What Visualiseringscenter C does

Visualiseringscenter C, founded in 2010 in Norrköping, Sweden, operates a publicly-funded visualization research hub, science center, and dome theater as a consortium comprising Norrköping Visualisering AB (a municipal company under Norrköpings kommun), Cnema, C-Research at Linköpings universitet, and Norrköping Science Park. The organization produces immersive 8K fulldome shows under the WISDOME national brand — including award-winning productions such as Making Magic, Chemistry of Life, and VAST/STORT, plus the newly launched 'AI – En immersiv resa in i framtiden' (December 2025) — and operates an interactive LLM-driven globe called TellUs for school deployment, the open-source OpenSpace space visualization software co-developed with NASA and the American Museum of Natural History, and a digital-twin platform ('Visual City') serving Norrköping municipal planning needs. Since opening, the center has hosted 1.5 million visitors and 130,000 school students, generated 900+ scientific articles, and attracted 600 mkr SEK in external research funding.

The business model layers four revenue streams: a direct-to-consumer ticket business (dome show tickets priced at 80-120 kr per adult), annual subscriptions (199-349 kr including shop and restaurant discounts), fee-based school programs for schools outside Norrköping kommun (with free entry for the home municipality), and corporate event and conference venue rental, supplemented by on-site retail, restaurant, and café sales. Content is produced at the Norrköping dome and licensed to four additional WISDOME arenas across Sweden (Stockholm, Malmö, Göteborg, Umeå), forming a domestic franchise model for dome productions. The customer base spans school children and families (primary segment), teachers and STEM educators, university students and startups, corporate and conference clients, and the general public, with free admission to the exhibition floor driving walk-in footfall.

Governance is municipal and foundation-backed rather than equity-funded: Norrköping Visualisering AB owns and operates the commercial science-center activity, while C-Research under Linköpings universitet houses the research mission, and major philanthropic support flows from the Knut och Alice Wallenbergs Stiftelse for WISDOME and other Swedish foundations for individual productions. Strategic technology partners include NVIDIA (GPU compute), RISE Research Institutes of Sweden, and Interspectral, and the organization is led by CEO Lisa Lindgren with Professor Anders Ynnerman (Eurographics Medal 2023) anchoring the research agenda. The headquarters at Kungsgatan 54, Norrköping combines the dome theater, exhibitions, restaurant, café, and shop in a single venue open daily 10-16 with free entry to the central exhibitions.

Name

Visualiseringscenter C

Legal name

Norrköping Visualisering AB

Website

https://visualiseringscenter.se

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Visualiseringscenter C is a municipally-owned Swedish visualization research hub and science center in Norrköping operating an 8K dome theater, open-source space software with NASA, and AI-powered educational tools for schools and the public.

Ownership category

akta.pro rank

Product category

Science Center and Immersive Visualization Education

NAICS

Museums, Historical Sites, and Similar Institutions (7121), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Motion Picture Theaters (7830), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM)

akta.pro secondary industries

Rendering, Graphics & Simulation Middleware (MPAFAFAB), Stereo 3D VFX & Conversion (Stereoscopy, Depth, Reprojection) (MPAHABAJ), Conference Centers & Dedicated Meeting Venues (THAHAAAB), Certification & Credentialed Creator Programs (MPACALAI)

Keywords

• Immersive science center
• Fulldome theater productions
• Visualization education
• Space science visualization
• Interactive dome experiences

Headquarters

HQ city

Norrköping

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Individual dome show tickets and annual passes for visitors. Ticket categories include adult, senior/student, and child pricing.
2. Annual Passes: 12-month subscriptions offering unlimited dome show access with additional discounts at restaurant and shop.
3. School Programs: Fee-based school visits and workshops for schools outside Norrköping municipality. Free for Norrköping municipal schools.
4. Venue Rental and Events: Conference and event venue rental, including corporate events, seminars, and private bookings.
5. Retail and Food Service: On-site restaurant, café, and gift shop sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Visualiseringscenter C operates a science center featuring an 8K 3D dome theater that shows immersive fulldome science productions, complemented by AI-enabled interactive exhibits, an open-source space visualization software (OpenSpace), and educational programs for schools and the general public. The center produces dome films under the WISDOME national initiative, licenses them to other Swedish venues, and provides fee-based school visits, teacher professional development, and corporate event venue rental.

