Food Future Foundation

What Food Future Foundation does

Food Future Foundation (FFF) is an India-based non-profit trust founded in October 2019 and headquartered in Gurugram, Haryana, with an administrative office in New Delhi. It operates as a food systems change organization rooted in the Eat Right India movement, pursuing a whole-system lens across health, environment, livelihoods, and culture through four programmatic pillars: Food Literacy & Healthy Habits, Safe & Sustainable Food Environments, Policy/Governance/Tools, and Coalitions & Innovation Networks. The foundation's core intellectual property is the Eat Well. Live Well. (EWLW) 21 Habits Framework — a visual, habits-based curriculum organized under Routine, Healthy, and Mindful pillars and packaged for Class 3-8 with teacher manuals, student workbooks, a responsive feeding guide for 0-3 year-olds, and a Food & Lifestyle Coach certification programme. Complementary products include the Safe Street Food Seal vendor certification (with QR-coded inspection records, launched 2025 with Janpahal), the India Food System Vision 2030 Report (32 essays, 200+ expert contributors), the ESG Food and Agriculture Benchmarking Initiative (covering 50 leading Indian food and agri firms), the Coalition for Food Systems Transformation in India (CoFTI) launched at World Food India 2023, and the India Food System Fellowship (TIFF) launched March 2023.

FFF does not sell products commercially; it is funded through philanthropic foundation grants (Gates Foundation, GIZ), CSR contributions (Hindustan Unilever, DSM, Mondelez), and public-private partnerships with government bodies (FSSAI, MoWCD, Department of Food and Public Distribution, state education departments). The foundation scales through channel partners — notably Akshaya Patra Foundation (mid-day meal integration), Annapoorna Trust (morning millet drink programme), and Delhi NCR CM Shri Schools — extending reach into programmes that touch millions of children daily. Strategic advisory relationships with AIIMS New Delhi (medical education), NIN Hyderabad, NIFTEM Kundli, and BIPP at ISB provide research and curriculum depth. The leadership team is led by Founder and CEO Pawan Agarwal (former FSSAI CEO) with trustees Padma Shri Dr. Chandrakant S. Pandav, Megha Johnson, and Elisha Johnson, supported by senior advisors in public health, nutrition, and digital outreach. Headcount is small (~10-15 core staff including programme executives), reflecting a lean operating model that delivers outsized policy and convening influence relative to its size.

Name

Food Future Foundation

Legal name

Food Future Foundation

Website

https://foodfuturefoundation.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Food Future Foundation is an India-based non-profit trust (founded 2019) that develops food literacy curricula, food safety certification, and policy research to transform India's food systems, serving schools, government agencies, street food vendors, and medical colleges through grant-funded programmes and multi-stakeholder coalitions.

Ownership category

akta.pro rank

Product category

Non-profit Food Systems and Nutrition Education

akta.pro primary industry

Agriculture & Food Security Development (BPAGABAB)

akta.pro secondary industries

Agriculture, Food Security & Nutrition Technical Assistance (BPADAEAG), Food Safety Culture & Change Management Programs (AFALANAH), Nutrition Governance, Policy & Coordination (SUN, National Plans) (BPADAJAL)

Keywords

• Food systems transformation
• Nutrition education programmes
• Food safety certification
• Public health advocacy
• Sustainable diets

Headquarters

HQ city

Haryana

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Philanthropic Foundation Grants: FFF receives funding from philanthropic foundations including GIZ, Gates Foundation, and other development partners for specific programmes and initiatives.
2. Corporate Social Responsibility (CSR) Funding: Corporate partners contribute CSR funds for food systems transformation work, sustainable sourcing initiatives, and nutrition programmes. Partners include HUL, DSM, Mondelez, and others.
3. Public-Private Partnerships: Collaborations with government bodies and private sector for rice fortification, school feeding programmes, and policy implementation.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Food Future Foundation is an India-based non-profit foundation that develops and disseminates food literacy curricula (notably the Eat Well. Live Well. 21 Habits Framework), runs food safety certification programmes such as the Safe Street Food Seal Initiative, publishes research reports and policy toolkits, and convenes multi-stakeholder coalitions like CoFTI to drive safer, healthier, and more sustainable diets across India.

