Garage.co.uk

What Garage.co.uk does

Garage.co.uk is a UK consumer-facing directory and comparison marketplace that helps drivers find, compare and contact local garages for MOTs, servicing and repairs. Users enter their vehicle registration and postcode; an AI-powered recommendation engine then curates a shortlist of local garages from a nationwide network of 2,500+ verified partners across England, Scotland, Wales and Northern Ireland, ranked by vehicle make/model/age fit, distance, price and rating. The platform integrates official DVSA and DVLA government data to authenticate MOT testing centres and vehicle records, and offers a MyGarage dashboard that surfaces service history, MOT expiry, car tax deadlines and servicing reminders to registered users. Adjacent tools — an MOT Date Checker, ULEZ Checker, Car Tax Checker and Car Valuation Tool — broaden the funnel beyond direct booking.

The business is operated by Car Operations Limited (the legal entity trading as Garage.co.uk), a private limited company registered in England and part of the New Reg group of motoring brands that also includes Car.co.uk and Trader.co.uk. The platform is free for consumers, with no booking fees and no commission taken on garage transactions; revenue is derived from garages that self-list on the platform and pay to be recommended. Garage partners comprise independent garages, franchise dealers and mobile mechanics, and are surfaced based on performance, customer satisfaction, location and service capacity. The company is founder-led: Steven Jackson OBE (31 years in the UK internet sector since 1995) acts as Founder and Lead Developer, William Fletcher MBE as CEO and Anthony Sharkey as COO, with a headcount of 11–50 and no disclosed institutional funding.

Name

Garage.co.uk

Legal name

Car Operations Limited

Website

https://garage.co.uk

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Longton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Garage Listing / Directory Fees: Garages self-list on the Garage.co.uk platform and are recommended to users based on performance, customer satisfaction, location, and capacity. Garage.co.uk does not charge consumers booking fees or commissions on transactions. Revenue is derived from the garages that list themselves on the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Garage.co.uk is a UK-wide online marketplace that lets drivers enter their vehicle registration and postcode to find, compare, and contact local garages for MOT testing, servicing, repairs, and diagnostics. The platform uses AI to match vehicle make, model, and age against a network of 2,500+ self-listed garages and is built on official DVSA and DVLA data. Consumers use the platform free of charge; revenue is derived from garages that list on the platform.

Product overview

Garage.co.uk operates as a unified platform for finding, comparing, and booking car maintenance services across the UK. The core offering consists of the Garage.co.uk Platform for garage discovery and comparison, supplemented by MOT Booking Service and Car Service Booking modules for specific service types. Additional value-add features include the MyGarage Dashboard for account holders to track service history and reminders, the Video Quote Feature for price comparison, and standalone tools including MOT Date Checker, ULEZ Checker, Car Tax Checker, and Car Valuation Tool. The platform connects users with over 2,500 trusted UK garages through an AI-powered recommendation engine.

Differentiator

Problem solved

Functional benefit

Products and services

• Garage.co.uk Platform UK-wide AI-powered garage discovery and comparison platform. Users enter their vehicle registration, service needs, and postcode to receive a curated shortlist of nearby garages with distance, pricing, ratings, and verified reviews, then contact the chosen garage directly.
• MOT Booking Service Enables users to find DVSA-certified MOT test centres near them, compare MOT prices and availability, view verified customer reviews, and reserve an MOT appointment directly with the chosen garage.
• Car Service Booking Allows users to book 100+ vehicle services including interim, full and major service, oil and filter change, brake repairs, exhaust repair, clutch and gearbox repair, car diagnostics, electric car servicing, suspension repair, and bodywork repairs at local garages.
• MOT Date Checker Free standalone tool that allows UK drivers to check when their MOT expires and view the MOT history of any vehicle by entering its registration.
• ULEZ Checker Free standalone tool that enables users to verify whether a vehicle meets Ultra Low Emission Zone (ULEZ) emission standards.
• Car Tax Checker Free standalone tool that provides vehicle road tax information and tax status verification using official DVLA data.
• Car Valuation Tool Free standalone tool that offers vehicle valuation estimates so users can understand the market value of their car.

Quantifiable outcome

• 2,500+ trusted UK garages in the booking network
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• DVSA (Driver and Vehicle Standards Agency)coreTechnology or IntegrationGarage.co.uk is built on official DVSA data, integrating government vehicle and garage certification data to verify MOT testing centres and provide authoritative information to consumers.
• DVLA (Driver and Vehicle Licensing Agency)coreTechnology or IntegrationGarage.co.uk is built on official DVLA data, using government vehicle registration and licensing information to power its AI matching and vehicle-specific service recommendations.
• New Reg GroupcoreStrategic or Co-development PartnerGarage.co.uk is part of the New Reg group of motoring brands, alongside Car.co.uk, New Reg, and Trader.co.uk. The group shares infrastructure, leadership (Steven Jackson OBE founded all brands), and cross-promotional channels. Steven Jackson also received the King's Award for Enterprise (Innovation) 2026 on behalf of Car.co.uk within the same group.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• RAC: Major UK motoring services organisation offering breakdown cover, MOTs, servicing, and garage booking through its nationwide network. Comparable consumer proposition for MOT and servicing discovery, though RAC's primary brand is breakdown recovery rather than garage marketplace.
• HonestJohn.co.uk: UK consumer motoring platform offering car reviews, advice, servicing price guides, and garage-finding features. Overlaps with Garage.co.uk in garage discovery and consumer motoring content but operates a broader editorial-led model.
• AutoTrader: Largest UK automotive marketplace, primarily for new and used car listings, but increasingly expanding into services, MOTs, and garage comparison. Overlaps with Garage.co.uk on garage discovery and UK motoring audience, but operates at much larger scale across a broader portfolio.
• AA (The AA): Long-established UK motoring organisation providing breakdown cover, MOT booking, servicing, and garage recommendations to millions of members. Comparable to Garage.co.uk on the MOT and garage-booking dimension but operates a much broader membership-based service portfolio.

Others

• Kwik-Fit: One of the UK's largest garage chains offering MOTs, servicing, tyres, and repairs through a national centre network. Not a marketplace competitor but represents the kind of branded, vertically integrated garage alternative that competes for the same consumer spend that flows through Garage.co.uk's listings.

Direct peers

• WhoCanFixMyCar: UK online marketplace connecting car owners with local garages for MOTs, servicing, and repairs using postcode-based search and customer reviews. Direct competitor to Garage.co.uk with overlapping consumer proposition and garage network.
• BookMyGarage: UK comparison and booking platform for MOTs, car servicing, and repairs with a national network of listed garages. Operates a near-identical marketplace proposition to Garage.co.uk, including price comparison and verified reviews.
• FixMyCar: UK price comparison platform for car servicing, MOTs, and repairs that connects drivers with local garages via instant quoting. Comparable marketplace dynamics and customer base to Garage.co.uk.
• ClickMechanic: Online marketplace for booking mobile mechanics and local garages across the UK, offering transparent pricing for servicing, repairs, and MOTs. Closely comparable business model to Garage.co.uk, including AI/instant quote features and direct consumer-to-garage booking.

Emerging players

• MotorEasy: UK-based online car servicing, warranty, and MOT booking platform combining price comparison with extended warranty products. Partial overlap with Garage.co.uk on MOT and service booking but differentiated by warranty-led monetisation.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/garage-co-uk

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Garage.co.uk