Presa House Gallery

What Presa House Gallery does

Presa House Gallery is a private, DIY artist-run gallery established in October 2016 and co-directed by Rigoberto Luna (Director/Curator) and Jenelle Esparza (multidisciplinary artist). It operates from a 1,306 sq. ft. converted home at 725 S. Presa St. in San Antonio's Lavaca Historic District, hosting solo, group, and traveling exhibitions of regional, national, and international artists, with a stated mission to platform Latinx artists across Texas and the borderland region. The gallery's outputs include rotating exhibitions, a curated artist roster of roughly 40+ represented or exhibited artists, a long-form scholarly essay archive, and an online shop.

The gallery's commercial operations are built on a WooCommerce storefront selling original artworks, limited-edition prints, and merchandise. Pricing for artworks ranges from roughly $350 for smaller prints to $3,500–$5,000 for large triptychs; merchandise (e.g., Official 2023 Presa House T-Shirt) is priced at $20. The gallery operates on a 100% sales-commission model in which proceeds support gallery upkeep, exhibitions, and programming. Additional revenue derives from opening receptions, artist talks, donations, and touring exhibitions hosted at partner institutions including Centro de Artes, Tucson Art Museum, Blaffer Art Museum, Chicano Park Museum, and Crystal Bridges Museum.

Go-to-market is community-led and event-driven: the gallery reaches audiences through its website, Instagram, email/wishlist, on-site essays, and physical opening receptions, and amplifies reach through traveling exhibitions. Customer segments include emerging and mid-career artists (primarily Latinx), individual collectors and art enthusiasts, and institutional partner venues; the gallery has no subscription or recurring revenue stream and no disclosed institutional investment.

Name

Presa House Gallery

Legal name

Presa House Gallery

Website

https://presahouse.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Presa House Gallery is a DIY artist-run gallery in San Antonio, Texas, exhibiting and selling contemporary works by Latinx and emerging artists since 2016. Founded by Rigoberto Luna and Jenelle Esparza, it operates from a 1,306 sq. ft. home with a WooCommerce online shop and a 100% commission model.

Ownership category

akta.pro rank

Product category

Contemporary Art Gallery

NAICS

Art Dealers (459920), Art Dealers (45992)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

Keywords

• Contemporary art gallery
• Artist-run exhibition space
• Latinx art curation
• Limited edition prints
• Online art sales

Headquarters

HQ city

San Antonio

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Art Sales (Commission on Artist Works): The gallery sells original artworks and limited-edition prints by its featured artists through its online shop. A 100% sales commission structure is noted — all proceeds support the gallery's upkeep, exhibitions, and programming. This implies the gallery takes a commission on each sale.
2. Merchandise Sales: The gallery sells branded merchandise, including screen-printed t-shirts (e.g., the Official 2023 Presa House T-Shirt at $20), generating supplementary revenue.
3. Exhibition-Related Events and Programming: The gallery hosts paid or ticketed events including opening receptions and artist talks, which generate revenue and donations while building community and audience.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Presa House Gallery operates a DIY artist-run contemporary art gallery that curates and presents rotating exhibitions of regional, national, and international artists in its 1,306 sq. ft. San Antonio space, with a programmatic commitment to Latinx artists. It sells original artworks, limited-edition prints, and branded merchandise (e.g., screen-printed t-shirts) through its WooCommerce online shop, with 100% of sales commission supporting gallery operations and programming. The gallery also hosts opening receptions, artist talks, and publishes critical essays documenting its programming.

Product overview

Presa House Gallery is a DIY artist-run gallery that operates as a unified platform offering rotating art exhibitions, a curated artist roster of notable Texas Latinx artists, an online art shop for purchasing artwork and merchandise, and critical essays documenting their programming. The gallery, established in October 2016 and located in a 1,306 sq. ft. historic home in San Antonio's Lavaca district, is headed by Rigoberto Luna (Director) and Jenelle Esparza (Co-Owner). The core experience centers on in-person exhibitions supplemented by the online shop and digital essay archive.

Differentiator

Problem solved

Functional benefit

Products and services

• Art Exhibitions Rotating contemporary art exhibitions held at Presa House Gallery's physical space in San Antonio's historic Lavaca district, featuring regional, national, and international visual artists (with a programmatic emphasis on emerging and mid-career Latinx artists). Open to the public by appointment and via opening receptions.
• Original Artworks and Limited-Edition Prints Original works on paper, sculptures, and limited-edition prints by Presa House-represented artists, sold individually via the online shop and in-person. Pricing varies by artist, medium, edition size, and dimensions, with 100% of sales commission supporting gallery operations.
• Branded Merchandise Gallery-branded merchandise, including screen-printed t-shirts, sold through the online shop at flat unit pricing (e.g., $20 for an Official Presa House T-Shirt).

