What Acurea Medical does

Acurea Medical, Inc. (doing business as Acurea USA) is a privately held wholesale distributor of acupuncture needles and traditional Chinese medicine (TCM) products, headquartered at 6237 Dean Martin Dr, Las Vegas, Nevada. Founded in 2013, the company operates acureausa.com, a B2B e-commerce storefront built on BigCommerce that sells exclusively to licensed healthcare practitioners in the United States. The product catalog is anchored on a broad range of acupuncture needles — spring handle, plastic handle, copper handle, pipe handle, Korean hand/facial, detox, gold/silver plated, plum blossom, and bleeding variants — sourced under multiple brands including Asiamed, TEWA, Aculine, Aculux, and a private-label Acurea line.

Beyond needles, Acurea distributes an extensive herbal and supplies portfolio covering Ayurvedic herbs (Ayush), Chinese herbal formulas (Kan Herb, Treasure of the East, Three Treasures, Qualiherb), mushroom supplements (MYCONUTRI, Pure Mushrooms), botanical products (Biocidin, BioHerboloQi), essential oils (Plant Therapy, Mei Zen), Pacific Herbs formulas, ear acupuncture equipment, skin care and cosmetic revitalization tools (Gua Sha, facial cupping), and general clinic supplies including moxibustion, cupping, sharps containers, and TDP lamps. Sales of restricted items (acupuncture needles) require practitioner account registration with license verification, and the company maintains a tiered pricing structure: standard MSRP for retail customers and a 15% discount on select essentials plus access to practitioner-only SKUs for verified accounts.

The business operates with 1-10 employees, no institutional funding, no parent company or subsidiaries, and no disclosed revenue. The go-to-market is sales-led but executed entirely through the e-commerce channel with marketing support from organic search, the company website, and an email newsletter. Distribution is domestic-only (United States), and there is no public mobile app, no API, and no third-party integrations disclosed. The firm appears to be founder or family-owned based on the absence of venture capital or institutional investor references in available sources.

Name

Acurea Medical

Legal name

Acurea Medical Inc.

Website

https://acureausa.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Acurea Medical is a privately held Las Vegas-based B2B e-commerce distributor that sells acupuncture needles, TCM herbal products, ear acupuncture supplies, and clinic consumables exclusively to licensed healthcare practitioners in the United States.

Ownership category

akta.pro rank

Product category

Acupuncture and Traditional Chinese Medicine Supplies

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Medical, Dental & Lab Supply Marketplaces (CRAFAHAG)

Keywords

• Acupuncture needles
• Traditional Chinese medicine
• Herbal supplements
• Auricular therapy supplies
• Clinic medical equipment

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Product Sales: One-time transaction sales of acupuncture needles, herbal products, clinic supplies, and skincare items through e-commerce platform. Revenue generated through product margins on medical supplies sold to licensed practitioners.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Acurea Medical is a wholesale distributor selling acupuncture needles, traditional Chinese medicine and Ayurvedic herbal products, ear acupuncture supplies, cosmetic revitalization tools, and clinic supplies to licensed healthcare practitioners in the United States. Operations are conducted through a practitioner-gated e-commerce storefront at acureausa.com, where customers register with a healthcare license number to access the full catalog and practitioner pricing.

Product overview

Acurea Medical is a B2B wholesale medical supply company operating Acurea USA (acureausa.com), an e-commerce platform selling acupuncture needles and traditional Chinese medicine (TCM) products exclusively to licensed healthcare practitioners. The product portfolio centers on acupuncture needles across multiple types (spring handle, plastic handle, copper handle, detox, facial/facial, pipe handle, gold/silver plated, 7-star/plum blossom, bleeding needles) from brands including Acurea, Asiamed, TEWA, Aculux, and Aculine. Complementing the needle business is an extensive herbal products division featuring Ayurvedic herbs (Ayush), Chinese herbal formulas (Kan Herb, Treasure of the East, Three Treasures, Qualiherb), mushroom supplements (MYCONUTRI, Pure Mushrooms), botanical products (Biocidin Botanicals, BioHerboloQi), essential oils (Plant Therapy, My Zen), and Pacific Herbs formulas. The company also offers skin care/cosmetic revitalization products, ear acupuncture equipment, and general clinic supplies including moxibustion, cupping, massage tools, and educational materials.

