ALTA PRO LIMITED

What ALTA PRO LIMITED does

Alta Pro Limited, trading as Alta Stays, is a UK-based private serviced accommodation operator founded in 2022 and headquartered in Maidstone, Kent. The company owns and manages a portfolio of 6 fully furnished single-family houses ranging from 3 to 7 bedrooms, located across the towns of Chatham, Maidstone (three properties including a luxury riverside home), Rochester, and Sittingbourne/Murston. Each property is equipped with consistent amenities including free parking, superfast WiFi, dedicated workspaces, Smart TVs with Netflix, fully equipped kitchens, and smart-lock self-check-in systems designed to remove the need for key handovers.

The company targets four primary customer segments: contractors (flagged as the primary persona, particularly for the large Rochester property with parking for 7+ vehicles), business travelers, families, and relocating professionals. It serves these segments through a direct-to-consumer model via its own website (altastays.co.uk), with no presence on third-party OTAs such as Airbnb or Booking.com, and uses a "Book Direct and Save" positioning to retain full margin and offer tiered long-stay discounts of up to 40% for extended bookings. Business invoicing is offered to corporate clients, and flexible bed configurations (zip-and-link) are used to serve both solo contractors and family groups.

Revenue is generated through nightly and weekly accommodation fees with per-property unit pricing; specific rates are not publicly disclosed. The technology stack relies on a third-party property management platform (Hospitable.com, evidenced by image hosting), commodity smart-lock IoT for self-check-in, and standard SaaS booking functionality on the company website. The operation appears founder-led with a single named contact (Alex), no disclosed external investors, no subsidiaries, and no M&A or partnership activity in the source data.

Name

ALTA PRO LIMITED

Legal name

Alta Pro Limited

Website

https://altastays.co.uk

Company type

Private

Founded year

2022

Operating status

Operating

Ownership category

akta.pro rank

Product category

Serviced Accommodation

NAICS

Other Traveler Accommodation (72119)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Extended-stay serviced apartments (weekly/monthly) (THAMACAD)

akta.pro secondary industry

Workforce/Project-Based Extended Stay (Industrial & Construction) (THAGAEAH)

Keywords

• Serviced accommodation
• Contractor housing
• Corporate accommodation
• Short-term rentals
• Extended stay housing

Headquarters

HQ city

Maidstone

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Short-term Accommodation Rental: Nightly and weekly rental of fully equipped serviced properties to contractors, business travelers, and families. Revenue generated through per-night accommodation fees with pricing varying by property size, location, and seasonality. Long-stay discounts offered for extended bookings.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Alta Pro Limited, trading as Alta Stays, provides fully furnished serviced accommodation houses for short-term and mid-to-long-term stays across Kent, England. The company operates six properties ranging from 3-7 bedrooms, sleeping 6-14 guests each, equipped with free parking, superfast WiFi, dedicated workspaces, Smart TVs with Netflix, fully equipped kitchens, and smart-lock self-check-in. Bookings are taken directly through the company's own website with long-stay discounts (up to 40%) and business invoices available for corporate customers.

Product overview

Alta Stays (trading as Alta Pro Limited) is a serviced accommodation provider operating a portfolio of 6 fully furnished rental properties across Kent, England. The portfolio comprises single-family houses ranging from 3 to 7 bedrooms, designed primarily for contractors, business travelers, relocating professionals, and families seeking short to long-term stays. All properties offer consistent amenities including free parking, fast WiFi, dedicated workspaces, Smart TVs with Netflix, and flexible bed configurations. The company differentiates through direct booking, business invoicing, and attractive discounts for mid and long-term stays.

