GREENIUS LIMITED

What GREENIUS LIMITED does

GREENIUS LIMITED is a privately held UK software development company headquartered in Abingdon, Oxfordshire, operating as a multi-platform development partner for businesses and publishers. Founded in 2001 and incorporated as Greenius Limited, the firm develops server, mobile, and desktop applications and games across iOS, Android, MacOS, Linux, Windows, and legacy platforms (Symbian, BlackBerry, J2ME) using a broad technology stack spanning C/C++, Objective-C, Java, Python, Ruby, PHP, Perl, JavaScript, and Assembly. The company operates with a micro team anchored by Founding Director Steven Green (40+ years of experience) and consultant Jonathan Price (30+ years), delivering work either on a pay-for-hire basis or as a joint-venture partner.

The company's core products and platforms include Docmoto (a digital asset management system with secure central storage, collaborative file working, and full version history using XML/WebDAV, deployed for Mac networks and Windows), Nearme (a location-based mobile service cross-referencing user location with internet databases to recommend nearby venues), the CAMRA Good Beer Guide Mobile Edition (subscription app for iPhone and Android), and a portfolio of licensed TV-game mobile titles (Family Fortunes, The Price is Right, Blockbusters, I'm a Celebrity) developed for FremantleMedia, alongside original games (Clickety Dog, Redline, F1 Insider, Fruitilicious). A proprietary cross-platform mobile client development system supports approximately 850 Java handsets with automatic build generation, and Clickety Dog uses the Marmalade SDK for single-codebase deployment to iOS, Android, Kindle Fire, and Blackberry Playbook.

Greenius generates revenue through three streams: custom software development services delivered directly to enterprise clients (professional services), mobile app subscriptions (e.g., Good Beer Guide at £4.99-£9.99/year), and game licensing/publishing royalties through partners such as Mosaic2. Go-to-market is hybrid: consumer apps are distributed globally via iOS App Store, Google Play, Amazon Appstore, and Blackberry App World, while custom development is sold through direct enterprise engagement. Named clients and partners include CAMRA, Oxford Softworks, CHL Software, Hewlett-Packard, Random House, Mosaic2, and FremantleMedia. The firm holds no patents and has no disclosed funding rounds, operating as a bootstrapped lifestyle consultancy.

Name

GREENIUS LIMITED

Legal name

Greenius Limited

Website

https://greenius.ltd.uk

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

GREENIUS LIMITED is a UK-based software development firm in Abingdon, Oxfordshire, that builds mobile, desktop, and server applications and games for enterprise clients and publishers. It delivers work on a pay-for-hire or joint-venture basis, with notable products including Docmoto, Nearme, and CAMRA's Good Beer Guide app.

Ownership category

akta.pro rank

Product category

Custom Software Development

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA)

Keywords

• Custom software development
• Mobile application development
• Cross-platform software
• Document management systems
• Location-based services

Headquarters

HQ city

Abingdon

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Software Development Services: Pay-for-hire development team providing server, mobile and desktop application development for businesses and individuals. Can also work as partners in mutual ventures.
2. Mobile App Sales and Subscriptions: Sale of mobile applications and annual subscriptions for services such as the CAMRA Good Beer Guide app, with pricing from £4.99 to £9.99 per year.
3. Game Licensing and Publishing: Development of games for publishers such as Mosaic2, with games published on iOS, Android, Kindle Fire and Blackberry platforms.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Greenius Limited is a UK-based software development company that builds custom server, desktop, and mobile applications and games on a pay-for-hire or joint-venture basis. The company also develops and publishes its own products including the Docmoto document management system, the Nearme location-based service, and a portfolio of mobile apps and games distributed through major app stores.

Product overview

Greenius LIMITED is a software development company offering mobile applications, desktop applications, server applications and games. Their core products include Docmoto (a document/file management system available for Mac and Windows), Nearme (a location-based mobile service), and various mobile applications for iOS, Android, Java-enabled phones, and other platforms. They have developed licensed TV game show mobile games (Blockbusters, Family Fortunes, The Price is Right), pub guide applications (Good Beer Guide, Good Pub Guide with CAMRA and Oxford Softworks), and original games (Clickety Dog, Redline, F1 Insider, Fruitilicious). The company also developed PDF Moto web publishing system and Facebook prototypes using Ruby.

