Traverse Bay Children's Advocacy Center

What Traverse Bay Children's Advocacy Center does

Traverse Bay Children's Advocacy Center (TBCAC) is a 501(c)(3) nonprofit founded in 2010 and headquartered in Traverse City, Michigan, providing free child abuse intervention, trauma-focused therapy, and prevention education services to children and families across seven Northwest Michigan counties (Grand Traverse, Antrim, Benzie, Kalkaska, Leelanau, Wexford) and the Grand Traverse Band of Ottawa and Chippewa Indians. The organization operates an accredited Children's Advocacy Center model through the National Children's Alliance, coordinating a Multidisciplinary Team (MDT) — the largest in Michigan — that includes county prosecutors, sheriff's offices, police departments, Michigan State Police, the FBI, Child Protective Services, and tribal agencies. Its core service lines are Intervention (forensic interviews, family advocacy, medical referrals through Munson Medical Center, Kalkaska Memorial, and C.S. Mott), Therapy (TF-CBT, EMDR, Play Therapy, Brainspotting, SSP, equine-assisted therapy via Peace Ranch partnership, and HIPAA-compliant telehealth for ages 7–18), and Prevention (Talk.Protect.Report.™, HOPE, Body Safety, and the in-development Bright Futures Blueprint™).

TBCAC's underlying "technology" is a trauma-informed, child-sensitive multidisciplinary response model rather than a software platform. Proprietary assets include registered trademarks (Talk.Protect.Report.™, My Voice Matters) and a developing curriculum pipeline. Clinical delivery is supported by standard third-party tools (TherapyPortal, Zoom, Microsoft Teams) and a facility dog (Henry). The equine therapy program, delivered in partnership with Peace Ranch, has reported 100% participant engagement and 100% improvement in emotional regulation and relational outcomes, representing the most differentiated clinical offering.

The organization's business model is a hybrid nonprofit revenue stack: individual donations and monthly giving (processed via GiveLively), corporate sponsorships with tiered packages, government and foundation grants (Michigan Department of Health and Human Services Division of Victim Services, US Department of Justice), annual fundraising events (Circle of Friends), merchandise sales (Bonfire), community give-back nights with local businesses, in-kind donations (Amazon Wish Lists), and a modest earned-revenue stream from the TPR Train-the-Trainer certification ($595 course, $95 annual recertification). All client-facing services are provided at no cost, eliminating financial barriers for survivors and families.

Name

Traverse Bay Children's Advocacy Center

Legal name

Traverse Bay Children's Advocacy Center

Website

https://www.traversebaycac.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Traverse Bay Children's Advocacy Center is a 501(c)(3) nonprofit providing free child abuse intervention, trauma-focused therapy, and prevention education to children and families across seven Northwest Michigan counties and a tribal jurisdiction, coordinating the largest MDT network of any CAC in Michigan.

Ownership category

akta.pro rank

Product category

Child Advocacy and Trauma Services

NAICS

Child and Youth Services (624110), Child and Youth Services (62411), Individual and Family Services (6241), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Child Protection & Child Rights (BPAGABAG)

akta.pro secondary industries

Child Rights & Protection (BPADAGAG), Protection, Child Protection & Gender-Based Violence (GBV) Response (BPAGAAAG), Protection Services (GBV, Child Protection, Safeguarding) (BPADAHAF)

Keywords

• Child abuse intervention
• Trauma-focused therapy
• Abuse prevention education
• Forensic interview services
• Nonprofit advocacy services

Headquarters

HQ city

Traverse City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Fundraising: Individual donations, monthly giving, and legacy gifts from community supporters. Annual Circle of Friends fundraising event raises critical operating funds. Donations processed through GiveLively platform.
2. Corporate Sponsorship: Annual sponsors support TBCAC programs and services. Sponsorship opportunities include multiple tiers for Circle of Friends event and general operating support.
3. TPR Train-the-Trainer Certification: Revenue from $595 Train-the-Trainer certification course for the Talk.Protect.Report.™ program and $95 annual recertification, targeting professionals in education, social work, mental health, and child welfare sectors.
4. Merchandise Sales: Merch shop selling branded TBCAC merchandise (clothing, gear) through Bonfire platform. A portion of all sales benefits TBCAC.
5. Community Give-Back Events: Partnership events with local businesses (restaurants, breweries, retailers) where a portion of sales is donated. Also includes Amazon Wish List in-kind donations.
6. Government and Foundation Grants: Funding from Michigan Department of Health and Human Services (Division of Victim Services), US Department of Justice, and other grant sources supporting specific programs and operations.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Traverse Bay Children's Advocacy Center (TBCAC) provides free child abuse intervention, trauma-focused therapy, and prevention education services to children and families across Northwest Michigan. The organization coordinates a multidisciplinary team (MDT) response including forensic interviews, family advocacy, evidence-based therapy (TF-CBT, EMDR, Play Therapy, equine-assisted therapy), and community prevention training (Talk.Protect.Report.™) through a child-friendly facility.