Differentiator

Problem solved

Functional benefit

Products and services

• Chatham Spacious House (Red Fox House) 5-bedroom house in Medway/Chatham, Kent, sleeping up to 8 guests, with free on-street parking, fast WiFi, 2 workspaces, 55-inch Smart TV with Netflix, and walkable access to town, station, and hospital. Targeted at contractors, families, and groups.
• Maidstone Center Private Parking (Home Feel House) 3-bedroom house in Maidstone, Kent, sleeping up to 6 guests, with allocated parking, Smart TV with Netflix, walkable to town and hospital. Marketed for contractors and families with long-stay discount options.
• Rochester Big House 7-bedroom house in Chatham, Kent, sleeping up to 14 guests, featuring massive private parking for 7+ vehicles, 14 flexible beds, superfast WiFi, dedicated workspaces, separate dining room, 2 bathrooms/4 toilets, and 2 washing machines plus tumble dryer. Targeted at contractor teams and large groups.
• Sittingbourne Cozy House 3-bedroom house in Murston/Sittingbourne, Kent, sleeping up to 6 guests, with free parking, flexible zip-and-link beds, fast WiFi and workspace, 55-inch Smart TV with Netflix, modern bathroom with bath and shower, and sunny rear garden.
• Maidstone Centre Modern Newly Renovated Fully renovated 4-bedroom house in Maidstone, Kent, sleeping 6 guests, featuring 3 off-road parking spaces, flexible zip-and-link beds, superfast WiFi, workspace, 65-inch Smart TV with Netflix, fully equipped kitchen, private garden, and central location.
• Maidstone Centre Luxury Riverside Home Luxury 6-bedroom detached riverside home in Maidstone town centre, sleeping up to 10+ guests, featuring river views, large private riverside patio and garden, 3.5 bathrooms including 2 en-suites, Smart TVs in 5 bedrooms, 65-inch TV in living room, dedicated workspace, superfast WiFi, and private parking for 2 cars.

Quantifiable outcome

• Properties with up to 7+ vehicle parking capacity for contractor teams
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• National Corporate Housing: US-headquartered corporate housing provider with UK presence. Comparable in targeting business travelers and relocating professionals with fully furnished extended-stay units, though operating primarily through B2B corporate contracts rather than direct consumer bookings.

Direct peers

• Roomspace Serviced Apartments: UK-focused serviced apartment provider specializing in extended stays for corporate clients and relocations. Similar positioning around business travelers, flexible lease terms, and full-apartment amenity sets versus traditional hotels.
• Your Space Serviced Apartments: UK serviced apartment operator focused on extended stays for corporate and leisure guests in regional UK cities. Directly comparable in offering fully equipped apartments with flexible stay terms and targeting contractors/business travelers.
• SACO (The Serviced Apartment Company): UK-based serviced apartment operator offering short and long-stay accommodations to corporate clients, relocating professionals, and leisure travelers. Directly comparable in target customer mix, stay-length focus, and corporate invoicing model.
• Staycity Aparthotels: Direct peer operating serviced apartments/aparthotels across the UK and Europe targeting both leisure and corporate extended-stay guests. Comparable business model with similar guest amenities (kitchens, WiFi, workspaces) and a focus on weekly/monthly stays.

Broad incumbents

• Sykes Holiday Cottages: Large UK vacation rental platform operator with a broad portfolio across the country. Comparable in that they aggregate UK short-stay properties, but broader (cottages, rural, leisure-led) rather than focused on contractor/corporate extended stays like Alta.
• Airbnb: The dominant global short-term rental platform. Alta operates in the same end-market (vacation/short-term stays) but deliberately excludes Airbnb as a distribution channel, making Airbnb a broad incumbent competitor for the same guest wallet share.
• Booking.com: Largest accommodation marketplace globally, including serviced apartments and short-term rentals. Competes with Alta for both leisure and corporate traveler bookings but operates as a broad platform versus Alta's focused direct-to-consumer approach.
• Premier Inn: UK's largest budget hotel chain with extensive Kent presence. Competes for the same contractor and business traveler bookings but with a different product (hotel rooms) versus Alta's apartment-style units with kitchens and parking.
• Travelodge: Major UK budget hotel brand with multiple Kent locations. Competes for price-sensitive contractor and business traveler demand, though lacks Alta's apartment amenities (kitchens, parking for vans, multi-bedroom configurations for teams).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALTA PRO LIMITED