Toi Mai WDC
- Company typePrivate
- Founded2021
- HeadquartersWellington, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingServices
Toi Mai WDC firmographics
Firmographics- Name
- Toi Mai WDC
- Legal name
- Toi Mai Workforce Development Council
- Website
- https://toimai.nz
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Toi Mai WDC industry classification
Industry- Product category
- Vocational Education and Training
- NAICS
- Educational Services (611), Educational Support Services (611710)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Qualifications Framework Authorities (NQF/Skills Framework) (EDADAFAB)
- akta.pro secondary industries
- Assessment, Certification & Qualifications Frameworks (BPADAKAL), Assessment Interoperability, Integrations & Standards (QTI/LTI/OneRoster) (EDAFADAK)
Keywords
Where Toi Mai WDC is headquartered
LocationHeadquarters
- HQ city
- Wellington
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Toi Mai WDC business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Government Funding: Publicly funded government body under the Education and Training Act 2020, receiving operational funding from the Tertiary Education Commission (TEC) to fulfill statutory functions as a Workforce Development Council.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Toi Mai WDC product offering
Product offeringCore offering
Toi Mai WDC is a statutory Workforce Development Council established on 4 October 2021 under New Zealand's Education and Training Act 2020. It develops qualifications, unit standards, micro-credentials and quality-assurance services for six vocational sectors — Toi ā-Ringa (art and design), Toi Māori (taonga works), Toi Ora (sport and recreation), Toi Pāho (broadcast and screen), Toi Puaki (performing arts), and Toi Whānui (enabling technologies). It is funded by the Tertiary Education Commission and is scheduled for disestablishment on 31 December 2025.
Product overview
Toi Mai Ohu Ahumahi (Workforce Development Council) is a government vocational education and training body, not a technology product company. It does not offer a software product, platform, or digital service with modules or sub-products. Its offerings are policy, qualification, and workforce development services.
Differentiator
Problem solved
Functional benefit
Brands
- Ngā Peka o Toi: The six sectors represented by Toi Mai: Toi ā-Ringa (art and design), Toi Māori (taonga works and oral arts), Toi Ora (sport, recreation and cultural organisations), Toi Pāho (broadcast and screen), Toi Puaki (performing arts), and Toi Whānui (enabling technologies).
Products and services
- Programme Endorsement Statutory service for vocational education providers, confirming that programmes meet industry-approved standards and qualifications across Toi Mai WDC's six sectors.
- Consent to Assess Approval service granting vocational education organisations the right to assess learners against Toi Mai WDC's unit standards.
- National External Moderation System-wide moderation service that ensures consistency and quality of assessment against Toi Mai WDC's standards across providers.
- Qualifications and Unit Standards Development and maintenance of qualifications and unit standards across Toi ā-Ringa, Toi Māori, Toi Ora, Toi Pāho, Toi Puaki, and Toi Whānui sectors.
- Micro-credentials Short, industry-recognised credentials designed with sector partners to address specific skill needs across the six designated sectors.
- Workforce Development Plans Sector workforce development plans articulating skill needs, learner pathways, and industry priorities across Toi Mai WDC's six sectors.
- Te Mata Raraunga (data, insights and evidence base) An evidence base providing data and insights on the six sectors, including learner pathways, to inform workforce development planning and standards-setting.
Quantifiable outcome
- 81% of industry stakeholders confident Toi Mai understands their industries' priorities
- +1 more outcomes
Companies that use Toi Mai WDC
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles3 records
Toi Mai WDC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Toi Mai WDC partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Pacific Business TrustcoreMoC between Pacific Business Trust and Workforce Development Councils (including Toi Mai) to strengthen career pathways and build Pacific talent pipeline. Partnership recognizes importance of Aotearoa's Pacific workforce and aims to address future skills needs.
- New Zealand Defence ForcecoreMemorandum of Collaboration signed to provide framework for WDCs and NZDF to contribute to productive and valued outcomes in vocational training and education. NZDF offers personnel access to more than 100 vocational qualifications with achievement rates over 90%. Ringa Hora takes lead role among WDCs.
- Assurity ConsultingcoreDesigned Te Wao Nui o Toi workforce development plan. Design and Innovation team including Anton Matthews, Simon Rycroft, Sanjiv Menon collaborated on the project.
- NZIE (New Zealand Institute of Education)coreNZIE developed new programme for NZ Diploma in Content Creation (Level 5) with social media marketing focus, working collaboratively with Toi Mai and industry stakeholders.
- Other Workforce Development CouncilscoreSix WDCs (Ringa Hora, Muka Tangata, Hanga-Aro-Rau, Waihanga Ara Rau, Toi Mai, Toitū te Waiora) working together under Ohu Ahumahi collective. Collaborate on shared data platform Te Mata Raraunga and joint initiatives.
- Ringa Hora WDCcoreCollaboration on business skills skill standard for screen sector micro-credential. Ringa Hora developed the business skills component for the Introduction to Screen Industry micro-credential.
