Zumschneider Corp.

Name

Zumschneider Corp.

Legal name

Zum Schneider

Website

https://zumschneider.com

Company type

Private

Founded year

2000

Operating status

Operating

Ownership category

akta.pro rank

Product category

German/Bavarian Restaurant & Biergarten

NAICS

Full-Service Restaurants (722511), Special Food Services (7223)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Brasseries, Bistros & Trattorias (THAFACAI)

akta.pro secondary industry

Food Festivals & Culinary Events (Ticketed Tastings, Pop-ups) (THAJAGAL)

Keywords

• German restaurant dining
• Bavarian beer garden
• Oktoberfest event hosting
• Cultural festival entertainment
• Imported German beer

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Food and beverage sales: Core revenue from serving German cuisine, beer, wine, and soft drinks at restaurant locations and events. Menu includes traditional Bavarian dishes, imported German beers served by German-speaking staff.
2. Event ticketing: Revenue from Oktoberfest tent events. Tickets start at $10 for General Admission with VIP options available throughout the festival's two-week run.
3. Private reservations and large group bookings: Revenue from private party reservations for large groups. Reservation policy applies for event space rental.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Zumschneider Corp. operates a traditional Bavarian Biergarten restaurant in New York City, serving authentic German cuisine and exclusive beers from Bavaria and Germany with German-speaking staff. Beyond the restaurant, the company produces signature cultural event experiences including the annual 'Munich on the East River' Oktoberfest tent festival, World Cup public viewing series, Karneval celebrations, and live music performances by the in-house band The JaJaJas. The business also hosts private party reservations and large group bookings at its event spaces.

Product overview

Zumschneider Corp. operates a portfolio of German hospitality and entertainment offerings centered on authentic Bavarian culture. The core product is the traditional German Biergarten restaurant in Manhattan, East Village, featuring authentic food, exclusive German beers, and German-speaking service. The company differentiates through seasonal event services including the major Oktoberfest 'Munich on the East River' tent festival, World Cup public viewing series, and the Big Bang on the East River 4th of July celebrations. Additional offerings include the Montauk beach location, an associated soccer club (Zum Schneider FC), live music performances by The JaJaJas band, and private event reservations. The company has pivoted to pop-up event formats following the 2020 restaurant closure, with plans for a new permanent location in 2025.

Differentiator

Problem solved

Functional benefit

Brands

• Zum Schneider FC: Soccer club associated with Zum Schneider, mentioned in the website navigation.
• The JaJaJas

Products and services

• German Restaurant & Biergarten (Zum Schneider NYC) Traditional Bavarian indoor Biergarten offering authentic German cuisine, exclusive beers imported from Bavaria and Germany (Andechs, Hofbräuhaus Traunstein, Weihenstephan), German-speaking staff, and a genuine German cultural experience in Manhattan.
• Oktoberfest 'Munich on the East River' Annual two-weekend Oktoberfest celebration featuring an authentic traditional tent modeled after Munich's Theresienwiese, traditional German food, exclusive imported Bavarian beers, live Volksmusik by Mösl Franzi and The JaJaJas, and traditional Bavarian entertainment.
• World Cup 2026 Public Viewing Series Pop-up public viewing event series featuring live screening of all World Cup 2026 matches on multiple screens with DJs, live music, games, German food, and drinks at Franklin Point in Greenpoint, Brooklyn.
• Private Party Reservations & Event Space Rental

Quantifiable outcome

• Recognized as the most authentic Oktoberfest outside Munich by Travel Mag
• +2 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Jonathan McPhail PhotographyminorOthersPhotographer documented multiple events including Karneval celebrations and Oktoberfest tent events. Photos featured in gallery sections of the website showing event documentation.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Radegast Hall & Biergarten: Brooklyn-based German-style beer hall and outdoor biergarten serving Bavarian food, German beers, and live music. Direct competitor in NYC serving overlapping customer segments seeking authentic German dining and cultural experience.
• Hofbräuhaus Las Vegas: Operating company of the original Munich Hofbräuhaus franchise in the US, offering an authentic Bavarian beer hall and restaurant experience with imported German beers, traditional food, and live oompah bands — directly comparable to Zum Schneider's authentic German Biergarten concept.
• Reichenbach Hall: Midtown Manhattan German beer hall modeled after Bavarian tradition, serving German food, beer, and seasonal events. Comparable NYC competitor in the German restaurant and beer hall segment.
• Loreley Restaurant & Biergarten: Lower East Side NYC German beer garden offering traditional Bavarian food, German beers, and outdoor seating. Direct NYC competitor in the same authentic German biergarten niche as Zum Schneider.
• The Standard Biergarten: German-style biergarten attached to The Standard Hotel in NYC's Meatpacking District, offering pretzels, bratwurst, and German beers. Comparable casual German dining venue targeting overlapping NYC tourist and local audiences.
• Augustiner Bierhaus NYC: NYC restaurant and beer hall serving German cuisine and Augustiner beer in a traditional Bavarian setting. Directly comparable to Zum Schneider as an authentic Munich-style beer hall experience in the New York market.
• Paulaner NYC: German-style beer hall and restaurant in NYC serving Bavarian food, German beers, and cultural events. Closest geographic direct competitor to Zum Schneider within New York, sharing the authentic German dining and beer garden positioning.

Regional players

• Hofbräuhaus Chicago: Authentic German beer hall concept in Chicago serving Bavarian food, German beers, and cultural events. Comparable authentic German dining and cultural experience but in a different US geography from Zum Schneider's NYC base.

Others

• Watermark Bar & Pier 17: NYC waterfront event venue hosting Oktoberfest-style celebrations and other cultural events. Adjacent competitor for outdoor event-driven German-themed revenue streams and seasonal festival audiences.

Emerging players

• Bavarian Biergarten Nashville: Authentic German biergarten concept operating outside NYC, demonstrating the format's portability to other US cities. Comparable as a similar authentic German beer garden and event model in a different geography.

Market position

Strengths1 record

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/94467637

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zumschneider Corp.