Vouchers 4 Veggies (EatSF)
Vouchers 4 Veggies (EatSF) is a San Francisco non-profit founded in 2015 that administers restricted-spend produce vouchers and cards to food-insecure individuals, serving primarily low-income San Francisco households, pregnant WIC participants, and patients with diet-related chronic disease through partner clinics and community organizations.
- Company typePrivate
- Founded2015
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Vouchers 4 Veggies (EatSF) does
Vouchers 4 Veggies (EatSF) is a San Francisco-based non-profit founded in 2015 by Dr. Hilary Seligman that administers produce-voucher and restricted-spend produce-card programs addressing nutrition insecurity and diet-related chronic disease. It operates as an affiliated program of UCSF's Seligman Research Team at the Center for Vulnerable Populations, and delivers benefits through paper vouchers ($10 each, 3-month validity) and a pre-loaded V4V Produce Card ($40–$150 per month, monthly cadence) restricted to fresh fruits and vegetables. Benefits are redeemable at more than 30,000 grocery locations nationwide plus farmers markets, Instacart, and Walmart.com. Core products include the flagship Vouchers 4 Veggies program, Produce Prescriptions for individuals with diet-related chronic conditions, Nutrition for Pregnant People (a $40/month WIC supplementary benefit), and the EatSF Community Grocery Access emergency-benefit program funded by the City and County of San Francisco Human Services Agency.
The organization's business model is multi-stream: grant funding from the SF Human Services Agency and other public health programs funds direct services; health plans purchase produce-prescription programs for their members at per-participant monthly benefit levels; individual and organizational donations are accepted via the Mighty Cause platform; and V4V earns revenue from replication technical assistance and collaborative grant-seeking sold to peer implementers. Distribution is partner-mediated rather than direct-to-consumer — community organizations, clinics, WIC, and food banks enroll eligible participants, which functions as a low-cost acquisition channel and a community-trust lever. Across multiple states (Southern California, Central Valley, Boulder CO, Louisiana, Cumberland VA) and California counties, V4V has delivered over 50,000 produce-prescription and grocery-voucher interventions and built a 10-year evidence base (including a 23% food-security outcome in the PTBi-CA intervention versus 14% in control) that supports replication and health-plan contracting.
Vouchers 4 Veggies (EatSF) firmographics
Firmographics- Name
- Vouchers 4 Veggies (EatSF)
- Legal name
- Vouchers 4 Veggies
- Website
- https://eatsfvoucher.org
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Vouchers 4 Veggies (EatSF) is a San Francisco non-profit founded in 2015 that administers restricted-spend produce vouchers and cards to food-insecure individuals, serving primarily low-income San Francisco households, pregnant WIC participants, and patients with diet-related chronic disease through partner clinics and community organizations.
- Ownership category
- akta.pro rank
Vouchers 4 Veggies (EatSF) industry classification
Industry- Product category
- Food Assistance Services
- NAICS
- Community Food Services (62421), Community Food Services (624210)
- akta.pro primary industry
- Food Assistance & Safety Nets (In-Kind, Vouchers, Cash Transfers) (BPADAJAA)
- akta.pro secondary industry
- Food & Nutrition Assistance Programs (BPAIAKAF)
Keywords
Where Vouchers 4 Veggies (EatSF) is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Vouchers 4 Veggies (EatSF) business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Government Funded Programs: Primary funding from government sources including the City and County of San Francisco Human Services Agency which funds the EatSF Community Grocery Access program. Programs also funded through public health initiatives.
- Healthcare Plan Partnerships: Health plans purchase produce prescription programs for their members. V4V provides flexible, scalable programs tailored to health plan needs with participants receiving $40-$150 per month.
- Donations: Individual and organizational donations support program operations. Donations accepted through Mighty Cause platform.
- Technical Assistance and Replication Services: V4V offers replication technical assistance and collaborative grant-seeking to organizations interested in implementing similar programs, with special focus on healthcare.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Paper Vouchers - $10 each |
| Subscription | Monthly | Produce Prescription - $40-$150/month |
| Subscription | Monthly | WIC Partnership - $40/month |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Vouchers 4 Veggies (EatSF) product offering
Product offeringCore offering
Vouchers 4 Veggies (EatSF) operates a food assistance program that distributes paper vouchers and reloadable restricted-spend cards redeemable for fresh fruits and vegetables at participating grocery stores and farmers markets. Programs are delivered through partnerships with community organizations, healthcare providers, and government agencies that determine eligibility and enroll food-insecure participants. The organization offers tailored produce prescription programs for healthcare plans and supplemental nutrition benefits for pregnant WIC participants, with $40-$150 per month loaded onto V4V Produce Cards.
