Vivid Diamonds and Design

What Vivid Diamonds and Design does

Vivid Diamonds and Design (legal entity Vivid Diamonds Inc, domiciled in Florida, USA) is a privately held, founder-led luxury jewelry house based in a private showroom at 169 East Flagler Street in Miami's Alfred I. Dupont Building. The company buys, sells, and creates fine jewelry, with a portfolio spanning hand-selected investment-grade diamonds (white and natural fancy color), precious gemstones (rubies, sapphires, emeralds), and finished pieces including rings, earrings, necklaces, bracelets, brooches, and pre-owned luxury watches. Inventory combines in-house creations with authenticated estate and signed pieces from houses such as Bvlgari, Cartier, Van Cleef & Arpels, Harry Winston, Tiffany & Co., Graff, Buccellati, Chanel, and Chopard. Co-founder Alon Ruschin, a South African diamond wholesaler with over two decades of experience, leads diamond selection and is the public face of the brand, anchoring the firm's identity in personal expertise.

The firm's operating model rests on three revenue streams: retail of curated and in-house jewelry (one-time sales ranging from approximately $900 entry-level pieces to over $600,000 for rare fancy color diamonds, with typical luxury pieces in the $5,000-$50,000 band); a jewelry purchase/trade-in service that acquires designer, estate, heirloom, and gemstone pieces directly from clients; and a bespoke custom jewelry design service where clients commission one-of-a-kind pieces. GTM combines a by-appointment showroom in Miami, a direct-to-consumer e-commerce platform (vividdiamonds.com) with global shipping, and a network of retail partners worldwide. Marketing emphasizes editorial exposure (Vogue Mexico), major industry trade shows (Las Vegas and New York jewelry shows), an educational blog with diamond and selling guides, and an Instagram presence exceeding 327,000 followers.

The customer base is primarily high-net-worth individuals seeking authenticated investment-grade pieces, alongside brides and couples purchasing engagement and wedding jewelry, and estate jewelry sellers monetizing inherited collections. The company holds multiple industry credentials — GIA-certified affiliation, BBB A rating, AGA membership, JBT membership, and JVC membership — supporting credibility in an authenticity-critical category. The firm is privately held with no identified institutional investors, parent company, or public funding rounds; revenue is not publicly disclosed.

Name

Vivid Diamonds and Design

Legal name

Vivid Diamonds Inc

Website

https://vividdiamonds.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Vivid Diamonds and Design is a Miami-based luxury jeweler that buys, sells, and creates investment-grade diamonds and fine jewelry, including estate pieces. It serves high-net-worth individuals through a private showroom, e-commerce platform, global retail partners, and custom design services.

Ownership category

akta.pro rank

Product category

Luxury Fine Jewelry Retail

NAICS

Jewelry Retailers (45831), Jewelry and Silverware Manufacturing (33991)

SIC

Retail-Jewelry Stores (5944), Jewelry, Precious Metal (3911)

akta.pro industry

PRIMARYCRAKAAAA

Diamond Jewelry

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Fine Jewelry (Precious Metals & Gemstones)

SECONDARYCRAKAGAC

Bridal & Engagement Jewelry Retail

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Jewelry & Watch Retail (Omnichannel/Specialty)

SECONDARYCRAKAAAB

Colored Gemstone Jewelry

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Fine Jewelry (Precious Metals & Gemstones)

SECONDARYCRAKAHAB

Custom Bridal & Engagement Design

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Custom Jewelry Design & Bespoke

SECONDARYCRAKACAD

Bridal Diamond Jewelry (Earrings, Necklaces, Bracelets)

Consumer Products & Retail/Jewelry, Watches & Luxury Accessories/Bridal & Engagement Jewelry

Keywords

• Luxury diamond jewelry
• Fine jewelry retail
• Custom jewelry design
• Estate jewelry buying
• Investment-grade gemstones

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Fine Jewelry Retail: Primary revenue stream from selling luxury diamonds, gemstones, and fine jewelry through their Miami showroom and e-commerce website. Includes both in-house created pieces and curated estate/designer jewelry from prestigious houses.
2. Jewelry Purchase/Trade-In: The company also buys jewelry from clients, offering competitive valuations and immediate purchase for heirloom diamonds, designer pieces, and estate jewelry.
3. Custom Jewelry Commission: Bespoke jewelry creation services where clients commission custom-designed pieces, working directly with the in-house expert for design consultation and craftsmanship.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Vivid Diamonds and Design buys, sells, and creates fine diamond and gemstone jewelry. The company curates GIA-certified investment-grade white and fancy color diamonds, precious gemstone jewelry (rubies, sapphires, emeralds), authenticated estate and signed designer pieces from prestigious houses, and offers bespoke custom jewelry design services through its Miami showroom and e-commerce platform.