Quantifiable outcome

• Over 80 exhibitions hosted since 2016, spanning solo, group, traveling, and collaborative formats across Texas and beyond
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Frontera Arts in Bloom / Flower Shop Art ResidencycoreStrategic or Co-development PartnerFlower Shop Art Residency is a program of Frontera Arts in Bloom, a 501(c)(3) nonprofit. Presa House Gallery hosted 'Only Dust Knows What's Left Behind' (August–September 2025), featuring artists from the Flower Shop Art Residency in Brownsville, TX. The residency runs October 2024–May 2025 with multiple cohorts of artists.
• Oolite Arts (Miami, FL)coreStrategic or Co-development PartnerOolite Arts' Home + Away residency program partnered with Artpace San Antonio and Presa House Gallery for the exhibition '…the river' (September 2023), featuring Miami-based artists Sandra Ramos, Sue Montoya, and Tom Scicluna who completed an Artpace San Antonio residency.
• Artpace San AntoniocoreStrategic or Co-development PartnerPresa House collaborated with Artpace San Antonio on the '…the river' exhibition (September 2023), hosting Oolite Arts resident artists for site-specific San Antonio-inspired work. Artpace is a key San Antonio arts residency partner.
• Nuestra Artist Collective (Dallas, TX)minorStrategic or Co-development PartnerFounded by Tina Medina, Karla García, and Eliana Miranda. Their exhibition 'Aquí y Allá' (March–April 2023) at Presa House featured nine women artists exploring U.S.-Mexico border themes. The collective focuses on Xicana and Latina voices.
• Centro de Artes / City of San Antonio Department of Arts and CulturecoreStrategic or Co-development PartnerPresa House presented a complementary annex exhibition 'Dessert with Rolando: A Retrospective' (December 2024–January 2025) to the City of San Antonio's major retrospective 'Dining with Rolando Briseño: A 50-Year Retrospective' at Centro de Artes, curated by Ruben Cordova.
• Vicente Telles (Albuquerque, NM) — Curatorial CollaboratorcoreStrategic or Co-development PartnerVicente Telles co-curated 'Son de Allá y Son de Acá' — a multi-venue traveling exhibition in Albuquerque (Tortuga Gallery, El Chante, South Broadway Cultural Center, Exhibit/208) and Presa House. Telles is a represented artist at Presa House and has served as a key cross-border curatorial bridge.
• Meow Wolf (Houston, TX)minorStrategic or Co-development PartnerMillicent Alvarado was announced as one of over 40 Texas-based collaborating artists for Meow Wolf's newest Houston location. Meow Wolf is a large immersive art company and Presa House has direct artist involvement in this high-profile project.
• Blaffer Art Museum at the University of HoustoncoreStrategic or Co-development PartnerRigoberto Luna co-organized 'John Guzman: Flesh and Bone' at the Blaffer Art Museum — a traveling exhibition of Presa House-affiliated artist John Guzman's work.
• Chicano Park Museum and Cultural Center (San Diego, CA)coreStrategic or Co-development PartnerRigoberto Luna co-organized the traveling group exhibition 'Son de Allá y Son de Acá' at Chicano Park Museum and Cultural Center in San Diego, CA, as part of the cross-border exchange program.
• ArtYard (Frenchtown, NJ)minorStrategic or Co-development PartnerIn 2024, Rigoberto Luna curated 'José Villalobos: Diseñando Masculinidades' at ArtYard in Frenchtown, NJ — bringing a Presa House-represented artist's solo exhibition to an East Coast venue.
• Tucson Art MuseumminorStrategic or Co-development PartnerRigoberto Luna's upcoming project 'Ya Hecho: Readymade in the Borderlands' is slated to open in July 2025 at the Tucson Art Museum.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Centro Cultural Aztlán: Long-running San Antonio Chicano/Latino arts organization producing exhibitions, programming, and community events. Comparable DIY, mission-driven cultural-space model focused on Chicano and Latinx artists.
• Blue Star Contemporary: San Antonio-based contemporary art nonprofit operating exhibition space and an artist-run program model. Closest geographic and structural peer to Presa House, with shared mission of showcasing contemporary Texas artists.
• Self Help Graphics & Art: Los Angeles Chicano/Latino arts center with a long-running artist-run exhibition and residency model. Closely comparable in mission, community-led GTM, and curatorial focus on Chicano and Latinx artists.
• Ruiz-Healy Art: San Antonio-based commercial gallery with a documented focus on Latinx and contemporary Latin American art. Direct competitor for collectors and represented artists in the same niche Presa House occupies.
• Artpace San Antonio: San Antonio artist residency and exhibition space that has collaborated with Presa House on the Oolite Arts '…the river' exhibition. Comparable in curatorial scope and in supporting international and Latinx artist exchange.
• Galería de la Raza: San Francisco Chicano/Latino arts organization producing community-based exhibitions and programming. Comparable DIY, mission-driven gallery model with similar audience-development GTM.

Broad incumbents

• Mexic-Arte Museum: Austin-based museum dedicated to Mexican and Latinx American art and culture. Comparable mission around Latinx art curation and exhibition programming but operates as a museum rather than a commercial house gallery.
• McNay Art Museum: San Antonio art museum where co-founder Jenelle Esparza heads the Education Department. Larger, established institution that overlaps with Presa House's curatorial ecosystem and audience but operates at museum scale rather than gallery scale.
• National Museum of Mexican Art: Chicago museum dedicated to Mexican and Latinx art. Same curatorial thesis as Presa House around Latinx artistic production but at institutional scale; exhibits DePaul-collected artists who also show at Presa House.
• The Cheech Marin Center for Chicano Art & Culture: Riverside, CA institution focused on Chicano art and culture. Represents the larger, museum-tier end of the Latinx/Chicano art ecosystem in which Presa House operates; could absorb curatorial and commercial demand at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/presa-house-gallery

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Presa House Gallery