X-ray Touring
- Company typePrivate
- Founded2005
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
X-ray Touring firmographics
Firmographics- Name
- X-ray Touring
- Legal name
- X-Ray Touring
- Website
- https://xraytouring.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
X-ray Touring industry classification
Industry- Product category
- Artist Booking Agency
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- akta.pro primary industry
- Touring Logistics & Crew Services (Backline, Transport, Staffing) (MPAIAFAG)
Keywords
Where X-ray Touring is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
X-ray Touring business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Touring and Booking Services: As a touring agency, X-Ray Touring generates revenue by booking live performances for represented artists at venues, festivals, and events. Revenue is typically earned through commissions on bookings and potentially management fees.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
X-ray Touring product offering
Product offeringCore offering
X-ray Touring is an independent live music booking agency that represents touring artists and manages their concert and festival bookings. The agency works with a roster of established and emerging acts across multiple genres, negotiating performance engagements with event promoters, venues, and festival organizers worldwide.
Product overview
X-ray Touring is a music touring and booking agency that represents and manages touring arrangements for musicians, bands, and performers. The company facilitates live music bookings across various genres, working with artists such as 808 State, Agnes Obel, Airbourne, American Football, The Cardigans, Enter Shikari, Gorillaz, Manic Street Preachers, Moby, New Order, Pixies, Robbie Williams, Stereophonics, and Within Temptation. Their services include artist booking, tour coordination, and related touring logistics for performers. The company operates from offices at Tileyard Studios in London.
Differentiator
Problem solved
Functional benefit
Products and services
- Artist Booking & Representation
Companies that use X-ray Touring
Customer profileNamed customers141 records
Segments1 record
Ideal customer profiles2 records
X-ray Touring technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
X-ray Touring partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights2 records
X-ray Touring competitors and assessment
Company assessmentBroad incumbents
- UTA (United Talent Agency): Global full-service talent agency with a music touring practice handling major acts. Competes for the same headliner relationships as X-ray but at much larger scale and broader service breadth.
- WME (William Morris Endeavor): Major global talent agency with a dedicated music touring arm representing many top-tier live acts. Competes directly for premium tour routing but offers a much broader portfolio (TV, film, publishing) beyond music booking.
- CAA (Creative Artists Agency): Global mega-agency with a sizable music touring division representing headline-tier acts across all major genres. Competes with X-ray Touring for festival headliner slots and tour routing, but operates across talent, sports, and brand endorsements rather than specializing in music booking.
Direct peers
- Primary Talent International: London-headquartered music booking agency representing a comparable roster of UK and international artists across rock, indie, and alternative genres. Closest UK-headquartered direct competitor with similar boutique positioning and roster scale.
- Wasserman Music: Music-focused talent agency representing a roster spanning rock, indie, hip-hop, and pop. Direct competitor in tour booking and festival placement for similar artist tiers and genres.
- APA (Agency for the Performing Arts): US-based talent and booking agency with music touring capabilities. Competes with X-ray for North American tour dates and festival placements, particularly for UK acts crossing the Atlantic.
- CODA Agency: Boutique music booking agency representing a roster comparable in size and genre mix to X-ray Touring. Closely comparable on positioning, scale, and roster strategy, focused on alternative, indie, and electronic music.
- Paradigm Talent Agency: Talent agency with a substantial music touring department representing established and developing artists. Direct competitor for festival routing and mid-to-large venue tours.
- EC1 Management: UK-based independent music management and booking agency working with established and developing artists. Direct UK peer operating at similar boutique scale with overlapping genre coverage.
Regional players
- Neil O'Brien Entertainment: UK-based entertainment agency focused on music booking, talent management, and event promotion. UK peer of similar scale and specialization, though primarily focused on the UK and Ireland market rather than X-ray's global footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
X-ray Touring social profiles
Digital presenceX-ray Touring financial estimates
Financial estimateRevenue estimate
Valuation estimate
X-ray Touring leadership team
Management profileNumber of profiles
Profiles1 record
X-ray Touring funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
X-ray Touring M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about X-ray Touring
What does X-ray Touring do?
X-ray Touring is an independent live music booking agency that represents touring artists and manages their concert and festival bookings. The agency works with a roster of established and emerging acts across multiple genres, negotiating performance engagements with event promoters, venues, and festival organizers worldwide.
Is X-ray Touring a public or private company?
X-ray Touring is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was X-ray Touring founded?
X-ray Touring was founded in 2005. It employs 11 to 50 people.
Where is X-ray Touring based?
X-ray Touring is headquartered in London, United Kingdom, in the Europe region.
How does X-ray Touring make money?
One revenue line is on record: touring and Booking Services.
Who are X-ray Touring's main competitors?
Broad incumbents on record are UTA (United Talent Agency), WME (William Morris Endeavor) and CAA (Creative Artists Agency). Direct peers are Primary Talent International, Wasserman Music, APA (Agency for the Performing Arts), CODA Agency, Paradigm Talent Agency and EC1 Management. Neil O'Brien Entertainment is listed as a regional player.
Does X-ray Touring have an API?
No public API is recorded for X-ray Touring.
What industry is X-ray Touring in?
X-ray Touring's product category is Artist Booking Agency. Its primary akta.pro industry code is MPAIAFAG, Touring Logistics & Crew Services (Backline, Transport, Staffing). Its NAICS code is 7114.