Zequip.com

What Zequip.com does

Zequip.com is a privately held US e-commerce retailer based in Toledo, Ohio, operating a multi-brand online storefront for professional work truck equipment and parts. The company's offering spans snow and ice control (Fisher and Western snow plows; Fisher, Western, and SaltDogg salt spreaders), liftgates (Tommy Gate, Maxon), hydraulic power systems (Muncie Power Products PTOs, Buyers Products central hydraulic systems), towing and recovery gear, dump body and hoist systems (Switch N Go), cargo management (Ranger Design), truck-mounted cranes (Auto Crane), winches (Ramsey), and a long tail of supporting parts, accessories, and electrical components. Pricing is publicly disclosed per SKU, ranging from sub-$5 commodity items (breather caps, fasteners) to complete central hydraulic systems priced above $10,000, with a dedicated 'Bargain Bin' clearance section.

The underlying platform is a conventional shopping-cart e-commerce site with brand- and category-based navigation, a toll-free phone support line (1-866-658-7952), and integrations with PayPal Express Checkout, PayPal Payflow Pro v4, and a tax calculation API. Distribution and marketing are conducted through the company website, SEO-optimized product/category pages, and a YouTube channel (ZequipStore) used for product demonstrations. There is no mobile app, no public API, and no disclosed proprietary technology beyond the e-commerce storefront itself.

Zequip generates revenue through direct, transactional one-time retail sales of equipment and parts to a horizontal customer base of professional truck operators — municipalities, landscaping companies, towing services, and construction trades — who self-select and purchase online. The company does not disclose pricing tiers, subscription offerings, or volume discounts, and operates as an independent private entity with no disclosed parent company, institutional investors, funding rounds, or M&A activity. Customer concentration is dispersed across many small buyers, and the business model is best characterized as a niche specialty retailer rather than a technology platform.

Name

Zequip.com

Legal name

Zequip

Website

https://zequip.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Zequip.com is a private US e-commerce retailer based in Toledo, Ohio, selling professional work truck equipment and parts — snow plows, salt spreaders, liftgates, hydraulic systems, towing gear, and dump bodies — from brands like Fisher, Western, Tommy Gate, Muncie, and Buyers Products to municipalities, landscapers, tow operators, and construction trades.

Ownership category

akta.pro rank

Headquarters

HQ city

Toledo

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail Parts and Equipment Sales: Direct e-commerce sales of truck parts, equipment, and accessories to professional customers. Products range from small components (breather caps, filters) to complete systems (central hydraulic systems priced at $4,000-$10,000+). Revenue is generated through transactional online purchases with standard retail pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Zequip.com is an online e-commerce retailer that sells aftermarket work truck equipment, parts, and accessories from multiple manufacturers through its zequip.com storefront. The catalog covers snow plows, salt spreaders, liftgates, hydraulic power systems and components, dump bed and hoist systems, towing and recovery gear, truck electrical components, and cargo management systems aimed at professional truck operators, municipalities, and commercial fleets. Orders are placed online with pay-as-you-go pricing, supplemented by phone support and a clearance "Bargain Bin" section.

