Tru-line Electric Inc.

What Tru-line Electric Inc. does

Tru-Line Electric Inc. is a privately held, Florida-licensed (EC13004003) residential electrical contracting company founded circa 2019 by Diego Garcia and headquartered at 6740 Madison St., New Port Richey. The company provides a full suite of on-site residential electrical services — repairs, inspections, panel replacement, wiring and rewiring, lighting, EV charging station installation, whole-house surge protection, generators, smart-home integration, and similar work — to homeowners across the Tampa Bay, Pasco County, and Pinellas County markets via a mobile service fleet of licensed electricians. Pricing is flat-rate with no itemized billing, supported by multiple coupons, a 5-year parts-and-labor warranty, a 100% satisfaction guarantee, customer financing, and an add-on Tru-Line Protection Plan.

The business is built on a direct-to-consumer model with no channel partners, no marketplace presence beyond third-party review platforms (Angi, HomeAdvisor), and no proprietary technology platform. Customer acquisition is driven by local SEO across 15+ dedicated service-area landing pages, an active blog archive dating to 2019, online coupons, and word-of-mouth referrals. Revenue is not publicly disclosed; there is no institutional investment, no parent company, and no evidence of operations outside the Tampa Bay region.

The company's underlying technology is conventional electrical contracting — licensed trade labor, standard components, and code-compliant installation — with the primary differentiators being operational (same-day service, detailed per-address service records, warranty terms) rather than technological. There are no AI/ML capabilities, no proprietary software, no APIs, and no integrations disclosed in the input data.

Name

Tru-line Electric Inc.

Legal name

Tru-Line Electric Inc.

Website

https://trulineelectric.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Tru-Line Electric Inc. is a Florida-licensed residential electrical contractor serving homeowners across the Tampa Bay, Pasco, and Pinellas County markets with repairs, panel replacements, EV charging, generators, surge protection, and related services, operating on a direct-to-consumer mobile-fleet model founded circa 2019 by Diego Garcia.

Ownership category

akta.pro rank

Headquarters

HQ city

New Port Richey

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Residential Electrical Services: One-time service calls for electrical repairs, installations, and inspections at residential properties. Services include breakers & fuses, ceiling fans, dedicated circuits, electrical inspections, electrical repairs, EV charging station installation, generators, lighting, outlet installation, panel replacement, pool electrical, RV outlets, smart homes, smoke detectors, subpanels, TV wall mounts, whole-house surge protection, and wiring/rewiring. Flat-rate pricing model with no itemized billing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Tru-Line Electric is a licensed residential electrical contractor that delivers on-site electrical repair, installation, inspection, and troubleshooting services for homeowners in the Tampa Bay and Pasco County region of Florida. Offerings span breakers and fuses, ceiling fans, dedicated circuits, electrical inspections and repairs, EV charging station installation (including Tesla-specific setups), portable and standby generator installation with transfer switches, full lighting services, outlet installation, panel replacement, pool and hot tub electrical, RV outlets, smart home integration, smoke detectors, subpanels, TV wall mounting, whole-house surge protection, and wiring/rewiring including aluminum remediation and whole-home rewiring. Work is sold on a flat-rate basis and backed by a 5-year warranty on parts and labor, with a satisfaction guarantee and an optional Tru-Line Protection Plan.

Product overview

Tru-line Electric Inc. is a residential electrical services company offering a unified suite of electrical services throughout the Tampa Bay area. The core offering consists of electrical repairs, installations, inspections, and troubleshooting for all residential needs. Key service categories include EV charging station installation (with Tesla-specific offerings), generator installation (portable and standby), comprehensive lighting services (indoor, outdoor, security, kitchen, bathroom), panel replacement, whole-house surge protection, and wiring/rewiring services. The company also offers a Tru-Line Protection Plan as an add-on service for ongoing electrical maintenance coverage. Services are backed by a 5-year warranty on parts and labor and include financing options.

