS LTD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
HEALTHY LIFE SUPPLEMENTS LTD partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
HEALTHY LIFE SUPPLEMENTS LTD competitors and assessment
Company assessmentDirect peers
- Vital Proteins: Leading DTC collagen and wellness supplement brand built on clean ingredient sourcing, subscription, and broad portfolio expansion across categories Mother Nature also covers (collagen, beauty, joints). Comparable catalog breadth and brand-led positioning.
- Seed (Daily Synbiotic): Premium DTC probiotic/synbiotic brand with heavy emphasis on strain-level transparency, clinical evidence, and subscription. Comparable in the digestive/probiotic subset of Mother Nature's catalog and in DTC subscription mechanics.
- Athletic Greens (AG1): Premium DTC daily supplement brand with a quiz-driven onboarding flow, subscription-first model, and heavy investment in lab-testing/quality transparency. Comparable on subscription engine, quiz-led discovery, and lab-verified trust signaling.
- HUM Nutrition: DTC beauty-from-within and condition-specific supplement brand with quiz-driven personalization, subscription, and category-organized catalog (skin, hair, energy, mood). Directly comparable category structure and quiz-led onboarding.
- Ancient Nutrition: DTC brand focused on botanical, herbal, and mushroom-based supplements (Shilajit, Lion's Mane, Turkey Tail, Berberine) — overlapping directly with Mother Nature's Roots & Extracts, Brain & Focus, and Cardio collections.
- Ritual: US-based DTC essential-vitamins brand built on clean, traceable, plant-based formulations with a transparent, design-led Shopify storefront. Directly comparable product positioning (clean-label vitamins), DTC subscription model, and trust-through-transparency narrative.
- Care/of: Personalized DTC vitamin and supplement brand with a recommendation quiz, monthly subscription delivery, and clean-ingredient positioning. Closely matches Mother Nature's quiz-driven product discovery and subscribe-and-save mechanics.
- The Nue Co. DTC plant-based supplement brand with science-positioned, design-led packaging spanning sleep, skin, digestion, and energy — overlapping Mother Nature's category structure with a similar premium clean-label thesis.
Regional players
- BioCare: UK-based practitioner-grade supplement brand offering vitamins, minerals, and condition-specific formulas with emphasis on quality and formulation integrity. Comparable UK-based, broad-catalog clean-supplement competitor, though primarily sold via practitioners and its own site rather than pure consumer DTC.
Broad incumbents
- Holland & Barrett: UK's largest health-food and supplement retailer, carrying the full vitamins, minerals, herbal, and condition-specific categories that Mother Nature competes in via DTC. Comparable as the dominant UK incumbent in the same shelf-space; Mother Nature bypasses Holland & Barrett's retail markup through its Shopify storefront.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
HEALTHY LIFE SUPPLEMENTS LTD social profiles
Digital presenceHEALTHY LIFE SUPPLEMENTS LTD financial estimates
Financial estimateRevenue estimate
Valuation estimate
HEALTHY LIFE SUPPLEMENTS LTD leadership team
Management profileNumber of profiles
Profiles1 record
HEALTHY LIFE SUPPLEMENTS LTD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HEALTHY LIFE SUPPLEMENTS LTD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HEALTHY LIFE SUPPLEMENTS LTD
What does HEALTHY LIFE SUPPLEMENTS LTD do?
HEALTHY LIFE SUPPLEMENTS LTD formulates, manufactures, and sells clean, plant-based dietary supplement capsules and softgels across eleven health categories (Vitamins & Minerals, Sleep & Relaxation, Digestive Balance, Energy & Vitality, Joints & Mobility, Women's Health, Roots & Extracts, Weight Balance, Men's Health, Brain & Focus, Cardio). Products are made in the UK with 95%+ plant-sourced ingredients and are per-batch lab-tested for purity, safety, and potency. The company sells direct to consumers through its own Shopify storefront under the Mother Nature Supplements brand, offering one-time purchase and subscribe-and-save (up to 15% off) options with free UK delivery.
Is HEALTHY LIFE SUPPLEMENTS LTD a public or private company?
HEALTHY LIFE SUPPLEMENTS LTD is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HEALTHY LIFE SUPPLEMENTS LTD founded?
HEALTHY LIFE SUPPLEMENTS LTD was founded in 2021. It employs 1 to 10 people.
Where is HEALTHY LIFE SUPPLEMENTS LTD based?
HEALTHY LIFE SUPPLEMENTS LTD is headquartered in Dungannon, United Kingdom, in the Europe region.
How does HEALTHY LIFE SUPPLEMENTS LTD make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are subscription Recurring Revenue.
Who are HEALTHY LIFE SUPPLEMENTS LTD's main competitors?
Direct peers on record are Vital Proteins, Seed (Daily Synbiotic), Athletic Greens (AG1), HUM Nutrition, Ancient Nutrition, Ritual, Care/of and The Nue Co.. BioCare is listed as a regional player. Holland & Barrett is listed as a broad incumbent.
Does HEALTHY LIFE SUPPLEMENTS LTD have an API?
No public API is recorded for HEALTHY LIFE SUPPLEMENTS LTD.
What industry is HEALTHY LIFE SUPPLEMENTS LTD in?
HEALTHY LIFE SUPPLEMENTS LTD's product category is Dietary Supplements. Its primary akta.pro industry code is CRADAGAB, Vitamins & Minerals (Single Nutrients), with a secondary code of CRADAGAE, Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity). Its NAICS code is 456191 and its SIC code is 2833.