The Donna Reed Foundation For The Perfor
The Donna Reed Foundation for the Performing Arts is a volunteer-run, 501(c)(3) nonprofit founded in 1986 in Denison, Iowa that preserves actress Donna Reed's legacy through performing arts scholarships for Iowa high school students, a K-8 Children's Musical Theatre Workshop, and a heritage museum.
- Company typePrivate
- Founded1986
- HeadquartersDenison, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Donna Reed Foundation For The Perfor does
The Donna Reed Foundation for the Performing Arts is a national 501(c)(3) nonprofit organization (EID: 42-1285098) established in 1986 and headquartered at 1305 Broadway, Denison, Iowa. It preserves the legacy of Academy Award-winning actress Donna Reed by operating three core programs: (1) the Performing Arts Scholarships / Iowa Merit Awards for Dramatic Performance, which awards scholarships to Iowa high school students (May 31 application deadline); (2) the Children's Musical Theatre Workshop, an annual summer program for students completing grades K-8 held at the Denison High School Fine Arts Center, with tiered tuition of $60 (K-2) and $100 (grades 3-8) and a $10 late-registration surcharge after June 1; and (3) the Donna Reed Heritage Museum, open by appointment only, showcasing artifacts, letters, and memorabilia from Reed's career.
The foundation also runs recognition and content initiatives including the American Icon program (celebrating Reed's Library of Congress National Film Registry status), a Hall of Fame, the "It's a Wonderful Life @ 75" anniversary programming, a blog managed by volunteers, and Red Carpet Newsletters. Its technology footprint is limited to a Wix-hosted website (donnareed.org), a co-branded legacy site (classic.donnareed.org), a Blogspot archive, Facebook and Twitter accounts, and PayPal-based donations plus an on-demand video fundraiser. There are no APIs, no proprietary software products, and no AI/ML components.
The organization is volunteer-run with no disclosed headcount or paid staff; the only documented leadership transition on record is the retirement of a 24-year volunteer blog editor. Revenue is generated from two narrow streams: donations and memberships, and Children's Musical Theatre Workshop tuition. There are no institutional investors, no parent company, and no disclosed financial figures. The customer base consists of Iowa high school students applying for scholarships, K-8 children attending the workshop, donors/sponsors, and museum visitors by appointment.
The Donna Reed Foundation For The Perfor firmographics
Firmographics- Name
- The Donna Reed Foundation For The Perfor
- Legal name
- The Donna Reed Foundation for the Performing Arts
- Website
- https://donnareed.org
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Donna Reed Foundation for the Performing Arts is a volunteer-run, 501(c)(3) nonprofit founded in 1986 in Denison, Iowa that preserves actress Donna Reed's legacy through performing arts scholarships for Iowa high school students, a K-8 Children's Musical Theatre Workshop, and a heritage museum.
- Ownership category
- akta.pro rank
The Donna Reed Foundation For The Perfor industry classification
Industry- Product category
- Performing Arts Education & Cultural Heritage Nonprofits
- NAICS
- Fine Arts Schools (61161), Museums (712110), Arts, Entertainment, and Recreation (71)
- SIC
- Services-Membership Organizations (8600), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Performing Arts Organizations (Theater, Dance, Opera, Music) (BPAGAHAB)
- akta.pro secondary industries
- Arts Education & Community Arts Programs (BPAGAHAC), Media Arts & Film/Photography Nonprofits (BPAGAHAJ)
Keywords
Where The Donna Reed Foundation For The Perfor is headquartered
LocationHeadquarters
- HQ city
- Denison
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Donna Reed Foundation For The Perfor business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Infrastructure
Revenue model
- Donations and Membership: The foundation raises funds through donations and memberships to support performing arts scholarships and community programs. The website has a PayPal donation option and mentions donors and sponsors supporting ongoing work.
- Children's Musical Theatre Workshop Tuition: The foundation charges tuition for its Children's Musical Theatre Workshop - $60 for K-2 students and $100 for grades 3-8, with a $10 increase after June 1st.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One-time | Grades K-2 workshop with Saturday production |
| Unit Pricing | One-time | Grades 3-8 workshop with Saturday production |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
The Donna Reed Foundation For The Perfor product offering
Product offeringCore offering
The Donna Reed Foundation for the Performing Arts is a 501(c)(3) nonprofit that preserves actress Donna Reed's legacy and supports emerging performing arts talent. Its core offerings are performing arts scholarships for Iowa high school students, a tuition-based Children's Musical Theatre Workshop for grades K-8 held at the Denison High School Fine Arts Center, and the Donna Reed Heritage Museum in Denison, Iowa, open by appointment. Auxiliary programs include the American Icon tribute, Hall of Fame recognition, anniversary celebrations such as 'It's a Wonderful Life @ 75,' and an active blog covering Donna Reed's filmography.
Product overview
The Donna Reed Foundation for Performing Arts is a nonprofit organization (501(c)(3)) that preserves the legacy of actress Donna Reed through multiple programs including performing arts scholarships for Iowa high school students, Children's Musical Theatre workshops, a heritage museum in Denison Iowa, and various tribute programs including the American Icon initiative and Hall of Fame. The foundation operates a blog featuring historical content about Donna Reed's filmography and career, and manages an annual celebration of 'It's a Wonderful Life' which is preserved in the Library of Congress National Film Registry. The organization was founded in 1986 and hosts workshops at the Denison High School Fine Arts Center.
Differentiator
Problem solved
Functional benefit
Products and services
- Performing Arts Scholarships Iowa Merit Awards for Dramatic Performance offering scholarships to Iowa high school students for performing arts education. Submission deadline is May 31. Past recipients have gone on to careers on Broadway, television, and national tours.
