MPSF LTD

Name

MPSF LTD

Legal name

MPSF Ltd

Website

https://mpsf.co.uk

Company type

Private

Founded year

2021

Operating status

Operating

Ownership category

akta.pro rank

Product category

Toy and Game Retail

NAICS

Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Traditional Toy Stores (CRALAFAA)

akta.pro secondary industry

Board Games, Card Games & Puzzles Retail (CRALAFAF)

Keywords

• Games and toys
• Specialty retail
• Ecommerce retail
• Consumer products
• Toy distribution

Headquarters

HQ city

Reading

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Infrastructure

Core offering

MPSF Ltd sells games and toys through specialized retail channels and online ecommerce platforms. The company is a UK-based private limited firm founded in 2021 and headquartered in Reading, and its current public-facing website presents only a pre-launch 'Launching Soon' landing page with a contact form, indicating the retail and ecommerce operations have not yet gone live.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights1 record

Direct peers

• Hobbycraft: UK's largest specialist hobby retailer, with stores plus a strong online presence spanning toys, games, and craft/hobby categories adjacent to MPSF's stated focus.
• Magic Madhouse: Long-running UK online specialist in trading card games, board games and tabletop hobby products, operating a similar specialist ecommerce model to MPSF's stated plan.
• Zatu Games: UK specialist online retailer focused on board games, card games, and tabletop hobbies — a direct niche competitor for any games-led positioning MPSF adopts.
• The Works: UK multi-category high-street and online retailer with a substantial games, puzzles and toys range, the closest direct analogue to MPSF's stated specialist-retail-plus-ecommerce model.

Emerging players

• Miniature Market: US-headquartered specialist online games/hobby retailer; comparable in assortment and ecommerce-led model, illustrating the cross-border specialist benchmark MPSF would need to differentiate from.

Broad incumbents

• Smyths Toys Superstores: Large UK and Ireland toy superstore chain with a strong ecommerce presence, representing the scaled incumbent specialist-toy benchmark MPSF would compete against.
• Asmodee UK: UK arm of the global board and card games publisher/distributor, a relevant incumbent that controls key supply relationships any UK games retailer must secure.
• Ravensburger UK: Major games and puzzles manufacturer with direct-to-consumer UK retail, an incumbent that competes with and supplies into the specialist games retail channel.
• The Entertainer: UK high-street toy retailer with national store footprint and ecommerce site, an established omnichannel toy specialist comparable to MPSF's planned hybrid channels.

Regional players

• WHSmith: UK high-street retailer with a meaningful toys, puzzles and games category across stores and online, a comparable UK channel competitor though not a specialist.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks6 records

Key highlights3 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MPSF LTD