What Truly Unbiased LLC does

Truly Unbiased LLC is a fee-only registered investment adviser providing Personal CFO and financial planning services to individuals and corporate clients. Founded by Vinee Mehta in January 2023 and operating out of Miami, Florida with California RIA registration, the firm delivers comprehensive financial planning covering net worth analysis, budgeting, investment reviews, debt management, retirement planning, tax planning, insurance review, estate planning, and Social Security analysis. The investment philosophy centers on low-cost index investing and dividend growth strategies, with explicit emphasis on time in the market rather than market timing. Mehta is the sole financial advisor, holding CFP and AIF designations plus an MBA from USC, with prior senior roles at Fidelity Investments, the family offices of Mark Strome and Sean Combs, and a co-founded multi-family office.

The firm offers two primary engagement models: an Ongoing Planning and Consulting Financial Plan Program delivered as a monthly subscription with regular Zoom meetings, and Project Based Planning on a one-time/quoted basis. Two additional product lines, Employee Benefit Financial Planning Programs and Gift Financial Planning Programs, extend the offering to corporate HR buyers and to gifting use cases for graduates and new hires. The revenue model is purely subscription-style retainers and project fees; the firm explicitly does not sell products, earn commissions, enter revenue-sharing or referral arrangements, charge assets-under-management fees, or impose asset minimums. Mehta holds no custody or discretionary authority over client accounts, which structurally enforces the conflict-free positioning.

There is no proprietary technology platform. Client acquisition is driven by content marketing through the firm's website, including a free library of articles, advisor-question lists, definitional resources, and a book/reading list, alongside direct inquiries via the listed email. The firm is selective in client acceptance and has no disclosed partnerships, referral networks, paid distribution channels, external funding, or technology integrations. As of the available data, Truly Unbiased operates as a single-advisor practice with capacity, scale, and succession risks inherent to that structure.

Name

Truly Unbiased LLC

Legal name

Truly Unbiased LLC

Website

https://trulyunbiased.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Truly Unbiased LLC is a fee-only, registered investment adviser founded in 2023 by Vinee Mehta, delivering Personal CFO and comprehensive financial planning services to individuals and corporate clients with no commissions, product sales, or asset minimums.

Ownership category

akta.pro rank

Product category

Personal Financial Planning & Advisory Services

NAICS

Management Consulting Services (54161)

akta.pro primary industry

Fee-Only Advisory (FSAEAAAL)

akta.pro secondary industry

Outsourced Finance & CFO Services (BPAHABAE)

Keywords

• Fee-only financial planning
• Personal CFO services
• Fiduciary financial advice
• Investment advisory services
• Financial planning consulting

Headquarters

HQ city

California

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Financial Planning & Advisory Services: Fee-only financial planning services offered on an ongoing retainer or project basis. No product sales, no commissions, no revenue sharing, no referral fees, no assets under management fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Truly Unbiased LLC provides fee-only Personal CFO and Financial Planning services to individuals and corporate employers, delivered directly by founder Vinee Mehta. The firm offers ongoing retainer-based planning, project-based planning, employee benefit programs, and gift planning programs, all on a conflict-of-interest-free basis with no product sales, no commissions, no revenue sharing, no referral fees, and no asset-based management fees.

Product overview

Truly Unbiased LLC is a fee-only financial advisory firm offering Personal CFO and Financial Planning services through two primary engagement models: the Ongoing Planning and Consulting Financial Plan Program (a continuous, comprehensive service with monthly meetings and ongoing support covering all financial planning areas) and Project Based Planning (a point-in-time review available on standalone or combined basis). Additional offerings include Employee Benefit programs for employers and Gift programs for individuals. The firm operates with no conflicts of interest, no product sales, no commissions, and no asset minimums.

Differentiator

Problem solved

Functional benefit

Products and services

• Ongoing Planning and Consulting Financial Plan Program A continuous, retainer-based financial planning program where clients receive ongoing advisory support including monthly Zoom meetings, phone/email access, ongoing check-ins, and implementation assistance. Covers all areas: net worth analysis, budgeting, investment review, retirement planning, tax planning, insurance review, estate planning, and more. For individual consumers and households seeking comprehensive ongoing financial guidance.
• Project Based Planning A point-in-time financial planning engagement providing a review of a client's current situation, goals, and objectives. Services are available on a standalone or combined basis and pricing is quoted on a customized basis. For individual consumers needing a one-time comprehensive review rather than ongoing service.
• Employee Benefit Financial Planning Program Customized financial planning programs designed for corporate employers to offer as an employee benefit, addressing employee financial stress. Can be structured for the entire employee base or for key employees and executives, with customized pricing. For HR/benefits teams and corporate leadership.
• Gift Financial Planning Program Customized financial planning programs offered as gifts for new graduates or individuals starting new jobs, providing a foundation for financial planning help. Available as a one-year ongoing planning program or in customized formats.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Emerging players

• Betterment: Betterment is a digital-first wealth manager combining automated portfolios with access to CFP advice. It targets the same fee-sensitive, hands-on client segment as Truly Unbiased, but at a structurally lower cost base and with a national, tech-enabled footprint.

Broad incumbents

• Edelman Financial Engines: Edelman Financial Engines is one of the largest independent RIAs in the U.S., offering comprehensive financial planning and asset management to mass-affluent and HNW households. It is a large-scale incumbent in the same fiduciary planning category.
• Schwab Wealth Advisory: Charles Schwab's Wealth Advisory offers goal-based planning and ongoing advice (typically AUM-priced) from a major incumbent. It competes for the same mass-affluent to HNW client but bundles planning into a much larger AUM-based wealth offering.
• Mariner Wealth Advisors: Mariner Wealth Advisors is a large national RIA offering comprehensive financial planning, tax, estate, and investment advisory services. It is the type of scaled, multi-service advisory firm that Truly Unbiased would compete against for HNW planning mandates.
• Carson Group: Carson Group is a large RIA and advisor support platform that provides financial planning tools, coaching, and a turnkey back office to affiliated advisors. It represents the platform-driven, scaled version of what a solo fee-only RIA practice looks like once it grows.
• Vanguard Personal Advisor: Vanguard Personal Advisor combines low-cost index investing with human advisor access on a tiered fee schedule. It is the prototypical "fiduciary, low-cost index, no commission" offering and is the incumbent the "Truly Unbiased" positioning is implicitly measured against.

Direct peers

• Zoe Financial: Zoe Financial is a marketplace that matches consumers with vetted, fee-only financial advisors. It competes for the same mass-affluent client who is actively looking for unbiased, conflict-free advice and is one of the more visible direct alternatives to a solo fee-only RIA.
• XY Planning Network: XY Planning Network is a network of fee-only, primarily CFP-credentialed advisors serving mass-affluent clients on flat-fee or retainer models. It is a direct competitive ecosystem to a solo fee-only RIA and also a potential affiliation/lead source for Truly Unbiased.
• Facet Wealth: Facet Wealth is a fee-only, virtual financial planning firm offering comprehensive CFP-led advice on a flat subscription. It is the closest scaled analog to Truly Unbiased: subscription-priced, conflict-free planning, no AUM or commissions, no asset minimums.
• Pure Financial Advisors: Pure Financial Advisors is a fee-only RIA that provides comprehensive financial planning and investment management with no commissions and a fiduciary model. It illustrates the scaled version of the same fee-only value proposition Truly Unbiased sells.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/truly-unbiased-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Truly Unbiased LLC