- Children's Musical Theatre Workshop Annual summer workshop for students completing grades K-8 teaching singing, acting, and dancing skills culminating in a Saturday musical production. Held at Denison High School Fine Arts Center. Tuition: $60 for grades K-2 and $100 for grades 3-8, with a $10 late-registration increase after June 1. Capacity of 60 students.
- Donna Reed Heritage Museum Museum located in Denison, Iowa showcasing artifacts, letters, and memorabilia from Donna Reed's life and career. Open by appointment only; visitors must call one week ahead to schedule a tour at 712-263-3334.
Quantifiable outcome
- Since 2004, the Children's Musical Theatre Workshop has developed a strong tradition of educational fun
- +1 more outcomes
Companies that use The Donna Reed Foundation For The Perfor
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles3 records
The Donna Reed Foundation For The Perfor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Donna Reed Foundation For The Perfor partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights3 records
The Donna Reed Foundation For The Perfor competitors and assessment
Company assessmentDirect peers
- National YoungArts Foundation: National nonprofit that identifies and supports exceptional young performing artists through scholarships, mentorship, and programs — directly comparable to the Donna Reed Foundation's performing arts scholarship model for high school students.
- Stagecoach Performing Arts: Global children's performing arts education provider offering part-time classes in singing, acting, and dancing — comparable to the foundation's children's musical theatre workshop, though at much larger scale.
- iTheatrics: Organization that licenses and produces children's musical theatre productions and runs educational workshops — comparable in mission to the Donna Reed Foundation's Children's Musical Theatre Workshop for grades K-8.
- TADA! Youth Theater: Nonprofit youth theater company producing original musicals and offering musical theatre education programs for NYC youth — directly comparable to the Donna Reed Foundation's children's musical theatre education mission.
Regional players
- Iowa Community Theatre Association: Iowa-based nonprofit supporting community theatre across the state — directly comparable geographic and mission alignment to the Donna Reed Foundation's Iowa-focused performing arts programming.
- The Johnny Carson School of Theatre at the University of Nebraska: Regional performing arts educational institution based in Nebraska — geographically and mission-aligned with the Donna Reed Foundation's Iowa-based performing arts scholarship programming.
Broad incumbents
- The Actors Fund: National nonprofit providing social services, financial support, and programs for performing arts professionals — comparable nonprofit infrastructure supporting the performing arts community more broadly than the Donna Reed Foundation's niche focus.
- National Theater Institute: Educational theater training program affiliated with professional theater institutions — comparable in mission of providing rigorous performing arts training to emerging students and young artists.
- American Film Institute: National nonprofit organization preserving and celebrating American film history through education, training, and preservation — comparable in mission to the Donna Reed Foundation's film heritage preservation and American Icon program.
- Academy of Motion Picture Arts and Sciences: Honorary organization for the motion picture industry that maintains archives and supports film preservation — directly relevant to the Donna Reed Foundation's filmography heritage programming given the Academy Award references on the foundation's materials.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
The Donna Reed Foundation For The Perfor social profiles
Digital presenceThe Donna Reed Foundation For The Perfor financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Donna Reed Foundation For The Perfor leadership team
Management profileNumber of profiles
The Donna Reed Foundation For The Perfor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Donna Reed Foundation For The Perfor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Donna Reed Foundation For The Perfor
What does The Donna Reed Foundation For The Perfor do?
The Donna Reed Foundation for the Performing Arts is a 501(c)(3) nonprofit that preserves actress Donna Reed's legacy and supports emerging performing arts talent. Its core offerings are performing arts scholarships for Iowa high school students, a tuition-based Children's Musical Theatre Workshop for grades K-8 held at the Denison High School Fine Arts Center, and the Donna Reed Heritage Museum in Denison, Iowa, open by appointment. Auxiliary programs include the American Icon tribute, Hall of Fame recognition, anniversary celebrations such as 'It's a Wonderful Life @ 75,' and an active blog covering Donna Reed's filmography.
Is The Donna Reed Foundation For The Perfor a public or private company?
The Donna Reed Foundation For The Perfor is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Donna Reed Foundation For The Perfor founded?
The Donna Reed Foundation For The Perfor was founded in 1986. It employs 1 to 10 people.
Where is The Donna Reed Foundation For The Perfor based?
The Donna Reed Foundation For The Perfor is headquartered in Denison, United States, in the North America region.
How does The Donna Reed Foundation For The Perfor make money?
Two revenue lines are on record. Donations and Membership is the primary driver. The others are children's Musical Theatre Workshop Tuition.
Who are The Donna Reed Foundation For The Perfor's main competitors?
Direct peers on record are National YoungArts Foundation, Stagecoach Performing Arts, iTheatrics and TADA! Youth Theater. Regional players are Iowa Community Theatre Association and The Johnny Carson School of Theatre at the University of Nebraska. Broad incumbents are The Actors Fund, National Theater Institute, American Film Institute and Academy of Motion Picture Arts and Sciences.
Does The Donna Reed Foundation For The Perfor have an API?
No public API is recorded for The Donna Reed Foundation For The Perfor.
What industry is The Donna Reed Foundation For The Perfor in?
The Donna Reed Foundation For The Perfor's product category is Performing Arts Education & Cultural Heritage Nonprofits. Its primary akta.pro industry code is BPAGAHAB, Performing Arts Organizations (Theater, Dance, Opera, Music), with a secondary code of BPAGAHAC, Arts Education & Community Arts Programs. Its NAICS code is 61161 and its SIC code is 8600.