Zafiro Hotels
Zafiro Hotels is a privately held Spanish resort operator running 14 four- and five-star hotels across Mallorca and Menorca, organized into Palace, Hotels, and Boutique collections, serving families, luxury travelers, sports tourists, and adults-only guests with all-inclusive packages and direct digital distribution.
- Company typePrivate
- Founded2017
- HeadquartersCampos Del Puerto, Spain
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Zafiro Hotels does
Zafiro Hotels is a privately held Spanish resort operator founded in 2017 and headquartered in Campos del Puerto, Mallorca, running 14 properties across Mallorca and Menorca under three branded collections: the Zafiro Palace Collection (three 5-star luxury resorts — Andratx, Alcudia, and Palmanova), the core Zafiro Hotels collection (nine 4-star properties geared toward families and active travelers), and the Zafiro Boutique Collection (Son Sabater and Can Ribera, boutique and agrotourism assets). The portfolio is concentrated on Mediterranean resort and all-inclusive experiences, with the proprietary "All Inclusive Redefined®" concept anchoring premium positioning at Palace properties, plus ancillary products including the Zafiro Club premium service, Zafiro Rewards loyalty program, Opal spa by Germaine de Cappuccini, the Yzzy kids entertainment platform, Hotel+Vuelo flight-plus-stay bundles, and a 100% electric traditional Mallorcan llaüt boat experience.
The underlying technology stack is a hospitality management and distribution platform rather than an AI-native product: a hotel management system integrated with digital booking on the official website, native iOS/Android applications, online pre-arrival check-in, and an AI-powered virtual assistant ranked top 3 worldwide for hotel customer service. The company is co-led by sisters Antonia and María Plomer as co-CEOs and recognized in Forbes España's 50 most influential women in the Balearics, with a 1,001–5,000 employee base reflecting operationally intensive hotel staffing.
Zafiro monetizes primarily through room revenue across the three tiers (€32+ promotional entry pricing at 4-star, premium All-Inclusive tiers at Palace Collection), All-Inclusive and All-Inclusive Redefined® packages with gourmet dining and premium beverages, and ancillary spend on spa, excursions, transfers (via Triggle partnership), and events. Go-to-market combines direct-to-consumer digital channels (website with best-price guarantee, mobile apps, localized phone reservations in Spain, UK, and Germany), a B2B portal for travel agencies, and event-driven marketing through title sponsorship of IRONMAN 70.3 Alcúdia-Mallorca and other sports tourism activations. Target segments span families with children, sports enthusiasts (triathletes, cyclists, golfers), luxury travelers, adults-only guests, and MICE/event clients, with no disclosed enterprise anchor concentration.
Zafiro Hotels firmographics
Firmographics- Name
- Zafiro Hotels
- Legal name
- Zafiro Hotels Limited
- Website
- https://www.zafirohotels.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Zafiro Hotels is a privately held Spanish resort operator running 14 four- and five-star hotels across Mallorca and Menorca, organized into Palace, Hotels, and Boutique collections, serving families, luxury travelers, sports tourists, and adults-only guests with all-inclusive packages and direct digital distribution.
- Ownership category
- akta.pro rank
Zafiro Hotels industry classification
Industry- Product category
- Resort Hotels and Hospitality
- NAICS
- Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (72111)
- akta.pro primary industry
- Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)
- akta.pro secondary industries
- Luxury Boutique & Lifestyle Resorts (THAGACAO), Beachfront & Island Luxury Resorts (THAGACAA), Boutique Resorts (Small-Scale Resorts) (THAGADAJ)
Keywords
Where Zafiro Hotels is headquartered
LocationHeadquarters
- HQ city
- Campos Del Puerto
- HQ country
- Spain
- HQ region
- Europe
Offices11 records
Markets served
Zafiro Hotels business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D
Revenue model
- Hotel Accommodations: Core revenue from room bookings across 14 hotels in Mallorca and Menorca, ranging from 4-star standard hotels to 5-star luxury Palace Collection resorts. Revenue generated through direct bookings, travel agencies, and tour operators.
- All-Inclusive Packages: Premium All-Inclusive and All-Inclusive Redefined packages offering dining, beverages, and exclusive experiences. Includes multiple restaurant options, premium cocktails, and specialized dining experiences.
- Hotel + Vuelo Packages: Package deals combining flights and hotel accommodation at discounted rates, offering up to 10% savings compared to separate bookings.
