What EPIX HOCKEY CANADA INC. does

EPIX HOCKEY CANADA INC. is a private Canadian direct-to-consumer hockey equipment brand operating exclusively through its Shopify-powered website, epixhockey.com, serving players in the United States and Canada. The company sells titanium-infused carbon fiber hockey sticks under three flagship models (DarkMatter, IceCold, and Black Ice), each available in junior, intermediate, and senior sizes and configurable through a Pure Custom build-to-order program with 30-55 day fulfillment windows. Beyond sticks, the catalog includes Epix X-Series hockey gloves, a 3-in-1 hockey glove and skate dryer, branded apparel, and a co-branded player T-shirt.

The underlying technology centers on proprietary material innovations the company markets as first-to-market in hockey: Matrix Ti Mesh (titanium bonded into a carbon matrix for 24% force resistance at 350g), Bladerunner Carbon (carbon weave for blade stiffness and accuracy), and Boron24x reinforcement fibers for fatigue resistance. Performance claims include 23% faster response time, 6.3% shot-speed increase, and 4.2% lighter weight relative to industry incumbents. The company also operates a philanthropic program donating a portion of every sale to children's hospitals across North America.

Commercially, Epix uses a one-time-purchase DTC model with no subscription component, standard sticks priced at $157-209 USD and Pure Custom builds at $209.99 USD, and accessories/apparel priced from $30-109 USD. The brand is distributed only through its own storefront with no retail or marketplace partners, relying on Instagram, TikTok, content marketing, and the children's hospital initiative for customer acquisition. The company is founder-led with no disclosed institutional investors, headcount, or revenue.

Name

EPIX HOCKEY CANADA INC.

Legal name

EPIX HOCKEY CANADA INC.

Website

https://epixhockey.com/

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Hockey Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Ice Hockey & Field Hockey Equipment Retail (CRAMAEAE)

akta.pro secondary industry

Team Sports Protective Gear & Sports Medicine Retail (CRAMAEAJ)

Keywords

• Hockey equipment
• Hockey sticks
• Carbon fiber sticks
• Hockey apparel
• Sports protective gear

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Hockey Equipment Direct Sales: Direct-to-consumer e-commerce sales of hockey sticks, apparel, and accessories. One-time purchase model with no subscription component. Products include sticks (DarkMatter, IceCold, BlackIce models in SR/INT/JR sizes), protective gear, apparel, and accessories. Custom stick builds available with longer lead times.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

EPIX HOCKEY CANADA INC. is a direct-to-consumer hockey equipment brand that designs and sells titanium-infused carbon fiber hockey sticks (DarkMatter, IceCold, Black Ice), protective gloves, gear dryers, and branded apparel. The company sells exclusively through its Shopify-powered e-commerce website (epixhockey.com) with both stock and fully customized (Pure Custom) stick options targeting hockey players across all skill levels and age groups.

Product overview

EPIX HOCKEY CANADA INC. is a hockey equipment brand offering a focused portfolio of three titanium-infused carbon hockey stick models (DarkMatter, IceCold, Black Ice), each available across multiple age-group variants (Junior, Intermediate, Senior) and in both stock and Pure Custom build-to-order configurations. Beyond sticks, the portfolio includes a stick customizer tool, hockey gloves (X-Series), a 3-in-1 hockey glove and skate dryer, and branded apparel (t-shirts and snapback hats). The core value proposition centers on aerospace-grade carbon fiber construction and proprietary material technologies — Matrix Ti Mesh, Bladerunner Carbon, and Boron24x Fibres — delivering pro-level performance at accessible price points, with a portion of every sale supporting children's hospitals across North America.

