Artner

What Artner does

Artner is an Estonian online art marketplace operated by Artner OÜ and Artner Media OÜ from Tallinn, founded around 2019, that sells original works and limited editions by more than 40 named Estonian artists spanning the 1920s to the present. The platform is built on a standard WordPress/WooCommerce e-commerce stack at artner.ee, with payment processing via AS LHV Paytech (supporting Estonian, Latvian, and Lithuanian bank links) and shipping through Omniva, supplemented by a physical gallery at Toompuiestee 27 in central Tallinn and partner locations including Navitrolla Gallery, Kunstikogu Gallery, and exhibitions at PoCo Museum's Rotermanni Ajamaja satellite.

The catalog covers paintings, graphics, watercolors, drawings/pastels, and mixed-technique works, organized into thematic collections (sea paintings, still lifes, nudes, contemporary art, Pallas artists, exiled Estonian art) and offered at unit prices ranging from under €200 for small graphics to over €3,000 for premium pieces; an auction module (Artner Oksjonid) supplements fixed-price sales. The company has progressively layered primary-market publishing on top of its secondary-market dealer activity, most visibly through an exclusive partnership with internationally recognized artist Kalev Mark Kostabi for limited edition giclée prints and mixed-technique canvases released as the "Artner Edition."

Revenue is generated through one-time sales transactions to individual collectors and, to a lesser extent, corporate buyers across the Baltic region, with Estonia's special VAT regime (KMS §41) keeping prices VAT-exclusive on used goods, original artworks, and collectibles. The team is small (1–10 employees, with founder/CEO Jaan Heinsoo and marketing curator Kertu Valge publicly named), the company is founder-led with no external funding or institutional investment disclosed, and go-to-market relies on a combination of e-commerce, content marketing, Facebook organic social, email, and event/exhibition marketing.

Name

Artner

Legal name

Artner Media OÜ

Website

https://artner.ee

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Artner is a Tallinn-based, founder-led online marketplace that sells original artworks and limited editions by more than 40 Estonian artists, operating a WooCommerce storefront, a physical gallery in Tallinn, and Baltic-wide checkout for individual and corporate collectors.

Ownership category

akta.pro rank

Product category

Online Art Marketplace

NAICS

Art Dealers (459920)

akta.pro primary industry

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

Keywords

• Estonian art sales
• Online art marketplace
• Original artwork retail
• Art auction platform
• Limited edition prints

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Artwork Sales: Artner generates revenue through direct sales of artworks (paintings, graphics, watercolors, drawings/pastels) from Estonian artists. Prices range from under €200 to over €3,000 depending on the artwork, artist, technique, and era. The platform operates on a one-time transaction model where buyers purchase artworks at listed prices or through auction bidding.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Artner operates an Estonian art sales platform combining an online e-commerce marketplace with a physical gallery in Tallinn, offering original artworks (paintings, graphics, watercolors, drawings, pastels) and limited-edition prints from over 40 Estonian artists. The platform processes one-time artwork sales at listed prices and through online auctions, with bank-link payment processing via LHV Paytech and shipping via Omniva. Exclusive collaborations with internationally recognized Estonian-origin artists (notably Kalev Mark Kostabi) and themed collections (sea paintings, still lifes, nudes, contemporary art, Pallas artists, exiled Estonian art) form its differentiated catalog.

Product overview

Artner is an Estonian art sales platform consisting of an online marketplace (Artner Platform) and three physical gallery locations (Artner Galerii, Navitrolla Galerii, and Kunstikogu Galerii in Tallinn). The platform offers original artworks from Estonian artists, galleries, and collectors through direct sales and auction formats. Artner Editions provides curated limited edition collections featuring works by prominent Estonian artists such as Kalev Mark Kostabi, Navitrolla (Heiki Trolla), and Raul Meel. The platform supports bank payments via LHV Paytech and shipping through Omniva.

