Waller Design
Waller Design provides overlay design, event architecture, permit coordination, and life safety consulting for large live events.
- Company typePrivate
- Founded-
- HeadquartersFort Lauderdale, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Waller Design does
Waller Design provides overlay design, event architecture, permit coordination, and life safety consulting for large live events. The company plans and designs complex event environments, including site layouts, temporary infrastructure, grandstands, hospitality areas, and operational zones. It develops build-ready documentation that aligns with local building codes, supports permitting, and coordinates inspections and approvals. Waller Design also offers life safety consulting with detailed egress planning, capacity analysis, and accessibility coordination to support safe occupancy at scale. Its services are aimed at promoters, event agencies, and venues producing music festivals, concerts, tradeshows, sporting events, and motorsport events. Waller Design structures its work to support smooth construction, predictable operations, and effective crowd circulation throughout each event.
Waller Design firmographics
Firmographics- Name
- Waller Design
- Legal name
- Waller Design LLC
- Website
- https://www.waller-design.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Waller Design provides overlay design, event architecture, permit coordination, and life safety consulting for large live events.
- Ownership category
- akta.pro rank
Waller Design industry classification
Industry- Product category
- Event Architecture & Overlay Design
- NAICS
- Industrial Design Services (54142), Other Specialized Design Services (54149)
- SIC
- Services-Engineering Services (8711)
- akta.pro primary industry
- Staging, Scenic & Set Fabrication (Stages, Backdrops, Scenic Builds) (THAHAEAC)
- akta.pro secondary industries
- Onsite Installation, Dismantle & Labor Management (I&D Crews) (THAHAHAL), Rigging, Truss & Overhead Hanging Signage (THAHAHAF)
Keywords
Where Waller Design is headquartered
LocationHeadquarters
- HQ city
- Fort Lauderdale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Waller Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Professional Services - Overlay Design: Project-based professional services revenue from providing overlay design, architecture and permit coordination, and life safety consulting for large-scale live events. Services are engaged separately (overlay design and life safety consulting can be engaged independently) and typically involve long sales cycles of 6-12 months engagement before events.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Waller Design product offering
Product offeringCore offering
Waller Design LLC provides event overlay design, architecture, and permit coordination, plus life safety consulting for large-scale live events. Services include strategic site planning, temporary infrastructure design for grandstands, hospitality structures and operational compounds, certified drawing production compliant with local building codes, permit submission management, and egress/capacity analysis for crowd safety.
Product overview
Waller Design LLC offers a suite of event architecture and overlay design services for large-scale live events. The company's core offerings include Overlay Design (strategic site planning and temporary infrastructure design), Architecture & Permit Coordination (documentation and regulatory compliance), and Life Safety Consulting (egress planning and capacity analysis). These services work together to transform venues into fully coordinated tournament, festival, and motorsport environments, with each service available separately or as an integrated package.
Differentiator
Problem solved
Functional benefit
Products and services
- Overlay Design
Companies that use Waller Design
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Waller Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Waller Design partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Waller ProjectsminorLinked company/website associated with Waller Design, appearing as a related brand in the footer navigation.
- Stonebridge SurveyminorSurvey services partner linked through Waller Design website footer, potentially supporting site planning and measurement services for event venues.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Waller Design competitors and assessment
Company assessmentBroad incumbents
- Populous: Global architecture firm specializing in sports and entertainment venues. Overlaps with Waller Design on event-overlay and large-scale venue planning, but operates at a vastly larger scale and broader portfolio rather than event-specific overlay design.
- Cumming Group: Construction and project management firm with deep live-events and entertainment practice. Adjacent to Waller Design because it competes for owner-side scope on major events including coordination of temporary infrastructure and permitting workflows.
- PSAV / Encore (Encore Global): Large event-technology and production-services provider for live events and venues. Overlaps with Waller Design on event-overlay execution and venue coordination but as part of a much broader AV and production portfolio.
- Syska Hennessy Group: MEP and life-safety engineering firm serving entertainment, sports, and large-assembly venues. Comparable to Waller Design on the life-safety, capacity, and code-compliance dimensions of event architecture.
Direct peers
- BRC Imagination Arts: Experience design and narrative-environment firm working on themed attractions, branded environments, and live events. Comparable to Waller Design as a design-led firm translating complex event or venue briefs into build-ready plans for high-profile projects.
- Fisher Dachs Associates: Theatre and event-venue planning consultancy specializing in sightlines, staging, crowd circulation, and life safety. Directly comparable to Waller Design's life-safety and overlay-design work for performance venues and live-event productions.
- M-E Engineers: Engineering consultancy with significant entertainment and live-events practice (theatres, arenas, performance venues). Comparable to Waller Design in providing technical engineering, life-safety, and code-compliance deliverables for entertainment environments.
- Tait Towers: Manufacturer and integrator of staging, scenic, and automation systems for live entertainment and events. Comparable to Waller Design in the staging/scenic overlay space, though Tait delivers the physical structures where Waller designs them.
- Steinkogler Engineering: Structural engineering consultancy focused on temporary event structures, staging, and rigging. Directly comparable to Waller Design in providing the structural and code-compliance backbone for large live-event overlay design.
Emerging players
- Cline Consulting: Boutique event-production and overlay services firm supporting concerts, festivals, and motorsport events. Comparable to Waller Design as a small, specialized provider of overlay and site-management services for the live-events vertical.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Waller Design social profiles
Digital presenceWaller Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Waller Design leadership team
Management profileNumber of profiles
Profiles1 record
Waller Design subsidiaries and ownership
Company hierarchySubsidiaries2 records
Waller Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Waller Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Waller Design
What does Waller Design do?
Waller Design LLC provides event overlay design, architecture, and permit coordination, plus life safety consulting for large-scale live events. Services include strategic site planning, temporary infrastructure design for grandstands, hospitality structures and operational compounds, certified drawing production compliant with local building codes, permit submission management, and egress/capacity analysis for crowd safety.
Is Waller Design a public or private company?
Waller Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Waller Design founded?
Waller Design was founded in -1. It employs 1 to 10 people.
Where is Waller Design based?
Waller Design is headquartered in Fort Lauderdale, United States, in the North America region.
How does Waller Design make money?
One revenue line is on record: professional Services - Overlay Design.
Who are Waller Design's main competitors?
Broad incumbents on record are Populous, Cumming Group, PSAV / Encore (Encore Global) and Syska Hennessy Group. Direct peers are BRC Imagination Arts, Fisher Dachs Associates, M-E Engineers, Tait Towers and Steinkogler Engineering. Cline Consulting is listed as an emerging player.
Does Waller Design have an API?
No public API is recorded for Waller Design.
What industry is Waller Design in?
Waller Design's product category is Event Architecture & Overlay Design. Its primary akta.pro industry code is THAHAEAC, Staging, Scenic & Set Fabrication (Stages, Backdrops, Scenic Builds), with a secondary code of THAHAHAL, Onsite Installation, Dismantle & Labor Management (I&D Crews). Its NAICS code is 54142 and its SIC code is 8711.