Yajagoff Media Llc

What Yajagoff Media Llc does

YaJagoff Media LLC is a privately held, Pittsburgh-based multimedia marketing agency that produces podcasts, branded content, social campaigns, merchandise, and live event activations centered on Pittsburgh-area culture and the local "yinzer" identity. Its flagship asset is the YaJagoff Podcast, which has produced 130+ episodes including the YaJagoff Late Night spinoff series, supplemented by the Daily Jagoff Blawg (a 252-page blog), the Jaggin' Around With interview series, the Where Ya at YaJagoff neighborhood spotlights, and a YaJagoff Podcast Network that produces or supports five additional shows. The company is co-founded and co-owned by John Chamberlin and Rachael Rennebeck, operates from a Pittsburgh headquarters at 106 Isabella Street with satellite operations in New York and South Bend, Indiana, and runs a distributed small-team model.

The underlying technology is a WordPress-based content management and podcast publishing platform distributed via the yajagoff.com website, Apple Podcasts, Spotify, YouTube, and standard social channels (Instagram, Facebook, Twitter), with an owned e-commerce storefront for branded merchandise. The business model combines three revenue streams: podcast sponsorships and advertising (anchored by a long-running presenting sponsorship from Rohrich Automotive plus episodic sponsors like PNC Bank and Peoples Gas), direct-to-consumer merchandise sales through the Jag Swag store, and event ticketing via Eventbrite for recurring activations such as the Porch Tour for Zachary's Mission, the Strawberry Jell-O Pretzel Salad Standoff, and the Taste of the Draft during NFL Draft week. The company also monetizes attention through charitable fundraising, including over $70,000 raised for pancreatic cancer research via Team Big Poppa and grants to 91 local schools through GENYOUth, which function as community engagement and sponsor-attraction assets rather than direct revenue.

Name

Yajagoff Media Llc

Legal name

YaJagoff Media, LLC

Website

https://yajagoff.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

YaJagoff Media LLC is a privately held Pittsburgh-based multimedia marketing agency that produces the YaJagoff Podcast, a 250+ page regional blog, branded merchandise, and community events for Pittsburgh-area audiences and local advertisers.

Ownership category

akta.pro rank

Product category

Local Digital Media & Podcast Content

NAICS

Broadcasting and Content Providers (516), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Advertising, Public Relations, and Related Services (5418)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Branded Content & Sponsorship Licensing (Integrations, Product Placement) (MPABANAH)

Keywords

• Podcast advertising
• Branded content production
• Local media publishing
• Live event marketing
• Community podcast network

Headquarters

HQ city

Pittsburgh

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Podcast Sponsorships and Advertising: Sponsored podcast episodes and segments featuring local businesses (e.g., Rohrich Automotive as a consistent presenting sponsor, Mike's Beer Bar for events). The podcast also promotes specific events and causes with partner brands.
2. Merchandise Sales (Jag Swag Store): Sale of branded merchandise including t-shirts (e.g., Pittsburgh Irish tees, Strawberry Jell-O Pretzel Salad event shirts) through the YaJagoff shop. Merchandise is sold with variable pricing and limited runs.
3. Event Ticketing and Tickets: Events such as the Strawberry Jell-O Pretzel Salad Standoff are ticketed through Eventbrite with paid admission. Taste of the Draft event also has ticket sales with discounts available.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

YaJagoff Media produces and distributes Pittsburgh-centric original content through a flagship podcast, a multi-category blog, a network of partner podcasts, and video series, monetized via local business sponsorships, branded merchandise, and ticketed live events. The portfolio also functions as a community platform for charitable initiatives (Porch Tour for Zachary's Mission, Team Big Poppa for PanCAN, Taste of the Draft for GENYOUth). Core customers are Pittsburgh-area consumers and local businesses seeking regional brand visibility.

Product overview

Yajagoff Media LLC operates a Pittsburgh-centric media company centered around its flagship YaJagoff Podcast, complemented by the Daily Jagoff Blawg blog, the Jaggin' Around With interview series, and the Where Ya at YaJagoff neighborhood exploration series. The company also maintains the YaJagoff Podcast Network producing multiple podcasts, operates a Jag Swag merchandise store, and organizes community events including the annual Porch Tour for Zachary's Mission. The portfolio is built around Pittsburgh culture, comedy, and community storytelling, delivered primarily through podcast episodes, blog posts, and video content.

