Thewinelistnz
The Wine List NZ is a privately held Auckland-based online wine retailer founded in 2020, selling curated, restaurant-quality wines by the 6-bottle box to New Zealand consumers nationwide via a Shopify storefront, with personal curation and customer service led by founder-operator Laura Faire.
- Company typePrivate
- Founded2020
- HeadquartersAuckland, New Zealand
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Thewinelistnz does
The Wine List NZ is a private, Auckland-based online wine retailer founded in 2020 during New Zealand's first COVID-19 lockdown to bring restaurant-quality wines into the home. The company operates as The Wine List Limited, an independent, owner-operated business led since 2022 by Laura Faire, who serves as buyer, host, chef, and food writer, drawing on 25 years of hospitality and food-industry experience. There is no disclosed external funding, parent company, or institutional ownership; the firm is small (1-10 employees), holds liquor license 007/OFF/9009/2022, and operates from a paper address at 478 New North Road, Kingsland, with no physical retail or alcohol storage on site.
The core product is a curated catalog of wines spanning 200+ wineries across New Zealand, France, Australia, Italy, Spain, and the Americas, organized by varietal, country, winery, and price point. Sales are executed primarily through a Shopify storefront at thewinelist.co.nz, with orders fulfilled as 6-bottle boxes priced from roughly NZ$151 to over NZ$480 per box, with individual bottles ranging from NZ$18.55 to over NZ$1,900. Distribution is direct-to-consumer with nationwide NZ delivery at a NZ$10 flat-rate shipping fee (waived over NZ$400). Personal service is delivered via direct phone/text to Laura (021 591 500) and email ([email protected]), supported by a content library covering winemaker Q&As, wine knowledge articles, recipes and food pairings, and restaurant reviews published on The Wine Life Blog.
Revenue is generated entirely from one-time wine product sales at standard retail pricing, with modest margin levers layered in: a 5% account-holder discount (subscription-style), a 10% first-order mailing list promotion, and box-based savings of approximately 5-10% versus single-bottle purchases. Marketing is multi-channel but lean — a weekly email newsletter, organic Facebook and Instagram activity, and content-led SEO — targeting New Zealand wine enthusiasts seeking curated alternatives to supermarket or generic e-commerce wine offerings. No AI, app, or third-party platform integrations are evident.
Thewinelistnz firmographics
Firmographics- Name
- Thewinelistnz
- Legal name
- The Wine List Limited
- Website
- https://www.thewinelist.co.nz
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Wine List NZ is a privately held Auckland-based online wine retailer founded in 2020, selling curated, restaurant-quality wines by the 6-bottle box to New Zealand consumers nationwide via a Shopify storefront, with personal curation and customer service led by founder-operator Laura Faire.
- Ownership category
- akta.pro rank
Thewinelistnz industry classification
Industry- Product category
- Online Wine Retail
- NAICS
- Beer, Wine, and Liquor Retailers (44532), Beer, Wine, and Liquor Retailers (4453)
- akta.pro primary industry
- Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)
- akta.pro secondary industry
- Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)
Keywords
Where Thewinelistnz is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Thewinelistnz business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct Wine Sales: E-commerce sales of curated wines sold by the box (6 bottles). Revenue from wine product sales with pricing that enables better than single-bottle rates. Additional revenue from account holder program (5% discount for members) and mailing list promotions (10% off first order).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for curated wines |
| Transaction based/ take rate | Pay-as-you-go | Shipping fee |
| Subscription | Annual | Account holder discount |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Thewinelistnz product offering
Product offeringCore offering
The Wine List NZ operates a direct-to-consumer online wine retail storefront selling curated, restaurant-quality wines to New Zealand customers nationwide. Products are sold by the box (6 bottles) across varietal, country, winery, and price-point collections, supported by personal phone/text customer service, flat-rate shipping, and an editorial blog (winemaker Q&As, recipes, restaurant reviews).