- Ancillary Services: Additional revenue from spa treatments, experiences (electric llaüt tours, golf), wellness programs, and special event services.
- Event Sponsorships: Revenue from sports event sponsorships including IRONMAN 70.3, cycling events, and triathlon competitions, with promotional packages for participants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | 4-Star Hotels (Zafiro Hotels collection) |
| Subscription | Pay-as-you-go | 5-Star Hotels (Zafiro Palace Collection) |
| Subscription | Pay-as-you-go | Boutique Collection (Son Sabater, Can Ribera) |
| Subscription | Pay-as-you-go | Hotel + Vuelo Packages |
| Subscription | Pay-as-you-go | Sports Event Packages (IRONMAN, Cycling, Triathlon) |
| Subscription | Pay-as-you-go | All-Inclusive Premium Packages |
Go-to-market motion3 records
Distribution channels9 records
Marketing channels10 records
Zafiro Hotels product offering
Product offeringCore offering
Zafiro Hotels operates a portfolio of 14 resort, boutique, and palace hotels across Mallorca and Menorca under three collections: Zafiro Palace Collection (5-star luxury), Zafiro Hotels (4-star family), and Zafiro Boutique Collection (agrotourism/boutique). Its core commercial offerings include hotel accommodations, Premium All-Inclusive and the proprietary All Inclusive Redefined® concept, family-oriented facilities (water parks, kids clubs, family suites), sports tourism packages, MICE/event hosting, spa services (Opal by Germaine de Cappuccini), and ancillary experiences such as the Electric Llaüt boat tour.
Product overview
Zafiro Hotels is a Spanish hotel chain operating 14 hotels across Mallorca and Menorca under three collections: Zafiro Palace Collection (3 five-star luxury resorts: Zafiro Palace Andratx, Zafiro Palace Alcudia, Zafiro Palace Palmanova), Zafiro Hotels (9 four-star family-oriented properties), and Zafiro Boutique Collection (2 boutique/agrotourism properties: Son Sabater and Can Ribera). The portfolio includes family-focused hotels with water parks, adults-only wellness properties, all-inclusive options including the exclusive All Inclusive Redefined® concept at Palace Collection properties, and unique experiences such as electric llaüt boat tours. Supporting services include a mobile app, Zafiro Club premium loyalty program, and spa services through Opal by Germaine de Cappuccini.
Differentiator
Problem solved
Functional benefit
Brands
- Zafiro Palace Collection: Luxury 5-star resort collection including Zafiro Palace Andratx, Zafiro Palace Alcudia, and Zafiro Palace Palmanova.
- Zafiro Hotels
- Zafiro Boutique Collection
- All Inclusive Redefined®
- Zafiro Club
- Zafiro Rewards
Products and services
- Zafiro Palace Andratx Five-star luxury resort in Camp de Mar, Mallorca, featuring suites with private pools, multiple restaurants, spa services, and the exclusive All Inclusive Redefined® concept for premium guests.
- Zafiro Palace Alcudia Five-star resort in Puerto de Alcudia offering Premium All-Inclusive, multiple à la carte restaurants, spa, and family-friendly facilities alongside the beach.
- Zafiro Palace Palmanova Five-star resort in Palmanova with Premium All-Inclusive option, diverse dining, spa services, and proximity to beaches and Palma.
- Zafiro Can Picafort Family-oriented 4-star hotel near Playa de Muro with water park featuring Pendium slide, pirate ship pool, Wet Bubble pool, family apartments, and mini/maxi clubs.
- Zafiro Mallorca Award-winning 4-star family hotel near Playa de Muro with over 10,000 m² of gardens, boomerang slide pool, live music shows, and age-specific miniclubs.
- Zafiro Alzinar Mar Adults-Only Adults-only 4-star hotel in Can Picafort focused on wellness and sport, featuring semiolympic pool, gym, Crossfit area, massage services, and proximity to nature.
- Zafiro Cala Mesquida 4-star natural and tranquil family hotel near Parc Natural de Llevant, featuring family suites with balconies, pirate ship pool, and hiking opportunities.
- Zafiro Palmanova 4-star hotel 200m from beach in Palmanova with splash zone, family suites for 4-6 guests, daily activities, and strategic location for island exploration.
- Zafiro Tropic Active 4-star family hotel near Puerto de Alcudia with Mini Club, Maxi Club, Teeny Club, Wet Bubble pool, and pirate ship pool.
