Siesta Valley Bowl

What Siesta Valley Bowl does

Siesta Valley Bowl is a 10-acre, 1,000-seat outdoor amphitheater located in Orinda, California, in the Berkeley Hills east of the Caldecott Tunnel on Highway 24. The site, formerly home to the California Shakespeare Theater, is leased from the East Bay Municipal Utility District (EBMUD) and operated by the Siesta Valley Foundation, a 501(c)(3) nonprofit that also runs environmental restoration, native-plant restoration, and community programs on the property. The venue launched its inaugural 2026 season with approximately two dozen summer concerts and has stated a longer-term target of 75-100 performances per year across multiple music genres as well as dance, theater, and visual arts.

The business operates a four-stream revenue model: ticket sales processed exclusively through Ticketmaster, on-site food and beverage concessions (food, beer, wine, cocktails, non-alcoholic beverages sold 90 minutes before showtime), paid on-site parking (free when Ticketmaster does not offer paid parking for a particular show), and tax-deductible donations supporting the foundation's mission. Pricing for tickets and concessions is set by individual performers and promoters and is not publicly disclosed. Tickets, parking, and accessibility amenities (shuttle service from Orinda BART, accessible parking, golf cart transportation, companion seating) are bundled into the guest experience.

Go-to-market is event-driven: the venue targets Bay Area concert-goers and performing arts enthusiasts via an owned email newsletter for concert announcements, presales, secret shows, and meet-and-greet access, supplemented by a website show calendar and media coverage. Talent booking and programming are managed in partnership with Blue Note Entertainment Group, with Blue Note's SVP of Talent David Lefkowitz overseeing programming. Day-to-day operations are led by General Manager Suman Chatterjee, formerly GM of SF Masonic. Customer concentration is structurally low given a consumer ticketing model with no disclosed enterprise or sponsor anchor relationships.

Name

Siesta Valley Bowl

Legal name

Siesta Valley Foundation

Website

https://siestavalleybowl.com

Company type

Private

Founded year

2026

Operating status

Operating

Short description

Siesta Valley Bowl is a 1,000-seat outdoor amphitheater in Orinda, California, operated by the nonprofit Siesta Valley Foundation, hosting live music concerts, dance, theater, and visual arts for Bay Area audiences, with ticketing via Ticketmaster and programming by Blue Note Entertainment Group.

Ownership category

akta.pro rank

Product category

Live Music Venues

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Outdoor Amphitheater & Open-Air Venue Operations (MPAGALAG)

akta.pro secondary industries

Concert Halls & Music Venue Operations (Symphony Halls, Recital Venues) (MPAGALAC), Venue Food, Beverage & Hospitality Operations (Concessions, Catering, Premium Seating) (MPAGALAN)

Keywords

• Outdoor amphitheater venue
• Live music concerts
• Performing arts venue
• Concert ticketing services
• Event concessions

Headquarters

HQ city

Orinda

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Revenue generated from selling tickets to concerts and performing arts events at the outdoor amphitheater. Tickets are sold through Ticketmaster platform.
2. Food and Beverage Concessions: On-site food, beer, wine, cocktails, and non-alcoholic beverages available for purchase during performances. Concessions open 90 minutes before showtime.
3. Parking: Limited paid on-site parking available for all performances, purchased via Ticketmaster. When Ticketmaster does not offer paid parking for a particular show, parking is free.
4. Donations and Support: Tax-deductible donations accepted to support the nonprofit foundation's mission of maintaining a vibrant live music community in the East Bay.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Siesta Valley Bowl operates a 10-acre, 1,000-seat outdoor amphitheater in Orinda, California, hosting live music concerts and multidisciplinary performing arts events. The venue sells tickets through Ticketmaster, offers on-site food and beverage concessions, paid parking, and shuttle service from Orinda BART. Programming is delivered in partnership with Blue Note Entertainment Group, targeting 75-100 performances annually across multiple genres.

