What Toyota Uganda Limited does

Toyota Uganda Limited, doing business as CFAO Motors Uganda since its February 2022 rebrand, is the exclusive manufacturer-authorized distributor of Toyota vehicles in Uganda. Founded in 2005 and headquartered at Namanve, Kampala, the company operates a nationwide network of 5 branches (Namanve, Buliisa, Gulu, Mbale, Formula 21 Pitstop) and 4 authorized service centers (ASC Arua, ASC Fort Portal, ASC Daks Kamwokya, plus Namanve), supported by an Entebbe International Airport agency and over 200 employees. Its portfolio spans Toyota passenger vehicles (Starlet, Corolla Cross HEV, RAV4, Fortuner, Land Cruiser Prado, Land Cruiser 300, Land Cruiser 76/78/79), commercial vehicles (Hilux, Hiace, Coaster), and complementary brands including Suzuki, Yamaha motorcycles, Hino and Sinotruk trucks, and Toyota Material Handling forklifts.

The company generates revenue through three principal mechanics: one-time vehicle sales across multiple brands and categories; subscription-based mobility services under the LOXEA brand (Loxea Lease for long-term fleet outsourcing, Loxea Rent for short-term rental, and Loxea Connect for connected fleet management with tracking, ecodriving analytics, car sharing, and car pooling); and aftermarket revenue through the Automark certified pre-owned program, genuine parts and accessories, and after-sales servicing at Toyota-approved workshops. Customer segments span individual consumers, SMEs, and corporate fleet operators, with vehicle financing facilitated through a partnership with NCBA Bank Uganda offering up to 95% financing and a 6-year repayment tenor. The underlying technology stack is anchored by Toyota's proprietary safety architecture (Toyota Safety Sense, Vehicle Stability Control, Anti-lock Brake System, Traction Control, Brake Assist) and infotainment integrations (Android Auto, Apple CarPlay). The company is a wholly-owned subsidiary of CFAO Group (France), itself part of Toyota Tsusho Corporation, which provides brand authorization, supply, and access to global Toyota resources.

The business is led by Managing Director Etienne Audeoud alongside a finance director, COO, and functional heads for Loxea, sales, after-sales, and marketing. Strategic positioning emphasizes end-to-end mobility solutions rather than transactional vehicle sales alone, complemented by sustainability initiatives such as rooftop solar installations at Namanve and Kampala, a forest-restoration partnership with the National Forestry Authority at Mabira Forest, and the introduction of hybrid-electric powertrains in the Ugandan market.

Name

Toyota Uganda Limited

Legal name

CFAO Group

Website

https://toyota.co.ug

Company type

Private

Founded year

2005

Operating status

Operating

Short description

Toyota Uganda Limited (CFAO Motors Uganda) is the exclusive authorized distributor of Toyota vehicles in Uganda, distributing new Toyota, Suzuki, Yamaha, Hino, Sinotruk, and Toyota Material Handling products alongside LOXEA leasing and fleet management, Automark certified pre-owned, and after-sales service across 5 branches and 4 authorized service centers.

Ownership category

akta.pro rank

Product category

Automotive Retail and Distribution

NAICS

Automotive Equipment Rental and Leasing (5321), Automobile and Other Motor Vehicle Merchant Wholesalers (42311), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Corporate & Government Contract Car Rental (THADAAAJ)

akta.pro secondary industries

Heavy-duty truck, trailer & commercial vehicle parts distribution (CRAOANAJ), Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH)

Keywords

• Vehicle distribution
• Automotive retail
• Fleet leasing services
• Vehicle maintenance
• Pre-owned vehicles

Headquarters

HQ city

Kampala

HQ country

Uganda

HQ region

Africa

Offices12 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of brand-new Toyota, Suzuki vehicles and Yamaha motorcycles. The company is the exclusive manufacturer-authorized distributor of Toyota vehicles in Uganda.
2. Commercial Vehicle Distribution: Distribution of Hino trucks and Sinotruk vehicles under the equipment division.
3. Long-term Vehicle Rental (Loxea Lease): Companies outsource financing and management of their vehicle fleet with monthly charges based on duration and mileage, including fully comprehensive insurance and maintenance.
4. Short-term Vehicle Rental (Loxea Rent): Flexible car rental with or without a driver, with variable mileage and duration for projects, employee welcoming, or one-off activities.
5. Fleet Management (Loxea Connect): Fleet management solution with tracking, ecodriving, fleet analytics, fuel analytics, assignment management, car sharing and car pooling services.
6. Equipment Distribution: Toyota Material Handling equipment distribution including forklifts.
7. Certified Pre-owned Vehicles: Sale of certified pre-owned vehicles through Automark program.
8. Genuine Parts and Accessories: Sale of genuine Toyota spare parts and accessories, fitted by certified Toyota technicians with 6-month warranty.
9. After-sales Services: Vehicle servicing, maintenance, collision and body repairs, painting services at Toyota-approved workshops using Toyota genuine parts.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Toyota Uganda Limited is the exclusive manufacturer-authorized distributor of Toyota vehicles in Uganda, also distributing Suzuki vehicles, Yamaha motorcycles, Hino and Sinotruk trucks, and Toyota Material Handling equipment. The company sells new vehicles through 5 branches, operates a 4-center authorized service network, provides genuine parts and accessories, and runs LOXEA-branded long-term leasing, short-term rental, and connected fleet management services for corporate clients, alongside an Automark certified pre-owned vehicle program.

