MID POINT GEO LIMITED

What MID POINT GEO LIMITED does

Mid Point Geo Limited is a UK-based private software development company founded in 2011 by Tom Owen, a veteran of the oil and gas industry with experience at Sercel, Quest, and ECL dating back to 1992. The company develops specialized software for the geophysical and geotechnical industry, serving clients across the energy sector including major oil companies (ExxonMobil, CNIPC BGP), seismic contractors (PGS, ION, SERCEL), and geotechnical firms (Furgo, AGS). Its product portfolio consists of four core commercial products—CheckPoint (unified project data and reporting platform), CoverPoint (marine seismic streamer coverage analysis), NavPoint (IOGP navigation format checker), and BreakPoint (position management for land, transition zone, and ocean bottom surveys)—plus a free Geodetic Calculator tool based on the EPSG Geodetic Parameter Dataset. CheckPoint serves as the primary platform, supporting towed streamer, seabed, land, and geotechnical surveys with modules for activity logging, QHSE tracking, marine mammal observation (MMO/PSO), and acquisition management.

The technology stack is built around geomatic algorithms, navigation and positioning solutions, and mathematical modeling, hosted on Microsoft Azure cloud infrastructure for data synchronization and multi-user access. CheckPoint v2 (2024) is integrated with Microsoft Teams for direct delivery of project data and HSE/QC notifications to users' desktops and mobile devices. The company monetizes through a hybrid model combining one-time software licensing for standard products, bespoke/custom development services, recurring support and maintenance contracts, training and consultancy, and format verification services tied to its involvement in IOGP and SEG technical standards bodies.

Go-to-market is primarily direct-to-enterprise through the company website (midpointgeo.com), a separate downloads portal (midpointgeo.net), and direct enquiry forms, supplemented by a product-led growth motion via the free Geodetic Calculator. The registered office address (C/O Hilton Jones Ltd, Hollinwood Business Centre, Oldham) appears to be a virtual/registered agent address rather than a dedicated operational facility.

Name

MID POINT GEO LIMITED

Legal name

Mid Point Geo Limited

Website

https://midpointgeo.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Mid Point Geo Limited is a UK-based private software company that develops specialized project data management, navigation format checking, and positional analysis tools for the geophysical and geotechnical sectors, primarily serving oil and gas, seismic, and geotechnical firms worldwide.

Ownership category

akta.pro rank

Product category

Geophysical Survey Software

NAICS

Software Publishers (5132), Geophysical Surveying and Mapping Services (541360), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Oil & Gas Field Services, Nec (1389), Oil & Gas Field Exploration Services (1382)

akta.pro industry

PRIMARYBPAMANAK

GIS & Spatial Data Management Platforms

Business & Public Services/Web, Mobile & Digital Platforms/Maps, Location & Navigation Platforms

SECONDARYIMAKAKAA

Mineral Exploration & Geoscience Services (Geology, Geophysics, Geochemistry, Resource Modeling)

Industrials, Manufacturing & Construction/Metals & Mining/Mining Services & Contracting (Exploration, Drilling, Blasting, Mine Operations)

SECONDARYBPAMANAB

Mapping & Basemap Platforms (Tiles/SDKs)

Business & Public Services/Web, Mobile & Digital Platforms/Maps, Location & Navigation Platforms

SECONDARYBPAMANAM

Satellite Imagery & Remote Sensing Geospatial Platforms

Business & Public Services/Web, Mobile & Digital Platforms/Maps, Location & Navigation Platforms

Keywords

• Seismic survey software
• Marine navigation formats
• Geophysical data management
• Position computation software
• Energy exploration software

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Software Licensing - General Sale Products: Standard software products (CheckPoint, CoverPoint, NavPoint, BreakPoint) sold for general commercial use. Products are available for download with licensing arrangements.
2. Bespoke/Custom Software Development: Development of custom software products tailored for specific clients with specialized requirements. Includes requirement gathering, design, and product implementation.
3. Format Verification Services: Format verification services provided both as software tools and as compliance audit consultancy. The company is a leading member of industry technical bodies involved in standards development.
4. Support and Maintenance: Comprehensive support and ongoing maintenance provided on all products.
5. Training and Consultancy: Training services and consultancy for companies carrying out their own development or seeking to increase internal knowledge implementing and verifying geomatic algorithms.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Mid Point Geo Limited develops and sells specialized software for the geophysical and geotechnical industry. Its product suite includes CheckPoint (unified project data and reporting), CoverPoint (marine seismic streamer coverage analysis), NavPoint (IOGP navigation format checker), and BreakPoint (position management for source and receiver points), plus a free Geodetic Calculator. The company also develops bespoke/custom software products and provides training, consultancy, and ongoing support for clients in the Energy Industry.

Product overview

Mid Point Geo Limited provides a suite of specialized software solutions for the geophysical and geotechnical industry, primarily serving the Energy Industry. The portfolio consists of four core commercial products—CheckPoint (unified project data and reporting), CoverPoint (marine seismic streamer coverage analysis), NavPoint (IOGP format checker), and BreakPoint (position management and computation)—alongside a free Geodetic Calculator tool. CheckPoint serves as the primary project management and reporting platform consolidating activity, QHSE, MMO/PSO, acquisition, and QC data, while CoverPoint handles coverage analysis for marine surveys, NavPoint verifies navigation data formats, and BreakPoint manages survey positioning and first break computation. The products are designed for interoperability across the seismic survey workflow.