Product overview

Visualiseringscenter C is a science center and visualization research hub offering immersive dome theater experiences and educational programs. The core product is WISDOME—a national Swedish initiative featuring fulldome productions (8K 3D immersive shows) including Making Magic, Chemistry of Life, VAST/STORT, and the new AI show. Adjacent products include OpenSpace (open-source space visualization software), TellUs (AI-powered interactive globe for classrooms), and educational programs like STEMverkan and TänkTech. The center operates the world's most advanced dome theater in Norrköping and licenses productions to four other WISDOME arenas across Sweden.

Differentiator

Problem solved

Functional benefit

Brands

• WISDOME: A national initiative for visual science communication featuring dome theaters in multiple Swedish cities, producing immersive educational films about science and technology.
• WISDOME Production
• WISDOME Education
• OpenSpace
• TellUs
• STEMverkan
• SpaceNight
• TänkTech

Products and services

• Making Magic \u2013 A Visual Effects Story Award-winning 8K fulldome show in 3D format (30 minutes) narrated by Peter Stormare, showing how visual effects are created for movies and video games. Available in Swedish, English, Norwegian, and with sight interpretation.
• Chemistry of Life \u2013 En osynlig inre v\u00e4rld Award-winning 3D fulldome production (32 minutes) exploring the biomolecular world at nanoscale, taking audiences through bodily mechanisms including neurons and mitochondria. Recommended age: from 10 years.
• VAST (STORT) 8K fulldome show in 3D (35 minutes) visualizing the entire known universe based on astronomical data, narrated by Eva R\u00f6se. Journey from Earth through the solar system to the Big Bang. Available in Swedish, English, German, Spanish, French. Recommended age: from 8 years.
• AI \u2013 En immersiv resa in i framtiden 30-minute fulldome experience showing how AI systems actually work, how neural networks are trained, and how machines learn to recognize patterns. Target audience: upper secondary, high school, and general public. Part of WISDOME national initiative.
• OpenSpace Live Live interactive dome show (45 minutes) using OpenSpace visualization software where the audience helps decide the space journey destination. Real-time data and scientific facts about astronomy are presented as a pilot takes visitors through the solar system and galaxy.
• Dinosaurs 2D Family-friendly 2D fulldome show (28 minutes) about dinosaurs following Celeste and the Moon on an adventure back to the dinosaur era. Recommended age: from 4 years. Produced by RenderArea and Monigotes.
• OpenSpace Open-source interactive software for visualizing the entire known universe. Developed by Visualiseringscenter C researchers in collaboration with NASA and American Museum of Natural History. Aggregates planetary orbits, simulation data, space weather, satellite images, and planetary lander data. Freely available for public use.
• TellUs \u2013 Den talande planeten Interactive globe with built-in AI that verbally answers children's questions while simultaneously displaying relevant visual content. Project led from Visualiseringscenter C, collaborating with the 'AI-enabled Conversations in Science Centers and Museums' project at Link\u00f6ping University. Used in classrooms for grades 1-2 in Norrk\u00f6ping schools.
• Wisdome Norrk\u00f6ping Dome Theater World's most advanced fulldome theater at Visualiseringscenter C in Norrk\u00f6ping. Immersive dome environment allowing audiences to experience science visualizations, space journeys, and educational content in 8K resolution.
• WISDOME Dome Production Licensing Licensing of WISDOME dome productions to other dome venues in Sweden (Stockholm, Malm\u00f6, G\u00f6teborg, Ume\u00e5) and international partners. Customers receive full production packages of 8K 3D fulldome content.
• School Programs Fee-based school visits and workshops for schools outside Norrk\u00f6ping municipality. Free for Norrk\u00f6ping municipal schools. Programs include dome shows and workshops aligned with curriculum for preschool through upper secondary levels.
• Conference and Event Venue Rental Conference and event venue rental services including corporate events, seminars, and private bookings. Pricing is quote-based, targeting companies and organizations seeking unique immersive venue experiences.
• STEMverkan Lecture series for teachers, student teachers, and others interested in STEM education (Science, Technology, Engineering, Mathematics). Combines research presentations with practical workshops, food, networking, and discussions on visualization and AI in education.
• T\u00e4nkTech National school project awakening young people's interest in technology. Targets students in grade 8 across Sweden. Students explore how to visually present ideas and create prototypes, focusing on future scenarios and expressing ideas through design.
• SpaceNight Monthly evening events featuring food, mingling, and cosmic experiences in the Wisdome dome. Themes include planetary science, space exploration, and astronomical phenomena. Includes activities like Planetary Parade viewing preparation.
• Annual Pass 12-month subscription offering unlimited dome show access with additional 10% discounts at the shop and restaurant. Adult: 349 kr, Senior/Student: 249 kr, Child 4-17: 199 kr.

