What Rhino Surfaces Canada Ltd. does

Rhino Surfaces Canada Ltd. is the Canadian master franchisor of resin bound surfacing technology, founded by Jeff MacMullin in February 2026 to exclusively license and adapt Rhino Surfaces UK's proven paving technology for the Canadian market. The company's core product is a resin bound surfacing system in which natural aggregates are mixed with polyurethane resin and hand-trowelled onto a prepared six-layer base (excavation, ground membrane, hardcore, compaction, recycled rubber crumb layer, resin bound finish) to produce a smooth, seamless, fully permeable surface engineered specifically for Canadian freeze-thaw cycles. The system is positioned to last 15-25 years and comes in over 20 natural aggregate colour blends with bespoke options.

The business serves three customer segments — residential homeowners (driveways, patios, walkways, pool terraces, garage floors), commercial properties (entrances, parking areas, public spaces), and municipal clients requiring LID-compliant permeable surfacing — and goes to market through an exclusive territorial franchise model rather than direct corporate installation. The flagship franchise, Rhino Surfaces New Brunswick, is operated by the founder and his family out of Fredericton, and the master franchisor is actively awarding additional territorial franchises across Canada. Pricing is quote-based with free site assessments, and the company has partnered with iFinance Canada to provide consumer financing (instant pre-approval, no down payment, flexible terms).

Rhino Surfaces Canada monetizes through three streams at the franchisor level: franchise licensing fees, ongoing materials and aggregate supply to franchisees at franchise pricing, and the operational know-how transferred through its installer certification program. The addressable market is the Canadian home improvement and renovation sector, which the source material cites as over $120 billion in annual economic activity, with construction and home improvement franchises identified as among the fastest-growing segments. As of the input data, the corporate entity is in early-stage launch mode with one operating franchise in New Brunswick and most Canadian territories still available for franchise development.

Name

Rhino Surfaces Canada Ltd.

Legal name

Rhino Surfaces Canada Ltd.

Website

https://rhinosurfacescanada.ca

Company type

Private

Founded year

2026

Operating status

Operating

Short description

Rhino Surfaces Canada Ltd. is the Canadian master franchisor of resin bound surfacing technology licensed from Rhino Surfaces UK. Founded in February 2026, it installs premium permeable, freeze-thaw resistant surfaces for residential, commercial, and municipal clients across Canada via an exclusive territorial franchise model.

Ownership category

akta.pro rank

Headquarters

HQ city

Fredericton

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Surface Installation Services: One-time professional installation of resin bound surfaces for residential, commercial, and municipal customers. Revenue generated per project based on surface area, complexity, and colour/aggregate selection. Pricing provided via quote-based system.
2. Franchise Licensing: Exclusive territorial franchise licenses awarded to entrepreneurs across Canada. Franchisees pay for rights to operate under the Rhino brand, receive training, operational systems, supply chain access, and ongoing support. Master franchisor generates recurring revenue from franchise fees and material supply markups.
3. Materials and Supplies: Direct supply of proprietary Rhino resin, rubber crumb, and premium aggregates to franchisees at franchise pricing, generating revenue through material sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Rhino Surfaces Canada designs, supplies, and installs resin bound surfacing systems for residential, commercial, and municipal applications across Canada. Natural aggregates are mixed with polyurethane resin and hand-trowelled onto a prepared base to create a smooth, seamless, fully permeable, freeze-thaw resistant surface available in over 20 colours. The company also operates as a master franchisor, awarding exclusive territorial licenses and supplying proprietary materials to franchisees.