Product overview

Food Future Foundation operates as a non-profit organization focused on food systems transformation in India, offering educational curricula and coalition-building platforms rather than a unified software product. The core product portfolio centers on the Eat Well. Live Well. (EWLW) programme—a habits-based education framework with 21 core habits organized under Routine, Healthy, and Mindful pillars, delivered through curriculum materials, teacher manuals, student workbooks, and a Food & Lifestyle Coach certification programme. Complementary offerings include the Safe Street Food Seal Initiative for vendor certification, the Food Systems Training and Certification Programme in partnership with ISB, and various research publications including the India Food System Vision 2030 Report and ESG Benchmarking Report. The Coalition for Food Systems Transformation in India (CoFTI) serves as a national alliance platform, supplemented by specialized networks like FoSEF, Healthy Futures India, Innovate Food India, and the Saffron Network. Together, these products form an integrated ecosystem addressing food literacy, safe food environments, policy governance, and multi-stakeholder collaboration.

Differentiator

Problem solved

Functional benefit

Products and services

• Eat Well. Live Well. (EWLW) Curriculum A visual, habits-based education framework with 21 core habits organized under Routine-Healthy-Mindful pillars, designed for Class 3-8 students, including age-appropriate modules linked to stories, sensory play, routines, table skills, and mindful eating. Delivered to schools, government education departments, and curriculum partners in India.
• Safe Street Food Seal Initiative Certification programme for street food vendors on food safety and hygiene through practical checklists, training, and a digital trust mark with QR code linking to real-time inspection records, verification status, and consumer reviews.
• India Food System Vision 2030 Report Strategic roadmap document for transforming India's food system, featuring 32 essays across People, Planet, and Prosperity pillars, developed through consultations with over 200 experts.
• Coalition for Food Systems Transformation in India (CoFTI) National alliance bringing together experts, institutions, and implementers to advance people-centred, nutrition-smart, and climate-resilient food systems in India.
• Food Systems Training and Certification Programme Training programme equipping stakeholders with knowledge and tools to mainstream food systems thinking in policies and programmes, delivered in partnership with Bharti Institute of Public Policy at ISB.
• Eat Right: Food Systems Approach Textbook Comprehensive textbook for undergraduate and postgraduate programmes connecting food safety, nutrition, sustainability, and equity across the food system, developed by over 50 experts.
• ESG Food and Agriculture Benchmarking Report Benchmarking report assessing ESG and nutrition-related disclosures of 50 leading Indian food and agri businesses using global World Benchmarking Alliance methodology and UK Food Foundation indicators.
• India Food Systems Fellowship (TIFF) 10-month leadership development programme nurturing next generation of food systems professionals, featuring academic learning, field immersion, and live projects across food science, agriculture, dietetics, and agri-business.
• EWLW Teacher Manual Comprehensive teacher manual supporting the delivery of the Eat Well. Live Well. curriculum in classrooms across primary and middle schools.
• Food and Habits Student Workbook Student workbook for food and habits learning with interactive activities and exercises supporting the Eat Well. Live Well. curriculum.
• Responsive Feeding Guide (0-3 years) Science-based practical guidance for Anganwadi workers and caregivers on cues, routines, bonding, and nourishment for children aged 0-3 years, supporting POSHAN 2.0 and Navchetna efforts.
• Estimate of Household Food Waste Report Detailed assessment of food waste patterns in Indian households across 12 cities to inform national food waste reduction strategies.
• Healthy Futures India National umbrella platform connecting health, nutrition, lifestyle, and sustainability that showcases Indian solutions, supports pilots in schools and cities, and creates a pipeline of young professionals.
• Innovate Food India Platform bringing researchers, startups, food regulators, and responsible businesses together to co-create next generation of safe, healthy, and sustainable foods in areas including fortification, reformulation, low-cost safety solutions, and school-friendly products.
• Forum on Sensory Excellence in Food (FoSEF) Expert collective dedicated to advancing understanding of how flavours, fragrances, colours, and seasonings help meet nutritional needs while enhancing the overall eating experience.

