The Wags Club

What The Wags Club does

The Wags Club is a family-owned, premium dog daycare and boarding operator running two physical resort facilities, a Los Angeles flagship at 11860 Mississippi Avenue spanning 12,000+ sq. ft. with pools, real grass, cabanas, a Zen Den, and separate small- and large-dog play areas, and a 24/7 Dallas facility at 1740 Empire Central. Founded and operated by Abi and Y.K. DeSilva, the company delivers cage-free daycare, overnight boarding, grooming, training, socialization, and concierge services with a 15+ year operating history and 12,000+ dogs served cumulatively. No proprietary technology platform or AI capabilities are disclosed; service delivery is human-staffed at on-site facilities.

Revenue is generated through per-visit unit pricing ($30-$45 daycare, $50-$55 boarding, plus grooming and training line items), tiered membership subscriptions (Bronze $425, Silver $850, Gold $1,200, Platinum $1,425, with a $600 Puppy Special, each expiring after 6 months), and ancillary Pawcierge concierge transportation. The go-to-market is direct-to-consumer only, reliant on the company website, local SEO, Yelp and Nextdoor reputation profiles (Yelp "People Love Us" 2025; Nextdoor Neighborhood Fave 2025), and word-of-mouth referrals within the Los Angeles and Dallas metros. There are no enterprise contracts, no disclosed funding rounds, and no franchise or licensing model.

Name

The Wags Club

Legal name

The Wags Club

Website

https://thewagsclub.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Wags Club is a family-owned, premium cage-free dog daycare, boarding, and grooming operator with two physical resort facilities in Los Angeles and Dallas, serving individual pet owners through membership and per-visit pricing.

Ownership category

akta.pro rank

Product category

Pet Care Services

NAICS

Pet Care (except Veterinary) Services (81291)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Cage-Free / Open-Play Dog Daycare (HSANAFAC)

akta.pro secondary industries

Dog Daycare with Boarding Add-On (Daycare + Overnight) (HSANAFAM), Overnight Kennel Boarding (Dogs) (HSANADAA)

Keywords

• Dog daycare services
• Dog boarding services
• Pet grooming services
• Dog training programs
• Pet care resort

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Dog Daycare: Daycare services offered as half-day (up to 5 hours) or full-day sessions. Dogs receive supervised play, socialization, structured routines, and enrichment activities in a cage-free environment. Weekend rates differ from weekday pricing.
2. Dog Boarding: Overnight stays with full daycare access, cozy sleeping areas, and attentive supervision day and night. Includes 24/7 care at Dallas location. Check-in at 2pm, check-out at 11am for LA location.
3. Dog Grooming: Professional grooming services including baths, haircuts, nail trimming, ear cleaning, de-shedding treatments, and breed-specific techniques. Pricing varies by dog size.
4. Membership Plans: Tiered membership packages (Bronze, Silver, Gold, Platinum) offering bundled daycare visits, complimentary boarding nights, and grooming services at discounted rates. Memberships expire within 6 months.
5. Pawcierge (Concierge Services): Pickup, drop-off, vet transport, and personalized assistance for busy pet parents. Charges include $30 per vet visit plus additional vet fees and medication costs.
6. Dog Training: Professional dog training programs using positive reinforcement techniques for basic obedience, behavior correction, puppy socialization, and leash training. Available at Dallas location.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

The Wags Club operates luxury cage-free dog daycare and overnight boarding resorts from physical facilities in West Los Angeles and Dallas, supplemented by grooming, training, socialization, and Pawcierge concierge services. All services are delivered in-person at 12,000+ sq. ft. cage-free indoor/outdoor resort environments with size-separated play areas, certified staff, and 24/7 supervision at the Dallas location.