Product overview

Traverse Bay Children's Advocacy Center provides a coordinated, multidisciplinary response to child abuse through three core service areas: Intervention Services (forensic interviews, advocacy, medical referrals), Therapy Services (trauma-focused counseling including TF-CBT, EMDR, and Play Therapy), and Prevention Education (Talk·Protect·Report™ training, HOPE workshops, Body Safety education). Additional offerings include Telehealth Therapy for remote counseling, an Equine Therapy Program in partnership with Peace Ranch, the Circle of Friends annual fundraiser, and a Merch Shop. The organization serves Grand Traverse, Antrim, Benzie, Kalkaska, Leelanau, and Wexford counties in Northwest Michigan.

Differentiator

Problem solved

Functional benefit

Brands

• Circle of Friends: Annual fundraising event that brings together supporters and partners to celebrate the organization's mission and raise funds for programs and services.
• Talk.Protect.Report.
• Body Safety

Products and services

• Intervention Services Provides child forensic interviews, family advocacy, and medical referrals for children and families affected by suspected abuse, coordinated through a multidisciplinary team (MDT) with law enforcement, prosecutors, CPS, and medical professionals across seven counties.
• Therapy Services Free trauma-focused therapy including TF-CBT (Trauma-Focused Cognitive Behavioral Therapy), EMDR, Play Therapy, Brainspotting, TraumaPlay, Safe and Sound Protocol (SSP), and telehealth counseling for child survivors of abuse and their non-offending family members.
• Talk.Protect.Report.™ (TPR) Prevention Training A 2.5-hour evidence-informed child sexual abuse prevention training program for adults, designed to empower adults to recognize abuse, protect children, and report concerns. Delivered in-person, virtually, or via the learn2protect.org online platform. Free of charge.
• TPR Train-the-Trainer Certification Paid certification course ($595 per participant, $95 annual recertification) enabling professionals in education, social work, mental health, and child welfare to independently deliver the Talk.Protect.Report.™ curriculum. Includes 12 contact hours, slide deck, facilitator scripts, certificate template, and trainer network access.
• HOPE: Healthy Outcomes from Positive Experiences Workshop A free 90-minute workshop teaching service providers about Positive Childhood Experiences (PCEs) and how they buffer effects of Adverse Childhood Experiences (ACEs), based on the HOPE framework from Tufts Medical Center.
• Body Safety Education Educational program teaching children body boundaries, consent, and safety rules through toolkits, interactive resources, and Body Safety Story Time, helping children set boundaries, trust their instincts, and speak up.
• Equine-Assisted Therapy Program Trauma-informed equine-assisted therapy delivered in partnership with Peace Ranch, providing a non-verbal, experiential healing pathway for child survivors whose trauma is too deep for traditional talk therapy. Children are paired with horses guided by licensed therapists.
• Telehealth Therapy HIPAA-compliant secure online video therapy sessions via Zoom or Microsoft Teams for children and teens ages 7-18, removing transportation and distance barriers to accessing trauma therapy.

Quantifiable outcome

• 100% of equine therapy participants showed measurable emotional and relational growth (emotional regulation, relationships at home/school, reduced suicidal ideation)
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

18 partnerships are on record, tiered core and supporting.

