YMCA of Southwestern Indiana

What YMCA of Southwestern Indiana does

YMCA of Southwestern Indiana, Inc. is a 501(c)(3) nonprofit organization founded in 1857, serving a four-county region of Southwestern Indiana (Vanderburgh, Gibson, Warrick, and Posey). It operates three physical branches — Ascension St. Vincent YMCA (516 Court Street, Evansville), Dunigan Family YMCA (6846 Oak Grove Road, Evansville), and the newly opening Toyota Indiana YMCA (215 W Water Street, Princeton, Spring 2025) — along with YMCA Camp Carson (overnight summer camp), YMCA Child Care Services, and YMCA Community Outreach (including the CenterPoint Energy YMCA in Caldwell, Y-CAP, literacy, and 21st Century Community Learning Centers programs).

The organization delivers a diversified portfolio of community services organized around three pillars: youth development (before/after school care, summer day camp, overnight camp, babysitting certification, youth sports, homeschool programs), healthy living (group exercise, personal training, nutrition counseling, aquatics, LiveSTRONG cancer survivor program, Parkinson's support), and social responsibility (community outreach, literacy initiatives, half marathon fundraising). Its underlying technology stack is limited to industry-standard YMCA software (sgasoftware.com) for membership and program registration, plus the YMCA Pulse mobile app for member engagement; no proprietary technology systems or AI capabilities are disclosed.

YMCA of Southwestern Indiana generates revenue through three primary streams: recurring household membership subscriptions (monthly billing with financial assistance available), one-time and weekly program fees (e.g., summer day camp at $127/week for members and $153/week for non-members), and donations/charitable contributions supporting its 501(c)(3) mission. It serves a B2C customer base segmented across children/youth, families, adults seeking wellness, and active older adults. Distribution is facility-based across its branches, supplemented by online and phone/in-person registration. Leadership includes CEO Johnathan Pope, a volunteer board (President Daniela Vidal, Treasurer Bob Musgrave, Secretary Mark Samila), and branch-level executive directors.

Name

YMCA of Southwestern Indiana

Legal name

YMCA of Southwestern Indiana, Inc.

Website

https://ymcaswin.org

Company type

Private

Founded year

1857

Operating status

Operating

Ownership category

akta.pro rank

Product category

Community Recreation Services

NAICS

Fitness and Recreational Sports Centers (713940), Recreational and Vacation Camps (except Campgrounds) (721214), Sports and Recreation Instruction (61162), Arts, Entertainment, and Recreation (71)

SIC

Services-Membership Sports & Recreation Clubs (7997), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Membership Organizations (8600)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industries

Youth Multi-Sport Camps (General Athletics, Summer Camps) (MPAKAJAA), Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ), Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA), Group Camping & Scout Camps (THAGAOAI), Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)

Keywords

• Community fitness services
• Youth development programs
• Childcare day camps
• Aquatics swim lessons
• Wellness health programs

Headquarters

HQ city

Evansville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Fees: The organization generates revenue through membership fees paid by individuals and families for access to YMCA facilities, programs, and services. Membership options include household-based pricing with affordable rates and financial assistance available for those who qualify.
2. Program Fees: Revenue is generated from various program registrations including summer day camp, before/after school care, swim lessons, sports programs, personal training, and other youth and family programs. Programs are priced on a per-person or per-week basis.
3. Donations and Charitable Contributions: As a nonprofit 501(c)(3) organization, the YMCA relies on donations and charitable contributions from the community to support its mission-driven programs, financial assistance initiatives, and capital improvements. The organization conducts annual giving campaigns and accepts memorial gifts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

YMCA of Southwestern Indiana operates multi-branch community recreation facilities offering membership-based access to fitness centers, swimming pools, gymnasiums, and group exercise programs. The organization delivers youth development services including before/after school care, summer day camp, and overnight camp, alongside health and wellness programs such as personal training, exercise classes, LiveSTRONG cancer survivor support, and Parkinson's support. Community outreach, literacy programs, and a Christian mission-driven values framework underpin its charitable 501(c)(3) nonprofit operations across Southwestern Indiana.

