FOCUSSED PUBLICATIONS LIMITED

What FOCUSSED PUBLICATIONS LIMITED does

Focussed Publications Limited is a privately held UK local media and marketing company founded in July 2016 and headquartered in Corby, Northamptonshire. The company operates a portfolio of community magazines distributed door-to-door across Northamptonshire and Bedfordshire, with flagship titles in Corby (25,000 homes, Issue 50), Kettering, Northampton (30,000 homes via a partnership with Northampton Town BID), and Desborough; two additional titles, Rothwell and Dunstable, have been paused or discontinued. Beyond print, the company sells an integrated suite of marketing services including radio advertising (via partnerships with Corby Radio 96.3FM and L&D Radio 1134AM), Facebook and Google Ads management (via Dog and Pig Design), social media management subscriptions at £60/month, leaflet distribution priced at £35 per 1,000 homes, graphic design and print (via Barbwire Design), video production, exhibition solutions, and digital video trailer advertising using three mobile trailers at local events.

The underlying technology is a multi-platform media and advertising bundle rather than a proprietary software platform; there are no disclosed APIs, SDKs, or AI/ML capabilities. The go-to-market is a hybrid community-led and sales-led motion: hyperlocal magazine distribution builds consumer awareness and advertiser credibility in each town, while a direct sales team (contact: [email protected], 07710 569 142) sells combination packages bundling print, radio, social, and digital channels into single campaigns. The company is co-owned by Craig Barber (graphic design and publishing) and Shaun Coleman (app development and Corby Portal Online App), with no disclosed employees, no external funding, and no parent company. The customer base is dominated by local small and medium businesses, sole traders, and home-based businesses, with occasional larger corporate and government accounts such as NHS (Health & Wellbeing magazine), Northampton Town BID, and TJ Hughes (digital trailer advertising at retail events). No revenue, ARR, or headcount figures are publicly disclosed.

Name

FOCUSSED PUBLICATIONS LIMITED

Legal name

Focussed Publications Ltd

Website

https://focussedpublications.co.uk

Company type

Private

Founded year

2016

Operating status

Operating

Short description

Focussed Publications Limited is a privately held UK local media company, founded 2016, that publishes community magazines across Northamptonshire and Bedfordshire towns and sells multi-platform advertising packages (print, radio, social, digital) to local SMBs, sole traders, and select larger corporates.

Ownership category

akta.pro rank

Product category

Local Advertising and Community Magazine Publishing

NAICS

Periodical Publishers (513120), Media Buying Agencies (541830)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising Agencies (7311)

akta.pro primary industry

News, Politics & Current Affairs Magazines (MPAJAEAO)

Keywords

• Hyperlocal magazine publishing
• Local advertising services
• Community magazine distribution
• Radio advertising sales
• Small business marketing

Headquarters

HQ city

Corby

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Magazine Advertising: Print magazine advertising space sold to local businesses across hyperlocal publications for Corby, Kettering, Northampton, Desborough, Rothwell and Dunstable areas.
2. Radio Advertising: Radio advertising in partnership with Corby Radio 96.3FM and L&D Radio 1134AM, providing on-air advertising campaigns.
3. Digital Advertising Services: Facebook and Google Ads management services provided through partnership with Dog and Pig Design for online advertising campaigns.
4. Social Media Management: Monthly social media management service with 4 daily shares totaling 120 posts/shares per month across social media platforms.
5. Leaflet Distribution: Door-to-door leaflet distribution services at £35 per 1000 (with magazine) or £75 for solus run, covering 25,000 homes in Corby area.
6. Print and Design Services: Graphic design and printing services including business cards, stationery, brochures, banners, and exhibition materials through Barbwire Design partnership.
7. Video Production: Bespoke marketing video production services for business promotion on websites, Instagram, TikTok and Google advertising.
8. Exhibition Services: Exhibition stand rental and display solutions including popups, counters and portable display hardware.
9. Digital Trailer Advertising: Digital screen advertising on mobile trailers at events around Corby and Kettering, with 3 trailers available for hire in 10-second or 20-second screen time slots.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Focussed Publications Limited publishes a portfolio of hyperlocal community magazines delivered free to homes across Corby, Kettering, Northampton, Desborough and surrounding towns, featuring local advice, events, competitions, vouchers and business advertising. The company also sells integrated multi-platform advertising packages combining print magazine space, radio airtime (Corby Radio 96.3FM, L&D Radio 1134AM), Facebook/Google ads, social media management, video production, leaflet distribution, exhibition stands, and digital video trailer rental to local businesses.

Product overview

FOCUSSED PUBLICATIONS LIMITED is a local media and marketing company that operates a portfolio of community magazines across six towns in Northamptonshire and Bedfordshire (Corby, Kettering, Northampton, Desborough, Rothwell, and formerly Dunstable). The core product consists of local community magazines offering local advice, events, competitions, vouchers and insights into local businesses. These magazines are distributed door-to-door and are supported by an integrated marketing services suite including radio advertising (via Corby Radio and Luton & Dunstable Radio), print and graphic design (via Barbwire Design), Facebook and Google advertising (via Dog and Pig Design), social media management, video production, leaflet distribution, exhibition solutions, and mobile digital video trailer advertising. The company positions itself as offering 3-media-platform advertising campaigns combining physical magazines, social media (Facebook, Instagram, X), and radio.

