AMP CONSULTING GROUP LTD

What AMP CONSULTING GROUP LTD does

AMP Consulting Group Ltd is a UK-based boutique consultancy operating under the trading name AMP Intelligence, founded in 2025 by Pete Bagnall. The firm provides AI strategy consulting services to small and mid-sized professional services firms, with a particular focus on law firms, accountancy practices, and independent financial advisers (IFAs) whose workflows are document-heavy, decision-heavy, client-facing, or regulated. Its stated premise is that professional services firms cannot justify six-figure consultancy engagements but still need senior-level guidance to translate AI conversations into credible plans, governance, and supplier decisions.

The company delivers three core service offerings: an AI Discovery & Strategy Pack (from £3,500, fixed-price) producing a board-ready AI plan; a Solution Design & Supplier Selection engagement (from £2,500, fixed-price) covering requirements, vendor challenge, and implementation planning; and a Delivery Oversight & Advisory Retainer (from £1,250/month) providing ongoing senior support. A Standalone Deliverables module allows individual artefacts (opportunity assessments, requirements documentation, vendor evaluation frameworks, governance reviews) to be purchased separately. No proprietary technology platform is built or sold; the underlying capability is the founder's cross-sector experience in regulated financial services, consumer operations, and enterprise change.

The business model is straightforward professional services: sales-led client acquisition via a free 30-minute discovery call, conversion into fixed-price strategy projects or monthly retainers, and direct engagement by the founder or senior staff. The firm is privately held, founder-controlled, with no disclosed institutional investors, headcount, or revenue. Distribution is single-country (United Kingdom), reliant on the company website and LinkedIn (both company page and Pete Bagnall's personal profile) as the primary top-of-funnel channels. No channel partners, resellers, or formal alliance ecosystem exists.

Name

AMP CONSULTING GROUP LTD

Legal name

AMP Consulting Group Ltd.

Website

https://ampintelligence.uk

Company type

Private

Founded year

2025

Operating status

Operating

Short description

AMP Consulting Group Ltd (trading as AMP Intelligence) is a UK-based, founder-led boutique consultancy that provides AI strategy, supplier selection, and delivery oversight services to small and mid-sized professional services firms, including law firms, accountancy practices, and IFAs.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Data, Analytics & AI Consulting (BPAHAEAF)

akta.pro secondary industry

Data, Analytics & AI Consulting (BPAHACAI)

Keywords

• AI strategy consulting
• Professional services consulting
• AI vendor evaluation
• AI governance advisory
• AI roadmap development

Headquarters

HQ city

Hove

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. AI Strategy Consulting Services: Professional services revenue through fixed-price strategy engagements and monthly advisory retainers. Services include AI discovery and strategy development, solution design and supplier selection, and ongoing delivery oversight.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

AMP Consulting Group Ltd (trading as AMP Intelligence) is a UK-based boutique consultancy that provides AI strategy, supplier selection, and delivery oversight services to small and mid-sized professional services firms. The firm helps clients translate AI conversations into prioritised business cases, assess document-heavy workflows for automation opportunities, challenge vendor claims against operational reality, and provide senior advisory support during AI implementation, delivered as fixed-price strategy packs, supplier selection projects, or ongoing monthly retainers.

Product overview

AMP Intelligence offers three core consulting service packages and standalone deliverables for professional services firms seeking AI strategy guidance. The AI Discovery & Strategy Pack (from £3,500) provides a fixed-price engagement for developing a board-ready AI plan. Solution Design & Supplier Selection (from £2,500) helps firms define requirements, evaluate vendors, and plan implementation. The Delivery Oversight & Advisory Retainer (from £1,250/month) offers ongoing senior support during AI implementation. Standalone Deliverables provide individual modules that can be purchased separately. These offerings are delivered by senior consultants and focus on practical outcomes rather than transformation theatre, specifically serving document-heavy, decision-heavy, client-facing, and regulated professional services environments.

Differentiator

Problem solved

Functional benefit

Products and services

• AI Discovery & Strategy Pack A fixed-price consulting engagement from £3,500 that delivers a clear, board-ready AI plan grounded in the client's workflows, priorities, and constraints, including structured AI discovery and a sequenced roadmap of viable use cases. Aimed at professional services firms that need credible AI plans without six-figure consultancy costs.
• Solution Design & Supplier Selection A fixed-price consulting engagement from £2,500 covering requirements definition, solution options analysis, vendor challenge against operational reality and governance needs, and implementation planning. Designed for firms ready to move beyond AI theory into execution.
• Delivery Oversight & Advisory Retainer A monthly subscription advisory service from £1,250 per month providing ongoing senior AI support, supplier challenge, and delivery grounding for firms already in AI delivery or needing continued guidance after strategy and supplier selection work.
• Standalone Deliverables Individual consulting deliverables available separately from packaged engagements, including AI opportunity assessments, requirements documentation, vendor evaluation frameworks, and governance reviews, sold as standalone units for clients needing specific outputs.

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights10 records

Broad incumbents

• Thoughtworks: Global technology consultancy with deep AI strategy, delivery, and governance capabilities for enterprise and regulated clients. Comparable to AMP on the AI advisory and supplier-selection layer, though Thoughtworks typically pairs strategy with hands-on implementation.
• Deloitte (AI & Data practice): Global Big 4 firm with a large AI strategy and transformation practice serving regulated industries including financial services and professional services. Overlaps with AMP on AI strategy, vendor evaluation, and governance for regulated workflows, but at much larger scale and price point.
• PA Consulting: UK-based consulting firm with strong AI, technology, and regulated-industries practices serving professional services and financial clients. Comparable to AMP on AI strategy, governance, and vendor challenge for regulated workflows, though at a larger scale.
• Accenture (UK AI practice): Global systems integrator and consultancy with a large AI strategy and delivery practice serving UK regulated and professional services clients. Overlaps with AMP on AI discovery, vendor selection, and implementation oversight at enterprise scale.
• McKinsey QuantumBlack: McKinsey's AI and analytics arm, providing AI strategy and transformation services to large institutions across regulated industries. Comparable to AMP in delivering AI roadmaps and governance frameworks, but at significantly higher price points and scale.
• PwC UK (AI and Digital practice): Major UK professional services firm with dedicated AI advisory, supplier evaluation, and transformation services for regulated clients. Comparable to AMP in addressing AI readiness for legal, accountancy, and financial advisory clients, but as part of a full-service firm.
• KPMG UK (AI & Digital): Big 4 firm with a UK AI advisory practice focused on regulated industries, financial services, and professional services. Comparable to AMP on AI discovery, governance, and supplier challenge for mid-market and enterprise clients.

Regional players

• BJSS: UK-headquartered technology and AI consultancy delivering strategy and engineering services to enterprise and public-sector clients. Comparable to AMP as a UK-focused AI advisory, though BJSS operates at significantly larger scale with delivery engineering capabilities.

Emerging players

• Faktion: Boutique AI consultancy specializing in applied AI strategy and implementation for enterprise clients across Europe. Comparable to AMP as a smaller AI advisory focused on practical AI outcomes rather than generic transformation narratives.

Direct peers

• Elixirr International: Boutique global consultancy offering AI strategy, digital transformation, and customer experience services to mid-market and enterprise clients. Comparable to AMP in being a smaller, senior-led challenger targeting specific value-driven engagements rather than full-scale transformation programs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights3 records

Customer concentration

• LinkedInlinkedin.com/company/amp-intelligence

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMP CONSULTING GROUP LTD