- Māoriland Film FestivalminorMāoriland Hub in Ōtaki provides centre of excellence for Māori film and creativity. Supports development of rangatahi into screen and creative sectors.
- NZTechminorCollaboration on Digital Technology skills survey to inform NZTech's Digital Skills report and Toi Whānui workforce development plan.
Scale indicators8 records
Recent moves8 records
Expansion highlights4 records
Toi Mai WDC competitors and assessment
Company assessmentEmerging players
- Skills Active Aotearoa: Former Industry Training Organisation covering sport, recreation and fitness, with Jenni Pethig (Toi Mai's GM Qualifications and Assurance) joining from its leadership. Represents the historical sector-specific training body model that preceded WDCs.
Broad incumbents
- New Zealand Qualifications Authority (NZQA): Crown entity responsible for the overarching New Zealand Qualifications Framework. Toi Mai develops sector qualifications that sit within NZQA's national framework, making NZQA the broader policy/standards authority above the WDC layer.
- Tertiary Education Commission (TEC): Crown entity that funds and monitors Toi Mai's operations. Provides the operational funding stream Toi Mai depends on and oversees the post-2025 transition to Industry Skills Boards.
- Te Pūkenga: NZ Institute of Skills and Technology, the unified national vocational education provider that was being endorsed by WDCs like Toi Mai. Now being disestablished under the same 2025 VET reform, replaced by a regional polytechnic network.
Direct peers
- Hanga-Aro-Rau Workforce Development Council: Sister WDC covering manufacturing, engineering, logistics and related sectors. Same statutory function and Crown entity structure as Toi Mai; same transition pathway to Industry Skills Boards in 2025.
- Ringa Hora Workforce Development Council: Sister Workforce Development Council under NZ's Reform of Vocational Education, covering services, aviation, maritime, logistics and contact centre sectors. Directly comparable statutory mandate, structure, and funding model; collaborative partner on Te Mata Raraunga data platform.
- Waihanga Ara Rau Workforce Development Council: Sister WDC covering construction and specialist trades. Identical statutory mandate, board structure, and reform/disestablishment trajectory to Toi Mai under the 2025 VET reforms.
- Muka Tangata Workforce Development Council: Sister WDC covering food and fibre sectors (including agriculture, horticulture, seafood). Identical statutory role, governance structure and TEC funding pathway as Toi Mai; co-collaborator on Te Mata Raraunga platform.
- Toitū te Waiora Workforce Development Council: Sister WDC covering health, mental health, social services, youth work, counselling and community sectors. Same statutory function, Crown entity funding model and 2025 disestablishment timeline as Toi Mai.
Others
- NZ Institute of Education (NZIE): Private training establishment that collaborated with Toi Mai to develop the NZ Diploma in Content Creation (Level 5). A downstream user of Toi Mai's programme endorsement function, illustrating the customer-side of the qualifications framework.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Toi Mai WDC social profiles
Digital presenceToi Mai WDC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Toi Mai WDC leadership team
Management profileNumber of profiles
Profiles10 records
Toi Mai WDC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Toi Mai WDC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Toi Mai WDC
What does Toi Mai WDC do?
Toi Mai WDC is a statutory Workforce Development Council established on 4 October 2021 under New Zealand's Education and Training Act 2020. It develops qualifications, unit standards, micro-credentials and quality-assurance services for six vocational sectors — Toi ā-Ringa (art and design), Toi Māori (taonga works), Toi Ora (sport and recreation), Toi Pāho (broadcast and screen), Toi Puaki (performing arts), and Toi Whānui (enabling technologies). It is funded by the Tertiary Education Commission and is scheduled for disestablishment on 31 December 2025.
Is Toi Mai WDC a public or private company?
Toi Mai WDC is a private company. It is classified as state government owned and is currently operating.
When was Toi Mai WDC founded?
Toi Mai WDC was founded in 2021. It employs 11 to 50 people.
Where is Toi Mai WDC based?
Toi Mai WDC is headquartered in Wellington, New Zealand, in the Oceania region.
How does Toi Mai WDC make money?
One revenue line is on record: government Funding.
Who are Toi Mai WDC's main competitors?
Skills Active Aotearoa is listed as an emerging player. Broad incumbents are New Zealand Qualifications Authority (NZQA), Tertiary Education Commission (TEC) and Te Pūkenga. Direct peers are Hanga-Aro-Rau Workforce Development Council, Ringa Hora Workforce Development Council, Waihanga Ara Rau Workforce Development Council, Muka Tangata Workforce Development Council and Toitū te Waiora Workforce Development Council. NZ Institute of Education (NZIE) is listed as an others.
Does Toi Mai WDC have an API?
No public API is recorded for Toi Mai WDC.
What industry is Toi Mai WDC in?
Toi Mai WDC's product category is Vocational Education and Training. Its primary akta.pro industry code is EDADAFAB, Qualifications Framework Authorities (NQF/Skills Framework), with a secondary code of BPADAKAL, Assessment, Certification & Qualifications Frameworks. Its NAICS code is 611 and its SIC code is 8200.