What Greater Burlington YMCA does

Greater Burlington YMCA is a 501(c)(3) community nonprofit organization headquartered in Burlington, Vermont, delivering programs across four Vermont counties (Franklin, Grand Isle, Washington, and Chittenden) under the three YMCA mission pillars of Youth Development, Healthy Living, and Social Responsibility. Its primary facility, the Pomerleau Family Y at 298 College Street (opened January 2020), houses cardio and strength equipment, three group fitness studios, lap and warm program pools, a gymnasium, sauna, and on-site member child care. The organization also operates Camp Abnaki on Lake Champlain in North Hero, the Y Adventure Camp at Rock Point, a 5-STAR-rated early childhood site in Winooski, and afterschool and program sites across multiple communities. Service offerings span wellness and group fitness (Yoga, Spin, Zumba, HIIT, Barre, Pilates, Tai Chi), personal training, aquatic programs (swim lessons, lifeguard training, Dynamo Swim Team, aquatic fitness), child care and camps (early childhood, afterschool, school vacation, summer camps including Camp Abnaki and Camp Koda), family programs (Family Swim, Kids' Night Out, Birthday Parties), and youth/adult classes (Black Youth in Action, Kids' Clubs, Youth Movement tumbling and dance, Health + Safety Classes including Red Cross CPR/AED and Stop the Bleed).

The business model combines recurring membership dues, transaction-based program fees, day passes, and charitable contributions. Membership is month-to-month via EFT or credit card across six age and household tiers ranging from $38 (Teen) to $98 (Family) per month, with $40-$60 join fees, a 2.5% credit card service fee, and financial assistance available across member and program categories (1 in 5 members, 45% of early childhood families, and 1 in 3 Camp Koda kids receive assistance). Program fees are priced per participant across camps ($255-$2,280 per week), personal training (single sessions at $50-$75 with multi-session packages), lifeguard certification ($330-$500), and afterschool care ($89-$138 per week with Vermont state subsidy eligibility). Donations and grants are an explicit and material revenue stream, supported by a formal development function and structures including donor-advised funds, gifts of stock, qualified charitable distributions, and the Heritage Club planned-giving program; a 2026 grant from United Way of Summit and Medina is the most recent institutional funding signal. Members also gain nationwide reciprocity through Y-USA's Nationwide Membership program, and several programs (Camp SPLASH, Black Youth in Action) are free to targeted populations as part of the social responsibility mission.

The underlying technology stack is standard nonprofit and fitness-industry SaaS rather than custom-built: Daxko (operations, membership enrollment, payments), GroupEx Pro and Netpulse (class scheduling, mobile app, check-in, fitness tracking, workout logging), Wufoo (forms), Paylocity (recruiting/HR), and iFit and Pluto TV on Matrix cardio equipment for virtual content. Distribution is overwhelmingly direct-to-consumer through owned physical facilities and the online portal at operations.daxko.com, augmented by Facebook, Instagram, email, and community storytelling on the organizational blog. Targeted partnerships — including University of Vermont Children's Hospital and Myers Pool for Camp SPLASH, UVMMC for Stop the Bleed training, and the Community Sailing Center for Yoga on the Dock — extend mission reach without constituting revenue concentration.

Name

Greater Burlington YMCA

Legal name

Greater Burlington YMCA

Website

https://gbymca.org

Company type

Private

Founded year

1866

Operating status

Operating

Headcount range

251–500 employees

Short description

Greater Burlington YMCA is a 501(c)(3) community nonprofit in Burlington, Vermont operating a wellness facility, aquatics center, early childhood programs, camps, and youth development services across four Vermont counties, serving individuals, families, and seniors through membership dues, program fees, and charitable donations.