Product overview

Toyota Uganda Limited, rebranded as CFAO Motors Uganda in February 2022, operates as an authorized distributor of brand-new vehicles with a portfolio spanning multiple product lines: Toyota vehicles (including passenger cars such as Starlet, Corolla Cross HEV, and RAV4; SUVs including Fortuner, Land Cruiser Prado, Land Cruiser 300, Land Cruiser 76/78/79; and commercial vehicles including Hilux, Hiace, and Coaster), Suzuki vehicles, Yamaha motorcycles, and commercial equipment (Hino trucks, Sinotruk, and Toyota Material Handling). The company also operates mobility-as-a-service platforms under the LOXEA brand (Lease for long-term fleet outsourcing, Rent for short-term vehicle rental, and Connect for fleet management with real-time tracking and analytics), offers certified pre-owned vehicles through Automark, and distributes Toyota Genuine Parts and Accessories alongside comprehensive after-sales service through a network of 5 branches and 4 authorized service centres across Uganda.

Differentiator

Problem solved

Functional benefit

Products and services

• Toyota Hiace GD A multi-purpose van available in Uganda, serving commercial and passenger transport needs.
• Toyota Starlet An affordable compact hatchback returned to the Ugandan market, targeted at cost-conscious consumers seeking fuel efficiency.
• Toyota Rumion A 7-seater MPV with a 1.5L petrol engine, featuring Android Auto and Apple CarPlay, rear parking sensors, and ISOFIX mounting brackets.
• Starlet Cross A compact crossover variant of the Starlet, offering elevated styling and increased ground clearance for urban and light terrain use.
• Toyota Urban Cruiser A compact urban SUV designed for city driving with a blend of practicality and Toyota's reliability.
• Toyota Corolla Cross HEV A hybrid electric compact SUV introduced in January 2024, representing CFAO Motors' eco-friendly offering in Uganda's automotive market.
• Toyota RAV4 A compact SUV popular in Uganda for its blend of capability and efficiency.
• Toyota Fortuner A midsize body-on-frame SUV designed for on-road and light off-road driving, popular in Uganda for family and commercial use.
• Toyota Land Cruiser Prado A premium midsize SUV combining luxury features with legendary off-road capability, featuring advanced technology and enhanced luxury.
• Toyota Land Cruiser 300 An iconic full-size SUV built with more power, capability, enhanced luxury, and advanced technology.
• Toyota Hilux A rugged pickup truck with a reputation as the most reliable commercial vehicle in its class, popular for both personal and commercial use in Uganda.
• Toyota Land Cruiser 76 A classic, rugged full-size 4x4 SUV known for extreme durability and reliability, suitable for Uganda's terrain and climate.
• Toyota Land Cruiser 78 A rugged 4x4 SUV variant, also adapted as a refrigerated vaccine transport vehicle to support COVID-19 vaccine distribution in Uganda.
• Toyota Land Cruiser 79 A robust pickup variant of the Land Cruiser lineup, offering exceptional off-road capability and durability for demanding conditions.
• Toyota Hiace Van A commercial van variant of the Hiace, suited for cargo and passenger transport applications.
• Toyota Hiace Bus A minibus variant of the Hiace designed for passenger transport, with seating configurations for commercial and group transport.
• Toyota Coaster A large bus designed for commercial passenger transport, suitable for hotels, schools, and fleet operators.
• Suzuki Vehicles Brand-new Suzuki vehicles distributed by CFAO Mobility Uganda as part of the expanded mobility solutions portfolio alongside Toyota.
• Yamaha Motorcycles Yamaha motorcycles distributed by CFAO Mobility Uganda under the two-wheeler portfolio.
• Hino Trucks Hino trucks distributed by CFAO Mobility Uganda's equipment division for commercial transport and logistics applications.
• Sinotruk Commercial Trucks Sinotruk commercial trucks distributed by CFAO Mobility Uganda under its equipment division.
• Toyota Material Handling Equipment Toyota forklifts and material handling equipment distributed by CFAO Mobility Uganda under its equipment division.
• LOXEA Lease Long-term vehicle rental service enabling companies to outsource fleet financing and management, including new vehicles serviced to manufacturer standards, comprehensive insurance, and flexible duration/mileage options.
• LOXEA Rent Short to medium-term car rental service with or without a driver, covering variable mileage and duration needs for professional or private transportation.
• LOXEA Connect A fleet management solution using a connected vehicle platform offering real-time tracking, ecodriving analytics, fleet analytics, fuel analytics, assignment management, car sharing, and car pooling.
• Automark Certified Pre-Owned Vehicles Certified pre-owned vehicle program offered by CFAO Mobility Uganda, providing quality-assured used vehicles.
• Toyota Genuine Parts Original spare parts designed and tested to Toyota's exacting standards for quality, reliability, and performance, including braking, filtration, and wiper components.
• Toyota Genuine Accessories A range of accessories including roof boxes, floor mats, and hubcaps, installed by expert Toyota technicians for practical and aesthetic vehicle customization.
• Toyota After-Sales Service Vehicle servicing, maintenance, collision and body repairs, and painting services at Toyota-approved workshops using Toyota genuine parts.

