Heart Mountain Rescue Ltd.

What Heart Mountain Rescue Ltd. does

Heart Mountain Rescue Ltd. is a 100% volunteer-run, foster-based dog rescue organization headquartered in Exshaw, Alberta, Canada, and registered as a Canadian charity (Charity Registration Number 747061547RR0001; Corporation Number 1459688-9). The organization operates without a shelter facility, relying instead on a network of volunteer foster families within a two-hour radius of Calgary (Exshaw, Canmore, Banff, Cochrane, Calgary) to provide temporary housing for rescued dogs until permanent adoption. Its core offerings are dog adoption services (standard fee $825 CAD covering spay/neuter, microchip, deworming, vaccinations, and flea/tick prevention), a foster care program (with all medical expenses covered by the organization), and a re-homing assistance service for owners who can no longer keep their dogs ($400 CAD care contribution).

The rescue sources dogs in partnership with Alberta-based organizations (Fostering Hope, Pause4Change), Manitoba-based organizations (K9 Advocacy Manitoba, Save A Dog Network), and a Saskatchewan-based organization (Nar La Ronge). It receives in-kind corporate support from Bluebird Self Storage for supply warehousing, and processes donations through the CanadaHelps platform. Marketing and community engagement are conducted via Instagram, Facebook, a monthly email newsletter, the organization website, earned media coverage, and an Amazon Wish List for foster-dog sponsorships.

The business model combines one-time adoption and re-homing fees, low-ticket merchandise sales (calendars, bandanas, tote bags, fanny packs priced CA$15–CA$55), and tax-deductible donations. With no paid staff, no proprietary technology, no app, and no public API, the entire operation runs on standard web tools (Squarespace, Google Forms, CanadaHelps) layered on top of a volunteer workforce. There are no disclosed funding rounds, investments, acquisitions, or executive hires, and the organization is geographically constrained to Canadian operations across Alberta, Manitoba, and Saskatchewan.

Name

Heart Mountain Rescue Ltd.

Legal name

Heart Mountain Rescue Ltd.

Website

https://heartmountainrescue.org

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Heart Mountain Rescue Ltd. is a 100% volunteer-run, foster-based dog rescue in Alberta, Canada, finding homes for dogs sourced via partner networks across Alberta, Manitoba, and Saskatchewan, funded by adoption fees, donations, and merchandise sales.

Ownership category

akta.pro rank

Product category

Animal Rescue Services

NAICS

Social Advocacy Organizations (8133)

SIC

Services-Social Services (8300)

akta.pro primary industry

Animal Shelters & Adoption Services (BPAGAIAA)

akta.pro secondary industries

Animal Shelters & Rescue Operations (AFAEALAB), Foster & Volunteer Network Programs (BPAGAIAF), Veterinary Charity Clinics & Medical Aid (BPAGAIAD)

Keywords

• Dog rescue services
• Pet adoption programs
• Foster-based animal welfare
• Volunteer rescue operations
• Dog re-homing support

Headquarters

HQ city

Exshaw

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Marketing or Sales, Others, Infrastructure

Revenue model

1. Adoption Fees: One-time adoption fees of $825 CAD covering intake, transportation, and vetting costs including spay/neuter, microchip, deworming, vaccinations, and flea/tick prevention.
2. Donations: Monthly recurring donations and one-time donations from supporters. Donations fund rescue operations, medical treatments, and foster supplies.
3. Merchandise Sales: Sale of branded merchandise including calendars, bandanas, tote bags, and fanny packs through the online store.
4. Care Contribution Fees: Re-homing service fee of $400 CAD requested to cover medical treatment, spay/neuter, and housing costs for dogs being re-homed through the organization.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Heart Mountain Rescue is a 100% volunteer-run, foster-based dog rescue organization in Alberta, Canada. It finds permanent homes for rescued dogs through a structured adoption process ($825 CAD fee), recruits volunteer foster families within a 2-hour radius of Calgary to provide temporary care, assists owners in re-homing their dogs ($400 CAD care contribution), and funds operations via donations and merchandise sales.

Product overview

Heart Mountain Rescue Ltd. is a 100% volunteer-run, foster-based dog rescue organization in Alberta, Canada. The organization operates without a shelter facility and relies entirely on volunteer fosters. Its core offerings include dog adoption services (with a $825 adoption fee), a foster care program (covering all medical expenses), and re-homing services for owners who can no longer keep their dogs ($400 care contribution). The organization supports its mission through merchandise sales (calendars, bandanas, tote bags, fanny packs) and donation programs via CanadaHelps. The organization works with rescue partners across Alberta, Manitoba, and Saskatchewan.