Product overview

Zequip.com is a professional truck parts marketplace and one-stop shop for commercial work truck equipment. The platform operates as a multi-category e-commerce store offering specialized equipment across several core product lines: snow and ice control equipment (Fisher and Western snow plows, Fisher/Western/SaltDogg salt spreaders), liftgate systems (Tommy Gate and Maxon brands), hydraulic power equipment (Muncie Power Products PTOs, Buyers Products central hydraulic systems), towing and recovery gear, dump bed systems, cargo management (Ranger Design), and truck body accessories. The product portfolio includes both complete equipment systems and replacement parts/components. The company positions itself as carrying professional-grade equipment from trusted brands, with a focus on customer service for the trucking, landscaping, towing, and municipal equipment industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Fisher Snow Plows Professional-grade snow plow equipment including the Trailblazer UTV, HS, HD2, HT Series, HDX, HC, SD, XLS, XtremeV, and XV2 models for various truck applications. Aimed at municipalities, contractors, and commercial operators responsible for snow removal using work trucks.
• Western Snow Plows Full Western snow plow line including Suburbanite, DEFENDER, HTS, MIDWEIGHT, PRO-PLOW Series 2, PRO PLUS, HEAVYWEIGHT, MVP 3, MVP PLUS, PRODIGY, and WIDE-OUT models for commercial snow plowing. Targeted at professional operators and fleets performing snow removal.
• Fisher Salt Spreaders Salt spreading equipment including Poly-Caster Hopper Spreader, Poly-Caster UTV Hopper Spreader, Speed-Caster, Low Profile Tailgate Spreaders, QuickCaster 300W, and Walk-Behind Spreaders for commercial de-icing. For professional snow/ice management operators.
• Western Salt Spreaders Salt spreading equipment including Striker, Tornado, PRO-FLO 525 & 900, Low Profile models, LOW-PRO 300W, and Tornado UTV variants for commercial ice control operations. For municipalities and contractors handling de-icing work.
• SaltDogg Salt Spreaders Tailgate spreaders, under-tailgate spreaders, and walk-behind spreaders for salt and material distribution. Sold to professional snow/ice operators and contractors.
• Tommy Gate Liftgates Truck liftgates including Pickup Series, Service Body Series, Cargo Van Series, Railgate Standard, Tuckunder Series, and Flat Bed/Stake/Van Body Series with camera and sensor options. For fleets and operators needing powered loading on pickups, service bodies, vans, and stake/flatbed trucks.
• Maxon Liftgates C2 series liftgates for pickup trucks, service/utility bodies, and stakebed/van bodies, with associated parts. Targeted at commercial truck upfitters and fleet operators.
• Muncie Power Products Power Take-Off (PTO) equipment including A20, CD05, CS 6&8, CS10/11, F20, F22, FR, FR6Q, RL, RS, SH, TG, and 82 series PTOs, plus split shaft PTOs, gear adapters, high torque motors, clutch pumps, gear pumps, and Eaton hose & fittings. Serves truck upfitters, dump body operators, and refuse/utility fleets needing hydraulic power from the truck transmission.
• Ramsey Winch Winch products including planetary gear and worm gear product lines with associated parts. For towing, recovery, and work truck operators needing powered pulling equipment.
• Ranger Design Cargo Management Cargo organization equipment including cargo racks, drawer cabinets, floor liners, ladder racks, van partitions, and shelving systems for work vans. For contractors and service technicians outfitting van interiors for tool storage and organization.
• Auto Crane Truck-Mounted Cranes Truck-mounted cranes for professional lifting and material handling applications. Serves mechanics, field service, and material handling operators needing on-truck lifting capability.
• Switch N Go Hoist and Truck Body Systems Hoist systems (E-Series and H-Series) and truck body systems including aluminum dump bodies, dumpster bodies, drop boxes, chipper bodies, landscape bodies, flatbeds, flatbed service bodies, and storage bodies. Aimed at contractors and fleets running multi-application bodies with swap-body hoist systems.
• Buyers Products (Dump Beds, Tarps, Vibrators, Trailers, Truck Body Accessories) Buyers Products range covering dump beds (DumperDogg line), dump bed accessories, tarps (solid and mesh), dump bed vibrators, tailgate air cylinder kits, trailers, and related truck body accessories. For fleets and owner-operators building out dump body and material handling trucks.
• Central Hydraulic Systems Pre-configured hydraulic power systems with 4 or 6 functions, 15 or 30 gallon reservoirs, optional GPS, featuring electric in-cab controllers that eliminate multiple hydraulic line plumbings into the cab. For fleets installing electric-over-hydraulic control of multiple body functions.
• Hydraulic System Components (Valves, Motors, Filters, Reservoirs, Cables, Breather Caps, Wetline Kits) Standalone hydraulic components including directional control, ball, gate, flow control, selector, relief, and flow divider valves; hydraulic motors for auger and live floor applications; filter assemblies and strainers (10-25 micron); steel and polyethylene reservoirs (25-70 gallons, upright and side-mount); push-pull, remote valve, and vernier control cables; breather and fill caps; and complete wetline installation kits (reservoir, pump, suction hoses, fittings, quick-detach couplings). For truck upfitters and maintenance technicians building or servicing hydraulic systems.
• Towing and Recovery Equipment Towing and recovery gear including air compressors, axle chains, booster cables, cam locks, chains-binders-hooks, dollies, recovery slings, snatch blocks, tow straps, V-straps, underbody tool boxes, winch cables, and vehicle immobilizers. For towing operators, recovery professionals, and service truck fleets.
• Trailer Towing Equipment Trailer accessories including bearing buddies, brake controllers, breakaway systems, cargo carriers, fifth wheel hitches, gooseneck balls, pintle hooks, trailer jacks, and wheel/tire components. For trailer-equipped work trucks and fleets hauling trailers.
• Truck Electrical Equipment Truck electrical components including back-up alarms, battery terminal adapters, circuit breakers, fuses, lighting, panel switches, ring and spade terminals, toggle switches, trailer connectors, wire and wire cable ties, and Rosco vehicle camera systems. For work truck upfitters and electrical repair needs.
• Work Truck Accessories Work truck exterior, interior, performance, and suspension accessories including fuel boxes, ladder racks, retractable steps, stake bed pockets, and wheel simulators. For owner-operators and fleets customizing/upfitting work trucks.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• AutoZone Commercial: AutoZone Pro is the commercial B2B arm of AutoZone serving professional installers, fleets, and work truck operators with parts, accessories, and credit programs. It competes with Zequip for the same professional buyer across replacement parts categories while offering broader automotive coverage and same-day store pickup.
• Tractor Supply Company: Tractor Supply is the largest rural lifestyle retailer in the U.S., serving farmers, ranchers, contractors, and property owners with equipment, tools, and work truck accessories. It overlaps with Zequip on towing equipment, salt spreaders, hydraulics, and truck accessories sold to its rural contractor customer base.
• Snap-on Industrial: Snap-on is a leading professional tool and equipment brand with both direct franchise distribution and an e-commerce storefront serving truck, fleet, and heavy-duty markets. It overlaps with Zequip on professional-grade hand tools, diagnostics, and shop equipment sold to the same work truck and fleet operator segment.
• Grainger: Grainger is a broad-line industrial distributor serving maintenance, repair, and operations buyers with millions of SKUs including hydraulic components, fluid handling, and fleet equipment. It overlaps with Zequip on the hydraulic, fluid handling, and small-engine categories with significantly larger scale, B2B contracts, and credit terms.
• Truck Hero: Truck Hero is a portfolio company that owns leading truck accessory brands (Extang, TruXedo, Retrax, UnderCover, BAK) and sells through both brand-direct and consolidated e-commerce channels. It competes with Zequip on tonneau covers, truck covers, and work truck accessories and represents a manufacturer-led distribution competitor.
• Meyer Products: Meyer Products is a major manufacturer of snow plows and ice control equipment that sells both direct and through authorized dealer networks. It competes with the Fisher and Western brands that Zequip distributes, and its dealer-direct e-commerce presence overlaps with Zequip's snow and ice control category.

