FINFLUENCER LTD

Name

FINFLUENCER LTD

Legal name

Finfluencer Ltd

Website

https://www.finfluencer.digital/

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Influencer Marketing Services: The company provides influencer marketing services to financial products and services providers, matching them with appropriate finance influencers and managing campaigns.
2. Awards and Events: The company generates revenue through hosting the Finfluencer Awards UK, which includes sponsorship from financial brands and partners like Amundi and InvestEngine.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Finfluencer is an influencer marketing agency that matches financial products and services providers with vetted finance influencers, producing video content across social platforms while ensuring financial promotions compliance. It also runs the Finfluencer Awards UK, an annual platform recognizing top finance and investment educators across UK social media.

Product overview

Finfluencer Ltd operates as a financial influencer marketing agency offering a suite of services: Influencer & Social Strategy (matching brands with target-audience influencers), Content Creation (video production across social platforms), Compliance Protection (financial promotions regulatory expertise), and Distribution Partnerships (co-marketing opportunities). The company also runs the Finfluencer Awards UK, an annual awards platform recognizing top financial educators across social media, featuring categories spanning Investment, Personal Finance, Family Finance, Pension & Retirement, Financial Independence, Rising Star, Portfolio Guidance, Economist, Money Saving, Finance Tips, and Ambition & Growth.

Differentiator

Problem solved

Functional benefit

Brands

• Finfluencer Awards UK: A platform celebrating the top finance and investment educators across social media in the UK

Products and services

• Influencer & Social Strategy

Quantifiable outcome

• $25M marketing spend managed, $10B assets raised, 100+ financial products marketed

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered flagship and core.

• AmundiflagshipGTM or Marketing Partner · 1 January 2025Amundi, Europe's largest asset manager, is the proud partner of the Finfluencer Awards UK 2025. The partnership enables the awards ceremony and empowers investors to make financial decisions with confidence. Amundi provides sponsorship and co-branding for the annual event.
• InvestEnginecoreGTM or Marketing Partner · 1 January 2025InvestEngine, a leading UK investment platform, partners with the Finfluencer Awards as a key partner. The partnership helps individuals invest smarter and is featured prominently in awards materials and events.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• The Fifth: UK-based creative agency exclusively serving financial services brands with marketing, content, and brand strategy. Most directly comparable to Finfluencer in being a UK marketing agency specialized to the financial services vertical with deep regulatory awareness.
• Velocity Partners: B2B marketing agency specializing in fintech and financial services with content, PR, and digital marketing offerings. Comparable as a specialist financial-services marketing agency targeting enterprise fintech and FS clients, similar to Finfluencer's buyer profile.
• The Goat Agency: UK-headquartered global influencer marketing agency offering strategy, creator matching, and campaign management. Directly comparable as a UK influencer marketing agency with similar service layers (strategy, content, distribution) to Finfluencer, though without financial-services specialization.
• Brainlabs: UK-based digital marketing agency covering paid media, SEO, programmatic, and content marketing. Comparable as a UK digital marketing services provider targeting enterprise clients, with overlapping content and distribution capabilities.
• Moburst: Global full-service influencer and mobile marketing agency offering influencer strategy, content production, and media buying. Comparable as an influencer marketing agency with content creation and campaign management services analogous to Finfluencer's core offerings.

Emerging players

• Upfluence: Influencer marketing SaaS platform providing creator discovery, campaign management, and analytics tools. Adjacent to Finfluencer's matchmaking and campaign services but delivered as software rather than agency services.
• CreatorIQ: Enterprise influencer marketing platform for creator discovery, relationship management, and campaign measurement. Adjacent to Finfluencer's influencer strategy and matchmaking offerings, with financial services brands like Goldman Sachs among its customers.

Broad incumbents

• Ogilvy Financial Services: WPP-owned global advertising network with deep financial services practice across banking, insurance, and asset management. Comparable as a financial-services-specialized marketing services provider but at vastly larger scale and broader scope than Finfluencer.
• Wunderman Thompson Financial Services: Global creative, content, and commerce agency with significant financial services practice under WPP. Comparable as a financial services marketing services competitor with compliance-aware capabilities, but operating as part of a much wider portfolio.
• Dentsu Financial Services: Global advertising holding company with dedicated financial services marketing practices across media, creative, and CX. Comparable as a broad incumbent serving financial services brands with marketing services, though operating at much greater scale than Finfluencer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/finfluencer-digital

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FINFLUENCER LTD