PLANS CHANGE LIMITED

What PLANS CHANGE LIMITED does

Plans Change Limited (legal entity Loss2Gain Limited, trading as PlansChange) operates a two-sided online marketplace for the resale of prepaid, non-refundable hotel room reservations. The platform enables individual consumer-sellers to recover a portion of their sunk booking cost by listing unwanted reservations, and enables individual consumer-buyers to purchase those reservations at discounted rates — typically averaging 50% below original price, with testimonials citing 45–70% seller recovery and 25–60% buyer discounts. The company is incorporated in England and Wales (company number 12500140), headquartered in Sevenoaks, UK, and serves users across at least 11 countries in Europe, North America, and Asia Pacific.

The underlying technology is a self-serve web marketplace that handles booking validation, listing creation, payment processing, and booking transfer, with user authentication via Google and Facebook OAuth and no public API or mobile application. The platform supports multiple currencies (GBP, USD, EUR) and aggregates inventory from branded hotel chains including Hilton, Holiday Inn, Best Western, Travelodge, and Marriott. Marketing is executed through organic social (Facebook, Instagram, Twitter/X), SEO, content marketing, email newsletter subscriptions, Trustpilot-driven word of mouth, and periodic competitions.

Revenue is generated exclusively on the seller side via a transaction-based fee structure: a $4.00 one-off validation fee, an $8.00 publishing/listing fee, and a 15% commission on the resale price collected at the point of sale. The service is free for buyers. The company employs 1–10 staff, has not disclosed external funding, and operates as a privately held UK limited company with no disclosed institutional shareholders or management team.

Name

PLANS CHANGE LIMITED

Legal name

Loss2Gain Limited

Website

https://planschange.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Plans Change (Loss2Gain Limited) operates a global online marketplace where individuals resell non-refundable hotel bookings to buyers seeking discounted rooms, charging sellers validation, listing, and 15% commission fees while buyers transact free of charge.

Ownership category

akta.pro rank

Product category

Travel Marketplace (Hotel Resale)

NAICS

Travel Agencies (561510)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Hotel CRS & Booking Engines (THALADAA)

Keywords

• Hotel room resale
• Travel marketplace
• Non-refundable bookings
• Discount hotel deals
• Accommodation resale

Headquarters

HQ city

Sevenoaks

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Service Fee (Commission): Loss2Gain charges sellers a 15% service fee on the selling price of each booking. This is the primary revenue stream. The fee is collected at the moment a buyer purchases a resale deal. Additionally, a one-off validation fee of $4.00 and a publishing/listing fee of $8.00 are charged per listing.
2. Listing Fees: Sellers pay a $4.00 validation fee to verify booking information and bank details, and an $8.00 publishing fee to create and advertise their listing on the global platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Plans Change operates a global online marketplace where individual sellers can resell their prepaid non-refundable hotel room reservations to buyers seeking discounted accommodations. Sellers list unwanted bookings with proof of reservation, set their own resale price, and pay a $4 validation fee, an $8 listing fee, and a 15% commission on the sale. Buyers browse listings at average discounts of 50% off original prices and gain access to hotel reservations not available elsewhere, with payment transferred to sellers 24 hours after buyer checkout.

Product overview

Plans Change is a consumer-facing online travel marketplace operated by Loss2Gain Limited, structured as a single unified web platform. The core offering is the Plans Change marketplace where sellers resell unwanted hotel room bookings and buyers purchase discounted reservations. The platform integrates user authentication (via Google/Facebook OAuth), a searchable resale inventory, seller listing tools with fee-based validation and publishing, a seller wallet for funds management, and email newsletter subscriptions. The company also runs periodic competitions for promotional engagement. The platform does not have modular architecture; it functions as a single integrated website without separate product tiers, modules, or an API.

Differentiator

Problem solved

Functional benefit

Products and services

• Plans Change Marketplace Platform The primary marketplace platform connecting individual sellers holding unwanted hotel bookings with buyers seeking discounted accommodations. The platform facilitates the resale of non-refundable hotel rooms, enabling sellers to recover partial value of their original bookings and buyers to access deals averaging 50% below original prices. Buyers browse listings globally; sellers list their own bookings and set their own resale price.

Quantifiable outcome

• Average 50% discount on resale listings
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• Branded Hotels (General)coreOthersPlans Change partners with branded hotel chains including Hilton, Holiday Inn, Best Western, Travelodge, Marriott, and others. The platform enables resale of bookings from these branded properties globally. The company states 'Partnered with branded hotels' to ensure quality guarantees for buyers.

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Booking.com: Booking.com is the dominant global hotel OTA and could trivially add a resale/transfer feature into its existing booking flow, making it a broad incumbent threat rather than a direct competitor today. It defines the standard distribution and pricing benchmarks Plans Change must compete against.
• Skyscanner: Skyscanner is a leading travel meta-search and deals platform, attracting the same deal-seeking traveler persona Plans Change targets. While its core is flights, its growing hotel vertical makes it an adjacent incumbent for discounted accommodation demand.
• Lastminute.com: Lastminute.com is a European OTA focused on last-minute and discounted travel deals, overlapping with Plans Change's buyer-side value proposition. It competes for spontaneous and deal-driven travelers across the same European geographies Plans Change serves.
• Expedia: Expedia is one of the largest global hotel booking platforms with massive inventory and brand authority. As a broad incumbent with overlapping capability to host resale functionality, it represents the largest competitive risk to Plans Change's niche marketplace positioning.
• Agoda: Agoda is a major Asia-Pacific-headquartered OTA with deep global hotel inventory, particularly across APAC markets Plans Change has entered (Hong Kong, Taiwan). It competes for the same discounted-hotel buyer demand in those geographies.
• Hotels.com: Hotels.com is a major global hotel OTA (part of Expedia Group) with deep hotel inventory and consumer brand recognition. It competes for the same buyer demand pool Plans Change targets (discounted hotel seekers) and could expand into the resale vertical.
• Travelzoo: Travelzoo publishes curated travel deals including heavily discounted hotel offers, competing for the same deal-seeking travelers as Plans Change. As an established public company in the deals-distribution space, it is a broad incumbent with overlapping buyer demand.

Direct peers

• TransferTravel: TransferTravel operates an online marketplace for reselling non-refundable hotel and travel bookings, with a comparable two-sided structure (sellers list unwanted reservations, buyers purchase at a discount). It is the closest direct competitor to Plans Change in the hotel booking resale category.
• SpareFare: SpareFare is a marketplace for selling unused hotel reservations and travel bookings, offering similar discount-based resale mechanics to Plans Change. It is a direct peer targeting the same seller (lost bookings) and buyer (deal hunters) segments.

Emerging players

• Secret Escapes: Secret Escapes operates a members-only travel deals club selling discounted hotel rooms, overlapping with Plans Change's buyer-side discount-seeking audience. It is an emerging-style player in discount hotel distribution with a curated inventory model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/PlansChange_com
• Facebookfacebook.com/PlansChangecom
• Instagraminstagram.com/PlansChange_com
• LinkedInlinkedin.com/company/planschange

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PLANS CHANGE LIMITED