Ownership category

akta.pro rank

Product category

Community Wellness Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394), Arts, Entertainment, and Recreation (71)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Social Services (8300), Services-Child Day Care Services (8351), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

akta.pro secondary industries

Community Health, Prevention & Health Education (BPAGACAC), Youth Mentoring & Positive Youth Development Nonprofits (BPAGADAD)

Keywords

• Community wellness programs
• Youth development services
• Aquatics programming
• Child care services
• Fitness membership

Headquarters

HQ city

Burlington

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: Monthly recurring membership fees ranging from $38-$98/month depending on membership type (Teen, Young Adult, Adult, Senior, Family). Continuous month-to-month memberships with EFT billing.
2. Program Fees: Fees for programs including swim lessons, personal training, camps, afterschool programs, and fitness classes. Members receive discounted rates.
3. Donations and Grants: Tax-deductible charitable contributions from individuals, corporations, and foundations. Includes donor advised funds, gifts of stock, qualified charitable distributions, and planned giving through Heritage Club.
4. Day Passes: Single-visit day passes for non-members ranging from $10-$25 depending on age category.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Greater Burlington YMCA operates as a 501(c)(3) nonprofit community organization providing health, wellness, and youth development services. Its offerings include a wellness facility with cardio/strength equipment and group fitness studios, aquatics (lap and program pools), licensed early childhood and afterschool child care, summer and vacation camps, swim lessons, lifeguard training, and a competitive youth swim team. Programs are delivered through month-to-month memberships and individual program fees across its Burlington main facility (Pomerleau Family Y), Camp Abnaki in North Hero, and additional community sites in four Vermont counties.

Product overview

Greater Burlington YMCA operates as a community-focused nonprofit organization offering a comprehensive portfolio of health, wellness, and youth development programs. The organization provides wellness and fitness services (cardio/strength equipment, group fitness, personal training), aquatics programming (swim lessons, swim team, lifeguard training, aquatic fitness), child care and summer camps, family programs, and youth/adult classes. The portfolio is organized around three YMCA mission pillars: Youth Development, Healthy Living, and Social Responsibility. The membership-based model provides unified access to facilities and programs across all categories, with tiered pricing for individuals, families, and seniors. Programs are delivered at the main Pomerleau Family Y facility (298 College Street, Burlington), Camp Abnaki (North Hero), and various community sites across Franklin, Grand Isle, Washington, and Chittenden Counties.

Differentiator

Problem solved

Functional benefit

Brands

• Dynamo Swim Team: A three-season (fall, winter, spring) competitive swim team for youth and teens, serving swimmers from first-time team members to national competitors.
• Camp Splash
• Camp Abnaki

