The Trust Group Financial Services

Name

The Trust Group Financial Services

Legal name

The Trust Group Financial Services

Website

https://trustgroupfinancial.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Retirement and Estate Planning Services

NAICS

Portfolio Management and Investment Advice (523940), Trusts, Estates, and Agency Accounts (52592), Trusts, Estates, and Agency Accounts (525920)

SIC

Investment Advice (6282), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Estate Planning, Trust Structuring & Governance (FSAAADAF)

akta.pro secondary industries

Personal & Family Trust Services (FSAAANAA), Trust & Estate Tax Planning & Compliance (FSAEAKAE), Employee Benefit & Retirement Plan Trust Services (FSAAANAC), Family Office Trust & Fiduciary Services (FSAEAKAF)

Keywords

• Retirement planning services
• Estate planning services
• Financial advisory services
• Life insurance solutions
• Wealth preservation planning

Headquarters

HQ city

Palm Harbor

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Financial Planning and Advisory Services: Fee-based or commission-based financial planning services including estate planning, retirement planning, tax strategies, and Social Security guidance. Revenue generated through advisory fees and/or commissions on financial products sold to clients.
2. Insurance Products: Life insurance and annuity products sold as a licensed insurance agency. Revenue generated through commissions on insurance policies, including term life, whole life, and annuity products from A-rated carriers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

The Trust Group Financial Services is an independent financial advisory firm that delivers estate planning, retirement income planning, life insurance and annuity solutions, Social Security optimization, and tax-efficient strategies to individuals and small business owners in the Tampa Bay area. The firm also advises on 401(k)/IRA rollovers and business continuation/buy-sell agreements, executed through a four-step process of consultation, comprehensive analysis, plan execution, and ongoing service.

Product overview

The Trust Group Financial Services is an independent estate and retirement planning firm serving the Tampa Bay community since 1985. The company offers a comprehensive suite of financial services centered on six core offerings: Estate Planning (including living trusts and legacy planning), Retirement Planning (with guaranteed income strategies), Insurance Solutions (life insurance and Medicare), Social Security Guidance, Tax Strategies, and Business Continuation Planning (buy-sell agreements). Beyond direct client services, the firm provides educational resources including a blog ('The Sea of Financial Information'), retirement guides, financial calculators, workshops (Guaranteeing Your Retirement, Social Security Maximization Course, Estate Planning Course), and a radio/podcast show ('The Financial Power Hour'). A free online life insurance quote engine is available for rate shopping from major carriers. The firm operates on a four-step process: initial consultation, comprehensive analysis, plan execution, and ongoing relationship management.

Differentiator

Problem solved

Functional benefit

Products and services

• Estate Planning Legacy and estate planning techniques designed to preserve maximum wealth and ensure assets pass directly to beneficiaries without probate court interference.
• Retirement Planning Retirement income strategies designed to ensure client assets provide income for life, including income planning and withdrawal strategies.
• Insurance Solutions Life insurance and related insurance products including term policies, permanent life insurance, and Medicare-related coverage, sold via the firm's licensed insurance agency.
• Social Security Guidance Advisory services on Social Security benefit optimization and timing strategies for retirement.
• Tax Strategies Tax-efficient planning techniques to reduce tax burden and maximize wealth preservation.
• 401(k) IRA Rollover Advisory service for rolling over retirement assets from 401(k) plans to IRAs.
• Business Continuation and Buy-Sell Agreements Business continuation strategies including key person buy-sell agreements and cross-purchase buy-sell agreements funded by life insurance.
• Initial Consultation Free one-hour initial consultation to assess client needs, establish the relationship, and understand client objectives.
• Annual Review Annual review service to make adjustments to financial plans and ensure clients remain on track.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Northwestern Mutual: Major U.S. financial services company offering life insurance, annuities, investment products, and financial planning through a captive advisor network. Comparable service mix (life insurance, retirement, estate) but operates via a captive-agent model rather than The Trust Group's independent positioning.
• Cetera Financial Group: Large independent broker-dealer supporting thousands of independent financial advisors with practice management, technology, and compliance infrastructure. Relevant as a competitor and as a potential affiliation path for an independent firm like The Trust Group seeking scale without building infrastructure.
• Ameriprise Financial: Major diversified financial services company offering financial planning, investment, insurance, and banking through a national advisor network. Directly comparable planning-and-insurance service mix; far broader geographic footprint and institutional scale.
• Cambridge Investment Research: Large independent broker-dealer supporting independent financial advisors across retirement, insurance, and wealth planning. Comparable as an institutional option that independent local advisors often affiliate with for back-office and product access.
• Osaic (formerly Advisor Group / Ladenburg Thalmann): Large independent wealth management platform supporting thousands of independent financial professionals across retirement, insurance, and advisory services. Relevant as both a competitive incumbent and a potential affiliation/infrastructure partner for independent local firms.
• LPL Financial: Largest independent broker-dealer in the U.S., supporting independent financial advisors with wealth management, retirement, and insurance solutions. Comparable through its independent-advisor model, and a relevant affiliation or exit-path option for a small advisory practice.
• New York Life: Large mutual life insurance company offering life insurance, annuities, long-term care, and wealth management through agents and advisors. Overlaps with The Trust Group's insurance and retirement-income offerings, though at far larger scale and with proprietary products.

Direct peers

• Edelman Financial Engines: One of the largest independent financial planning firms in the U.S., serving individuals across all wealth levels with retirement, investment, and estate planning services. Directly comparable service offering and target demographic (retirees and pre-retirees), at significantly greater scale.
• Fisher Investments: Large privately-held investment management firm with a strong focus on retirement and wealth preservation for high-net-worth individuals. Comparable in serving retirees with portfolio and estate-adjacent planning, though predominantly investment-management-led versus holistic advisory.
• Creative Planning: Large independent registered investment advisor (RIA) offering comprehensive financial planning, retirement, and estate planning services to high-net-worth individuals and families. Directly comparable as an independent, fee-based advisory firm with a similar integrated planning approach, though at substantially larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/thetrustgroup
• YouTubeyoutube.com/thetrustgroup
• Facebookfacebook.com/TheTrustGroup
• LinkedInlinkedin.com/company/thetrustgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Trust Group Financial Services