Today Is Vintage Music, Llc

What Today Is Vintage Music, Llc does

Today Is Vintage Music, LLC is a privately held independent record label, music publisher, artist management firm, and film/TV producer founded in 2012 by CEO Rebin Shah and co-leader Dave Gordon. The company operates through a joint venture with Atlantic Music Group for music publishing, artist development, and global distribution, and is headquartered in New York with additional offices in Los Angeles, London, and Stockholm. Its roster spans multiple genres and geographies and includes multi-platinum, billion-stream artists such as Flipp Dinero and Wafia, alongside Tommy Genesis, NorthSideBenji, SYNCHRO, Saint Sillah, Jaeyla, MoonFace, Redrama, and Marisa Maino, as well as producer and journalist talent.

The business is organized around four sub-brands: a core music label; Today Is Vintage Pictures, a film and television production company co-founded with Emmy-winning writer Megan Callahan-Shah focused on diverse, female-centric stories; The Cloud Sessions, a virtual cross-Atlantic music exchange between Sweden and the US developed during the COVID-19 pandemic with Export Music Sweden, NYU's Clive Davis Institute, and Swedish diplomatic missions; and the Alchemists & Architects internship program for emerging creative professionals. Revenue is generated primarily through artist management fees, recorded-music royalties, publishing income via the Atlantic JV, and production economics from the Pictures subsidiary. Pricing is not publicly disclosed and the company operates with 1-10 employees.

The company's go-to-market leverages Spotify, Apple Music, Instagram, TikTok, and YouTube for artist promotion, and its value proposition rests on end-to-end artist development, cross-cultural US-Scandinavian positioning, and distribution leverage through Atlantic Music Group rather than proprietary technology. The firm shows no evidence of AI/ML tooling, no institutional funding, and no parent company, operating as a founder-controlled boutique independent with a focused international roster.

Name

Today Is Vintage Music, Llc

Legal name

Today Is Vintage Music, LLC

Website

https://todayisvintage.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Today Is Vintage Music is a privately held independent record label, music publisher, artist management firm, and film/TV producer operating through a joint venture with Atlantic Music Group. It manages an international roster of artists from offices in New York, Los Angeles, London, and Stockholm.

Ownership category

akta.pro rank

Product category

Music Label and Artist Management

NAICS

Music Publishers (512230), Independent Artists, Writers, and Performers (7115), Other Performing Arts Companies (711190)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Reissues, Remastering & Archive Services (MPAIAAAG)

Keywords

• Music label services
• Artist management
• Music publishing
• Talent development
• Film television production

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Talent Management and Artist Services: Revenue generated through management of recording artists, including Flipp Dinero, Wafia, Tommy Genesis, and others. The company operates through a joint venture with Atlantic Music Group for music publishing and artist development.
2. Film and Television Production: Today Is Vintage Pictures develops and produces diverse, female-centric stories for film and television, founded by Emmy-winning writer Megan Callahan-Shah and Rebin Shah.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Today Is Vintage is an independent music label and talent development company that manages recording artists, develops their creative output, and provides global distribution through a joint venture with Atlantic Music Group. It also operates a film and television production subsidiary (Today Is Vintage Pictures) and runs The Cloud Sessions, a virtual music exchange between Sweden and the USA.

Product overview

Today Is Vintage is a talent development and entertainment company operating as a music label with a joint venture partnership with Atlantic Music Group. The company encompasses multiple creative divisions: its core Music label for artist development and management; Today Is Vintage Pictures for film and television production; The Cloud Sessions for virtual music exchange programs between Sweden and the USA; and an Alchemists & Architects internship program for cultivating future talent. Led by Rebin Shah and Dave Gordon, with operations spanning New York, Los Angeles, London, and Stockholm.

Differentiator

Problem solved

Functional benefit

Brands

• Today Is Vintage Pictures: Film and television development and production company focused on diverse, female-centric stories, co-founded by Emmy-winning writer Megan Callahan-Shah and Rebin Shah.
• The Cloud Sessions

Products and services

• Today Is Vintage Music Label
• Today Is Vintage Pictures
• The Cloud Sessions

Quantifiable outcome

• Artists achieve billion-stream milestones and multi-platinum certifications
• +1 more outcomes

Named customers13 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Atlantic Music GroupcoreStrategic or Co-development PartnerJoint venture partnership with Atlantic Music Group for music publishing and artist development. The company works with Atlantic Music Group to distribute and develop artists.
• Export Music SwedencoreStrategic or Co-development PartnerPartnership for The Cloud Sessions initiative, a virtual music exchange between Sweden and USA. Export Music Sweden collaborates on cross-cultural music industry connections.
• Clive Davis Institute of Recorded Music at NYU TischcoreStrategic or Co-development PartnerAcademic partnership for The Cloud Sessions initiative, connecting Swedish and US music industries through educational collaboration.
• Embassy of Sweden in Washington D.C.coreStrategic or Co-development PartnerDiplomatic partnership supporting The Cloud Sessions virtual music exchange between Sweden and USA.
• General-Consulate of Sweden in New YorkcoreStrategic or Co-development PartnerConsular partnership supporting The Cloud Sessions initiative and Swedish music industry initiatives in the US market.
• World Childhood Foundation USAminorOthersRebin Shah serves as pro bono Creative Director for World Childhood Foundation USA, founded by Her Majesty Queen Silvia of Sweden. This is a philanthropic role rather than a commercial partnership.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• 300 Entertainment: Independent record label and management company built on artist-friendly deal structures and partnership-based distribution. Directly comparable business model to TIV's independent label-plus-management hybrid, currently distributed through Warner Music.
• Quality Control Music: Independent hip-hop label and management company (Migos, Lil Baby lineage). Comparable as a founder-controlled indie label/management with major-label distribution relationships and a roster-driven streaming business.
• 10K Projects: Independent record label focused on artist development and global distribution partnerships. Comparable as a contemporary indie label working with major infrastructure to develop roster talent.
• Rostrum Records: Independent hip-hop/pop label and management operation (Mac Miller, Wiz Khalifa alumni). Comparable founder-led indie label/management model focused on artist development across genres.
• Top Dawg Entertainment (TDE): Independent hip-hop/R&B label and artist management operation. Comparable to TIV as a founder-led, vertically integrated indie label/management company developing high-streaming artists, though at significantly greater scale (Kendrick Lamar alumni).
• Empire Distribution: Independent music company combining label services, publishing, and distribution. Comparable operating model to TIV's label-plus-publishing structure with major-label-adjacent reach.

Emerging players

• Cinematic Music Group: Independent music company spanning label, management, and publishing with a focus on developing artists. Comparable operating scope to TIV at a similar indie scale, though weighted more heavily toward publishing administration.

Others

• Ingrooves: Independent music distribution and label services company (owned by Universal). Relevant as the type of distribution/publishing infrastructure partner that an indie operator like TIV relies on for global reach, though operating as a vendor rather than competitor.

Broad incumbents

• Atlantic Records: Major-label JV partner of TIV through Atlantic Music Group. Relevant as the broader incumbent that provides TIV's distribution and publishing infrastructure; comparable as the parent counterparty in the partnership.
• Warner Music Group: Parent organization of Atlantic Music Group and therefore the ultimate counterparty in TIV's distribution/publishing JV. Comparable as the broader incumbent ecosystem within which TIV operates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCh0FbDeQkUaQ8EE2y7UfkHg
• Instagraminstagram.com/todayisvintage
• Xx.com/todayisvintage
• LinkedInlinkedin.com/company/todayisvintage

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Today Is Vintage Music, Llc