Product overview

Vivid Diamonds is a Miami-based luxury jewelry company specializing in the buying, selling, and creation of fine diamonds and jewelry. The company offers a curated collection of investment-grade diamonds (white and fancy color), precious gemstones (rubies, sapphires, emeralds), and finished jewelry pieces including rings, earrings, necklaces, bracelets, brooches, and watches. Their portfolio includes both in-house creations and authenticated estate pieces from prestigious houses such as Van Cleef & Arpels, Bvlgari, Cartier, Harry Winston, Tiffany & Co., and others. The company also provides custom jewelry design services and operates a jewelry buying service for clients looking to sell their pieces.

Differentiator

Problem solved

Functional benefit

Products and services

• Latest Exclusive Pieces Collection Hand-selected, investment-grade diamonds and fine jewelry available to individual buyers, including rings, earrings, necklaces, bracelets, and brooches (priced from approximately $900 to over $600,000).
• Wedding Jewelry Bridal jewelry including engagement rings, wedding bands, and coordinated sets for couples planning weddings.
• Gold Jewelry Fine gold jewelry in 14K and 18K yellow, white, and rose gold settings for individual buyers.
• Luxury Watches Exquisite pre-owned luxury timepieces available for individual collectors.
• Estate and Designer Jewelry Authenticated previously enjoyed jewelry curated from prestigious designer houses (Van Cleef & Arpels, Bvlgari, Harry Winston, Tiffany & Co., Cartier, and others), offered to individual collectors and luxury buyers.
• Custom Jewelry Design Bespoke jewelry creation service where clients commission custom-designed, one-of-a-kind pieces, working directly with co-founder Alon Ruschin for design consultation and craftsmanship.
• Sell Your Jewelry Jewelry buying and valuation service where Vivid Diamonds purchases pre-owned designer pieces, engagement rings, gold jewelry, diamond jewelry, gemstones, and estate jewelry from individual sellers at competitive market values.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Retail Partners WorldwideminorChannel Partner/ Reseller/ DistributorCollection available through esteemed retail partners worldwide, allowing global distribution beyond their direct Miami showroom and e-commerce channels.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Leibish & Co. Specialty retailer of fancy color diamonds and fine jewelry operating a global e-commerce site alongside private showroom consultations, making it the closest comparable to Vivid Diamonds' diamond expertise and HNW digital-plus-appointment model.
• WP Diamonds: Online buyer and seller of luxury diamonds and fine jewelry with a strong 'sell your jewelry' service, directly comparable to Vivid's dual buy/sell model and diamond expertise.
• Blue Nile: Large online-first diamond and fine jewelry retailer serving price-transparent self-directed buyers, comparable to Vivid on e-commerce distribution and diamond focus but at much greater scale and lower average price points.
• Lang Antiques: Specialist in vintage, antique, and estate fine jewelry with both a San Francisco showroom and an online store, closely comparable to Vivid's curated estate jewelry assortment from prestigious houses.
• Diamond Mansion: Miami-based luxury diamond and fine jewelry retailer with custom design services and online sales, sharing Vivid's geography, target HNW customer, and custom jewelry value proposition.

Emerging players

• Erstwhile: Specialty e-commerce retailer of antique, estate, and vintage fine jewelry, comparable to Vivid's curated estate assortment from prestigious houses and serving a similar online HNW collector buyer.
• Brilliant Earth: Online fine jewelry retailer with custom engagement ring design and a strong content/SEO engine, competing for digitally-engaged HNW and bridal buyers in a similar positioning to Vivid's online custom offering.

Broad incumbents

• Graff: Ultra-luxury diamond house with global boutiques and a focus on investment-grade white and fancy color diamonds, overlapping with Vivid's high-end diamond assortment at a much larger scale and brand recognition.
• Tiffany & Co. Iconic global luxury jeweler with deep bridal and high-end diamond offerings and whose pre-owned and estate pieces Vivid actively resells; a broader incumbent overlapping Vivid's diamond and bridal assortment.
• Harry Winston: Iconic luxury jeweler famous for high-value diamonds and bridal jewelry, directly comparable to Vivid's diamond and bridal assortment and a maison whose pieces Vivid actively resells.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/vividdiamonds
• LinkedInlinkedin.com/company/vivid-diamonds-inc-

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vivid Diamonds and Design