Differentiator

Problem solved

Functional benefit

Brands

• Focussed on Corby: Magazine delivered to 25,000 homes in Corby, including Weldon, Priors Hall and Little Stanion.
• Focussed on Kettering
• Focussed on Northampton
• Focussed on Desborough
• Focussed on Rothwell
• Focussed on Dunstable

Products and services

• Focussed on Corby Magazine Community magazine delivered to 25,000 homes throughout Corby including Weldon, Priors Hall and Little Stanion, featuring local advice, events, competitions, vouchers and insights into local businesses. Sold to local businesses as an advertising channel.
• Focussed on Kettering Magazine Community magazine for Kettering market town featuring local advice, events, competitions, vouchers and local business advertising, distributed in partnership with Corby Radio 96.3FM.
• Focussed on Northampton Magazine Quarterly community magazine produced in partnership with Northampton Town BID, distributed to 30,000 homes, business stands and 3,000 freshers bags at the University of Northampton.
• Focussed on Desborough Magazine Community magazine for Desborough town in the Ise Valley between Market Harborough and Kettering, offering local advice, events, competitions, vouchers and local business advertising.
• Focussed on Rothwell Magazine Community magazine for Rothwell market town in the Kettering District of Northamptonshire. Publication currently paused due to COVID restrictions.
• Focussed on Dunstable Magazine Community magazine delivered to 17,000+ homes throughout Dunstable, in partnership with L&D Radio 1134AM. Publication discontinued.
• Leaflet Distribution Service Door-to-door leaflet distribution service covering 25,000 homes in the Corby area at £35 per 1,000 when delivered with the magazine or £75 per 1,000 for a solus run; targeted area selection available.
• Social Media Management Service Monthly social media management subscription service including strategy development and 120 posts/shares per month (4 shares per day) across social media platforms. Priced at £60 per month.
• Radio Advertising Service Radio advertising services delivered through Corby Radio 96.3FM and Luton and Dunstable Radio (L&D Radio 1134AM), providing 24-hour advertising reach in homes, cars, shops and workplaces.
• Facebook and Google Advertising Service Facebook and Google Ads campaign management service delivered via Dog and Pig Design partnership, offering tailored online advertising campaigns for medium to large sized businesses.
• Print and Graphic Design Service Graphic design and printing service delivered via Barbwire Design partnership, offering branding/logos, business cards, business stationery, exhibition materials, brochures, banners, magazines and packaging.
• Video Production Service Bespoke marketing video production service for business promotion on websites, Instagram, TikTok and Google advertising, including affordable videos for product or service promotion.
• Exhibition Solutions Service Exhibition stand and display rental service offering portable display hardware, popups and counters via partnership with display solutions market leaders.
• Digital Video Trailer Advertising Service Mobile digital screen advertising service with 3 trailers available for hire at events around Corby and Kettering, playing videos, slideshows, still images, music and audio; sold in 10-second or 20-second slot increments.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Corby Radio 96.3FMcoreStrategic or Co-development PartnerStrategic partnership with Corby Radio for radio advertising campaigns and community radio content. Corby Radio's Station Manager Des Barber collaborates with Focussed Publications on community radio programming and local business benefits.
• L&D Radio 1134AM (Luton and Dunstable Radio)coreStrategic or Co-development PartnerPartnership with Luton and Dunstable Radio to deliver marketing/advertising campaigns for the 'Focussed on Dunstable' magazine.
• Northampton Town BIDcoreStrategic or Co-development PartnerProud partnership with Northampton Town BID to help boost Northampton town centre activity through a new quarterly magazine going to 30,000 homes, business stands, and 3,000 freshers bags at University of Northampton.
• Dog and Pig DesigncoreTechnology or IntegrationPartnership for Facebook and Google Ads services. Dog and Pig Design carries out online advertising for Focussed Publications clients, bringing experience and consistent research into internet advertising sector developments.
• Barbwire Design ServicescoreTechnology or IntegrationPartnership with Barbwire Design for Printing and Graphic Design Services including branding, logos, business cards, stationery, exhibition materials, brochures, banners, and magazines. Craig Barber has degree in Graphic Design and 23+ years experience working with Barbwire Design.
• Love CorbyminorOthersProud member of Love Corby organization supporting local business community.
• Northamptonshire Chamber of CommerceminorOthersProud member of the Northamptonshire Chamber of Commerce (established 1917).

Scale indicators7 records

Recent moves7 records

Expansion highlights3 records

Direct peers

• Iliffe News & Media: UK independent local newspaper and magazine publisher operating titles across multiple regions (e.g., Cambridge Independent, Suffolk). Directly comparable as a multi-title regional/community publisher with bundled advertising services for local businesses.
• The River Group: UK lifestyle and regional magazine publisher producing community and consumer titles with integrated advertising sales. Comparable as a specialist multi-title magazine publisher with similar SMB advertiser focus.
• KM Media Group: Regional UK publisher (Kent Messenger group) producing local newspapers, magazines, and digital advertising services. Comparable as a regional multi-platform community media company serving SMB advertisers.

Broad incumbents

• Reach plc: Largest UK national and regional news publisher (Daily Mirror, Daily Express, regional titles). Comparable in operating multi-title print and digital publications with advertising sales to local businesses, though at vastly greater scale.
• JPI Media: UK regional publisher (formerly Johnston Press) operating local newspapers and digital platforms. Comparable business model of local content + advertising sales, but at materially larger scale.
• Newsquest Media Group: One of the UK's largest regional newspaper publishers, part of Gannett. Comparable as a regional publisher selling print and digital advertising to local SMBs, but with substantially broader scale and resources.
• Archant / National World: Major UK regional newspaper and magazine publisher (formerly Archant). Comparable in operating model (multi-title community publications + digital ads) but at significantly larger scale and broader geographic footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/Focussedmag
• YouTubeyoutube.com/channel/UCv1UcNeRDR_4azfhq3tZFFg
• Facebookfacebook.com/Focussed.on.no1
• LinkedInlinkedin.com/in/barbwiredesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FOCUSSED PUBLICATIONS LIMITED