RELISH PRODUCTS LTD

What RELISH PRODUCTS LTD does

Relish designs and supplies dementia-focused wellness products and resources for people living with Alzheimer’s disease and other forms of dementia. The company develops activity-based tools such as jigsaw puzzles, Aquapaint sets, sensory toys, card and board games, and arts and crafts materials tailored to changing cognitive and physical abilities. Relish also produces assistive devices including dementia clocks, reminder systems, and accessible radio and music players to support daily routines and independent living. Its product range is organized around themes such as bringing joy, finding calm, keeping learning, and staying independent through structured activity. Relish offers digital offerings such as a wellbeing app for care teams and makes free activity ideas and guides available to support caregivers and families. Its customers include home caregivers, care homes, and clinical dementia services that use these products to plan and deliver meaningful engagement.

Name

RELISH PRODUCTS LTD

Legal name

RELISH PRODUCTS LTD

Website

https://relish-life.com/

Company type

Private

Founded year

2010

Operating status

Operating

Short description

Relish designs and sells dementia-focused wellness products, including clocks, music players, puzzles, arts and crafts, games and digital工具.

Ownership category

akta.pro rank

Product category

Dementia Care Products

NAICS

Hobby, Toy, and Game Retailers (45912)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Cognitive Stimulation & Reminiscence Therapy (Non-Clinical) (HSABAEAH)

akta.pro secondary industries

Dementia Companion & Engagement Care (HSABAEAA), Dementia Personal Care (ADLs) Support (HSABAEAB)

Keywords

• Dementia care products
• Adaptive wellness products
• Cognitive stimulation activities
• Dementia-friendly clocks
• Sensory therapy products

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Physical Product Sales: One-time purchase of physical products including dementia clocks, radios, puzzles, art supplies, games, and sensory toys. Products are priced individually with bundle discounts available. Revenue is recognized at point of sale with standard e-commerce fulfillment.
2. Bundle and Pack Sales: Pre-configured product bundles offering 10-15% savings compared to individual purchases. Includes care home packs, stage-specific bundles, and professional starter packs targeting institutional buyers.
3. Digital App Subscription: Relish Wellbeing App for care homes offering personalized activity planning with a 30-day free trial. App monetizes through B2B care home subscriptions.
4. Gift Cards: E-gift cards sold in denominations of $30, $75, $150, $250, and $400, providing flexible gifting options for customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Relish designs and sells dementia-focused wellness products, including dementia-friendly day clocks, radios and music players, digital photo frames, jigsaw puzzles (13, 35, 63, 100 piece), Aquapaint water-activated art sets, board and conversation games, and sensory fidget toys. Products are matched to a proprietary four-stage dementia classification (Early, Early-Mid, Mid-Late, Late) co-developed with QCS Pool Activity Level System. The company sells direct-to-consumer through owned e-commerce storefronts across 14 countries, alongside stage-based bundles, professional care home packs, e-gift cards, and a free Relish Wellbeing App for care homes with a 30-day trial.

Product overview

Relish is a product company offering dementia-friendly products designed to bring joy, calm, and independence to people with Alzheimer's or dementia. The portfolio centers on adaptive clocks (Day Hub™, Day Connect™) that display time and reminders, Radio & Music Players with simplified controls, and a Digital Photo Frame with Frameo app integration. Additional products include jigsaw puzzles in 13, 35, 63, and 100-piece sizes; Aquapaint sets and colouring books for creative engagement; conversation and board games (All About Us, Musical Bingo, Snakes & Ladders); sensory/fidget toys (Tactile Turn, Fidget Widget range); and stage-based activity packs. Products are organized by dementia stage (Early, Early-Mid, Mid-Late, Late) and benefit (Time Together, Find Calm, Stay Independent, etc.), with a companion 'Find Your Stage' quiz to help customers select appropriate products. The company also offers professional care home bundles and sells E-Gift Cards.