Product overview

Rhino Surfaces Canada Ltd. offers a unified resin bound surfacing system as its core product, combining proprietary polyurethane resin with natural aggregates. The product portfolio includes Residential Installations (driveways, patios, walkways, pool terraces, garage floors) and Commercial Installations (business entrances, parking areas, public spaces, municipal projects). The system features over 20 Natural Aggregate Colour blends and includes a Rubber Crumb Base Layer made from recycled tires. The company operates through a Franchise model, expanding across Canada with exclusive territorial licenses. Financing solutions are available through a partnership with iFinance Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• Resin Bound Surfacing System Premium paving solution where natural aggregates are mixed with high-quality polyurethane resin and hand-trowelled onto a prepared base to create a smooth, seamless, fully permeable finish engineered for Canadian freeze-thaw cycles. Designed for residential, commercial, and municipal applications.
• Residential Resin Bound Installations Custom-designed resin bound surfaces professionally installed for driveways, patios, walkways, pool terraces, and garage floors, built to last through Canadian seasons with low maintenance requirements.
• Commercial Resin Bound Installations Functional, visually striking resin bound surfaces for high-traffic commercial environments including business entrances, parking areas, public spaces, and municipal projects. Durable, low-maintenance, and compliant with drainage regulations.
• Rhino Surfaces Franchise Opportunities Exclusive territorial franchise licenses for entrepreneurs and trade professionals to operate Rhino Surfaces resin bound surfacing businesses in their regions, including training, proprietary resin and aggregate supply chain, CRM, quoting tools, and digital marketing support.

Quantifiable outcome

• Resin bound surfaces last 15-25 years, outperforming block paving, asphalt, and concrete alternatives
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Rhino Surfaces UKcoreOEM/ Whitelabel/ Licensing Partner · 1 February 2026Rhino Surfaces UK is the international technology partner providing exclusive licensing of proven resin bound surfacing technology to Rhino Surfaces Canada. The partnership includes access to proprietary resin formulations, installation techniques, training programs, and ongoing innovation support. Rhino Canada operates as master franchisor, adapting UK technology for Canadian climate conditions and expanding through franchise network.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Resin Bonded Ltd: UK specialist in resin bound and bonded surfacing installations with nationwide coverage. Closely comparable product category and installer business model to Rhino Surfaces Canada's franchisees.
• Oltara Ltd: UK-based resin bound and resin bonded surfacing installer serving residential and commercial customers. Comparable business model (specialist installer) and product category to Rhino Surfaces Canada's franchise operations.
• Addagrip Terraco: UK-based manufacturer and installer of resin bound surfacing systems with established product lines and training infrastructure. Directly competes with Rhino Surfaces UK (and by extension Rhino Surfaces Canada) in the resin-bound surfacing category using similar polyurethane-bound aggregate technology.
• SureSet UK: UK resin bound paving specialist offering permeable aggregate surfacing for driveways, commercial, and public realm projects. Closely comparable product offering to Rhino's, including aggregate-bound resin technology and trained installer networks.

Emerging players

• Re-Bath: US-focused bathroom remodeling franchise with territorial exclusivity and certified installer programs. Useful benchmark for unit economics, franchisee support model, and specialty-home-improvement franchise economics, though operating in a different vertical than resin-bound surfacing.
• Bath Fitter: North American home renovation franchise specializing in premium bathtub and shower resurfacing with exclusive territorial franchisees. Comparable specialty-home-improvement franchise model with one-day installation, national brand, and territorial exclusivity — though in a different product category.

Regional players

• Precision Paving Canada: Canadian paving and surfacing contractor providing asphalt, concrete, and interlock installations to residential and commercial customers. Direct competitive overlap in the same geography and customer base, serving as the most realistic incumbent Rhino Surfaces Canada must displace.

Broad incumbents

• CEMEX: Global building materials company with ready-mix concrete, aggregates, and paving solutions across the Americas including Canada. Provides a benchmark for incumbent scale and supply-chain reach that Rhino's premium niche must continue to differentiate against.
• LafargeHolcim: Global building materials heavyweight with concrete, asphalt, and aggregate product lines used in paving and surfacing. Operates broadly in adjacent categories where Rhino competes, and represents the kind of large incumbent Rhino must win share against in commercial and municipal bids.

Others

• Rhino Surfaces UK: UK parent/licensor that developed and proved the resin-bound technology now deployed in Canada. Serves as the technology licensor, training source, and innovation pipeline for Rhino Surfaces Canada, making it the most structurally relevant — though non-competing — counterpart.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@rhinosurfacescanada
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/rhinosurfacescanada

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rhino Surfaces Canada Ltd.