Product overview

The YMCA of Southwestern Indiana is a multi-branch nonprofit community services organization operating three physical locations (Ascension St. Vincent YMCA, Dunigan Family YMCA, and Toyota Indiana YMCA) plus YMCA Camp Carson. It offers a portfolio of community service products organized around youth development, healthy living, and social responsibility. Core products include: Aquatics Programs (swim lessons, competitive swimming, water fitness, lifeguard training); Child Care & Camp (before/after school care, summer day camp, overnight camp); Health & Wellness (exercise classes, personal training, nutrition counseling, LiveSTRONG cancer survivor program, Parkinson's support); Sports & Recreation (archery, basketball, gymnastics, pickleball, soccer, tennis, volleyball, and other sports); Youth & Family Programs (babysitting training, homeschool education, family activities); Community Outreach (CenterPoint Energy YMCA, Y-CAP youth programs, literacy programs); and the YMCA LEVEL UP Summer Reading Program. The organization also offers membership programs with financial assistance and operates the annual Evansville Half Marathon fundraiser. A YMCA Pulse mobile app provides member digital access.

Differentiator

Problem solved

Functional benefit

Brands

• Ascension St. Vincent YMCA: Branch location at 516 Court Street, Evansville, IN 47708
• Dunigan Family YMCA
• Toyota Indiana YMCA
• YMCA Camp Carson
• YMCA Pulse App

Products and services

• Membership Programs Family and individual memberships providing access to YMCA fitness facilities, swimming pools, gymnasiums, group exercise classes, and program discounts, with financial assistance available for qualifying individuals and families.
• Aquatics Programs

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• YMCA of Greater Indianapolis: Another Indiana-based regional YMCA operating a multi-branch network with membership fitness, aquatics, child care, camps, and community programs. Highly comparable operating model, mission, and service mix to YMCA of Southwestern Indiana.
• Boys & Girls Clubs of Evansville: Direct local nonprofit peer focused on youth development, after-school programming, and teen services in the same Evansville market. Competes for the same youth/family charitable contributions and program registrations.
• Jewish Community Center (JCC Evansville): Local community-center nonprofit offering membership fitness, aquatics, child care, and cultural programming in the same Evansville market. Closely comparable mission-driven membership club model.

Emerging players

• 9Round Fitness: Specialty kickboxing-themed circuit training franchise targeting adult fitness consumers. Partial overlap with YMCA's group exercise and wellness offerings but focused on a single workout format.

Broad incumbents

• Life Time Fitness: National premium fitness operator with full amenity clubs (pools, group fitness, family programming). Overlaps with YMCA's family and wellness segment but at a higher price point and without nonprofit/financial-assistance positioning.
• Planet Fitness: National low-cost fitness chain offering memberships starting near $10/month. Competes with the YMCA's adult membership segment on price and convenience, but lacks the child care, camp, and mission-driven programming.
• Gold's Gym: Established national fitness chain with strength, cardio, and group exercise programming. Competes for adult and family membership share in regional markets comparable to Evansville.

Regional players

• YMCA of Greater Louisville: Regional multi-branch YMCA across the Ohio River in Kentucky serving a comparable mid-size metro market. Similar operating model and program mix, but operates in an adjacent geography rather than directly inside Evansville.
• Camp Tecumseh YMCA: Multi-activity YMCA overnight camp in Indiana operating summer youth programming comparable to YMCA Camp Carson. Direct peer for camp registration and seasonal youth overnight demand in the broader Indiana market.
• Evansville Parks and Recreation Department: Public-sector provider of recreation facilities, sports leagues, aquatics, and community programs in the same Southwestern Indiana region. Competes for household recreation dollars and youth sports registrations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ymca-of-southwestern-indiana

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YMCA of Southwestern Indiana