We Matter Mental Health Services

What We Matter Mental Health Services does

We Matter Mental Health Services, LLC is a small, founder-owned telehealth and in-person mental health practice founded in 2021 by CEO/Clinical Director Liz A. Buford and her husband, operating from Florida with insurance credentialing in Florida, North Carolina, and Pennsylvania. The company delivers individual, couples, family, and group psychotherapy (the latter capped at 12 participants) under a self-pay fee-for-service model at $100-$150 per individual session and from $50 for group therapy, with insurance billing available through providers in its three licensed states. Its core technology is a self-serve telehealth online portal that enables clients to book and attend sessions from home; the practice also accepts in-person clients and runs on standard, non-proprietary infrastructure.

The service catalog extends beyond direct therapy into clinician development offerings — RCSWI licensure supervision, ASWB test prep, and leadership trainings — positioning the company as both a consumer therapy provider and a small training pipeline, with an explicit mission focus on clinicians of color and those serving rural or underserved areas. The clinical team consists of three named licensed counselors (LMHCs) plus the founder, with tenure ranging from 15 to over 20 years, and bilingual English/Haitian Creole service capability addressing an otherwise underserved community segment. In parallel, the company operates a Shopify-powered e-commerce storefront selling self-care merchandise (a $30 wellness planner and $27 branded apparel) shipping within 5-8 business days domestically, generating incremental but likely modest revenue.

The go-to-market is direct-to-consumer via organic social (Twitter, Facebook, Instagram), email newsletter, and content marketing, with no institutional sales motion, no employer or payer partnerships, and no external funding. Revenue is generated from insurance-reimbursed sessions, self-pay session fees, and one-time merchandise sales. Customer concentration is structurally low given the long-tail, unit-priced consumer model, but the company has not disclosed revenue, headcount growth, or scale milestones — limiting any quantitative assessment of traction beyond the visible insurance-network footprint and product-line breadth.

Name

We Matter Mental Health Services

Legal name

We Matter Mental Health Services, LLC

Website

https://www.wemattermhs.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

We Matter Mental Health Services is a Florida-based telehealth and in-person mental health practice offering individual, couples, family, and group therapy ($100-$150/session), plus clinician training, with a mission-driven focus on underserved communities including people of color and the Haitian Creole-speaking population.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Health Services (8000)

akta.pro primary industry

Couples & Family Therapy Teletherapy Platforms (HLALAEAG)

Keywords

• Telehealth therapy services
• Mental health counseling
• Couples family therapy
• Clinical licensure supervision
• Behavioral health practice

Headquarters

HQ city

Sanford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Therapy Services: Fee-for-service therapy sessions billed through insurance or self-pay. Individual, couples, and family therapy sessions offered at $100-$150 self-pay rate. Group therapy at $50 self-pay.
2. Merchandise/Products: Sale of wellness products including planners, journals, and branded apparel (t-shirts). Products shipped within 5-8 business days domestically.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

We Matter Mental Health Services, LLC is a Florida-based mental health practice that delivers individual, couples, family, and group psychotherapy via telehealth and in-person sessions, supported by professional development offerings such as RCSWI licensure supervision, ASWB test prep, and leadership trainings. The practice accepts insurance in Florida, North Carolina, and Pennsylvania and also offers self-pay sessions, complemented by a small Shopify storefront selling wellness merchandise (planners and branded apparel).

Product overview

We Matter Mental Health Services operates as a mental health practice offering individual and group therapeutic services. The core offering consists of clinical therapy services including individual therapy, couples therapy, family therapy, and group therapy, complemented by professional development offerings such as RCSWI licensure supervision, ASWB test prep, and leadership trainings. All services are available in-person or via telehealth. Additionally, the company sells a self-care merchandise collection through its Shopify-powered e-commerce store, including wellness planners and branded apparel items. The company accepts insurance from multiple providers in Florida, North Carolina, and Pennsylvania, and also offers self-pay rates of $100-$150 per session.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Therapy

Segments9 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• BetterHelp: Largest DTC online teletherapy platform with broad subscription-based individual, couples and teen therapy. Directly competes for the same consumer therapy demand as We Matter but at massive scale and marketing spend.
• Talkspace: Public telehealth therapy and psychiatry platform offering individual, couples and teen therapy via subscription. Targets the same direct-to-consumer therapy market as We Matter Mental Health Services.
• Lyra Health: Large employer-sponsored mental health platform offering teletherapy and coaching. Adjacent incumbent competing for therapy demand, though primarily through employer contracts rather than DTC.

Emerging players

• Cerebral: Telehealth provider focused on mental health and anxiety/depression/ADHD care with subscription model. Competes for the same individual therapy customer seeking online mental health support.
• Octave: Multi-state in-person and virtual therapy practice with a focus on evidence-based care and group offerings. Comparable as a clinically-rigorous, multi-modality therapy practice serving adult mental health needs.
• Two Chairs: Hybrid in-person and teletherapy practice with licensed therapists across multiple states. Comparable as a clinically-rigorous, multi-modality therapy practice competing for the same therapy-seeking individuals.
• SonderMind: Telehealth and in-person therapy network accepting insurance across multiple U.S. states. Comparable because it combines insurance-based reimbursement with online booking of licensed therapists, similar to We Matter's FL/NC/PA model.
• Alma: Therapist directory and practice-support platform helping independent licensed clinicians run insurance-accepting practices. Highly comparable because We Matter is essentially an independent insurance-accepting group practice.
• Grow Therapy: Platform connecting clients to licensed therapists accepting insurance across multiple states with online booking. Directly comparable to We Matter's insurance-accepting, self-serve online booking model.
• Brightside Health: Telehealth mental health provider combining therapy and medication management for anxiety and depression. Comparable as a digitally delivered mental health service targeting individual therapy consumers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xtwitter.com/we_mhs
• Facebookfacebook.com/WeMatterMHS
• Instagraminstagram.com/wemattermhs
• LinkedInlinkedin.com/company/we-matter-mental-health-services-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We Matter Mental Health Services