Quantifiable outcome

• 26 fellows trained in food systems leadership through TIFF programme
• +4 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

21 partnerships are on record, tiered core and minor.

• AIIMS New Delhi (Department of Physiology)coreStrategic or Co-development Partner · 30 July 2026FFF partnered with AIIMS Department of Physiology for national symposium on nutrition, wellness, and clinical practice. The collaboration aims to integrate nutrition into medical education and released a new textbook on nutrition and lifestyle in clinical practice.
• JanpahalcoreStrategic or Co-development Partner · 1 January 2025Launched Safe Street Food Seal initiative in collaboration with Janpahal to certify street food vendors on food safety and hygiene through practical checklists and training.
• One Planet Network – Sustainable Food Systems ProgrammecoreStrategic or Co-development Partner · 15 January 2023FFF serves on the Multi-Stakeholder Advisory Committee of the One Planet Network's SFS Programme, supported by Government of Switzerland and WWF. This global platform enables contribution to shaping international food system policies.
• Global Child Nutrition ForumcoreStrategic or Co-development Partner · 1 January 2023MoU signed in 2023 for global knowledge exchange and programmatic collaboration to advance child nutrition, especially in underserved communities.
• SVT College of Home Science, SNDT University MumbaicoreStrategic or Co-development Partner · 1 January 2023MoU signed in 2023 to support joint curriculum development, student training, and collaborative research in food science and nutrition with emphasis on sustainability and community outreach.
• Foundation for People-Centric Health System ChangecoreStrategic or Co-development Partner · 1 January 2023MoU signed in 2023 to support joint work on policy advocacy, grassroots health initiatives, and solutions centering food security and nutrition within broader health system reforms.
• Country DelightminorStrategic or Co-development Partner · 1 January 2023Partnership to encourage consumption of fruits and vegetables, especially among youth in 11 cities across India, using a portable anti-oxidant meter.
• National Institute of Nutrition (NIN), HyderabadcoreStrategic or Co-development Partner · 1 January 2022Collaboration to promote joint research, public health initiatives, and evidence-based interventions to improve nutrition outcomes, leveraging strengths of both institutions.
• CII-FACEcoreStrategic or Co-development Partner · 1 January 2022Partnership for India Food System Vision 2030 Report and ESG Food and Agriculture Benchmarking Initiative, promoting responsible business and informed investment.
• CHAI (Clinton Health Access Initiative)coreStrategic or Co-development Partner · 1 January 2022Collaborated on national rice fortification efforts to improve quality control and strengthen private-sector participation in fortification ecosystem.
• Bharti Institute of Public Policy (BIPP) at ISBcoreStrategic or Co-development Partner · 1 January 2022Partnership for Food Systems Training and Certification Programme 2025 to equip stakeholders with knowledge and tools to mainstream food systems thinking.
• NIFTEM Kundli, SonepatcoreStrategic or Co-development Partner · 1 January 2020MoU focuses on co-developing foundation course and online curriculum on food systems, faculty development, certification programmes, and joint research for structured capacity-building.
• Global Action Platform on Sustainable Consumption and Diets (WWF)coreStrategic or Co-development PartnerLed by WWF and supported by Germany's International Climate Initiative (IKI), this platform brings stakeholders together to reform food consumption patterns for biodiversity protection, climate resilience, and better health.
• SACH Initiative (PATH)minorStrategic or Co-development PartnerLed by PATH and supported by USAID, this initiative addresses intersection of climate and health. FFF participates in developing strategies linking food systems and public health.
• Akshaya Patra FoundationcoreStrategic or Co-development PartnerIntegration of EWLW microlearning modules into daily routine alongside mid-day meals served by Akshaya Patra, scaling food literacy and improving health outcomes.
• Annapoorna TrustcoreStrategic or Co-development PartnerIntegration with morning millet-based drink programme to promote traditional nutrient-rich foods while teaching children about their benefits and supporting local farmers.
• Delhi NCR CM Shri SchoolscoreStrategic or Co-development PartnerIntegration of EWLW micro-learning modules into flagship government school programme, complementing holistic education approach and aligning with NEP 2020.
• Nourishing Schools FoundationcoreStrategic or Co-development PartnerCollaborated on Youth-led Food System Dialogues across 40+ schools and colleges, and comprehensive curriculum development for Nursery to Class 8 in Rajasthan and Karnataka.
• Lotus Valley International SchoolcoreStrategic or Co-development PartnerFirst full implementation partner for EWLW curriculum and Life Skills and Food Literacy Programme, blending health, sustainability, and mindful eating into everyday learning.
• Government of Andhra PradeshcoreStrategic or Co-development PartnerProvided technical advisory for fortifying Peanut-Jaggery Chikki under Jagananna Gorumudda mid-day meal programme, reaching 3.4 million schoolchildren.
• TruthIn FoodminorStrategic or Co-development PartnerSupported EWLW curriculum launch at Lotus Valley International School with school leadership.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Annapoorna Trust: Indian non-profit providing morning nutrition (millet-based drinks) to schoolchildren. Direct peer on school feeding; FFF integrates EWLW modules with Annapoorna's millet programme.
• Nourishing Schools Foundation: India-based non-profit focused on school nutrition and food literacy. Direct peer — FFF collaborates with Nourishing Schools on Youth-led Food System Dialogues and curriculum development for Nursery–Class 8.
• Akshaya Patra Foundation: India's largest mid-day meal provider, serving millions of schoolchildren daily. Direct peer on school nutrition; FFF embeds EWLW micro-learning into Akshaya Patra's meal programme.

