What Yuanta Securities Thailand does

Yuanta Securities Thailand is a full-service securities brokerage and investment firm operating under a Ministry of Finance securities license (ลก-0015-01), and is a subsidiary of Taiwan-based Yuanta Financial Holdings, which brings more than 40 years of regional capital-markets experience and an AA(tha) credit rating from Fitch Ratings. The firm is headquartered in Bangkok and operates an 18-branch national network serving individual investors, high-net-worth and mass-affluent clients, and corporate/institutional customers across Thai equities (SET and MAI), derivatives (TFEX), warrants, mutual funds, structured products, fixed income, global trading, and corporate investment banking.

Its core technology stack is centered on proprietary digital platforms including the YSinvest mobile application with AI-personalized features, Yuanta Robo Advisory (offering Buy and Hold, Trend Following, and Mean Reversion strategies), Yuanta Radars (a screening tool using 250+ criteria), and Yuanta NAVI, complemented by integrations with Settrade Streaming, eFin Trade Plus, Aspen, and TradingView. The Yuanta Research team covers the highest number of stocks in the Thai securities industry, supporting both retail and institutional clients with market intelligence.

Yuanta's revenue model is multi-stream and includes transaction-based commissions on Thai securities and derivatives, subscription and advisory fees from Robo Advisory and institutional research, professional service fees from corporate investment banking (M&A, IPO advisory, debenture holder representation), bond distribution fees via its Bond Connect Platform authorization, and transaction-linked fees on global trading. Customer acquisition is driven through promotional incentives via the Yuanta Rewards loyalty program, with recent initiatives including Aomplus government savings bond distribution and a global trading points-based promotion.

Name

Yuanta Securities Thailand

Legal name

บริษัทหลักทรัพย์ หยวนต้า (ประเทศไทย) จำกัด

Website

https://yuanta.co.th

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Yuanta Securities Thailand is a Bangkok-based, Ministry of Finance-licensed securities brokerage and investment bank, subsidiary of Taiwan's Yuanta Financial Holdings. It serves retail, HNW, and institutional clients across Thai equities, derivatives, mutual funds, global trading, and corporate advisory via an 18-branch network and proprietary digital platforms.

Ownership category

akta.pro rank

Product category

Securities Brokerage and Investment Services

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231), Portfolio Management and Investment Advice (52394), Portfolio Management and Investment Advice (523940)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Investment Advice (6282)

akta.pro primary industry

Securities Lending & Borrowing Settlement Platforms (FSAFAGAE)

akta.pro secondary industries

Stock Borrow/Loan (Equities Securities Lending) (FSACAFAD), Corporate Bond Trading Platforms (FSAFACAB), Government Bond (Sovereign) Trading Platforms (FSAFACAA)

Keywords

• Securities brokerage services
• Investment advisory services
• Derivatives trading platform
• Wealth management solutions
• Investment banking services

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices18 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Securities Trading Commission: Commission fees from buying and selling securities including stocks, derivatives, ETFs, warrants, and DW (Daily Warrants) on SET and MAI exchanges. Also includes futures trading through TFEX (Thailand Futures Exchange)
2. Investment Advisory Services: Professional financial planning and investment advisory services for individuals and organizations, including financial health checks, retirement planning, and goal-based planning
3. Corporate Services: Services for corporate clients including Investment Banking (IPO, M&A, business valuation), Investment Management, Institutional Sales, and Debenture Holder Representative services
4. Bond Distribution (Aomplus): Government bond distribution through Bond Connect Platform, acting as one of the distributors for the government's Aomplus savings bond program
5. Global Trading Services: International securities trading services allowing Thai investors to access foreign stocks and bonds through the Yuanta Global platform

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels9 records

Core offering

Yuanta Securities Thailand provides securities brokerage, derivatives trading, mutual funds, fixed income, structured products, and global trading services to individual investors through digital platforms (YSinvest app, Yuanta Navi, Settrade Streaming, eFin Trade Plus) and 18 physical branches across Thailand. For corporate and institutional clients, the firm delivers investment banking (IPO, M&A, valuation), investment management, institutional sales, and debenture holder representative services. AI-powered tools including YSinvest personalization and Yuanta Robo Advisory support automated investment management across Buy and Hold, Trend Following, and Mean Reversion strategies.