Product overview
The Wine List NZ is an online wine retailer offering restaurant-quality wines as a unified e-commerce platform. The core offering consists of curated wine collections organized by varietal (White Wine, Rosé + Sparkling, Red Wine), country of origin, and featured wineries. Supplementary collections include price-based selections (Under $30, Premium $75+), staff picks ('What Laura's Serving'), and top sellers. The service is enhanced by The Wine Life Blog featuring winemaker Q&A, wine knowledge articles, recipes, and restaurant reviews. Wines are sold primarily by the box (6 bottles) with $10 flat-rate shipping nationwide.
Differentiator
Problem solved
Functional benefit
Products and services
- White Wine Collection Curated white wine assortment covering Chardonnay, Sauvignon Blanc, Pinot Gris + Riesling, and European-style whites from New Zealand, Australia, and France, sold by the bottle or 6-bottle box.
- Rosé + Sparkling Collection Curated rosé, Champagne, Méthode Traditionnelle, Prosecco, Crémant, and sparkling water options for NZ consumers, sold by the bottle or 6-bottle box.
- Red Wine Collection Curated red wine assortment including Pinot Noir, Syrah + Shiraz, Cabernet Sauvignon, Merlot + Malbec, red blends, and European-style reds from NZ, France, Australia, Italy, and beyond, sold by the bottle or 6-bottle box.
- By Country Collections Wine selections organized by country of origin, including New Zealand, Italy + Spain, France, Australia, and the Americas, for NZ consumers.
- By Winery Collections Curated wines grouped by featured winery, including Maison Laurent-Perrier, Amisfield, Man O' War, Nino Franco Estate, and Rameau d'Or.
- Top Sellers Collection Customer-favorite wines selected based on reorder statistics and restaurant-quality standards for NZ consumers.
- What Laura's Serving Laura Faire's personally curated wine favorites for dinner parties, beachy afternoons, and special occasions.
- Under $30 Collection Restaurant-quality wines priced under NZ$30, making premium wine accessible to value-conscious NZ consumers.
- Premium $75+ Collection Special occasion wines priced at NZ$75 and above, featuring premium and cellar-worthy selections for NZ consumers.
- Curated Mixed 6-Bottle Boxes Expert-selected wine sets organized by grape, style, and region, sold as 6-bottle boxes for various occasions in NZ.
Quantifiable outcome
- 82+ verified customer reviews with Diamond Transparent Shop badge from Judge.me
Companies that use Thewinelistnz
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Thewinelistnz technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Thewinelistnz partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Thewinelistnz competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Thewinelistnz social profiles
Digital presenceThewinelistnz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Thewinelistnz leadership team
Management profileNumber of profiles
Profiles1 record
Thewinelistnz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Thewinelistnz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Thewinelistnz
What does Thewinelistnz do?
The Wine List NZ operates a direct-to-consumer online wine retail storefront selling curated, restaurant-quality wines to New Zealand customers nationwide. Products are sold by the box (6 bottles) across varietal, country, winery, and price-point collections, supported by personal phone/text customer service, flat-rate shipping, and an editorial blog (winemaker Q&As, recipes, restaurant reviews).
Is Thewinelistnz a public or private company?
Thewinelistnz is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Thewinelistnz founded?
Thewinelistnz was founded in 2020. It employs 1 to 10 people.
Where is Thewinelistnz based?
Thewinelistnz is headquartered in Auckland, New Zealand, in the Oceania region.
How does Thewinelistnz make money?
One revenue line is on record: direct Wine Sales.
Does Thewinelistnz have an API?
No public API is recorded for Thewinelistnz.
What industry is Thewinelistnz in?
Thewinelistnz's product category is Online Wine Retail. Its primary akta.pro industry code is CRANABAB, Wine Retail (Bottle Shops & Wine Merchants), with a secondary code of CRANABAF, Alcohol Subscription & Wine Clubs (Retail). Its NAICS code is 44532.