Product overview

Siesta Valley Bowl is a single outdoor amphitheater venue operated by the nonprofit Siesta Valley Foundation, offering live music performances as its core product. The 10-acre, 1,000-seat facility hosts approximately 75-100 shows annually across diverse genres, supported by ticketing via Ticketmaster, on-site parking and BART shuttle services, food and beverage concessions, and accessibility accommodations. The venue launched its inaugural 2026 season featuring an eclectic lineup of approximately two dozen summer concerts, with programming managed in partnership with Blue Note Entertainment Group.

Differentiator

Problem solved

Functional benefit

Products and services

• Siesta Valley Bowl Live Music Venue A 10-acre outdoor amphitheater in Orinda, California, offering live music concerts and performing arts under the stars. The venue hosts 75-100 performances annually spanning multiple music genres, featuring an eclectic lineup of emerging and established artists.
• Concert Ticketing Ticket sales for all performances at the venue, sold exclusively through the Ticketmaster platform. Ticket prices are set by individual performers and event promoters.
• Food and Beverage Concessions On-site food, beer, wine, cocktails, and non-alcoholic beverages available for purchase during performances. Concessions open 90 minutes before showtime.
• On-Site Parking Limited paid on-site parking available for all performances, purchased via Ticketmaster. When Ticketmaster does not offer paid parking for a particular show, parking is free.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Blue Note Entertainment GroupcoreStrategic or Co-development PartnerBlue Note Entertainment Group provides talent booking and programming for Siesta Valley Bowl's 1,000-seat amphitheater. David Lefkowitz, SVP of Talent at Blue Note, oversees programming for the venue.
• EBMUD (East Bay Municipal Utility District)coreOthersEBMUD is the property owner leasing the land to the Siesta Valley Foundation for operation of the amphitheater venue.
• Siesta Valley FoundationcoreOthersThe nonprofit foundation that operates Siesta Valley Bowl and conducts environmental restoration, native plant restoration, and community programs including artist-in-residence initiatives.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Frost Amphitheater (Stanford): 2,000-capacity outdoor amphitheater on the Stanford campus, recently revived with Live Nation programming. Comparable outdoor hillside format, eclectic booked acts, and Bay Area geographic footprint competing for the same summer audience.
• Greek Theatre at UC Berkeley: 8,500-seat outdoor amphitheater in Berkeley, California, operated by Another Planet Entertainment. Direct competitor in the East Bay outdoor live music market, with overlapping artist rosters and audience demographics despite materially larger capacity.
• Mountain Winery: Outdoor summer concert venue in Saratoga, California, hosting ~60 shows per season with a comparable eclectic mix of established and legacy acts. Comparable product format (outdoor hillside amphitheater with food/beverage program) in the broader Bay Area market.
• Stern Grove Festival: San Francisco nonprofit outdoor summer concert series. Most analogous operating model (nonprofit foundation, free/low-cost outdoor multidisciplinary programming, donor-supported) and overlapping Bay Area audience.
• Shoreline Amphitheatre: 22,000-capacity outdoor amphitheatre in Mountain View, California, operated by Live Nation. Larger-scale direct competitor for major touring artists in the Bay Area, shaping the routing decisions that determine Siesta Valley's bookable talent pool.

Regional players

• Freight & Salvage Coffeehouse: Berkeley-based nonprofit live music venue focused on folk, roots, and global music. Comparable nonprofit structure and Bay Area acoustic/world-music audience, though smaller-scale and indoor.
• Sweetwater Music Hall: Indoor music venue in Mill Valley, Marin County, presenting established touring and local acts. Competes for North Bay and Bay Area live music audiences with a complementary indoor format.

Emerging players

• Blue Note Entertainment Group: New York-based hospitality and live music operator running jazz clubs and venue programming (Blue Note, B.B. King Blues Club, SubCulture). Siesta Valley's direct programming partner and a comparable operator in the boutique live music venue category.

Broad incumbents

• Fox Oakland: 2,800-capacity historic theater in Oakland presenting live music, dance, and multidisciplinary arts under Another Planet Entertainment. Overlapping East Bay arts audience with different (indoor) format and larger capacity.

Others

• Live Nation Entertainment:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Siesta Valley Bowl