NCAC Swim Inc.

What NCAC Swim Inc. does

NCAC Swim Inc. (National Capital Aquatics Club) is a privately held Canadian swim instruction and training company founded in 2015 by Dan LeRoy and headquartered in Carleton Place, Ontario. The company delivers competitive-style swim coaching to children and adults across the Ottawa Valley, with year-round programs at municipal facilities including Nepean Sportsplex, Brewer Pool, and Richcraft Recreation Complex - Kanata, plus seasonal summer-only backyard services in Carleton Place, Smiths Falls, and surrounding areas.

The core product set comprises four age-segmented competitive swim programs structured around Swim Canada's Long-Term Developmental Guidelines: Hatchlings (ages 6-8), Turtles (ages 9-11), Alternative Competitive (age 11+), and Adult Stroke Improvement (adults 18+). Two summer service lines - Backyard Swimming Lessons (private/semi-private instruction at customer pools, sold in 3- to 12-session packages from C$180 to C$720 +HST) and Backyard Lifeguarding Services (certified lifeguard rentals at C$75-C$600 +HST) - extend the offering into mobile residential delivery. A branded merchandise storefront on Square provides ancillary revenue.

Revenue is generated through three mechanisms: (1) seasonal subscription-style program fees for competitive swim training (C$60-C$100 per swimmer per session), (2) one-time lesson packages for backyard swim instruction, and (3) usage-based billing for lifeguard coverage. Go-to-market is community-led, relying on word-of-mouth, social sharing, and a formal referral program offering C$25 credits. Operations are supported by commodity SaaS (Bookeo, Microsoft Forms, Zoho Forms, Square) with manual data transfer between systems. The company operates with 1-10 employees and reports no external funding or institutional investors.

Name

NCAC Swim Inc.

Legal name

NCAC Swim

Website

https://ncacswim.ca

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

NCAC Swim Inc. is a privately held Canadian swim instruction company founded in 2015 that delivers competitive-style swim coaching to children and adults through year-round pool programs in Ottawa and seasonal backyard lessons and lifeguarding services across the Ottawa Valley.

Ownership category

akta.pro rank

Product category

Swim Instruction Services

NAICS

Sports and Recreation Instruction (611620), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYEDALAIAF

Aquatics Programs (Pools, Swim Lessons, Lifeguarding)

Education/Student Services & Campus Operations/Athletics, Recreation & Fitness

SECONDARYTHAAABAL

Water Safety, Lifeguarding & Training Services (Staffing, Certification)

Travel & Hospitality/Adventure, Amusement Parks & Ecotourism/Water Parks

SECONDARYMPAKAJAH

Endurance Sports Coaching & Training Camps (Running, Cycling, Triathlon, Swimming)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Camps, Academies & Training Centers

Keywords

• Competitive swim training
• Swim instruction services
• Swim lessons
• Lifeguard services
• Aquatic coaching

Headquarters

HQ city

Carleton Place

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel

Revenue model

1. Swim Lesson Packages: Private backyard swimming lessons sold in packages of 3, 6, 9, or 12 sessions, with an introductory 3-pack option for new customers. Lessons are delivered by certified swim instructors at customer backyards in the Ottawa Valley area during summer months.
2. Lifeguard Rental Services: Certified lifeguard supervision services for backyard pools offered at hourly rates for single or enhanced (two lifeguard) coverage, including half-day and full-day options. Revenue is generated per booking/hour.
3. Competitive Swim Programs: Seasonal competitive swim training programs for youth (Hatchlings, Turtles, Alternative Competitive) and adults (Adult Stroke Improvement) at various Ottawa pools. Programs run on specific schedules with per-swimmer pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

NCAC Swim Inc. provides competitive-style swim instruction and training programs for children and adults. Offerings include competitive swim training, backyard swimming lessons, and lifeguarding services delivered to individual consumers and families in its local market.

Product overview

NCAC Swim (National Capital Aquatics Club) is a competitive swim coaching and instruction company founded in 2015, offering year-round programs at pools throughout Ottawa and seasonal summer backyard services. The core portfolio includes four competitive swim programs organized by age and skill level: Hatchlings (ages 6-8), Turtles (ages 9-11), Alternative Competitive (age 11+), and Adult Stroke Improvement (adults 18+). For summer months, the company offers two backyard service programs: Backyard Swimming Lessons (private instruction at customer's pool) and Backyard Lifeguarding Services (professional pool supervision). All programs run concurrently, allowing families to swim together while pursuing different activities. The company also operates an NCAC Merch online store for branded merchandise.

Differentiator

Problem solved

Functional benefit

Products and services

• Competitive Swim Training
• Backyard Swimming Lessons
• Lifeguarding Services

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• British Swim School: Franchise swim school providing group and private lessons for all ages, including adults. Comparable lesson-pack and tiered instruction model to NCAC's backyard and club programs.
• Hubbards Swim School: Canadian swim school with multiple locations offering lessons and aquatic programs. Comparable private/semi-private instructional focus and seasonal operating rhythm to NCAC.
• Aqua-Tots Swim Schools: Franchise swim school operator with multi-tier curriculum from beginner through advanced. Comparable to NCAC's tiered Hatchlings/Turtles/Adult progression and family-focused scheduling.
• Lesley's Swim School: Long-running Canadian swim school with year-round lessons and certified instructors. Comparable Canadian market context, age-tiered instruction, and certified-coach delivery to NCAC.
• Big Blue Swim School: US-based franchise swim school offering private and group lessons across age groups. Highly comparable business model to NCAC's backyard and club instruction, though at significantly larger scale and via franchise units.
• Goldfish Swim School: National US franchise swim school specializing in year-round instruction for children. Comparable core offering (structured lessons by age/skill) and similar small-group, certified-instructor delivery model.
• Streamline Swim Academy: Canadian competitive-focused swim academy offering structured training for youth and adults. Closely comparable to NCAC's Alternative Competitive and Adult Stroke Improvement programs.

Regional players

• North York Aquatic Club: Toronto-area competitive swim club offering tiered age-group training and adult programs. Comparable club structure, age-tiered programs, and competitive focus, though serving a different geography than NCAC's Ottawa Valley base.

Broad incumbents

• City of Ottawa Aquatics: Municipal aquatics program operating the Brewer Pool, Nepean Sportsplex, and Richcraft Recreation Complex - Kanata pools where NCAC runs its competitive sessions. Directly comparable channel partner and partial competitor for swim programming.
• YMCA of Ottawa: Municipal non-profit offering swim lessons, lifeguard training, and aquatic programming as part of a broader fitness and community portfolio. Overlaps NCAC's swim instruction market from a much larger, multi-service position.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/national-capital-aquatics-club-ncac-swim

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NCAC Swim Inc.