Differentiator

Problem solved

Functional benefit

Products and services

• Acupuncture Needles A multi-brand catalog of acupuncture needles for clinical use by licensed acupuncturists and TCM practitioners, including spring handle, plastic handle, copper handle, detox, Korean hand/facial, pipe handle, gold/silver plated, plum blossom, and bleeding needle variants from Acurea, Asiamed, TEWA, Aculux, and Aculine.
• Herbal Products A multi-brand catalog of traditional Chinese medicine and Ayurvedic herbal products—including single herbs, classical formulas, mushroom extracts, botanical blends, essential oils, and practitioner-only lines (Three Treasures, Women's Treasures, Little Treasures)—dispensed to licensed practitioners for clinical use.
• Skin Care and Cosmetic Revitalization Facial acupuncture needles, Gua Sha tools, massage tools, creams, supplements, and facial cupping sets used by practitioners for cosmetic acupuncture and facial revitalization protocols.
• Ear Acupuncture Supplies Auricular therapy supplies including ear acupuncture needles, ear press tacks, seeds, pellets, magnets, ear models, charts, and probes for ear acupuncture protocols.
• Clinic Supplies Clinical operational supplies including moxibustion products, incense, massage and Gua Sha tools, cupping therapy sets, sanitation and first aid supplies, sharps containers, anatomical models and charts, pain management tools, containers and trays, and TDP infrared lamps.
• Educational Materials Books and educational resources on acupuncture, Chinese medicine, gut health, and related Oriental medicine topics for clinical reference and practitioner continuing education.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mayway Corporation: Mayway is a US-based importer and distributor of Chinese herbal products (including the Plum Flower and Min Shan brands) and acupuncture supplies, selling primarily to licensed TCM and acupuncture practitioners. Direct overlap with Acurea's herbal categories (Treasure of the East, Kan Herb) and needle offerings.
• Blue Poppy Enterprises: Blue Poppy produces and distributes Chinese herbal products, acupuncture supplies, and educational materials to licensed practitioners in the US. Overlaps with Acurea in herbal formulas, clinic supplies, and educational book categories.
• Lhasa OMS: Lhasa OMS is one of the largest US distributors of acupuncture needles, Chinese herbs, and TCM clinic supplies to licensed practitioners, operating a comparable B2B e-commerce model. It directly competes with Acurea in needle brands (Asiamed, SEIRIN, DBC), herbal formulas, and clinic consumables.
• Golden Flower Chinese Herbs: Golden Flower Chinese Herbs distributes practitioner-grade Chinese herbal formulas and acupuncture supplies in the US through a B2B practitioner model. Comparable customer base (licensed acupuncturists/TCM practitioners) and product categories to Acurea.
• Kan Herb Company: Kan Herb manufactures and distributes Chinese herbal formulas primarily to licensed acupuncturists and TCM practitioners. Acurea carries Kan Herb products as part of its herbal catalog, making it both a supplier and a competing distribution channel.
• Helio Medical Supplies: Helio Medical Supplies distributes acupuncture needles and related clinic supplies to licensed practitioners in the US, including SEIRIN and other premium needle brands. Closely comparable to Acurea's core needle business.

Emerging players

• Biocidin Botanicals: Biocidin Botanicals produces professional-grade botanical supplements (Biocidin, Dentalcidin, Olivirex) sold to healthcare practitioners through their own portal and via distributors like Acurea. Represents a partner/competitor overlap in the practitioner-grade botanical supplements category.

Broad incumbents

• McMaster-Carr: While not acupuncture-specific, McMaster-Carr is a broad incumbent in US industrial/medical supply distribution with a best-in-class e-commerce platform. Relevant as a benchmark for B2B e-commerce distribution excellence and as a potential adjacent competitor for clinic supplies.
• Henry Schein: Henry Schein is a large US distributor of medical and dental supplies serving healthcare providers. While not focused on acupuncture, it represents the broad incumbent medical supply distribution channel that could expand into complementary/alternative medicine categories and compete with Acurea.

Regional players

• Eastern Currents Distributing: Eastern Currents is a Canadian distributor of acupuncture needles, Chinese herbs, and TCM clinic supplies serving licensed practitioners. Same product categories and B2B practitioner model as Acurea, but geographically focused on Canada.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/AcureaUSA
• LinkedInlinkedin.com/company/acurea-medical-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Acurea Medical