The Rock And Metal Academy Inc

Name

The Rock And Metal Academy Inc

Legal name

The Rock And Metal Academy Inc

Website

https://therockandmetalacademy.com

Company type

Private

Founded year

2010

Operating status

Operating

Ownership category

akta.pro rank

Product category

Music Education

NAICS

Fine Arts Schools (61161), Fine Arts Schools (611610), All Other Schools and Instruction (61169), Musical Groups and Artists (711130)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Music Instruction (Instrumental & Vocal) (EDAMAAAE)

akta.pro secondary industries

Music Theory, Ear Training & Musicianship (EDAMANAF), Performance Coaching & Competition Preparation (Auditions, Recitals) (EDAMANAL), Music Schools & Conservatory Prep (Pre-College) (EDAMANAE), Music (Instruments, Voice, Music Theory) (EDAAAGAC)

Keywords

• Music lessons
• Rock metal school
• Theater workshops
• Rehearsal space rental
• Music education

Headquarters

HQ city

Maryville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Music Lessons: Recurring music lessons for various instruments including vocals, guitar, bass, drums, piano, and ukulele. Students enroll in The Rock & Metal Academy curriculum which includes lessons, band practice, live performance opportunities, music theory education, and songwriting workshops.
2. Additional Services: Professional rehearsal space rental for bands, band coaching sessions, birthday parties featuring karaoke, and singing telegrams delivered by owner Robyn McCammon.
3. Birthday Parties: Karaoke parties at the academy venue with equipment including strobe lights, lasers, fog machine, and 4 microphones. Parties start at $150 for two hours of karaoke.
4. Singing Telegrams: Personalized singing telegram performances delivered by Robyn McCammon. Starts at $100 with no mileage fee within 10 miles of RMA.
5. Event Booking: Booking RMA students and professionals for community events including teen/kids events, karaoke, school assemblies, parties, outdoor festivals, charity galas, career fairs, memorial concerts, music videos, conventions, and business openings.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Rock & Metal Academy provides in-person music instruction in vocals, guitar, bass, drums, piano, and ukulele, along with theater workshops, band practice, live performance opportunities, music theory, and songwriting workshops. It also operates adjacent venue services including professional rehearsal space rental, band coaching, karaoke birthday parties, personalized singing telegrams, and booking of students for community events. The all-inclusive curriculum is delivered at a single physical academy facility in Maryville, Tennessee.

Product overview

The Rock & Metal Academy is a music education institution offering a comprehensive curriculum centered around instrument lessons (Vocals, Guitar, Bass, Drums, Piano, Ukulele) and Theater, with the all-inclusive Academy curriculum that includes lessons, band practice, live performance, music theory, songwriting workshops, and community events. The academy provides additional services including Rehearsal Space rental, Band Coaching, Birthday Parties, Singing Telegrams, and Event Booking for students and the community. Students receive free trial lessons and enjoy discounts on additional services.

Differentiator

Problem solved

Functional benefit

Products and services

• Vocal Lessons Vocal instruction covering Pop, Rock, and Metal singing styles including clean vocals, grit, growls, screams, and squeals with focus on healthy technique, for students of all ages.
• Guitar Lessons Guitar instruction focusing on Pop, Rock, and Metal genres, including rhythm and lead skills, soloing, down-tuning, and 7/8 string guitar techniques.
• Bass Lessons Bass guitar instruction covering Pop, Rock, and Metal styles with emphasis on low-end rhythm, growling tones, and complex rhythm patterns.
• Drum Lessons Drum instruction for Pop, Rock, and Metal genres including double pedal techniques, blast beats, and complex arrangements.
• Piano Lessons Piano and keyboard instruction covering Pop, Rock, and Metal styles including classical technique and synthesizer/electric piano applications.
• Ukulele Lessons Ukulele instruction with focus on pop style, though rock and metal covers are also performed with this instrument.
• Theater Program Inclusive theater program teaching acting, singing, movement, costuming, makeup, and stage direction with no audition required.
• Rehearsal Space Rental Professional rehearsal space rental for bands at the academy facility, with limited availability and quote-based pricing; RMA students receive discounted rates.
• Band Coaching Guidance service for bands on gelling together and equipment courses, available as add-on to regular lessons or as a separate service.
• Birthday Parties Karaoke party packages held at the academy with stage, strobe lights, lasers, fog machine, 4 microphones, and projected lyrics starting at $150 for 2 hours.
• Singing Telegrams Singing telegram service by owner and vocal coach Robyn McCammon, offered as serious or silly performances with optional costumes and gift delivery starting at $100.
• Event Booking Booking service for RMA students and professionals at community events including teen/kids events, karaoke, school assemblies, parties, outdoor festivals, charity galas, career fairs, memorial concerts, music videos, conventions, and business openings.

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Blount PridecoreStrategic or Co-development PartnerRobyn & RMA are proud to collaborate with Blount Pride to uplift the LGBTQ+ community of Blount County. This partnership reflects the academy's core mission to provide a safe, inclusive space for everyone to express themselves through music.

Scale indicators1 record

Recent moves3 records

Expansion highlights5 records

Emerging players

• Fender Play: Subscription-based online guitar, bass, and ukulele lesson platform from Fender. Competes with RMA's guitar/bass/ukulele instruction through a low-cost, self-paced digital alternative that may divert beginners.
• ArtistWorks: Online music lesson platform offering video-based instruction across instruments with master teachers. Comparable in targeting students wanting flexible music instruction, but delivered online rather than in-person at a physical academy.
• Yousician: Interactive app-based music learning platform for guitar, bass, ukulele, piano, and vocals. Represents the technology-enabled alternative to in-person academies like RMA for price-sensitive learners.

Direct peers

• Musika Music Lessons: Online and in-home music lesson provider offering instruction across a wide range of instruments. Competes with RMA for students seeking private instrumental and vocal lessons in similar price points.
• Bach to Rock: US music school franchise teaching individual and group lessons with ensemble performance programs. Directly comparable to RMA's lesson-plus-band-practice-plus-performance format, though operating at a national franchise scale.
• TakeLessons: Online marketplace connecting students with local and online music instructors across instruments. Comparable as a competing channel for prospective music students searching for lessons in and around Maryville, TN.
• School of Rock: National franchise offering performance-based music lessons across multiple instruments with a band/ensemble curriculum model. Closely comparable to RMA in its all-inclusive academy approach, performance focus, and multi-instrument catalog, but at vastly greater scale through franchising.

Regional players

• Yellow Brick Road Music: Long-running private music studio offering lessons in multiple instruments and ensemble opportunities. Comparable independent/single-operator music school model to RMA, though operating in a different US region.
• Greater Knoxville Music Academy: Hypothetical Knoxville-area music instruction provider offering lessons across instruments. Would represent the most direct local geographic competitor to RMA in the broader East Tennessee market.

Others

• Music & Arts: National retailer of musical instruments, sheet music, and lesson services with many in-store lesson offerings. Adjacent competitor that combines retail with music instruction services similar to RMA's offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/THEROCKANDMETALACADEMY
• LinkedInlinkedin.com/company/the-rock-and-metal-academy
• Instagraminstagram.com/THEROCKANDMETALACADEMY

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Rock And Metal Academy Inc