Product overview

The Wags Club is a luxury cage-free dog daycare and boarding resort operating as a single unified service offering. The core product portfolio includes Dog Daycare and Dog Boarding as primary services, supplemented by Dog Grooming, Dog Training (available in Dallas; launching in Los Angeles), Dog Socialization, and Pawcierge (concierge) services. The Dallas location also offers specialized Large Dog and Small Dog daycare programs. All services share the common platform of the resort facility—featuring 12,000+ sq. ft. of cage-free indoor/outdoor space, separate play areas by dog size, supervised playgroups, and 24/7 supervision—creating an integrated, premium dog care experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Dog Daycare Cage-free supervised indoor and outdoor daycare for dogs, offered as half-day (up to 5 hours) or full-day sessions, with structured socialization, balanced play, rest breaks, and enrichment activities in a 12,000+ sq. ft. cage-free resort with real grass, pools, and shaded cabanas. Designed for individual pet owners in Los Angeles and Dallas who need reliable daytime care for their dogs.
• Dog Boarding Overnight boarding with full daycare access, cozy sleeping areas, the signature Zen Den calming space, climate-controlled suites, and attentive supervision. Dallas location offers 24/7 supervision and 24/7 pickup and drop-off. Designed for pet owners traveling or away from home who want a cage-free, supervised environment for their dogs.
• Dog Grooming Professional dog grooming with natural and hypoallergenic products and breed-specific techniques. Includes baths, haircuts (Sudz Specials by size), sanitary cuts, brush-out, de-shedding, nail care (Pet-a-cure), ear cleaning, and anal gland expression. Pricing varies by dog size and is offered to pet owners as a standalone or bundled service.
• Dog Training Professional dog training using positive reinforcement techniques covering basic obedience, behavior correction, puppy socialization, leash training, and confidence building. Available at the Dallas location; the Los Angeles location indicates training is coming soon.
• Dog Socialization Structured supervised social play designed to help dogs build confidence, learn good manners, and enjoy positive interactions in a calm, temperament-matched group environment. Used as a standalone offering for pet owners focused on behavioral development.
• Pawcierge (Concierge Services) Concierge service including pickup, drop-off, veterinary transport, and personalized assistance for busy pet parents. Vet visit charges are $30 per visit plus additional vet fees and medication costs. Targeted at individual pet owners in Los Angeles and Dallas who need transport or customized care support.
• Large Dog Daycare (Dallas) Specialized daycare program in Dallas exclusively for dogs over 30 pounds, featuring spacious play yards, cooling pools, and handlers trained specifically for large breeds such as Labradors, Golden Retrievers, German Shepherds, Huskies, Great Danes, and Doodles.
• Small Dog Daycare (Dallas) Specialized daycare program in Dallas exclusively for dogs under 30 pounds, featuring gentle playgroups, personalized attention, and dedicated small-dog play zones that prevent intimidation by larger dogs.
• Membership Plans (Bronze, Silver, Gold, Platinum, Wags Puppy Special) Tiered membership packages bundling daycare visits, complimentary overnight boarding nights, and complimentary baths/grooming services at discounted rates. Tiers include Bronze (10 daycare visits, $425), Silver (20 daycare visits + 1 free night + 1 free bath, $850), Gold (30 daycare visits + 4 free nights + 2 free baths, $1,200), Platinum (30 boarding nights, $1,425), and the Wags Puppy Special ($600). All memberships expire within 6 months.

Quantifiable outcome

• Over 12,000 dogs served since inception, with 15+ years of proven experience
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Wag!: On-demand pet care platform offering dog walking, sitting, boarding, and wellness services; an adjacent digital-first competitor that could divert price-sensitive customers from facility-based care.
• Rover: App-based marketplace connecting pet owners with dog boarding, daycare, sitting, and walking providers; competes for the same overnight/daytime care wallet but without owning physical facilities.

Direct peers

• The Dog Stop: Franchised dog daycare, boarding, grooming, and retail operator with cage-free play environments; comparable multi-service, multi-location pet care concept.
• Best Friends Pet Care: Multi-location pet resort offering daycare, overnight boarding, grooming, training, and pet sitting across U.S. markets; very similar integrated pet-care service model.
• Dogtopia: Largest franchised dog daycare, boarding, and spa operator in North America with hundreds of locations; directly comparable cage-free, socialization-focused model with similar tiered membership-style pricing.
• Doggie District: Multi-location cage-free dog daycare and boarding operator with similar playgroup-based socialization and premium amenities; comparable operating model in select U.S. metros.
• K9 Resorts: Luxury cage-free dog daycare, boarding, and spa franchise targeting affluent pet owners; directly comparable premium positioning and resort-style facilities.
• Camp Bow Wow: Franchised dog daycare and overnight boarding chain with playgroup-based, cage-free environments and web-cam access; competes in the same premium, multi-service pet care niche.

Regional players

• Bark Avenue Day Camp: Regional cage-free dog daycare and boarding operator on the U.S. West Coast with full-day playgroup structure; offers a useful regional comp for pricing and occupancy benchmarks in LA-adjacent markets.

Broad incumbents

• PetSmart (PetsHotel): Largest North American pet specialty retailer operating in-store PetsHotel boarding and Doggie Day Camp at hundreds of locations; overlapping service offering but as part of a much broader retail ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thewagsclub
• Instagraminstagram.com/thewagsclub
• LinkedInlinkedin.com/company/the-wags-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Wags Club