Differentiator

Problem solved

Functional benefit

Brands

• Relish Wellbeing App: A personalised Activity Planning App for care homes to champion wellbeing, offered with a 30-day free trial.

Products and services

• Day Hub Reminder Clock

Quantifiable outcome

• Over 1 million people affected by dementia have had their lives improved by Relish products
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core, minor and moderate.

• QCS (Quality Compliance Systems)coreStrategic or Co-development PartnerRelish is a licensed user of the QCS Pool Activity Level System, which underpins their proprietary 4-stage dementia classification system (Early, Early-Mid, Mid-Late, Late). This partnership enables the company's unique product-to-stage matching capability and adds credibility to their dementia staging methodology.
• FrameocoreTechnology or IntegrationRelish's Digital Photo Frame integrates with the Frameo app platform, enabling Wi-Fi photo sharing, cloud storage, and family collaboration features. Frameo provides the underlying technology infrastructure for the photo frame's core functionality including encrypted messaging and multi-user photo sharing.
• Alzheimer's Research UKminorGTM or Marketing PartnerCompany founders are shown wearing Alzheimer's Research UK shirts in marketing imagery, indicating a charitable partnership or support relationship for dementia research awareness.
• TrustpilotmoderateGTM or Marketing PartnerTrustpilot Review Platform partnership for collecting and displaying customer reviews. Relish uses Trustpilot to gather service and product reviews post-purchase, with consent for review requests following orders.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Active Minds: UK-based creator of activity products for people with dementia (puzzles, games, reminiscence). Shares the 'ActiveMindsCoUK' YouTube channel referenced in Relish data, indicating a tightly linked or co-evolved activity-products brand serving the same dementia/caregiver audience with overlapping SKU categories.
• Unforgettable.org: UK-headquartered e-commerce retailer dedicated to products for dementia, memory loss, and elderly care, including daily-living aids, games, and sensory items. Direct competitor to Relish in the UK caregiver and care-home buyer segments with similar category breadth and DTC model.
• The Alzheimer's Store: Long-running US online retailer specializing in Alzheimer's and dementia products across activity, safety, and daily-living categories. Closest US analog to Relish's catalog and target buyer (family caregivers and care professionals).
• Keeping Busy: US-based retailer focused on activity products for people with dementia, including puzzles, games, and sensory tools. Comparable category mix to Relish's activity-and-engagement portfolio with the same family-caregiver buyer.
• ElderStore: US-based e-commerce retailer of adaptive and assistive products for older adults, including dementia-friendly games, daily-living aids, and adaptive clothing. Overlaps with Relish on the daily-orientation and engagement categories for elderly/dementia buyers.

Emerging players

• Best Alzheimer's Products: Smaller US specialist retailer curating dementia products for family caregivers. Less catalog depth and brand scale than Relish, but pursues the same niche caregiver buyer with overlapping product categories.

Broad incumbents

• Hobbycraft: UK's largest specialist hobby and craft retailer carrying puzzles, art supplies, and games for general consumers. Indirect overlap with Relish's arts/crafts and puzzles range, but no dementia-specific staging or caregiver content.
• Walmart: Mass-market US/global retailer carrying broad adaptive and senior-aid categories. Overlaps with Relish on clocks, photo frames, and basic sensory products at lower price points but without dementia specialization.
• Amazon: Global e-commerce incumbent where dementia clocks, photo frames, puzzles, and sensory products are widely available from third-party sellers. Represents the largest competitive threat on price and selection even though it lacks Relish's specialized staging framework.

Others

• Find Memory Care: Senior care directory and resource site serving families researching dementia and memory care options, including product and activity recommendations. Operates upstream of Relish in the caregiver purchase journey rather than as a direct product competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/ActiveMindsCoUK
• Facebookfacebook.com/RelishJoy
• LinkedInlinkedin.com/company/relishjoy
• Instagraminstagram.com/relishjoy/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RELISH PRODUCTS LTD