Quantifiable outcome

• 1.5 million visitors since 2010
• +5 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and major.

• Linköpings universitetcoreStrategic or Co-development PartnerPrimary research partner through C-Research, providing world-leading visualization research and student pipeline. Anders Ynnerman serves as professor and consortium director.
• NASAcoreStrategic or Co-development PartnerCollaborative development of OpenSpace visualization software. NASA contributes astronomical data and research collaboration.
• American Museum of Natural HistorycoreStrategic or Co-development PartnerCo-development partner for OpenSpace software, contributing to public science communication applications.
• NVIDIAcoreTechnology or IntegrationTechnology partner providing GPU computing expertise and support for visualization research and dome production rendering.
• RISE Research Institutes of SwedenmajorStrategic or Co-development PartnerResearch collaboration and technology development through C-Studio at Visual Arena.
• Norrköpings kommunmajorStrategic or Co-development PartnerMunicipal owner and partner, providing facilities and supporting free school programs.
• ESERO SverigemajorStrategic or Co-development PartnerEuropean Space Education Resource Office partnership for space-themed educational programs.
• Linköping Space Studies Institute (LSSI)majorStrategic or Co-development PartnerHosting international space conference at WISDOME Norrköping on 'Democratization of Space' theme.
• University of UtahcoreStrategic or Co-development PartnerInternational research partner in OpenSpace development alongside NYU.
• New York UniversitycoreStrategic or Co-development PartnerInternational research partner in OpenSpace development team.
• Visual SwedenmajorStrategic or Co-development PartnerNational visualization initiative led from Visualiseringscenter C, focusing on XR and visual intelligence.
• WASP (Wallenberg AI, Autonomous Systems & Software Program)majorStrategic or Co-development PartnerSweden's largest research program in AI, autonomous systems, and software - collaborating on AI dome production.

Scale indicators7 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Exploratorium: San Francisco science center focused on interactive exhibits and lifelong-learning programming. Comparable in mixing hands-on 'exploranation' pedagogy with public engagement and teacher professional development.
• California Academy of Sciences: Large multi-disciplinary science center with digital planetarium and immersive theater programming. Overlaps as a science-museum destination with dome and educational programming.
• MacGillivray Freeman Films: Long-established US producer of IMAX and fulldome educational films with global theater distribution. Comparable as a fulldome/immersive-film production studio with a school-and-theater licensing motion.

Direct peers

• National Space Centre (UK): Leicester-based visitor attraction combining space education, dome/IMAX programming, and school programs. Comparable as a fulldome-and-education destination with space-science thematic focus.
• Cosmonova (Swedish Museum of Natural History): Operates Stockholm's IMAX Dome theater with fulldome film programming and natural history exhibitions. Most direct domestic competitor for visitors, school-program budgets, and WISDOME licensing opportunities in Sweden.
• Adler Planetarium: Chicago-based planetarium and science center with fulldome theater, visualization research, and school programs. Comparable operating model combining immersive dome shows, public engagement, and academic partnership.
• Hayden Planetarium (American Museum of Natural History): NY-based fulldome theater at AMNH and OpenSpace co-development partner. Closest international peer given shared OpenSpace platform and science-commissioned production pipeline.
• Zeiss-Planetarium Jena: German fulldome venue and fulldome-film festival host. Comparable as both dome operator and producer of immersive astronomy/visualization content in the European market.

Emerging players

• RSA Cosmos: European dome-system manufacturer and fulldome content producer that also co-builds visitor planetariums. Overlaps as a fulldome production and dome-operations partner across Europe.
• SCISS: Swedish visualization company specializing in interactive real-time 3D and dome content. Domestic adjacent peer in the Swedish visualization ecosystem with shared university and Linköping-area roots.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/visualiseringscenter
• LinkedInlinkedin.com/company/visualiseringscenter-c
• Instagraminstagram.com/visualiseringscenter

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Visualiseringscenter C