Products and services

• YMCA Membership Month-to-month membership providing access to fitness facilities, pools, group fitness classes, member child care, family programs, and nationwide YMCA reciprocity. Tiered pricing for Teen ($38/mo), Young Adult ($53/mo), Adult ($67/mo), Senior ($63/mo), Family ($98/mo), and 2-Adult Household ($94/mo), with join fees of $40-$60.
• Wellness and Fitness Programs Comprehensive health and wellness offerings including cardio and strength equipment, group fitness classes, personal training, and functional fitness areas at the Pomerleau Family Y facility.
• Group Fitness Classes Diverse group fitness classes including Yoga, Indoor Cycling (Spin), Zumba, HIIT, Barre, Water Aerobics, Senior Circuit Training, Tai Chi, Pilates, and strength training.
• Personal Training One-on-one and small group training with nationally certified personal trainers. Packages include Summer Start intro (3 sessions for $95), 30-minute ($50) and 60-minute ($75) individual sessions, and discounted 5- and 10-session bundles for members.
• Senior-Focused Classes Low-impact fitness classes designed for older adults including Active Older Classes, Ai Chi, Advanced Balance Boot Camp, Balance/Mobility/Core, Feldenkrais, Mindful Movement, Movement for Longevity, Senior Strength, Tai Chi, Yoga, and Zumba Gold.
• Adult Group Sports Recreational sports including Pickup Basketball, Open Recreation, Pickleball, and Volleyball for adults of all ability levels.
• Aquatics Programs Aquatic programming including swim lessons for all ages, Camp Splash free water safety classes, Lifeguard Training and Certification, Dynamo Swim Team, and aquatic fitness classes.
• Camp Splash Free, life-saving 3-day summer water safety classes for children ages 3 and older, offered in partnership with the University of Vermont Children's Hospital and Myers Pool in Winooski, focusing on New American and low-income children.
• Swim Lessons Comprehensive swim instruction including Caregiver and Child Lessons (ages 6-36 months), Preschool Lessons (ages 3-5), Youth Swim Lessons (ages 6-16), and Adult/Private/Adaptive Lessons.
• Lifeguard Training American Red Cross Lifeguard Certification training for individuals age 15+ with prerequisites, including Lifeguarding Skills and First Aid/CPR for Professional Rescuer certifications, plus recertification and instructor certification options.
• Dynamo Swim Team Three-season competitive swim team (fall, winter, spring) for youth and teens ages 5+, serving swimmers from first-time team members to national competitors, with financial assistance through the East Overshoe Aquatic Club Scholarship Fund.
• Aquatic Fitness Classes Water-based fitness classes including Ai Chi, Aqua Arthritis Exercise, Aqua Zumba, Power Waves, Silver Foxes, and Water Aerobics.
• Child Care and Camps Youth development programs including Early Childhood Programs, Afterschool Programs, School Vacation Camps, Summer Camps, and Member Child Care.
• Early Childhood Programs 5-STAR rated early childhood education at the Burlington and Winooski locations; children enrolled in programs receive free Y membership with discounted youth program rates.
• Afterschool Programs School-age child care in Barre, Burlington, Georgia, and Waterbury. Operates on school days until 6pm with state subsidy and financial assistance available, priced at $89-$138 per week depending on days.
• Summer Camps Multiple summer camp options: Camp Abnaki (overnight and day camp on Lake Champlain in North Hero), Y Adventure Camp at Rock Point (Burlington), Camp Koda (Georgia and Barre), and Summer Camp at the Y in Burlington.
• Member Child Care Free on-site child care for Y Family Members while parents workout or take classes. Available for children ages 0-10 with 1:4 staff ratio and reservation system.
• Family Programs Family-oriented programs including Family Swim (reservation-based), Family Recreation, Kids' Night Out (gym or pool events), and Birthday Party packages (gym or pool, up to 20 children).
• Black Youth in Action Free program for Black youth ages 13-18 providing positive mentorship, health and wellness activities, community involvement, and post-high school exploration; includes free Y membership and access to healthy meals.
• Health and Safety Classes American Red Cross certified training including Adult/Pediatric First Aid/CPR/AED, Lifeguard Certification, Self-Defense Workshops, Blood Pressure Self-Monitoring, Stop the Bleed, and Babysitter Training.

Quantifiable outcome

• 45% of families in early childhood programs receive financial assistance
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• University of Vermont Children's HospitalcoreStrategic or Co-development PartnerPartnership for Camp SPLASH program providing free water safety classes to children. The hospital collaborates with Myers Pool in Winooski and the Y to deliver life-saving swim instruction to New American and low-income youth.
• Myers Pool in WinooskicoreStrategic or Co-development PartnerCollaborates with University of Vermont Children's Hospital and the Y for Camp SPLASH, offering free water safety classes for underserved children at the Winooski facility.
• UVMMC (University of Vermont Medical Center)minorStrategic or Co-development PartnerPartners with the Y to provide Stop the Bleed Training - an interactive presentation and hands-on skills station teaching compression and tourniquet techniques for emergency bleeding control.
• Community Sailing CenterminorStrategic or Co-development PartnerHost venue for 'Yoga on the Dock' program during summer months, offering free yoga classes for Y members at the Community Sailing Center dock on Lake Champlain.
• North Country Credit UnionminorOthersCommunity partner supporting the Greater Burlington YMCA as shown in organizational logo on website footer.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths7 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/YMCABurlingtonVT
• Instagraminstagram.com/gbymca
• LinkedInlinkedin.com/company/greater-burlington-ymca

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greater Burlington YMCA