Quantifiable outcome

• Vehicle crash safety: VSC reduces single-vehicle accidents by 35% for automobiles and 67% for SUVs
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• 2025 Golf Season SponsorsminorGTM or Marketing Partner · 14 December 2025CFAO Mobility Uganda wrapped up 2025 Golf Season with various partnerships bringing excitement and legacy to the golfing community.
• Entebbe Golf ClubminorGTM or Marketing Partner · 22 June 2023Dynamic two-year partnership with Entebbe Golf Club solidifying commitment to sport development. CFAO Motors Uganda brings expert car care to the Entebbe Golf Club events.
• CFAO GroupcoreStrategic or Co-development Partner · 4 March 2022Parent company through subsidiary CFAO Automotive division. CFAO Motors Uganda is part of the CFAO Group which is part of Toyota Tsusho Corporation. CFAO Group's carbon neutral initiatives support solar installations at CFAO Motors Uganda facilities.
• National Forestry Authority (NFA)minorGTM or Marketing Partner · 4 March 2022Forest restoration project partnership at Mabira Forest as part of Corporate Social Investments focusing on environmental conservation.
• Toyota Buffaloes Rugby ClubminorGTM or Marketing Partner · 1 January 2007Longest-standing sponsorship of a rugby club in Uganda since 2007. Sponsorship includes team kit, support for Banunule orphanage, road safety education, rugby sport mentorship, and yearly Christmas parties for orphans at Kyadondo Rugby Club.
• Toyota Tsusho CorporationcoreStrategic or Co-development PartnerCFAO Group is part of Toyota Tsusho Corporation, the trading company of the Toyota Group. This relationship provides access to Toyota's global resources, technology, and brand support.
• Avis FleetminorChannel Partner/ Reseller/ DistributorPartner for short and long-term lease and car rental solutions through the LOXEA brand.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Inchcape plc: Global automotive distributor representing premium and volume brands across multiple emerging markets. Comparable as a multinational authorized-distributor platform operating similar multi-brand dealership and aftersales models in Africa and other emerging regions.
• ALD Automotive: Global fleet management and vehicle leasing company with operations across Africa. Comparable to the LOXEA Lease/Rent business in providing corporate fleet outsourcing, long-term rental, and fleet management services.
• Avis Budget Group: Global car rental and mobility services operator with established African presence via licensee partnerships. Comparable as a corporate and short-term vehicle rental provider, mirroring the LOXEA Rent offering.

Direct peers

• DT Dobie (Kenya): Long-established multi-brand automotive distributor in East Africa (Mercedes-Benz, Volkswagen, Jeep, Tata) with parts and service operations. Directly comparable as an authorized multi-brand dealer competing for the same corporate and consumer customers in the region.
• CFAO Motors Kenya: CFAO Group subsidiary distributing Toyota and other Toyota Tsusho brands in Kenya. Operates an identical multi-brand authorized-distributor + mobility-services model in a neighboring East African market, making it the closest structural comparable to Toyota Uganda.
• Simba Corporation (Kenya): East African automotive and equipment distributor (Mitsubishi Fuso, Mahindra, BMW, Foton, Renault) with full dealership and aftersales infrastructure. Comparable as a regional authorized multi-brand vehicle distributor.
• Cooper Motor Corporation (Uganda): Uganda-based authorized dealer for Fuso, Mitsubishi, and other brands. Operates in the same Ugandan market with comparable dealership, parts, and service offerings, making it a direct local competitor.
• Toyota Kenya Limited: Authorized Toyota distributor in Kenya operating an analogous full-service dealership network with parts, service, and financing. Same brand, same product line, neighboring market — making it a directly comparable peer in product and customer offering.
• CFAO Motors Tanzania: Another CFAO Group subsidiary distributing Toyota vehicles in Tanzania under the same parent ownership and operational playbook. Direct geographic and structural peer in East Africa.

Regional players

• Kiira Motors Corporation: Uganda-government-backed vehicle assembler with a national mandate for local automotive production. Operates in the same Ugandan market with a government-supported distribution and assembly angle, providing a structural comparator for market-position dynamics.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ToyotaUganda
• LinkedInlinkedin.com/company/toyota-uganda-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toyota Uganda Limited