Product overview
Vouchers 4 Veggies (EatSF) operates as a unified food assistance program offering multiple interconnected products. The core offerings include the main Vouchers 4 Veggies voucher program, the flagship Produce Prescriptions program, and specialized variants like Produce Prescriptions for Healthcare and Nutrition for Pregnant People. Additional delivery mechanisms include the V4V Produce Card (a pre-loaded restricted-spend card) and paper vouchers (purple and orange). The EatSF Community Grocery Access program provides emergency grocery benefits. Participants receive benefits through partner community organizations and healthcare providers who determine eligibility, then redeem benefits at a network of participating retailers including grocery stores and farmers markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Vouchers 4 Veggies The flagship program providing vouchers and restricted-spend cards to food-insecure individuals and families, enabling purchase of nutritious foods at participating retailers including over 30,000 grocery stores nationally.
- Produce Prescriptions A produce prescription program addressing chronic disease and nutrition insecurity in populations at risk of nutrition-related disease, providing benefits for fruits and vegetables to people with chronic disease to improve management of nutrition-related illness.
- Produce Prescriptions for Healthcare A retail-based produce prescription program tailored for healthcare plan needs, providing eligible participants with restricted-spend cards to purchase fresh fruits and vegetables at participating retail locations, offering $40-$150 per month in benefits.
- EatSF Community Grocery Access Emergency grocery benefits program providing temporary support to low-income households, administered by community organizations serving food-insecure populations with 3-month benefit increments redeemable for various groceries.
- Nutrition for Pregnant People Specialized nutrition support program providing $40 per month in fruit and vegetable benefits to pregnant WIC participants in partnership with San Francisco Department of Public Health, plus shopping and nutrition tips for 12 months.
Quantifiable outcome
- 23% of women in PTBi-CA study intervention group were food secure at follow up vs. 14% in comparison group
- +3 more outcomes
Companies that use Vouchers 4 Veggies (EatSF)
Customer profileNamed customers6 records
Segments6 records
Ideal customer profiles5 records
Vouchers 4 Veggies (EatSF) technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Vouchers 4 Veggies (EatSF) partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- City and County of San Francisco Human Services AgencycorePrimary funder of the EatSF Community Grocery Access program. HSA administers benefit distribution through community organizations serving food-insecure populations. HSA grievance policy applies to the program.
- San Francisco Department of Public HealthcorePartners with V4V on the WIC supplementary benefit program, automatically enrolling pregnant WIC patients to receive additional $40/month in fruit and vegetable benefits.
- Women, Infants and Children (WIC) Program - San FranciscocorePartnership to provide supplementary nutrition benefits to pregnant WIC participants. V4V provides $40/month additional fruit and vegetable benefits for 12 months plus shopping and nutrition tips.
- California Preterm Birth Initiative (PTBi-CA)coreFunded additional research through PTBi-CA in 2017 to evaluate outcomes of the produce prescription program, measuring impact on food security and preterm birth rates.
- SafewaycoreMajor grocery chain partner accepting V4V produce cards for purchase of fruits and vegetables at over 30,000 locations nationally.
- Albertsons Companies (Vons, Ralphs)coreMajor grocery chain partner accepting V4V produce cards at Vons, Ralphs, and other Albertsons banner stores.
- KrogercoreMajor grocery chain partner accepting V4V produce cards nationally.
- WalmartcoreMajor retailer partner accepting V4V produce cards in-store and via Walmart.com for grocery delivery.
- Dollar GeneralcoreNational retailer partner accepting V4V produce cards, providing access in underserved communities.
- FoodwiseminorOperates farmers markets that accept V4V vouchers. Farmers markets are seasonal; check Foodwise website for market locations and schedules.
- Pacific Coast Farmers' Market AssociationminorAssociation managing farmers markets that accept V4V vouchers. Seasonal markets with varying schedules.
- UCSF Center for Vulnerable PopulationscoreV4V founder Dr. Hilary Seligman is Core Faculty at UCSF's Center for Vulnerable Populations at San Francisco General Hospital. Organization affiliated with UCSF's Seligman Research Team.
- Health PlanscoreHealth plans partner with V4V to offer produce prescription programs as a cost-effective intervention for food-insecure members with diet-related chronic disease.
- Feeding AmericacoreV4V founder Dr. Hilary Seligman serves as Senior Medical Advisor and Lead for Feeding America's Food Policy, Health & Hunger Program.
Scale indicators7 records
Recent moves8 records
Expansion highlights7 records
Vouchers 4 Veggies (EatSF) competitors and assessment
Company assessmentDirect peers
- Fair Food Network: Operates the Double Up Food Bucks program, which doubles SNAP purchases of fresh produce. Closely comparable to V4V's produce prescription model in addressing nutrition insecurity through point-of-sale produce incentives.