Broad incumbents

• World Benchmarking Alliance (WBA): Global benchmarking organization for food, agriculture and nutrition. FFF uses WBA methodology for its Indian ESG Food & Agriculture Benchmarking — directly comparable methodology and audience.
• Global Alliance for Improved Nutrition (GAIN): Large global NGO focused on food systems and nutrition. Broad incumbent in the same food-systems space — FFF's founder has direct ties (Lawrence Haddad, GAIN ED, spoke at FFF's Foundation Day).
• Global Child Nutrition Foundation (GCNF): US-based non-profit focused on school feeding globally. Broad incumbent — FFF has an MoU with GCNF for global knowledge exchange on child nutrition.
• Access to Nutrition Initiative (ATNI): Global organization benchmarking food and beverage companies on nutrition. Broad incumbent — ATNI's Executive Director publicly endorsed FFF, and FFF runs a comparable ESG Food & Agriculture benchmarking initiative in India.

Peers

• PATH: Global health non-profit running food-systems and nutrition programmes (e.g., SACH Initiative). Comparable to FFF's systems-thinking, policy and coalition work in food and health.

Regional players

• Food Foundation (UK): UK food-systems think tank producing national food strategy and indicator work. Comparable peer in food-systems advocacy, methodology and ESG benchmarking — different geography but same model.
• Centre for Science and Environment (CSE): India-based think tank working on food safety, sustainable agriculture and environmental health. Comparable regional peer focused on evidence-based food policy in India.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/FoodFutureFoun
• YouTubeyoutube.com/@foodfuturefoundation4413
• LinkedInlinkedin.com/company/foodfuturefoundation
• Instagraminstagram.com/foodfuturefoundation.official
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Food Future Foundation