Differentiator

Problem solved

Functional benefit

Products and services

• Dog Adoption Services Facilitates adoption of rescued dogs into forever homes through a structured process including application, video interview/virtual home visit, reference checks, meet-and-greet with foster parent, and adoption agreement. Adoption fee of $825 CAD covers spay/neuter, microchip, deworming, vaccinations, and flea/tick prevention.
• Foster Care Program
• Re-Homing Services
• Donation and Sponsorship Programs
• 2026 Calendar Annual calendar featuring rescued dogs, sold as merchandise at CA$30.00 to support rescue operations.
• Big Dog Bandana
• Small Dog Bandana
• Wild North Gear Fanny Pack
• HMR Tote Bag

Quantifiable outcome

• Comprehensive vetting value exceeds adoption fee
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered supporting and core.

• Bluebird Self StoragesupportingOthersCorporate sponsor who donates space for HMR to keep all foster supplies used for homeless dogs in need. Part of the Bluebird Cares program supporting local animal rescues.
• Fostering HopecoreStrategic or Co-development PartnerAlberta rescue partner organization that HMR works closely with to rescue dogs and find them forever homes.
• Pause4ChangecoreStrategic or Co-development PartnerAlberta rescue partner organization collaborating with HMR on dog rescue efforts.
• K9 Advocacy ManitobacoreStrategic or Co-development PartnerManitoba rescue partner working with HMR to rescue dogs from the province.
• Save A Dog NetworkcoreStrategic or Co-development PartnerManitoba rescue partner collaborating with HMR on dog rescue and rehoming initiatives.
• Nar La RongecoreStrategic or Co-development PartnerSaskatchewan rescue partner working with HMR on cross-provincial dog rescue efforts.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BC SPCA: British Columbia's largest animal welfare organization operating shelters, adoption, and advocacy programs across the province. A broad incumbent with overlapping mission (rescue, adoption, spay/neuter, advocacy) but a wider portfolio and larger infrastructure footprint than HMR.
• Toronto Humane Society: Long-established Canadian humane society operating a shelter and adoption programs in Ontario. Comparable in mission and charitable structure, but operates at a different scale and geography.
• Ontario SPCA and Humane Society: Provincial animal welfare organization with shelters, adoption, and advocacy across Ontario. Relevant as a registered-charity animal welfare peer with a comparable mission to HMR, though at significantly larger scale and geographic reach.
• Humane Canada: National federation representing Canadian humane societies and SPCAs, including advocacy, standards, and member services. Relevant as a comparable in the registered-charity, animal-welfare advocacy space HMR occupies at a local level.
• Calgary Humane Society: An established Calgary-area humane society operating a physical shelter with adoption, rehoming, and animal welfare programming. Comparable because it serves the same Alberta adopter base and competes for both adopters and corporate sponsorship dollars, though at much larger scale and with a shelter facility.

Regional players

• Edmonton Humane Society: Major Alberta-based humane society with a physical shelter and full adoption services. A regional incumbent in the same animal welfare and dog adoption space, though primarily serving the Edmonton market rather than Calgary/Canmore/Banff corridor.

Direct peers

• K9 Advocacy Manitoba: Manitoba rescue partner organization working with HMR. Comparable as a regional, volunteer-led dog rescue focused on advocacy, rescue, and rehoming — essentially the Manitoba analog of Heart Mountain Rescue's Alberta operations.
• Save A Dog Network: Manitoba-based rescue partner already collaborating with HMR on cross-provincial dog rescue. Directly comparable as a foster-based, volunteer-run dog rescue operating in a similar geographic and operational scope.
• Alberta Animal Rescue Crew Society (AARCS): AARCS is one of Alberta's largest volunteer-supported animal rescues, operating foster and shelter programs for dogs and cats across the province. It is the closest direct comparable to Heart Mountain Rescue in mission, geography (Alberta), and foster-based model.
• Fostering Hope: Alberta-based foster dog rescue already partnered with HMR. Direct peer with overlapping foster-based, volunteer-run model and shared Alberta adopter pool.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/heartmountainrescue
• Instagraminstagram.com/heartmountainrescue

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heart Mountain Rescue Ltd.