- Brighter Bites: National nonprofit that provides fresh produce and nutrition education to low-income families through schools and clinics. Comparable in product (produce access with nutrition education) and target population (low-income families with children).
- About Fresh: Operates the Fresh Connect program providing prepaid debit cards to food-insecure patients for produce purchases. Direct peer in the restricted-spend produce card model that V4V also uses, with healthcare provider workflow as the entry point.
- Wholesome Wave: National nonprofit pioneer of produce prescription programs (FVRx) and SNAP incentive programs. Directly comparable to V4V in mission, model (provider-issued produce prescriptions), and target population of food-insecure patients with diet-related disease.
- Reinvestment Partners: Operates the Produce Prescription program (formerly at Wholesome Wave) and the Double Bucks network in North Carolina. Direct peer in the produce prescription / Food is Medicine space with similar health-plan and clinic partnerships.
Broad incumbents
- Feeding America: Largest U.S. hunger-relief nonprofit with food bank distribution network across the country. V4V's founder serves as Senior Medical Advisor; comparable in food insecurity mission but operates at vastly larger scale with a different model (food bank vs. produce prescription).
Regional players
- San Francisco-Marin Food Bank: Regional food bank serving San Francisco and Marin counties. Geographic overlap with V4V's primary San Francisco operational base and complements (rather than directly competes with) V4V's produce prescription distribution model.
Others
- Food is Medicine Coalition: National coalition of medically tailored meal providers and food-as-medicine programs. Comparable sectoral adjacency as V4V operates in the same Food is Medicine movement and targets similar payer and health system partnerships.
Emerging players
- FoodCorps: National nonprofit connecting children to healthy food in schools, with partial overlap in food access mission and federal Gus Schumacher Nutrition Incentive Program (GusNIP) funding environment. Less direct on the restricted-spend card model.
- Community Servings: Massachusetts-based nonprofit providing medically tailored meals and nutrition support to chronically ill and food-insecure patients. Comparable in the Food is Medicine, healthcare-funded model and target population of diet-related chronic disease.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Vouchers 4 Veggies (EatSF) social profiles
Digital presenceVouchers 4 Veggies (EatSF) financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vouchers 4 Veggies (EatSF) leadership team
Management profileNumber of profiles
Profiles11 records
Vouchers 4 Veggies (EatSF) funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vouchers 4 Veggies (EatSF) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vouchers 4 Veggies (EatSF)
What does Vouchers 4 Veggies (EatSF) do?
Vouchers 4 Veggies (EatSF) operates a food assistance program that distributes paper vouchers and reloadable restricted-spend cards redeemable for fresh fruits and vegetables at participating grocery stores and farmers markets. Programs are delivered through partnerships with community organizations, healthcare providers, and government agencies that determine eligibility and enroll food-insecure participants. The organization offers tailored produce prescription programs for healthcare plans and supplemental nutrition benefits for pregnant WIC participants, with $40-$150 per month loaded onto V4V Produce Cards.
Is Vouchers 4 Veggies (EatSF) a public or private company?
Vouchers 4 Veggies (EatSF) is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Vouchers 4 Veggies (EatSF) founded?
Vouchers 4 Veggies (EatSF) was founded in 2015. It employs 1 to 10 people.
Where is Vouchers 4 Veggies (EatSF) based?
Vouchers 4 Veggies (EatSF) is headquartered in San Francisco, United States, in the North America region.
How does Vouchers 4 Veggies (EatSF) make money?
Four revenue lines are on record. Government Funded Programs are the primary driver. The others are healthcare Plan Partnerships, donations and technical Assistance and Replication Services.
Who are Vouchers 4 Veggies (EatSF)'s main competitors?
Direct peers on record are Fair Food Network, Brighter Bites, About Fresh, Wholesome Wave and Reinvestment Partners. Feeding America is listed as a broad incumbent. San Francisco-Marin Food Bank is listed as a regional player. Food is Medicine Coalition is listed as an others. Emerging players are FoodCorps and Community Servings.
Does Vouchers 4 Veggies (EatSF) have an API?
No public API is recorded for Vouchers 4 Veggies (EatSF).
What industry is Vouchers 4 Veggies (EatSF) in?
Vouchers 4 Veggies (EatSF)'s product category is Food Assistance Services. Its primary akta.pro industry code is BPADAJAA, Food Assistance & Safety Nets (In-Kind, Vouchers, Cash Transfers), with a secondary code of BPAIAKAF, Food & Nutrition Assistance Programs. Its NAICS code is 62421.