Direct peers

• RealTruck: RealTruck is the largest online retailer of truck accessories, parts, and aftermarket equipment in North America. It sells many of the same brands as Zequip (including tonneau covers, liftgates, and truck accessories) and competes directly for the same professional truck operator buyer via its own e-commerce platform.
• Northern Tool + Equipment: Northern Tool + Equipment is a multi-channel retailer of professional-grade tools, equipment, and truck/towing accessories serving contractors, tradespeople, and fleet operators. It overlaps with Zequip on hydraulic equipment, towing and recovery gear, salt spreaders, and work truck accessories, with a much larger catalog and national retail footprint.
• Summit Racing Equipment: Summit Racing is a large online retailer specializing in performance, truck, and off-road parts and accessories with an extensive catalog and fast shipping. It overlaps with Zequip on truck accessories, electrical components, and work truck upfitting parts while serving a more enthusiast-skewed buyer within the broader truck market.

Others

• U.S. Truck Body & Equipment Distributors Association: USTBEDA is the trade association representing truck body and equipment distributors, dealers, and upfitters across the U.S. While not a direct commercial peer, membership and visibility within this association is the primary B2B channel ecosystem for Zequip's buyer base and a relevant industry context.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• YouTubeyoutube.com/user/ZequipStore
• LinkedInlinkedin.com/company/zequip

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zequip.com