- Zafiro Bahía 4-star family hotel on Playa de Muro with 6 pools including Wet Bubble and pirate ship pool, over 4,000 m² of gardens, and spacious suites.
- Zafiro Rey Don Jaime 4-star hotel in Santa Ponsa one minute from beach with suites by the sea, evening entertainment, and activities in a more urban setting.
- Zafiro Menorca 4-star hotel in Ciutadella, Menorca offering Mediterranean island experience with local cuisine and beach access.
- Son Sabater by Zafiro Four-star agrotourism property in Sa Pobla surrounded by fields and holm oaks, featuring rural retreat experience with traditional and modern cuisine.
- Can Ribera by Zafiro Boutique hotel in Muro with panoramic views of Sierra de Tramuntana, rooftop pool with jets, and Balinese beds.
- Zafiro Hotels Mobile App Mobile application available on iOS and Android for direct bookings, check-in, concierge services, and exclusive app-only offers across the Zafiro Hotels portfolio.
- Zafiro Rewards Loyalty program offering exclusive benefits and rewards for returning guests across the Zafiro Hotels portfolio.
- Zafiro Club Exclusive premium service with advantages and personalized privileges designed for demanding travelers at Zafiro Palace Collection properties.
- Hotel + Flight Packages (Hotel + Vuelo) Vacation packages combining flight and hotel accommodation with up to 10% savings, available through dedicated phone line and landing pages.
- Electric Llaüt Experience 100% electric boat tour on traditional Mallorcan llaüt with capacity for up to 6 guests, featuring snorkel equipment, SUP, and underwater scooter.
- Kids Zone / Yzzy Program Family entertainment program featuring Yzzy the pirate koala mascot, miniclubs, Wet Bubble pools, and pirate ship pools for children at Zafiro Hotels properties.
- Zafiro Memories Photography service for capturing guest vacation experiences at Zafiro Hotels properties.
Quantifiable outcome
- 12 TripAdvisor Traveler's Choice awards placing properties in top 10% of hotels worldwide
- +3 more outcomes
Companies that use Zafiro Hotels
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
Zafiro Hotels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability1 record
Feature5 records
Zafiro Hotels partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- IRONMANcoreTitle sponsorship of Zafiro IRONMAN 70.3 Alcúdia-Mallorca, one of the most prominent triathlon events in the European circuit. The partnership includes promotional packages for participants and special rates for athletes.
- Bodega RibasminorHistoric Mallorca winery partnership for wine tasting experiences and culinary events at Zafiro Palace Andratx, featuring tastings led by renowned sommelier Josep Juhé.
- Rafa MartínminorAward-winning mixologist who created the signature cocktail program for Zafiro Palace Collection hotels, featuring author cocktails and premium beverage experiences.
- Germaine de Cappuccini (Opal Spa)minorExclusive spa partnership at Zafiro Palace Collection featuring Opal experience with treatments inspired by Mediterranean and Jeju Island (Korea) ingredients and techniques.
- CSIC / Observadores del MarminorMarine conservation partnership allowing guests to participate in scientific research through the Observadores del Mar program, contributing to Mediterranean marine ecosystem monitoring.
- Triggle (Transfers & Excursions)minorThird-party partnership for airport transfers and curated excursion services, accessible through the hotel website for guest convenience.
- Sonrisa MédicacoreAnnual charitable partnership supporting hospitalized children in Balearic hospitals. Zafiro Hotels donated €34,000 in 2025 and €25,000 in previous years to support the organization's mission.
- Fundación Peter PanminorCharitable partnership providing vacation experiences for children from the foundation, creating memorable moments for children facing health challenges.
- Palma AquariumminorMarine conservation and tourism partnership for llaüt boat tour experiences and educational marine activities.
- Lonely PlanetminorContent partnership featuring Mallorca destinations. Palma was named among 10 must-visit cities worldwide by Lonely Planet for 2025.
Scale indicators9 records
Recent moves9 records
Expansion highlights6 records
Zafiro Hotels competitors and assessment
Company assessmentBroad incumbents
- Meliá Hotels International: Largest Spanish hotel group operating 350+ hotels across multiple brands and tiers including resort properties in Mallorca and Menorca. Direct regional competitor with overlapping family, luxury, and all-inclusive segments and significantly greater scale and capital access.
- Barceló Hotel Group: Major Spanish family-owned hotel group with extensive resort and all-inclusive portfolio in Spain, Caribbean, and Latin America. Comparable on family ownership, all-inclusive resort focus, and Mediterranean beach destination presence.
