NEO DIAGNOSTICS LTD

What NEO DIAGNOSTICS LTD does

Neo Diagnostics Ltd is a London-based, family-owned private limited company founded by Jason Iyeke and Lynda Iyeke that provides culturally-aware ADHD and autism diagnostic assessments for adults (18+) and children (5-17) across the United Kingdom. The company is positioned as the first UK diagnosis centre explicitly centred on Black and minority ethnic communities, addressing underdiagnosis and misdiagnosis caused by cultural differences in how ADHD and autism present, and it serves as an alternative to NHS pathways where adult ADHD diagnosis is not commissioned in Southwark and waiting lists routinely exceed a year.

The core product is a six-tier catalogue of diagnostic services — Child Autism Assessment (£1,700), Child ADHD Assessment (£950), Child Combined ADHD & Autism Assessment (£2,250), and the equivalent three adult tiers (£1,700 / £950 / £2,250) — plus a free initial video consultation and a post-diagnosis support layer covering ADHD medication titration, coaching referrals, peer resources, and workplace guidance. Assessments are delivered via gold-standard clinical tools (ADOS, ADIR, DIVA) under NICE-guideline compliance so reports are accepted by GPs, schools, universities, and workplaces; adult assessments are conducted online via secure video calls while child assessments are in person.

The business model is direct-to-consumer and self-pay: customers self-refer through the website without a GP, qualify via a free consultation, and pay per assessment with three-instalment payment plans available. Go-to-market is community-led rather than paid, leveraging Jason Iyeke's ADHD Elite account (1.7M+ Instagram followers across ADHD, autism, and neurodiversity communities) and an endorsement network spanning ADHD Today, Autism Services Group (ASG), Autism-feed, and individual ADHD coaches and podcasters. The company is bootstrapped, operating from Southwark in South East London with UK-wide delivery, and has no external funding, no parent company, and no disclosed revenue or headcount.

Name

NEO DIAGNOSTICS LTD

Legal name

Neo Diagnostics

Website

https://neo-diagnostics.com

Company type

Private

Founded year

2025

Operating status

Operating

Short description

Neo Diagnostics Ltd is a London-based, family-owned clinic providing culturally-aware ADHD and autism diagnostic assessments for UK adults and children, using gold-standard clinical tools under NICE guidelines and a self-pay, direct-to-consumer model.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Diagnostic Assessment Services: One-time fee diagnostic services for ADHD and/or Autism assessment. Offering includes adult assessments, child assessments, and combined assessments. Payment plans available (split into 3 payments for children's assessments).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Neo Diagnostics provides culturally-aware private diagnostic assessments for ADHD and Autism in adults (18+) and children (5-17) across the UK. Services use gold-standard clinical tools (ADOS, ADIR, DIVA) and are delivered via in-person assessments at the London clinic or online video consultations for adults, with no GP referral required. Post-diagnosis support includes medication titration, coaching referrals, and workplace guidance.

Product overview

Neo Diagnostics is a healthcare services company providing neurodivergent assessment services rather than a technology product company. Their core offerings are diagnostic assessment services for ADHD and autism across two main categories: Child Assessments (for ages 5-17) and Adult Assessments (18+). These include standalone Autism Assessments, standalone ADHD Assessments, and Combined assessments for both conditions. The assessment process follows a three-stage journey: initial consultation via video session, formal assessment using evidence-based tools (ADOS, ADIR, DIVA), and post-diagnosis support including treatment options and referrals. Assessments are available both in-person and online for adults, with children's assessments conducted in person.

Differentiator

Problem solved

Functional benefit

Products and services

• Child Autism Assessment

Quantifiable outcome

• Assessments completed within 2-6 weeks (vs 1+ year NHS wait)
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• ADHD TodayminorGTM or Marketing PartnerFeatured in 'Trusted By' section. Neurodiversity media/advocacy organization providing endorsement and visibility.
• ASG (Autism Services Group)minorGTM or Marketing PartnerFeatured in 'Trusted By' section. Autism services provider offering mutual endorsement and referrals.
• Autism-feedminorGTM or Marketing PartnerFeatured in 'Trusted By' section. Autism-focused media platform providing visibility and endorsements.
• British Psychological SocietycoreStrategic or Co-development PartnerBPS logo displayed indicating alignment with professional psychological standards and guidelines.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/adhdelite

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NEO DIAGNOSTICS LTD