Differentiator

Problem solved

Functional benefit

Products and services

• Docmoto Document management system that manages electronic files including documents, drawings, spreadsheets and images. Provides central secure searchable storage, collaborative file working without overwriting, and complete version history.
• Docmoto (Mac) Digital asset management system specifically designed for studios running Mac networks. Native Mac application with drag and drop functionality, efficient storage and complete revision control using XML and WebDAV technologies, equipped with a full API for integration.
• Nearme Location-based mobile service that locates users and cross-references with an internet database to recommend nearby pubs, restaurants, hotels, nightlife, shops and city guides.
• Good Beer Guide Mobile Edition Mobile application developed with CAMRA (Campaign for Real Ale) providing Good Beer Guide pub information, beer tasting notes, and interactive maps. Available on iPhone, Android, and Java-enabled phones with subscription pricing from £4.99 to £9.99 per year.
• Good Pub Guide Mobile Edition Mobile phone application providing nearest good pub details including description, contact details, map and directions. Developed with Oxford Softworks as part of Nearme service.
• Clickety Dog Cross-platform game published by Mosaic2 for iOS, Android, Kindle Fire and Blackberry Playbook. Simulates the clicker training method for training dogs to sit, lie down, jump and dance.
• Redline iPhone superbike racer game using tilt controls where players rev the engine by tilting the screen and control speed.
• F1 Insider iPhone app for Formula 1 providing latest news, championship and race results, race times, and live race feed.
• Fruitilicious Fruit filled puzzle game for iPhone and iPod Touch where players help Peaches the fruit bat collect fruit by matching three or four of the same flavour.
• PDF Moto Web publishing system that automates document publishing on corporate websites, intranets or extranets without requiring special skills or knowledge.
• Blockbusters Mobile Edition Mobile game based on classic TV series. Players build a contiguous blue line from one side of a hexagonal tile board to the other by answering questions correctly.
• Family Fortunes Mobile Edition Mobile game based on TV show format where players guess top answers given by the public to questions. Includes Fast Money round with chance to win £5,000.
• Family Fortunes TV Edition TV-themed mobile game where players guess top answers about TV shows and stars. Includes hidden prizes, Double Money and Big Money rounds.
• The Price is Right Mobile Edition

Quantifiable outcome

• Nearme service won 2nd runner up in Navteq Global LBS Challenge 2008 for EMEA
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Oxford SoftworkscoreStrategic or Co-development PartnerLong-term development partner for the Nearme location-based service, including Good Pub Guide and Good Beer Guide mobile applications. Nearme service integrates with Oxford Softworks' database systems.
• CHL SoftwarecoreStrategic or Co-development PartnerLead development partner for Docmoto digital asset management system. Greenius developed most of the software for Docmoto versions 1 and 2 for PC, and version 3 for MacOSX.
• CAMRA (Campaign for Real Ale)coreStrategic or Co-development PartnerDeveloper and maintainer of the Good Beer Guide Mobile Edition application for iPhone, Android and Java handsets.
• Mosaic2coreChannel Partner/ Reseller/ DistributorPublisher of Clickety Dog game developed by Greenius for iOS, Android, Kindle Fire and Blackberry Playbook.
• FremantleMediaminorOEM/ Whitelabel/ Licensing PartnerLicensed developer of mobile game editions of Family Fortunes and The Price is Right TV show games.
• PlayerXminorStrategic or Co-development PartnerListed as a partner company with whom Greenius has worked.
• Hewlett-PackardminorStrategic or Co-development PartnerDeveloped D2D Java Application for cross-platform deployment including Windows, Mac and Linux.
• CHL SoftwarecoreStrategic or Co-development PartnerDevelopment partner for Docmoto digital asset management system, with Docmoto (Mac) being showcased at Macworld Expo 2009.
• Random HouseminorStrategic or Co-development PartnerListed as a partner company with whom Greenius has worked.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Thoughtbot: Small-team product design and development consultancy specializing in web and mobile app builds for startups and enterprises. Comparable to Greenius in its lean team, custom product focus, and partnership-driven engagement model.
• Netguru: European software development consultancy delivering custom web and mobile applications across industries. Comparable in offering pay-for-hire development services for client-driven product builds.
• ustwo: UK-based digital product studio that designs and develops custom mobile applications and games for clients. Directly comparable to Greenius in its focus on multi-platform app and game development as a service.
• WillowTree Apps: US-headquartered custom mobile application and digital product studio serving enterprise and consumer clients. Comparable in offering custom iOS/Android development and cross-platform product delivery.
• Miquido: Software development agency building custom mobile apps, web platforms, and AI-driven products for global clients. Comparable to Greenius in cross-platform custom development and product delivery.
• ArcTouch: Custom mobile app and connected device development agency building native iOS, Android, and cross-platform apps for brands. Comparable to Greenius in its mobile-first custom development focus.

Broad incumbents

• ThoughtWorks: Global technology consultancy delivering custom software development, system integration, and digital strategy. Overlaps with Greenius's custom development offering but operates at much larger scale across many verticals.
• Pivotal Labs: Software consultancy known for agile embedded development teams and product delivery for enterprises. Comparable to Greenius's pay-for-hire and joint-venture development model, though at far larger scale.

Others

• DocuWare: Cloud document management and workflow automation platform. Comparable as a competing document management offering to Greenius's Docmoto product, though operating at enterprise scale with a SaaS model.
• M-Files: Intelligent information management platform for document and metadata-driven workflows. Adjacent competitor to Greenius's Docmoto in the document management space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/greenius-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GREENIUS LIMITED