Bohlert - Massey Domestic Art & Interiors

What Bohlert - Massey Domestic Art & Interiors does

Bohlert Massey Interiors is a privately held, founder-owned full-service interior design firm and retail boutique headquartered in Inlet Beach, Florida, founded in 2001 by Susan Bohlert Smith and Bo Massey. The firm provides bespoke residential interior design services for affluent homeowners nationwide, encompassing custom cabinetry, millwork, custom furniture, and art sourcing for historic homes and new builds. Complementing design services, the company operates a retail boutique offering luxury home furnishings across eleven merchandise categories—furniture, lighting, decor, antiques and vintage, textiles, kitchen and dining, rugs, bath and apothecary, art, mirrors, and books—via a Squarespace-based e-commerce storefront and a physical showroom co-located with the design studio at 12805 US Hwy 98 E.

The business operates a hybrid B2C/B2B model with three distinct revenue streams: one-time retail product sales through e-commerce and showroom channels; trade sales to interior designers, architects, and design professionals via an application-based competitive pricing program; and project-based interior design professional services for residential clients. Pricing spans a wide range, from approximately $14 for small decorative items to over $15,000 for antique furniture, with Florida sales tax applied to in-state transactions. Furniture, lighting, and rug purchases are designated as special orders and are non-returnable, reflecting the bespoke, high-touch nature of the offering.

Demand is generated principally through sustained earned media coverage in prestige shelter publications (The Wall Street Journal, Architectural Digest, Southern Living, Coastal Living, Martha Stewart, Veranda, Business of Home) and a portfolio-driven website, with no documented paid acquisition infrastructure. The firm is small, with 1–10 employees and a single physical location, and there is no evidence of external institutional capital, proprietary technology beyond a standard Squarespace storefront, or AI/ML capabilities.

Name

Bohlert - Massey Domestic Art & Interiors

Legal name

Bohlert Massey Interiors

Website

https://bohlertmassey.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Bohlert Massey Interiors is a privately held full-service interior design firm and luxury home furnishings boutique in Inlet Beach, Florida, founded in 2001 by Susan Bohlert Smith and Bo Massey. It serves affluent residential homeowners nationwide through bespoke design services and a Squarespace-based retail storefront.

Ownership category

akta.pro rank

Headquarters

HQ city

Panama City Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Retail Product Sales: The company generates revenue primarily through direct sales of luxury home furnishings, furniture, art, antiques, and decorative accessories via their e-commerce platform and physical showroom. Product categories include furniture, lighting, decor, antiques/vintage, textiles, kitchen/dining, rugs, bath/apothecary, art, mirrors, and books. Sales are one-time transactions with no subscription component.
2. Trade/Professional Sales: B2B revenue stream targeting interior designers, architects, and other trade professionals through competitive trade pricing. Professionals must complete an application to access discounted pricing.
3. Interior Design Services: Full-service interior design services for residential clients nationwide, including bespoke cabinetry, millwork design, custom furniture, and art sourcing. Projects range from historic homes to new builds.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Bohlert Massey is a full-service interior design firm and retail boutique based in Inlet Beach, Florida, providing residential interior design (including bespoke cabinetry, millwork, custom furniture, and art sourcing) alongside a globally inspired lifestyle shop selling luxury furniture, lighting, textiles, art, antiques, and decorative accessories. The retail assortment is offered both online (Squarespace storefront) and through a flagship showroom co-located with the design studio.

Product overview

Bohlert Massey Interiors operates as both a full-service interior design firm and a retail boutique. The product portfolio consists of 11 main merchandise categories spanning Furniture, Lighting, Decor, Antique + Vintage, Textiles, Kitchen + Dining, Rugs, Bath + Apothecary, Art, Mirrors, and Books. The boutique offers a globally inspired assortment of luxury home furnishings and decorative accessories, featuring an eclectic mix of antiques, vintage pieces, and contemporary items sourced worldwide. The shop functions as a complementary retail extension of their interior design services, allowing clients to purchase individual decorative pieces that align with the design aesthetic showcased in their project portfolio.

Differentiator

Problem solved

Functional benefit

Products and services

• Full-Service Interior Design End-to-end residential interior design service for homeowners nationwide, covering bespoke cabinetry, millwork, custom furniture, and art sourcing for historic homes, new builds, and renovation projects, with each project tailored to the client's lifestyle.
• Furniture Retail furniture category including seating (chairs, sofas), tables (dining, side, console), beds, and casegoods for residential interiors.
• Lighting Retail lighting category including chandeliers, table lamps, and floor lamps in various styles, with individual prices ranging roughly from $479 to $2,299.
• Decor Retail decorative accessories category including artifacts, frames, trays, vases, and vessels for home decoration, with items priced from approximately $14 to $165.
• Antique + Vintage Retail category offering a curated collection of antique and vintage furniture and decorative objects from various periods, with select pieces priced above $15,000.
• Textiles Retail category of home textiles including bedding, throws, and pillows in various fabrics and patterns.
• Kitchen + Dining Retail category of kitchen and dining accessories including tableware, serving pieces, and culinary-themed decor.
• Rugs Retail category of area rugs and runners, including antique, vintage, and new designs from various origins, with prices ranging from approximately $1,125 to $5,000.
• Bath + Apothecary Retail category of bathroom accessories and apothecary-style products including candles, soaps, and diffusers.
• Art Retail category of original artwork, paintings, prints, and framed pieces from various artists and periods.
• Mirrors Retail category of decorative mirrors in various styles including floor mirrors, wall mirrors, and accent mirrors.
• Books Retail category offering a curated selection of art, design, architecture, and interior design books and publications.
• Trade Program B2B program offering competitive trade pricing on the boutique's furniture, lighting, textiles, art, and accessories to interior designers, architects, and other trade professionals, accessible via a dedicated application.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Market position

Weaknesses5 records

Competitive moat2 records

Customer concentration

• Facebookfacebook.com/bohlertmassey
• LinkedInlinkedin.com/company/bohlert-massey

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bohlert - Massey Domestic Art & Interiors