Product overview

Yuanta Securities Thailand operates as a full-service brokerage and wealth management firm offering a unified platform of investment products and services. The core product portfolio spans equities (Thai stocks via DCA), derivatives (TFEX, warrants, block trades), fixed income (bonds, structured products), international investments (Global Trading, DRs), and mutual funds. These are supported by AI-powered tools including the YSinvest App (personalization engine) and Yuanta Robo Advisory (automated portfolio management with three strategy modes). Additional services include Yuanta Research (analyst-driven research), Yuanta Rewards (loyalty program), financial planning tools (health check, custom goals, retirement), and corporate services (Investment Banking, Investment Management, Institutional Sale, DHR). All products are accessible through multiple trading platforms including Streaming, efin Trade Plus, Yuanta Navi, Yuanta Radars, Aspen, and TradingView integration.

Differentiator

Problem solved

Functional benefit

Brands

• Yuanta Robo Advisory: AI-powered robo advisory service for automated investment management
• YSinvest
• Yuanta NAVI
• Yuanta Radars

Products and services

• YSinvest App Mobile investment application providing comprehensive portfolio management, AI-powered personalized investment recommendations, news feed, wallet functionality, and reward points system. Supports trading across stocks, mutual funds, bonds, DRs, and global assets. Targeted at Thai retail investors who want a single-app self-serve investing experience.
• Yuanta Robo Advisory AI-powered automated investment service offering three strategy modes: Buy and Hold (AI selects stocks, monthly rebalancing), Trend Following (uptrend-focused equity selection), and Mean Reversion (over 100 technical indicators with reverse strategy). Provides dedicated investment performance reports. Targeted at retail investors seeking automated, algorithm-driven portfolio management.
• Global Trading International securities trading service enabling Thai investors to access foreign stocks and bonds, diversifying portfolios globally through a dedicated Global Trading account. Targeted at retail investors seeking international diversification.
• Thai Stocks (DCA) Thai equity trading service with Dollar Cost Averaging (DCA) strategy support, covering all stocks listed on SET and MAI markets. Available via multiple platforms including streaming and mobile apps. Targeted at retail and active Thai stock traders.
• TFEX (Futures & Options) Derivatives trading service for Thailand Futures Exchange (TFEX), offering opportunities to profit in both rising and falling markets through futures and options contracts. Targeted at retail and institutional derivatives traders.
• DR (Deposit Receipts) Deposit Receipt trading service enabling investment in foreign stocks and ETFs through the Thai securities market, providing access to international equities via local exchange. Targeted at Thai investors seeking foreign equity exposure in baht.
• DW (Derivative Warrants) Derivative Warrants trading service allowing investors to gain exposure to underlying assets with lower capital requirements while maintaining high profit potential. Targeted at retail investors seeking leveraged equity exposure.
• Block Trade (Single Stock Futures) Leveraged single stock futures trading enabling larger position sizing with lower capital, suitable for both upward and downward market directions. Targeted at active retail traders seeking leverage on individual stocks.
• Mutual Funds Mutual fund investment service with professional fund manager oversight, offering diversified asset allocation across various risk profiles. Targeted at retail investors seeking professionally managed diversified exposure.
• Fixed Income / Bonds Bond and fixed income investment service offering regular returns typically higher than bank deposits, covering government and corporate bonds including structured notes. Targeted at retail and institutional investors seeking yield-oriented fixed income exposure.
• Structured Products Structured notes with embedded derivatives providing returns linked to underlying asset prices, offering enhanced yield opportunities in various market conditions. Targeted at retail and HNW investors seeking yield enhancement with embedded derivatives.
• Investment Banking Financial advisory service covering IPO capital raising, mergers and acquisitions, business valuation, and feasibility studies for corporate clients. Targeted at corporate issuers and acquirers needing capital markets advisory.
• Investment Management (IM) Corporate investment portfolio management service with adaptive investment plans responsive to market conditions for sustainable profit generation. Targeted at corporate treasury and institutional clients seeking outsourced portfolio management.
• Institutional Sale Full-service institutional trading service with professional team providing above-market returns for institutional investors. Targeted at institutional investors requiring dedicated trade execution and research support.
• Debenture Holder's Representative (DHR) Bondholder representation service acting as an intermediary to coordinate and protect interests between bond issuers and bondholders. Targeted at bond issuers and corporate trustees needing a regulated representative.
• Financial Health Check Financial health assessment service evaluating assets, liabilities, debt ratios, and emergency savings adequacy to provide a comprehensive financial wellness overview. Targeted at retail and mass-affluent individuals seeking a baseline financial review.
• Custom Goals Financial Planning Goal-based financial planning service helping clients create financial plans aligned with major life objectives such as home purchase, education, and retirement. Targeted at retail and mass-affluent investors seeking structured life-stage planning.
• Retirement Planning Retirement planning service offering strategies and investment plans to ensure financial security during post-retirement years. Targeted at pre-retirees and individuals planning long-term financial security.
• Margin & SBL (Securities Lending & Borrowing) Margin lending and securities borrowing/lending service enabling enhanced returns through leverage for qualified investors. Targeted at qualified investors and active traders seeking leverage on their existing portfolios.