Differentiator

Problem solved

Functional benefit

Products and services

• YaJagoff Podcast Flagship podcast featuring Pittsburgh-centric comedy, interviews, community stories, and recurring Porch Tour episodes supporting Zachary's Mission. Distributed free on Apple Podcasts, Spotify, YouTube, and the yajagoff.com website. Monetized through presenting sponsorships such as Rohrich Automotive.
• Daily Jagoff Blawg Daily Pittsburgh blog covering parking jagoffs, traffic stories, grocery store observations, local news satire, and humorous commentary on regional life. Reaches audiences as a free, top-of-funnel content property.
• Jaggin' Around With Ongoing interview series profiling Pittsburghers with unique jobs, hobbies, or stories, including comedians, artists, local business owners, and community figures. Published as blog and podcast content.
• Where Ya at YaJagoff Neighborhood exploration series showcasing Pittsburgh micro-neighborhoods, local businesses, and community culture with guest contributors. Published as blog and podcast content.
• YaJagoff Podcast Network A network producing and supporting multiple podcasts including The Kirsti Cast, The Voices At The Point, The STAT MedEvac AIR-pod, The Allianna Moximchalk Podcast, The Merry Widows Podcast, and the Izzazu In the Zone Podcast. Extends the YaJagoff brand beyond its flagship show.
• Jag Swag Store Direct-to-consumer e-commerce store selling YaJagoff-branded apparel and accessories including Pittsburgh Irish t-shirts, parking chair ornaments, and limited-run event merchandise.
• Live Community Events Ticketed in-person community events produced by YaJagoff Media, including the Porch Tour for Zachary's Mission, Strawberry Jell-O Pretzel Salad Standoff, and Taste of the Draft with PNC Bank and GENYOUth. Tickets sold through Eventbrite.
• Time With Tony Videos Video series documenting Tony Caliguire's journey through pancreatic cancer diagnosis and treatment, featuring weekly video episodes published alongside the Team Big Poppa PanCAN Purple Stride fundraising effort.

Quantifiable outcome

• Multiple Golden Quill Award nominations (2026)