- Four Seasons Hotels and Resorts: Global luxury 5-star hotel operator. Comparable at the high-end Palace Collection tier for premium positioning, all-inclusive redefined luxury experience, and Condé Nast-style award benchmarking.
- Marriott International: Global hotel major with multiple brand tiers overlapping Zafiro's family, luxury, and boutique segments. Comparable on the operational and distribution benchmark (loyalty, direct booking, app ecosystem) rather than on independent ownership model.
Direct peers
- Iberostar Hotels & Resorts: Spanish family-owned resort group with a strong all-inclusive and family-resort focus across the Mediterranean, Caribbean, and Americas. Most comparable peer on positioning, all-inclusive model, and family-travel specialization, with similar Mallorca presence.
- RIU Hotels & Resorts: Spanish family-owned all-inclusive resort chain with strong presence in Mallorca, the Caribbean, and other beach destinations. Closely comparable business model to Zafiro's all-inclusive family and luxury beach resort positioning.
- Palladium Hotel Group: Spanish hotel group operating 4- and 5-star beachfront resorts with strong all-inclusive offerings in Spain, the Caribbean, and Mediterranean. Direct competitor in the all-inclusive family resort category.
- Lopesan Hotel Group: Spanish/Canarian hotel group with resort and family properties in Spain (Canary Islands, Mallorca) and the Caribbean. Comparable on multi-tier resort portfolio and Spanish family-resort heritage.
Regional players
- Hipotels: Mallorca-based Spanish hotel chain operating multiple 4- and 5-star resorts in Mallorca and other Spanish destinations. Closest direct regional peer in geography, property tier, and Mediterranean family-resort focus.
Emerging players
- Cook's Club (Mouzenidis / TUI-allied brand): Adults-oriented and lifestyle Mediterranean hotel brand. Comparable in the adults-only and Balearic-adjacent positioning, though operates as an emerging lifestyle brand rather than a multi-collection portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Zafiro Hotels social profiles
Digital presenceZafiro Hotels compliance and trust
Trust signalCompliance2 records
Zafiro Hotels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zafiro Hotels leadership team
Management profileNumber of profiles
Profiles3 records
Zafiro Hotels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zafiro Hotels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zafiro Hotels
What does Zafiro Hotels do?
Zafiro Hotels operates a portfolio of 14 resort, boutique, and palace hotels across Mallorca and Menorca under three collections: Zafiro Palace Collection (5-star luxury), Zafiro Hotels (4-star family), and Zafiro Boutique Collection (agrotourism/boutique). Its core commercial offerings include hotel accommodations, Premium All-Inclusive and the proprietary All Inclusive Redefined® concept, family-oriented facilities (water parks, kids clubs, family suites), sports tourism packages, MICE/event hosting, spa services (Opal by Germaine de Cappuccini), and ancillary experiences such as the Electric Llaüt boat tour.
Is Zafiro Hotels a public or private company?
Zafiro Hotels is a private company. It is classified as family owned and is currently operating.
When was Zafiro Hotels founded?
Zafiro Hotels was founded in 2017. It employs 1,001 to 5,000 people.
Where is Zafiro Hotels based?
Zafiro Hotels is headquartered in Campos Del Puerto, Spain, in the Europe region.
How does Zafiro Hotels make money?
Five revenue lines are on record. Hotel Accommodations are the primary driver. The others are all-Inclusive Packages, hotel + Vuelo Packages, ancillary Services and event Sponsorships.
Who are Zafiro Hotels's main competitors?
Broad incumbents on record are Meliá Hotels International, Barceló Hotel Group, Four Seasons Hotels and Resorts and Marriott International. Direct peers are Iberostar Hotels & Resorts, RIU Hotels & Resorts, Palladium Hotel Group and Lopesan Hotel Group. Hipotels is listed as a regional player. Cook's Club (Mouzenidis / TUI-allied brand) is listed as an emerging player.
Does Zafiro Hotels have an API?
No public API is recorded for Zafiro Hotels.
What industry is Zafiro Hotels in?
Zafiro Hotels's product category is Resort Hotels and Hospitality. Its primary akta.pro industry code is THAGAAAD, Resort-Area Full-Service Hotels (Non–All-Inclusive), with a secondary code of THAGACAO, Luxury Boutique & Lifestyle Resorts. Its NAICS code is 7211.