Quantifiable outcome

• Highest stock coverage in Thai securities industry for both SET and MAI markets
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• Bank of Thailand (ธปท.)coreStrategic or Co-development Partner · 23 July 2025Bank of Thailand is a key strategic partner in the Bond Connect Platform initiative, collaborating with SET Trade, TSD, and securities companies including Yuanta to enable retail investors' access to government bonds including the Aomplus savings bond program. The platform facilitates primary market subscription and secondary market trading of government bonds.
• Thailand Securities Depository (TSD)coreStrategic or Co-development Partner · 23 July 2025TSD serves as the central securities depository partner in the Bond Connect Platform, working with Bank of Thailand, SET Trade, and securities firms to enable electronic bond custody and settlement for retail investors participating in the Aomplus government bond program.
• Settrade (เซ็ตเทรด ดอท คอม)coreStrategic or Co-development Partner · 23 July 2025Settrade serves as the technology partner providing the Bond Connect Platform infrastructure for the Aomplus government bond distribution. Yuanta participates as one of the authorized distributors under the Bond Connect Platform initiative, enabling retail investors to subscribe for government bonds through their existing stock trading accounts.
• Ministry of Finance ThailandcoreChannel Partner/ Reseller/ Distributor · 23 July 2025Yuanta Securities Thailand acts as an authorized distributor for the government's Aomplus savings bond program, offering both 3-year (1.80% p.a.) and 10-year (2.80% p.a.) term bonds to retail investors through the Bond Connect Platform. Total offering size is 8,000 million baht in fiscal year 2026.
• Yuanta Financial HoldingscoreOthers · 1 January 2024Yuanta Financial Holdings from Taiwan serves as the parent company and financial backer of Yuanta Securities Thailand. The group has over 40 years of experience in financial services and has expanded across Asia-Pacific. Yuanta Financial Holdings provides strategic support, brand recognition, and financial backing to its Thai subsidiary.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Asia Plus Securities: Mid-tier Thai securities firm offering brokerage, derivatives, and investment management. Comparable in multi-product retail and institutional offerings, with similar research-driven value proposition.
• Bualuang Securities: Securities arm of Bangkok Bank providing brokerage, mutual funds, and wealth services. Direct competitor leveraging parent bank's retail channel and balance sheet.
• Krungsri Securities: Securities arm of Bank of Ayudhya offering online brokerage, mutual funds, and wealth management. Direct competitor in Thai retail brokerage with bank-channel distribution advantage.
• KGI Securities (Thailand): A sister Taiwanese-affiliated full-service broker in Thailand offering securities brokerage, derivatives, wealth management, and investment banking. Directly comparable in product breadth, parent-group affiliation, and target retail/institutional segments.
• Phatra Securities: Long-standing Thai securities firm focused on institutional brokerage, investment banking, and equity research. Direct competitor in institutional sales, IB, and research coverage.
• KTB Securities (Krungthai): Securities affiliate of Krungthai Bank offering brokerage, IB, and asset management. Comparable state-bank-affiliated full-service broker with strong retail footprint.
• Phillip Securities (Thailand): Branch of Singapore-based PhillipCapital with active Thai retail brokerage presence. Direct competitor in discount-brokerage and multi-platform trading (POEMS system).

Broad incumbents

• JPMorgan Securities (Thailand): Global incumbent with Thai institutional brokerage, IB, and research. Comparable in institutional sales and IB segments, though it does not target Thai retail brokerage at the same scale.

Regional players

• Maybank Securities (Thailand): Securities arm of Maybank Kim Eng in Thailand. Comparable regional full-service broker with strong institutional and retail brokerage, covered warrants, and derivatives offerings.
• CIMB Securities (Thailand): Securities arm of CIMB Thai with regional ASEAN linkage. Comparable in cross-border trading, structured products, and institutional sales, though anchored in Malaysian regional strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/YuantaSecuritiesThailand
• LinkedInlinkedin.com/company/yuanta-securities-thailand

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yuanta Securities Thailand