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• GENYOUthcoreStrategic or Co-development Partner · 22 April 2026YaJagoff Media partnered with GENYOUth for the Taste of the Draft event, helping raise funds to combat student food insecurity and provide nutrition and physical activity grants to local schools.
• PNC BankcoreGTM or Marketing Partner · 22 April 2026PNC Bank is the presenting sponsor of the Taste of the Draft event, which YaJagoff promotes and helps organize. The event features Pittsburgh-area restaurants, NFL players, and celebrity chef Andrew Zimmern.
• Zachary's MissioncoreStrategic or Co-development Partner · 2 September 2021Zachary's Mission is a non-profit supporting families of medically fragile children. YaJagoff Media partners with the organization through the annual Porch Tour, raising funds and collecting items (Zack Packs) for the charity. The partnership involves six porch hosts per year collecting donations.
• Rohrich AutomotivecoreGTM or Marketing PartnerRohrich Automotive is a consistent presenting sponsor of the YaJagoff Podcast and related content. The company sponsors various podcast episodes, including America’s Best Diner segments and YaJagoff Late Night episodes, providing financial support in exchange for brand visibility with the Pittsburgh audience.
• Mike's Beer BarcoreStrategic or Co-development PartnerMike's Beer Bar serves as the primary venue for the Porch Tour events (2021-2026) supporting Zachary's Mission. The venue hosts podcast recording sessions and community fundraising events, with YaJagoff promoting the bar's brand during these events.
• The Kirsti CastminorGTM or Marketing PartnerYaJagoff Podcast Network produces and supports The Kirsti Cast, hosted by Nashville-based songwriter Kirsti Manna, focusing on creativity topics.
• The Voices At The PointminorGTM or Marketing PartnerPart of the YaJagoff Podcast Network, The Voices At The Point features stories of lives well lived.
• The STAT MedEvac AIR-podminorGTM or Marketing PartnerYaJagoff Podcast Network supports The STAT MedEvac AIR-pod, produced in partnership with STAT MedEvac, the critical care transport system and clinical arm of the CEM.
• The Allianna Moximchalk PodcastminorGTM or Marketing PartnerPart of the YaJagoff Podcast Network, The Allianna Moximchalk Podcast focuses on helping listeners create a life that loves them back.
• The Merry Widows PodcastminorGTM or Marketing PartnerYaJagoff Podcast Network produces The Merry Widows Podcast, featuring conversations recorded during weekly dinners among widows, serving as a podcast by widows for widows.
• North Country BrewingminorGTM or Marketing PartnerNorth Country Brewing provides YaJagoff-branded beer for the Porch Tour events, with the company receiving promotional visibility in return.
• Pittsburgh Magazine (PittsburgHER)minorGTM or Marketing PartnerYaJagoff partnered with Pittsburgh Magazine on the PittsburgHER podcast, a collaboration featuring five diverse women hosts covering Pittsburgh topics.
• Peoples GascoreGTM or Marketing PartnerPeoples Gas is a sponsor of the annual YaJagoff Porch Tour events, under the branding 'Peoples Gas Porch Tour', supporting fundraising for Zachary's Mission.
• PanCAN (Purple Stride Walk)minorStrategic or Co-development PartnerYaJagoff Media participates in PanCAN's annual Purple Stride walk through 'Team Big Poppa' in memory of Tony Caliguire, supporting pancreatic cancer research. The team has raised over $70,000 over three years.
• Izzazu Hair and BeautyminorGTM or Marketing PartnerIzzazu hosts episodes of the YaJagoff Podcast and the Izzazu In the Zone Podcast, produced in collaboration with YaJagoff Media and released every six weeks.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Barstool Sports: Multi-format digital media company producing podcasts, video content, branded merchandise, and live events with a strong local-fan-base identity. Comparable business model spanning podcasts, merch, events, and sponsored content for niche audiences.
• Gimlet Media: Podcast-first media company producing branded narrative podcasts with a network of shows. Comparable as a podcast production studio with multi-show portfolio and branded content capabilities.
• Wondery: Podcast network producing and distributing a portfolio of shows with branded content and advertising monetization. Comparable in operating a multi-show podcast network with sponsor-supported content.
• The Incline: Pittsburgh-focused digital media outlet producing local news, culture, and event coverage with a newsletter-driven community model. Directly comparable as a hyperlocal Pittsburgh content brand serving similar SMB advertiser and audience segments.

Regional players

• WESA 90.5 (Pittsburgh's NPR Station): Pittsburgh public radio station producing local news, culture, and community programming with underwriter/sponsor support. Comparable as a Pittsburgh audio content outlet with similar community-mission framing.
• Pittsburgh Magazine: Regional media brand covering Pittsburgh culture, food, and lifestyle. Comparable as a Pittsburgh-focused media company partnering with local brands for content and event sponsorship, though delivered primarily via print and digital magazine rather than podcasts.

Broad incumbents

• SiriusXM: Large-scale audio entertainment and podcast platform with national distribution. Comparable as a content distribution and monetization platform that competes for podcast advertising spend and audience attention.
• iHeartMedia Pittsburgh: Major commercial radio broadcaster operating multiple Pittsburgh stations with podcast extensions. Comparable as a larger-scale audio media platform competing for the same Pittsburgh advertiser and listener base.
• Audacy Pittsburgh: National radio broadcaster with significant Pittsburgh station presence and digital/podcast distribution. Comparable as a scaled audio broadcaster offering competing inventory for local advertising budgets.

Others

• Pinecast: Podcast hosting and monetization platform serving independent creators and small networks. Comparable as ecosystem infrastructure supporting independent podcast operations like YaJagoff's.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/YaJagoff
• YouTubeyoutube.com/user/OurYJVideos
• Facebookfacebook.com/yajagoff
• LinkedInlinkedin.com/company/yajagoff-media-llc
• Instagraminstagram.com/yajagoff

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yajagoff Media Llc