Differentiator

Problem solved

Functional benefit

Brands

• CheckPoint: Unified Project Data and Reporting software for Client Representatives, Contractors, Exploration Managers and Project Managers. An advanced reporting and management system for geophysical operations.
• CoverPoint
• NavPoint
• BreakPoint
• Geodetic Calculator

Products and services

• CheckPoint Unified project data and reporting system for Client Representatives, Contractors, Exploration Managers and Project Managers. Provides comprehensive data visualization, activity logging, QHSE management, MMO/PSO tracking, acquisition production accounting, and QC for towed streamer, seabed, land, and geotechnical surveys.
• CoverPoint Streamer coverage analysis software for marine seismic surveys. Offers advanced data analysis, flexible coverage generation, binning with full offset and azimuth-based fold generation, and GIS outputs for coverage comparison and fold QC.
• NavPoint Format checker for IOGP P1/11, P2/11, P6/11 and P7/17 navigation formats, along with legacy Ukooa P1/90, P2/9x formats and SPS format. Includes command line tools for process integration.
• BreakPoint Position management and computation system for management, visualisation, positioning and quality control of source and receiver points for Land, Transition Zone and Ocean Bottom Sensor Surveys. Includes first break positioning, field position visualization, and flexible report generation.
• Geodetic Calculator Free geodetic computation tool based on EPSG Geodetic Parameter Dataset. Supports coordinate operations, coordinate reference system definitions, concatenated operations, and implements multiple coordinate operation methods including Transverse Mercator, Lambert Conformal, and various transformations.

Quantifiable outcome

• Project data delivered directly to browser via Azure cloud synchronization
• +1 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

One partnership is on record.

• Microsoft AzurecoreTechnology or IntegrationMid Point Geo uses Microsoft Azure cloud infrastructure for hosting CheckPoint software and enabling secure data synchronization. Project data is transferred directly to Azure, allowing users to access data via browser from anywhere. Azure enables scalable multi-user access to central databases across multiple locations.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ffA (Foster Findlay Associates): ffA develops seismic attribute analysis and interpretation software used by exploration geoscientists. It is a direct peer because both companies deliver specialist geophysical software products focused on data analysis and quality control within the upstream oil & gas workflow.
• ION Geophysical: ION Geophysical provides geophysical technology, software, and survey services for marine and land seismic acquisition. It is both a Mid Point Geo customer and a direct peer because ION sells its own positioning/navigation software ecosystem that overlaps with Mid Point Geo's BreakPoint and NavPoint products.
• DUG Technology: DUG provides high-performance geophysical software (DUG Insight, DUG Suite) and HPC services for seismic data processing and interpretation. It is a direct peer because both firms sell specialized, niche software for seismic survey workflows to oil & gas and academic customers globally.
• Eliis: Eliis develops PaleoScan, a seismic interpretation and geophysical analysis software suite used by oil & gas and geotechnical firms. It is a direct peer because both companies target geoscientists and exploration managers with specialized geophysical desktop software and recurring licensing models.

Broad incumbents

• Sercel: Sercel, a CGG company, manufactures seismic acquisition equipment and offers associated software for navigation and positioning. It is a broad incumbent peer because, while it sells comparable navigation/positioning capability, it does so alongside a much larger hardware and system-integration portfolio rather than specializing in standalone software.
• SLB (formerly Schlumberger): SLB's Digital & Integration segment offers the DELFI E&P cognitive environment and Landmark geoscience software suite. It is a broad incumbent peer because it competes with Mid Point Geo in seismic, navigation, and project data workflows as part of an end-to-end upstream software stack.
• CGG: CGG provides geoscience services, multi-client seismic data, and geophysical software (Hammer, Insight) to the global E&P industry. It is a broad incumbent peer because it competes with Mid Point Geo's customers and adjacent software categories as part of a much wider services and data portfolio.
• Emerson E&P Software (formerly Paradigm): Emerson's E&P Software business (built on Paradigm) offers seismic interpretation, reservoir modeling, and well planning software to exploration and production customers. It is a broad incumbent peer because it sells overlapping geoscience software into the same oil & gas majors and seismic contractors that Mid Point Geo serves.

Emerging players

• Earth Science Analytics: Earth Science Analytics is a Norwegian geoscience software company providing AI-assisted seismic interpretation and analytics to oil & gas and mining clients. It is an emerging-player peer because it sells specialized, niche geophysical software into the same exploration-customer base, although with an AI/data-analytics emphasis rather than operational/positioning focus.
• Petroleum Experts (PETEX): Petroleum Experts develops IPM, Prosper, and MBAL software for production and reservoir engineering used by oil & gas operators globally. It is an emerging-player peer because, like Mid Point Geo, it is a privately held specialist software company serving upstream E&P workflows, albeit focused on production rather than exploration.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCoQ4vkqNRgbAcC7qb0xm30A
• LinkedInlinkedin.com/company/mid-point-geo-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MID POINT GEO LIMITED