• Grand Traverse County Department of Health and Human ServicescoreStrategic or Co-development PartnerMDT partner providing child protective services and case coordination for Grand Traverse County investigations.
• Grand Traverse County Prosecuting Attorney's OfficecoreStrategic or Co-development PartnerMDT partner providing prosecution support for child abuse cases in Grand Traverse County.
• Grand Traverse County Sheriff's Office and Traverse City Police DepartmentcoreStrategic or Co-development PartnerMDT law enforcement partners for Grand Traverse County investigating child abuse cases and referring children to TBCAC.
• Michigan State Police Post #79 (Kalkaska) and Post 71 (Benzie)coreStrategic or Co-development PartnerMDT law enforcement partners providing child abuse investigation and referral services in Kalkaska and Benzie counties.
• Federal Bureau of Investigation (FBI)coreStrategic or Co-development PartnerFederal law enforcement MDT partner collaborating on child abuse investigations in the region.
• Grand Traverse Band of Ottawa and Chippewa Indians (GTB)coreStrategic or Co-development PartnerTBCAC offers forensic interviews and family advocacy for GTB investigations. Monthly Collaboration Circles with Tribal Police/FBI and GTB Victim Advocates. Participates in case review meetings, annual visits, and GTB events year-round.
• Grand Traverse Band Anishnaabek Family Services and GTB Police DepartmentcoreStrategic or Co-development PartnerTribal MDT partners for Grand Traverse Band of Ottawa and Chippewa Indians providing child welfare and law enforcement services.
• County Prosecuting Attorneys' Offices (Antrim, Benzie, Kalkaska, Leelanau, Wexford)coreStrategic or Co-development PartnerMDT partners across 5 additional counties providing prosecution support for child abuse cases.
• County Sheriff's Offices and Police Departments (Antrim, Benzie, Kalkaska, Leelanau, Wexford)coreStrategic or Co-development PartnerMDT law enforcement partners across 5 additional counties (including Bellaire, Central Lake, Elk Rapids, Ellsworth, Mancelona, Frankfort, Cadillac police departments) for child abuse investigation and referral.
• Peace RanchcoreStrategic or Co-development PartnerEquine therapy partnership delivering trauma-informed equine-assisted therapy for child survivors. Children paired with calm, responsive horses guided by licensed therapists. 100% of referred children showed measurable emotional and relational growth.
• Munson Medical Center, Kalkaska Memorial Health Center, C.S. Mott Children's Hospital – Michigan MedicinecoreStrategic or Co-development PartnerMedical referral partners for forensic medical exams when physical or sexual abuse is suspected. Exams conducted by board-certified child abuse pediatricians or SANEs in child-friendly settings.
• Women's Resource Center (Grand Traverse County)supportingStrategic or Co-development PartnerCommunity partner providing additional support resources for families served by TBCAC in Grand Traverse County.
• National Children's Alliance (NCA)coreStrategic or Co-development PartnerNational accreditation body for Children's Advocacy Centers. TBCAC is an accredited CAC through NCA, which sets standards for CAC model implementation and provides recognition.
• Children's Trust Michigan Prevention CouncilcoreStrategic or Co-development PartnerTBCAC leads the Children's Trust Michigan Prevention Council for Grand Traverse, Kalkaska, and Leelanau counties, coordinating prevention efforts across local organizations and organizing Child Abuse Prevention Month events.
• Prevent Together – The National Coalition to Prevent Child Sexual Abuse and ExploitationsupportingStrategic or Co-development PartnerNational membership coalition collaborating with leading organizations to prevent child sexual abuse and exploitation and foster healthy child development.
• HOPE National Resource Center at Tufts Medical CentersupportingTechnology or IntegrationDeveloper of HOPE (Healthy Outcomes from Positive Experiences) framework. TBCAC is implementing HOPE's 4 Building Blocks to promote positive childhood experiences (PCEs) as a buffer against ACEs.
• National Child Traumatic Stress Network (NCTSN)supportingStrategic or Co-development PartnerResource partner providing support materials for therapy and survivor resources, connecting TBCAC families with national trauma-informed care resources.
• RAINN (Rape, Abuse & Incest National Network)supportingStrategic or Co-development PartnerResource partner providing survivor support materials and resources for TBCAC families.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Children's Advocacy Centers of Michigan: Statewide chapter supporting Michigan's network of Children's Advocacy Centers. Directly comparable as the coordinating body for the same CAC model that TBCAC delivers, including NCA accreditation standards and MDT coordination support.
• CARE House of Oakland County: Another NCA-accredited Children's Advocacy Center in Michigan serving child abuse survivors with forensic interviews, therapy, and prevention services. Operates the same MDT-coordinated CAC model as TBCAC in a different Michigan region.
• Kent County Children's Advocacy Center: NCA-accredited CAC serving Kent County, Michigan, providing forensic interviews, family advocacy, therapy, and prevention. Directly comparable as a Michigan peer delivering the same CAC continuum of care.
• Darkness to Light: National nonprofit focused on child sexual abuse prevention training (Stewards of Children and similar programs). Directly comparable to TBCAC's Talk·Protect·Report.™ prevention training as a peer in adult-focused CSA prevention education.

Regional players

• Marquette County Child Advocacy Center: Upper Peninsula Michigan CAC serving a similar regional role with forensic interviews, therapy, and prevention services. Comparable in service model but operating in a different Michigan region with rural/tribal community dynamics.

Broad incumbents

• Prevent Child Abuse America: National organization promoting child abuse prevention through advocacy, research, and prevention programs. Comparable as a broader incumbent in the same prevention and child protection space TBCAC operates in locally.
• Childhelp: National nonprofit providing child abuse prevention, intervention, and treatment services including a national hotline and residential programs. Comparable as a broader incumbent in child abuse intervention and prevention.
• Safe Horizon: Large New York-based victim services organization providing forensic interviewing, counseling, and advocacy for abuse survivors. Comparable as a broader incumbent offering an overlapping continuum of trauma-informed intervention and therapy.

Others

• National Children's Alliance: National accrediting body and membership association for Children's Advocacy Centers. Comparable as the ecosystem umbrella that sets CAC standards TBCAC must meet and provides national network support.
• RAINN (Rape, Abuse & Incest National Network): National anti-sexual violence organization operating the National Sexual Assault Hotline and survivor resources. Comparable as a resource partner and ecosystem participant that supports child abuse survivors in TBCAC's served population.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/traversebaycac
• LinkedInlinkedin.com/company/traverse-bay-children-s-advocacy-center

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Traverse Bay Children's Advocacy Center