Differentiator

Problem solved

Functional benefit

Brands

• Kostabi Artner edition: Limited edition prints and mixed technique artworks by Kalev Mark Kostabi, produced in collaboration with Artner
• Navitrolla 2025

Products and services

• Artner Online Art Marketplace WordPress/WooCommerce-powered online marketplace where buyers can browse, search, filter, and purchase original Estonian artworks and limited-edition prints from artists, galleries, and collectors. Includes shopping cart, checkout, and auction participation for eligible items. Targets individual art collectors in Estonia and the Baltic region.
• Artner Editions & Collections (Limited Edition Art Series) Curated limited edition artwork series released through Artner, including the 2025 Artner Edition giclée collection ('Transfigured Harmony', 'Divine Variations', 'Sovereign Embrace', 'Day and Night', 'Silent Echoes') and mixed technique canvas works produced under exclusive collaboration with artist Kalev Mark Kostabi. Also includes Navitrolla 2025 lithographs. Available for individual purchase.
• Artner Art Auctions (Oksjonid) Bidding-based auction service for selected curated artworks, integrated into the Artner platform. Enables buyers to participate in online auctions with the same checkout framework and payment integrations as direct sales.
• Artner Gallery (Physical Gallery, Tallinn) Physical gallery space in central Tallinn where customers can view artworks in person by prior arrangement, consult with Artner staff, and pick up online orders. Functions as both showroom and order-fulfilment point.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• Kalev Mark KostabicoreStrategic or Co-development Partner · 1 September 2024Artner Media is the official cooperation partner of Kalev Mark Kostabi, the world's most famous Estonian-origin artist. The partnership includes exclusive limited edition artwork releases, including mixed technique original works on canvas with unique hand-drawn symbolic motifs, and limited edition giclée graphics. Similar projects were previously only done with Park West Gallery, the world's largest private art gallery in the United States.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Artsy: Leading online art marketplace and database with global gallery and auction house listings. Broader incumbent with overlapping marketplace functionality, but at significantly larger scale and broader scope than Artner's Estonia-focused niche.
• Artnet: Established art market platform offering auctions, gallery listings, and price databases. Comparable in that it bridges online discovery with art transactions including auctions, similar to Artner's mixed sales-plus-auction model.
• 1stDibs: Online marketplace for luxury items including original art, antiques, and furniture. Comparable as a high-end online art/luxury marketplace, though 1stDibs operates at much larger scale and across many luxury categories.

Regional players

• Kumu Art Museum: Estonia's national art museum in Tallinn. Regional peer because it operates in the same Tallinn ecosystem with overlapping audience interest in Estonian art, though as a nonprofit museum rather than a commercial dealer.
• Haus Galerii: Estonian contemporary art gallery operating in Tallinn. Regional peer because it competes for the same Estonian art collector audience and represents overlapping contemporary Estonian artists, though without Artner's online marketplace scale.

Emerging players

• Masterworks: Art investment platform fractionalizing shares in blue-chip artworks. Emerging player addressing collector/investor demand, overlapping with Artner's investment-oriented customer use case but via a fundamentally different asset model.

Direct peers

• Saatchi Art: Online art marketplace selling original artworks directly to consumers globally. Direct peer because it operates the same D2C art e-commerce model that Artner uses, connecting buyers with curated works from artists.
• Singulart: Online art gallery connecting collectors with original artworks from artists worldwide. Direct peer due to overlapping marketplace model, original-art focus, and curated browsing experience similar to Artner's.
• Park West Gallery: The world's largest private art gallery, headquartered in the US. Direct peer because it is explicitly named in Artner's data as the only other entity to have previously executed exclusive limited-edition collaborations with Kalev Mark Kostabi, making it the closest comparable in business model and artist-partnership strategy.
• Artmajeur: Online art marketplace selling original works and limited edition prints from a curated artist base. Direct peer in operating model — artist marketplace, print editions, themed browsing — at small-to-mid scale similar to Artner.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kunstikogu

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Artner