What HOMEQUARTERS HQ LTD does

HomeQuarters is the consumer-facing brand of Essential Living Management Limited, a London-focused Build-to-Rent (BTR) residential property operator. The company offers professionally managed rental apartments across nine or more London neighbourhoods — including Brixton, Clapham, Battersea, Bermondsey, Canary Wharf, Spitalfields, Shoreditch, and Wandsworth — serving young professionals, families, expats, students, and commuters. Founded circa 2011 (UK company registration number 08034947) and headquartered at 33 Cavendish Square, London W1G 0PW, the company operates as a private limited company with no external funding rounds or institutional investors disclosed in the available material.

The business model is a direct-to-consumer subscription-style monthly rental, with rents ranging from approximately £1,450 to over £5,500 per unit depending on location and specification. The company's stated differentiator is a 100% pet-friendly policy across its portfolio with no pet fees, alongside professionally managed common areas and online booking/inquiry flows. The technology stack consists of standard marketing and analytics tooling (Google Tag Manager, Google Analytics, Google Ads) — there is no evidence of proprietary technology, in-house AI/ML systems, custom data assets, or a data flywheel in the supplied material.

Unit counts, headcount, occupancy, revenue, and EBITDA are not disclosed. There is no published information on developer relationships, lease structures (whether operator-owns, headleases, or third-party-managed), or capital structure beyond the legal entity record. The company appears to be self-funded or profitable on operating cash, given the absence of disclosed external funding despite 14 years of trading.

Name

HOMEQUARTERS HQ LTD

Legal name

Essential Living Management Limited

Website

https://homequarters.co.uk

Company type

Private

Founded year

2011

Operating status

Operating

Short description

HomeQuarters (legal: Essential Living Management Limited) is a London-based Build-to-Rent residential operator offering professionally managed rental apartments across 9+ London neighbourhoods to young professionals, families, expats, students, and commuters at £1,450–£5,500+ per month.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Residential Property Rentals: HomeQuarters generates revenue through recurring monthly rental payments from tenants across their portfolio of London apartments. As a professional landlord, they manage properties across multiple London neighbourhoods including Clapham Junction, Shoreditch, Kentish Town, Soho, Covent Garden, Borough, Blackheath, and Bloomsbury.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

HomeQuarters is a professional landlord operating a portfolio of fully furnished rental apartments across London's most desirable neighbourhoods, including Clapham Junction, Shoreditch, Kentish Town, Soho, Covent Garden, Borough, Blackheath, Bloomsbury, and Brixton. The company delivers a unified tenant experience with 24/7 dedicated customer support, on-hand property maintenance, and a universal pet-friendly policy with no pet-related fees. Tenants discover properties via the company website and arrange virtual or in-person viewings before signing recurring monthly tenancies.

Product overview

HomeQuarters is a professional landlord offering a portfolio of rental apartments across London's most desirable neighbourhoods. The core offering consists of rental apartments in key London areas including Clapham Junction, Shoreditch, Kentish Town, Soho, Covent Garden, Borough, Blackheath, Bloomsbury, and Brixton. The company provides a unified property management service featuring 24/7 dedicated support, well-designed apartments with unique character, and pet-friendly policies. All apartments are managed as a single professional landlord operation rather than as individual landlord listings.

Differentiator

Problem solved

Functional benefit

Products and services

• Rental Apartments in London Professionally managed, fully furnished rental apartments offered across nine-plus London neighbourhoods including Clapham Junction, Shoreditch, Kentish Town, Soho, Covent Garden, Borough, Blackheath, Bloomsbury, and Brixton, for individual tenants seeking long-term rental accommodation in premium locations.
• Property Management Services Best-in-class property management service featuring a 24/7 dedicated customer service team that handles tenant inquiries, ongoing maintenance, and property operations for HomeQuarters' rental portfolio.

Quantifiable outcome

• 25% rise in renters relocating south since 2023
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat4 records

Customer concentration

• Instagraminstagram.com/homequartersuk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOMEQUARTERS HQ LTD