Differentiator

Problem solved

Functional benefit

Products and services

• Breakers & Fuses Service Installation, repair, and replacement of circuit breakers and fuses to protect residential electrical systems from overloads; sold to homeowners needing safe, code-compliant overcurrent protection.
• Ceiling Fan Installation & Repair Installation of ceiling fans along with repair services for existing units, providing cooling and ambient lighting; targeted at residential homeowners.
• Dedicated Circuits Installation Installation of dedicated electrical circuits for high-draw appliances to prevent overloads; for residential customers needing reliable power paths for specific equipment.
• Electrical Inspections Comprehensive evaluation of residential electrical systems to ensure code compliance and identify potential hazards; for homeowners purchasing, selling, or maintaining a property.
• Electrical Repairs General residential electrical repair services including electrical panel repair and wiring repairs to fix faulty or damaged systems; sold to homeowners.
• Electrical Installation Professional installation of electrical systems and components at residential properties; for homeowners building, remodeling, or upgrading.
• Electrical Troubleshooting Diagnostic service to identify and resolve residential electrical problems such as tripping breakers and dead outlets; for homeowners with unexplained electrical issues.
• EV Charging Station Installation Installation of Level 1 and Level 2 EV charging stations for residential use, including Tesla-specific installations; for homeowners with electric vehicles.
• Generator Installation & Transfer Switches Installation of portable and standby generators and generator transfer switches for residential backup power during outages; targeted at homeowners in storm-prone areas.
• Residential Lighting Services Comprehensive residential lighting services including bathroom, garage, indoor, kitchen, light fixture, outdoor, and security lighting installation; for homeowners and home remodelers.
• Outlet Installation Installation of electrical outlets throughout residential properties; for homeowners needing additional or replacement receptacles.
• Panel Replacement Complete replacement of residential electrical panels to meet modern power demands and safety standards; for homeowners with aging or insufficient panels.
• Wiring & Rewiring Residential wiring and rewiring services including aluminum wiring remediation, electrical wiring repairs, and whole-home rewiring for older homes; for homeowners with outdated or damaged wiring.
• Whole-House Surge Protection Installation of whole-house surge protectors to safeguard residential appliances and electronics from power surges, particularly relevant in Florida's storm-prone climate.
• Smart Home Installation Installation and integration of smart home technologies including smart thermostats, lighting controls, and connected devices; for homeowners seeking home automation.
• Smoke Detector Installation Installation of smoke and carbon monoxide detectors for residential safety and code compliance; for homeowners.
• GFCI Outlet Installation Installation of Ground Fault Circuit Interrupter outlets for safety in wet residential locations such as kitchens, bathrooms, and outdoor areas to prevent electrical shock.
• Subpanel Installation Installation of residential subpanels to expand electrical capacity in homes; for households needing additional circuits beyond the main panel.
• Pool Electrical Services Specialized residential electrical services for pools including lighting and equipment wiring; for homeowners with swimming pools.
• Hot Tub Electrical Installation Specialized residential electrical installation for hot tubs including proper wiring and dedicated circuit requirements; for homeowners installing hot tubs.
• RV Outlet Repair & Installation Repair and installation of electrical outlets for recreational vehicles at residential properties; for homeowners with RVs.
• Exhaust Fan Installation Installation of exhaust fans for proper ventilation in residential bathrooms, kitchens, and other areas.
• TV Wall Mount Installation Professional mounting of televisions on residential walls with proper cable management; for homeowners.
• Tru-Line Protection Plan Subscription-style home electrical protection plan offering ongoing safety coverage and peace of mind for homeowners; sold as an add-on to electrical services.

Quantifiable outcome

• 5-year warranty on parts and labor
• +1 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• A-American Electric & Generator: Florida-based residential electrical and generator installation specialist with a service footprint overlapping Tru-Line's Tampa Bay territory.
• Mister Sparky Electric: National residential electrical services franchise offering repairs, installations, panel upgrades, and generator services with upfront pricing and warranty-backed work — directly comparable service mix and customer segment to Tru-Line Electric.
• Mr. Electric: Neighborly-owned residential and light-commercial electrical franchise network providing installation, repair, and safety inspections to homeowners — same product/service category and same target buyer as Tru-Line Electric.
• Hoffman Electrical & Air Conditioning: Established Tampa Bay-area residential electrical and HVAC contractor; competes head-to-head with Tru-Line in the same zip codes and serves an identical homeowner persona.
• Wesley Chapel Electric: Local Tampa Bay/Pasco County residential electrical contractor serving the same communities and offering comparable repair, installation, and generator services to homeowners.

Others

• Angi Leads (Angi, formerly Angie's List): Home-services lead-generation platform on which Tru-Line already holds a 2025 badge — adjacent ecosystem participant that channels demand to local electricians like Tru-Line rather than competing directly.
• ServiceLive: Online marketplace that connects homeowners with local service professionals — adjacent platform that competes for the same homeowner demand signals as Tru-Line's organic and paid lead sources.
• HomeAdvisor (now part of Angi): Home-services lead-generation marketplace where Tru-Line has earned Screened & Approved and Best of 2019 status; functions as a customer-acquisition channel rather than a direct service competitor.

Broad incumbents

• The Home Depot (Home Services / Installation): National big-box incumbent that aggregates residential electrician demand via its installation services marketplace — overlapping customer base and category, but operating across thousands of categories at scale.
• CoolToday / Cornerstone (now Apalachee): Regional home services operator in Florida with electrical, HVAC, and plumbing capabilities — broader service portfolio but overlapping Florida customer base with Tru-Line Electric.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/truline-electric

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tru-line Electric Inc.