Differentiator

Problem solved

Functional benefit

Products and services

• DarkMatter Hockey Stick First titanium-infused carbon hockey stick featuring LightSpeed Low Kick profile for rapid energy transfer, built with Bladerunner CRBN and Boron24x Fibres. Designed for quick-strike snipers who need a blister-fast release without sacrificing control or feel. Available in Junior, Intermediate, and Senior sizes.
• IceCold Hockey Stick First titanium-infused hybrid carbon hockey stick with Neo-Mid Kick profile for balanced, accurate release with exceptional puck feel and consistency. Engineered with Bladerunner CRBN and Boron24x Fibres for controlled power and surgical precision. Available in Junior, Intermediate, and Senior sizes.
• Black Ice Hockey Stick First ever titanium-infused hybrid carbon hockey stick featuring Synth Kick (Hybrid) profile that adapts to every shooting motion, loading low, mid, or high in the shaft for powerful, responsive release in any situation. Available in Junior, Intermediate, and Senior sizes.
• Custom BlkIce (Pure Custom) Fully customized version of the Black Ice stick, built to the player's exact specifications including curve, flex, height, kickpoint, grip, graphics, weight, shaft shape, and namebar, with a 30-55 day shipping window.
• Custom DarkMatter (Pure Custom) Fully customized version of the DarkMatter stick, allowing players to specify exact curve, flex, height, kickpoint, grip, graphics, weight, shaft shape, titanium level, and namebar via special instructions at checkout, with 30-55 day shipping.
• Custom IceCold JR (Pure Custom Junior) Fully customized junior version of the IceCold stick with junior flexes ranging from 20-50, allowing personalized specifications for younger players with a 35-55 day production window.
• Epix X-Series Hockey Gloves Elite-performance hockey gloves featuring 3-panel finger construction for superior flexibility and dexterity, reinforced high-density foam protection with pro-style caps, and a lightweight design built for high-level play. Priced at $109.00 USD.
• Hockey Dryer (3-in-1 Glove and Skate Dryer) 3-in-1 Hockey Glove and Skate Dryer that uses high-velocity heated airflow to dry, deodorize, and sanitize hockey gear, targeting bacteria and fungus buildup while extending equipment life with automatic shutoff and adjustable nozzles. Priced at $36.00 USD.
• EPIX Hockey Premium 100% Cotton T-Shirt Premium 100% cotton t-shirt featuring the EPIX Hockey logo on the front and 'Powered By EPIX Hockey' graphics on the back, designed for hockey players, fans, and those living the hockey lifestyle for everyday wear. Priced at $30.00 USD.
• EPIX Hockey Performance Snapback Hat Premium performance snapback hat with structured light grey crown, laser-perforated side panels for breathability, curved brim, and adjustable snapback closure featuring embroidered EPIX Hockey logo in signature blue accents. Available in Light Grey, White, Blue, and Black colorways. Priced at $35.00 USD.
• Reggie Millette T-Shirt Unisex fan merchandise t-shirt supporting Reggie Millette, a fan-favorite hockey player, with a portion of all proceeds going directly back to the player. Made from 100% cotton with moderate fabric thickness in sizes S to 3XL.

Quantifiable outcome

• +24% Force Resistance
• +5 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• CCM Hockey: Major hockey equipment brand offering sticks (Ribcor, Tacks, Jetspeed), protective, and skates. Directly competes with Epix in performance composite sticks and is one of the 'Big Companies' referenced in Epix's comparative performance claims.
• Winnwell: Hockey accessory and apparel brand offering gloves, bags, socks, and protective accessories at accessible price points. Comparable to Epix in value-positioning and catalog breadth across non-stick categories, though Winnwell does not manufacture composite sticks.
• Bauer Hockey: Largest hockey equipment manufacturer globally, offering composite sticks, gloves, skates, and protective gear. Directly competes with Epix in the composite hockey stick category with brands like Vapor and Nexus, and is the dominant incumbent Epix positions against.
• Sherwood Hockey: Canadian heritage hockey brand producing sticks (Rekker, Code), gloves, and protective gear. Directly competes with Epix in the composite stick market, especially across Canadian retail and grassroots channels.
• Tour Hockey: Hockey stick specialist offering composite sticks (Code, Volt, Force) at performance price points. Directly competes with Epix as a stick-focused challenger brand targeting players seeking premium performance without incumbent pricing.
• Warrior Hockey: Hockey equipment brand under New Balance, known for the Covert and Alpha lines of composite sticks. Directly competes with Epix in mid-to-high-tier hockey sticks and is part of the incumbent set Epix benchmarks itself against.
• TRUE Hockey: Performance hockey equipment brand focused on sticks and protective gear with proprietary composite constructions. Closely comparable to Epix in positioning as a smaller, performance-focused challenger brand in the composite stick category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/epixhockey
• TikToktiktok.com/@epixhockey

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EPIX HOCKEY CANADA INC.